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Bathroom and Kitchen Pods Market Report - UK 2015-2019 Analysis

Published: 22/12/2015 / Number of Pages: 78 / Price: £795.00

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Introduction and Overview

AMA Research have published the 4th edition of the 'Bathroom and Kitchen Pods Market Report - UK 2015-2019 Analysis'. This report provides comprehensive and detailed coverage of this growing market. Written by market research professionals with significant experience and a specialism in the construction sector, it evaluates future prospects for the UK PODs market, both as a whole and across a number of the key application sectors. The report incorporates original input and research and offers excellent value for money.

Key sections covered:

  • Bathroom and Kitchen PODs market overview - market value and volume between 2010-15, key market drivers, forecasts to 2019.
  • Product trends - product mix, characteristics, analysis of materials used - concrete, steel framed, GRP and composite, specification trends etc.
  • Supplier review - review of leading POD suppliers, market shares and company profiles, key trends and changes including market consolidation.
  • End use application sectors - market mix by end use sector, review of private residential, hotels, student accommodation, military accommodation, healthcare, prisons, commercial and public sector offices and other sectors.
  • Future prospects - market forecasts to 2019.

Key areas of insight include:

  • An increase in the use of steel framed PODs, reflecting the trend towards using lighter and more flexible materials on construction projects.
  • As the POD market matures, there is potential for refurbishment, for example upgrading of student accommodation, where a sizeable number of new projects are also planned.
  • There is still scope for work in both branded budget and premium hotels, given the versatility of PODs and the range of finishes available and the future prospects for these end use sectors.
  • Opportunities lie in the private care for the elderly sector. Typical applications include wet room style PODs, providing ease of access, hygiene and safety.
  • Improving prospects in the residential sector means there are real opportunities for bathroom and kitchen PODs, particularly in social and affordable housing and in private sector apartments.
  • Detailed market data and insight on the bathroom and kitchen PODs market by AMA Research, a leading UK provider of construction market intelligence.

Some of the companies included:

ALA Rational Systems, Altor Industries, Aquadream, Balfour Beatty Engineering Services, Bathsystem, Baudet, Buchan Concrete Solutions, Caledonian Modular Group, Deba, Douglas James, Elements Europe, Ensuite Solutions, Eurocomponents, European Ensuites, Heberger GMBH, Hellweg Badsysteme, Hemway Pod It, Kondor Bathroom Pods, McAvoy Offsite, Offsite Solutions, Paddington Offsite, Parmarine, PartAB, Pod Modules, Polypod, Premier Composites, Premier Interlink, Rollalong, Stelco Manufacturing, Sterchele, Swift Horsman, Taplanes, Terrapin, Useful Structures, Vefa, Walker Modular, Watkin Jones Group, Yorkon Ltd.

Bathroom and Kitchen PODs Market

  • Overview of the PODs market by value and volume 2009-2015 with forecasts to 2019, market background and future prospects.
  • Key market drivers - economic and industry trends, Government policies etc. Shift in profile of end use sectors and the impact on the PODs market. Skills shortages, drive to efficient construction, reduced on-site time etc.
  • Social and demographic changes - increased demand for dwellings and population growth.
  • UK Government policy - prospects for the different construction sectors, education, health, the military, social housing, etc.
  • The performance of the housing market and the impact on housing development programmes.

Product Trends

  • Overall product mix - by value and share.
  • Characteristics by type - bathroom, shower-room and kitchen. Design considerations.
  • Analysis of the materials used and their different characteristics - concrete, steel framed, GRP and composite.
  • Environmental concerns - product waste and the ability to recycle.
  • Specification and installation trends - key influences, material type, POD weight, transport and installation issues.

Supplier Trends

  • Market shares of leading PODs suppliers including supply structure overview.
  • Review and analysis of leading suppliers, including company profile, turnover, key product areas etc. Summary of significant other suppliers.
  • Key trends - market consolidation and analysis of changes in market situation.

End Use Application Sectors

  • Market mix by end use sector - by value and share.
  • Consideration of the key end use sectors - domestic residential sector including flats/apartments, affordable and social housing, private residential; hotels including branded budget and up-market 5-star; student accommodation; military accommodation; healthcare including nursing homes; prisons; offices. Growth prospects and future challenges per sector and the potential impact on the PODs market.
  • Analysis on how PODs meet the requirements of the different end users - ease of maintenance, speed of construction and refurbishment, etc.

Future Prospects

  • Forecast growth in PODs; usage up until 2019, with an indication as to which market sectors will provide the greatest growth.
  • Factors likely to influence the adoption of PODs - greater awareness of off-site benefits and use of PODs, skills shortages, construction efficiencies, positive trends in a number of sectors, including social and affordable housing, student accommodation, hotels and care homes.
  • Government initiatives - housing market initiatives and greater use of modular construction.

