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Bathroom and Tile Products in the Hotel Sector Report - UK 2011-2015 Analysis

Published: 03/11/2011 / Number of Pages: 67 / Price: £745.00 £495.00

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Introduction and Overview

AMA Research are pleased to announce the publication of the first edition of the report 'Bathroom and Tile Products in the Hotel Sector Report - UK 2011-2015 Analysis'. Offering excellent value for money, this report represents a current and informed assessment of this market sector, incorporating original input and primary research. This market review specifically breaks down the mix of products used in this sector for both new build and refurbishment, to enable suppliers to assess the potential scale of the opportunity.

Areas of particular interest include:

  • The hotel & leisure sector was one of the best performing in 2010 across the construction industry, with new hotel projects contributing around 35% of work in this sector.
  • Renewed optimism in the high-end and Budget market sectors, is supporting demand for both luxury and economy products in the bathroom sector.
  • The overall trend is for growth in the budget sector and this will be most evident in London and city centre locations.

The market for bathroom and tile products in the hotel sector was worth around £120 million in 2010 and has achieved good growth over the last five years, supported by the expansion of the budget hotel sector. This sector is also expected to perform reasonably well over the next few years. Factors growing in importance in the sector include water efficiency, particularly the long term or whole life running costs of products, alongside initial costs.

The following product sectors are included: baths, sanitaryware, shower controls, shower enclosures, screens and trays, brassware, bathroom accessories, ceramic, porcelain and natural stone tiles.

Sanitaryware and shower controls account for the largest share of the market for bathroom products. The wall tiles sector is heavily influenced by interior design trends which have supported the replacement sector in hotels in recent years also porcelain tiles are increasingly popular, offering low maintenance and durability benefits.

Some of the companies featured include:

A&J Gummers, Adamsez, AL Challis Ltd, Altecnic, Aqualisa Products, Aqualona Products Ltd, Aqualux, Armatile, Aston Matthews, Barber Wilsons, Bathsystem, Baudet, Beltrami, Bemis, Bette GmbH, Boniti, Bristan Group, British Ceramic Tile (BCT), Burlington Slate, Carron Bathrooms, Celmac, Cerrig, Cistermiser, Classical Flagstones, Coram Showers, CP Hart, Craven Dunnill, Dahll, Damixa, Demista, Deva, Dornbracht, Douglas James, Duravit, EJ Badekabiner, Ensuite Solutions, European Ensuites, Gateway Bathroom Pods, Geberit, Goss Marble, Grohe, H & E Smith, H&R Johnson, Hansgrohe, Ideal Standard UK, Imperial Bathroom Company, Ionic Stone, Jacuzzi UK Group, Just Trays, Kaldewei UK,Kermi (UK) Ltd, Kirkstone, Kohler Mira, Kondor Bathroom Pods, Kudos, Lakes Bathrooms, Lapicida, Laufen, Lecico, Mandarin Stone, Manhattan Showers, Marmobello, Matki, MX Group, Novellini, Offsite Solutions (RT), Opella, Original Style, Pisani, Plastics, Porcelanosa, Rada Controls, RAK Ceramics UK, RB Farquhar, Reva Industries, Roca UK, Roman, Roper Rhodes, Samuel Heath & Sons Plc, Saniflex UK, Sanitec Corporation, Sanlamere UK, Showerlux UK, Simpsons, stoneCircle, Stonehouse Tiles, Stonell, Stoneville, Taplanes, TCL Manufacturing, Thomas Dudley, Topravit, Twyford Bathrooms, Ultra Finishing, Vado, Verona Stone, Victoria & Albert Baths, Villeroy & Boch, VitrA UK, Walker Modular, Waterbury Bathroom Accessories, Welsh Slate, Zehnder.

Bathroom and Shower Products in the Hotel Sector

  • Overall market size, value and trends in the hotel bathroom sector. Both current trends and future prospects are analysed.
  • Key factors influencing the market, the Olympics, the growth of the budget hotel sector, the shift to the use of prefabrication etc.
  • Percentage shares by product sector and analysis of the product mix from 2005 to 2010. This sector addresses the bathroom products including sanitaryware, brassware/taps, baths, showers, enclosures, screens, trays and PODs.
  • Product trends and services offered by suppliers to the hotel sector, including the shift to shower products, the greater functionality requirements etc.
  • Major suppliers of bathroom products to the hotel sector and key suppliers within each product sector.
  • Executive Summary and Future Prospects.
  • Key factors influencing the sector and economic and socio economic influences.

Tile Products in the Hotel Sector

  • Overall market size, value and trends both current and future prospects.
  • The market size for commercial/contract tiles and product trends. This includes ceramic, stone and porcelain tiles.
  • Percentage shares by product sector and analysis of the product mix.
  • Market size for tiles in the hotel sector for 2010, product mix and product trends. Key influencing factors on the use of tiles in the hotel sector.
  • Major suppliers of ceramic and porcelain tiles.
  • Major suppliers of natural stone tiles.

The Hotel Market

  • Value of tourism to the UK and consumer spending.
  • Structure of the UK hotel sector - major chains and sectors and corporate activity. Key drivers for growth in the hotel sector.
  • Market size, value and key drivers- key trends, forecasts up to 2015.
  • Performance of the hotel sector in 2010-11 - room numbers, trends, forecasts.
  • Major chains and sectors within the hotel industry - Budget, Mid-Range and Luxury - market shares.
  • Review of budget hotel sector - major players, shares, development plans.