Report Summary

There had been a rapid decline in the prefabricated POD market from 2009 to 2012, driven primarily by the global economic crisis and the downturn in the housing and construction sectors in particular, which led to some major suppliers exiting the marketplace. However, the bathroom and kitchen PODs market has recovered well since 2012 with a particularly strong performance forecast for 2015 through to 2019. This reflects the improving situation in the UK economy and strong opportunities afforded by the residential and student accommodation sectors in particular. Although the forecast market value in 2015 represents a substantial increase on 2012, it is still significantly below the values experienced in 2009.

PODs continue to provide advantages of consistency of build quality under factory conditions, speed of assembly and reduction of trades on site, all of which will sustain market growth in the face of the skills shortages. The prefabricated PODs market continues to be dominated by shower-room PODs, followed by bathroom PODs, both of which lend themselves to self-contained, sealed units. Kitchen PODs represent only 5% of the overall POD market, with the wider variation in layouts, sometimes open plan, meaning fewer opportunities for standardised POD units. The market for kitchen PODs is also potentially more focussed upon the residential sector.

The majority of PODs are manufactured from either Glass reinforced plastic and composite (GRP), steel frame, with a smaller proportion manufactured in concrete and other materials, such as timber. These proportions have changed in recent years reflecting a number of changes in the marketplace. Firstly there has been a contraction in the number of suppliers producing concrete PODs for the UK market; secondly, the trend towards using lighter materials on construction projects has increased, meaning that modular steel frame has become more popular; thirdly, the key area of student accommodation favours use of GRP (as do some budget hotels), driven by cost.

In the medium-long term, the bathroom and kitchen PODs market is expected to experience a reasonable level of growth, tailing off slightly towards the end of the forecast period. By 2019, the market value is forecast to be 29% above 2015 levels. The key sectors served by PODs are all expected to show growth in the coming years - student accommodation, flats and apartments, care homes, hotels, etc., perhaps with the exception of the MOD sector. As the POD market has matured, new opportunities are also arising for refurbishment of existing PODs, alongside new build. Upgrading and renewal of POD interiors in student accommodation, for example, to compete with the quality of new build projects, presents a developing area of work in this marketplace.


List of Report Contents

  1. Contents Listing
  2. 1. INTRODUCTION 5
  3. 1.1 BACKGROUND 5
  4. 1.2 SOURCES OF INFORMATION 6
  5. 2. SUMMARY & FUTURE PROSPECTS 7
  6. 2.1 SUMMARY 7
  7. 2.2 FUTURE PROSPECTS 9
  8. 3. ECONOMIC ENVIRONMENT 11
  9. 3.1 GDP 11
  10. 3.2 INFLATION & INTEREST RATES 12
  11. 3.3 UNEMPLOYMENT 13
  12. 3.4 HOUSEHOLD CONSUMPTION 14
  13. 3.5 HOUSING & CONSTRUCTION 14
  14. 3.5.1 New House Build 15
  15. 3.5.2 House-Moving Levels 15
  16. 3.5.3 Value of Public Sector Non Housing Output 17
  17. 3.5.4 Households 17
  18. 3.6 STERLING 19
  19. 3.7 POPULATION PROFILE 19
  20. 3.8 CONCLUSIONS 20
  21. 4. UK MARKET FOR BATHROOM AND KITCHEN PODS 21
  22. 4.1 INTRODUCTION 21
  23. 4.2 DEFINITION 22
  24. 4.3 MARKET OVERVIEW 23
  25. 4.3.1 Market Size 23
  26. 4.3.3 Market Drivers 25
  27. 4.3.4 Future Prospects 25
  28. 4.4 IMPORTS AND EXPORTS 27
  29. 5. PRODUCTS 28
  30. 5.1 OVERALL PRODUCT MIX 28
  31. 5.2 PRODUCT TRENDS 29
  32. 5.2.1 Product Type 29
  33. 5.2.2 Product Design 30
  34. 5.2.3 Materials Used 31
  35. 5.3 ENVIRONMENTAL CONCERNS 34
  36. 5.4 SPECIFICATION AND INSTALLATION 35
  37. 6. SUPPLIERS 39
  38. 6.1 MARKET SHARES 39
  39. 6.2 KEY SUPPLIERS 40
  40. 6.3 OTHER SUPPLIERS 44
  41. 7. KEY END USE APPLICATION SECTORS 48
  42. 7.1 END USE SECTOR OVERVIEW 48
  43. 7.2 DOMESTIC RESIDENTIAL 50
  44. 7.2.1 General Background 50
  45. 7.2.2 Flats and Apartments 52
  46. 7.2.3 Social Housing 53
  47. 7.2.4 Affordable Housing 55
  48. 7.2.5 Private Residential Housing 57
  49. 7.3 HOTELS 59
  50. 7.4 STUDENT ACCOMMODATION 62
  51. 7.5 MOD ACCOMMODATION 68
  52. 7.6 HEALTHCARE APPLICATIONS 70
  53. 7.6.1 The Care Home Market 72
  54. 7.7 PRISONS AND DETENTION CENTRES 75
  55. 7.8 COMMERCIAL OFFICES 76
  1. Tables & Charts
  2. CHART 1 UK BATHROOM & KITCHEN PODS MARKET BY VALUE (MSP) AND VOLUME 2009-2019 7
  3. TABLE 2 GDP DATA - 2012-2015 - KEY CONSTITUENT ELEMENTS 11
  4. CHART 3 INTEREST RATES AND INFLATION (CPI) FROM 2000-2019 13
  5. CHART 4 PDI & SAVINGS RATIO AT CURRENT PRICES 2000-2019 14
  6. TABLE 5 UK HOUSE BUILDING COMPLETIONS 2010-2016 ('000 DWELLINGS) 15
  7. TABLE 6 UK RESIDENTIAL PROPERTY TRANSACTIONS VALUED AT £40K OR ABOVE 2010-2014 16
  8. TABLE 7 UK NEW HOUSING AND RMI OUTPUT (£M) 2010-2016 16
  9. TABLE 8 UK STOCK OF DWELLINGS 2009-2015 18
  10. TABLE 9 UK AVERAGE HOUSEHOLD SIZE 1971 AND 2013 18
  11. TABLE 10 EXCHANGE RATE FLUCTUATIONS 2010-2016 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 19
  12. TABLE 11 THE FEATURES AND BENEFITS OF BATHROOM AND KITCHEN PODS 22
  13. CHART 12 UK BATHROOM & KITCHEN PODS MARKET BY VALUE (MSP) AND VOLUME 2009-2019 24
  14. CHART 13 BATHROOM, KITCHEN AND SHOWER ROOM PODS - % PRODUCT MIX BY VALUE 2015 28
  15. CHART 14 BATHROOM AND KITCHEN PODS - VALUE % MIX BY MATERIAL USED 2015 - STEEL, GRP AND CONCRETE 32
  16. TABLE 15 BATHROOM AND KITCHEN PODS - % ESTIMATED MARKET SHARE BY VALUE 2015 40
  17. CHART 16 BATHROOM AND KITCHEN PODS - % MIX BY VOLUME BY APPLICATION SECTOR 2015 - STUDENT, HEALTH, EDUCATION, RESIDENTIAL, MOD ETC 49
  18. TABLE 17 BATHROOM AND KITCHEN PODS MARKET PRICING 2015 (£MSP) - STANDARD, MID-MARKET, UP MARKET 50
  19. CHART 18 HOUSING COMPLETIONS BY REGION (ENGLAND, WALES AND SCOTLAND) 2009 - 2015 (FCST) BY VOLUME OF DWELLINGS 51
  20. CHART 19 % NUMBER OF FLATS COMPLETED IN ENGLAND 2006 - 2014 53
  21. CHART 20 SOCIAL HOUSING COMPLETIONS BY SECTOR, GB 2000 - 2014 54
  22. CHART 21 PUBLIC HOUSEBUILDING STARTS AND COMPLETIONS GREAT BRITAIN Q1 2012 TO Q2 2015 - BY VOLUME 55
  23. CHART 22 NUMBER OF AFFORDABLE HOUSING COMPLETIONS FUNDED BY HOMES & COMMUNITIES AGENCY AND GLA, ENGLAND, 2009-2015 56
  24. TABLE 23 AFFORDABLE HOMES PROGRAMME 2015 - 2018 LARGEST (INITIAL) ALLOCATIONS BY PROVIDER 57
  25. CHART 24 PRIVATE HOUSEBUILDING STARTS AND COMPLETIONS GREAT BRITAIN Q1 2012 TO Q2 2015 - BY VOLUME 58
  26. TABLE 25 UK HOTEL MARKET 2011 AND 2015 59
  27. TABLE 26 ENTERTAINMENT AND LEISURE WORK (PUBLIC & PRIVATE SECTORS) - CONTRACTORS OUTPUT 2009 - 2017 (£BN) 60
  28. TABLE 27 UK PUBLIC SECTOR EDUCATION OUTPUT - UNIVERSITIES AND TOTAL OUTPUT - BY VALUE, 2010 - 2014, £BN AT CURRENT PRICES 64
  29. TABLE 28 MARKET SHARES OF TOP 5 COMMERCIAL OPERATORS OF STUDENT ACCOMMODATION IN THE UK 2014-15 65
  30. CHART 29 ESTIMATED NUMBER OF STUDENT BED SPACES BUILT PER YEAR- 2009 - 2017. 66
  31. CHART 30 HEALTH CONSTRUCTION OUTPUT AND FORECASTS 2010 TO 2017 - BY VALUE (£BN AT CURRENT PRICES) 71
  32. CHART 31 FUTURE DEMAND FOR CARE HOMES 2014 - 2017 73
  33. CHART 32 CARE HOME PLANNING APPLICATIONS H1 2015 - % APPLICATIONS BY REGION 74
  34. CHART 33 OFFICE CONSTRUCTION OUTPUT (NEW WORK) (£BN) 2010 - 2017 77

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