The Commercial Bathroom Market

  • Overall commercial bathroom market size, value and trends.
  • Percentage shares by product sector and analysis of the changes in the product mix.
  • Key end use sectors in the commercial bathroom market.

Report Summary

Growth of the Budget Hotel Sector 1990-2010 (no. of rooms)

Bathroom products in the hotel sector achieved good growth between 2005 and 2007 supported by the expansion in the budget sector and a high level of refurbishment activity. Market growth slowed in 2007 and 2008, with both the refurbishment and new build sectors affected by the recession and a lack of funding available for large scale projects.

The market for commercial bathroom products was worth £313m in 2010, a fall of 2% since 2009. The market for bathroom products in the hotel sector increased by £2m in 2010 to £67m, accounting for 22% of the overall commercial bathrooms market. During 2010, however, the hotel sector began to make a slow recovery as corporate demand increased and confidence in the hotel sector improved. This renewed optimism in both the construction and refurbishment markets, particularly in the high-end and Budget market sectors, supports demand for both luxury and economy products in the bathroom sector.

Hotel bathrooms are considered an important element of the overall package and can impact on the total perception and image of the hotel. Key elements include high quality fittings and finishes. Functionality is also a key concern as hotel bathrooms must be durable, easy to clean and maintain. There has been a shift towards the wider use of shower enclosures, particularly in the budget sector, where bathrooms are generally smaller. Design is largely dependent on the style of hotel, although generally contemporary style fittings are the most popular with chrome finished brassware and white sanitaryware.

In the tiles sector, contract applications such as hotels, leisure facilities such as gyms, spas and restaurants have been more responsive with tiling options including combinations of ceramic & porcelain tiles and natural stones in order to provide a more upmarket and modern design scheme. In the hotel sector, there is a trend towards larger size tiles in both the wall and floor sectors. Accent tiles and mosaics are often included to add a design element around the basin or bath area or to break up solid walls.

Demand for bathroom products in the hotel sector is likely to increase in late 2011 and early 2012 with a number of major refurbishments and new hotels planned for London in the build up to the Olympics. A number of these hotels are in the luxury sector which will support the upper end of the market for bathroom products in particular.

In London, an upturn in the sector combined with the weakness of Sterling is attracting overseas buyers, especially from the Middle and Far East. In addition, there will be new opportunities over the next two years, with the Commonwealth Games in Glasgow providing a boost to the regions. Growth in the budget sector will be most evident in London and city centre locations, where there is a shortage of quality budget hotel rooms and demand remains strong.

In the tiles sector, high profile commercial projects such as the finishing of facilities on the Olympic Park are likely to boost value growth in the commercial sector from Q2 2011 onwards. Pent-up demand from postponed refurbishments projects in the hotel sector is also likely to come on-stream from early 2012. The completion of projects associated with the Olympic Park and hotels sector, particularly the proposed expansion by the budget hotels sector 2011-12, in preparation for the Games is likely to provide a significant boost for ceramic and porcelain tiles in the short-term.


List of Report Contents

  1. Contents Listing
  2. 1. INTRODUCTION 5
  3. 1.2 SOURCES OF INFORMATION 5
  4. 2. EXECUTIVE SUMMARY AND FUTURE PROSPECTS 7
  5. 2.1 EXECUTIVE SUMMARY 7
  6. 2.2 FUTURE PROSPECTS 8
  7. 3. ECONOMIC ENVIRONMENT 9
  8. 3.1 GDP 9
  9. 3.2 INTEREST RATES AND INFLATION 10
  10. 3.3 HOUSEHOLD CONSUMPTION AND SAVINGS RATIO 10
  11. 3.4 CONCLUSIONS 11
  12. 4. THE HOTEL SECTOR IN THE UK 12
  13. 4.1 VALUE OF TOURISM TO THE UK 12
  14. 4.1.1 Consumer Spending 12
  15. 4.1.2 Value of Tourism 12
  16. 4.2 MARKET STRUCTURE 13
  17. 4.2.1 Major Chains and Sectors within the Hotel Industry 14
  18. 4.2.2 Corporate Activity 15
  19. 4.3 VALUE OF THE HOTEL SECTOR AND KEY DRIVERS OF GROWTH 16
  20. 4.4 PERFORMANCE OF THE HOTEL SECTOR IN 2010-2011 18
  21. 4.5 MARKET SECTORS 19
  22. 4.5.1 Budget Hotels 19
  23. 4.5.2 Mid Range Hotels 22
  24. 4.5.3 Luxury Hotels 24
  25. 4.6 CONSTRUCTION IN THE HOTEL SECTOR 25
  26. 4.6.1 Entertainment and Leisure Construction Market 25
  27. 4.6.2 Building Programmes and Capital Expenditure in the Hotel Sector 27
  28. 4.6.3 Construction and Procurement Practices in the Hotel Sector 31
  29. 4.6.4 Off-site Manufacturing (OSM) 32
  30. 5. BATHROOM & TILE PRODUCT MARKETS IN HOTELS 34
  31. 5.1 COMMERCIAL BATHROOM MARKET OVERVIEW 34
  32. 5.1.1 Definition 34
  33. 5.1.2 Commercial Bathroom Market Size 34
  34. 5.1.3 Commercial Bathroom Product Mix 35
  35. 5.1.4 Key End-Use Sectors 36
  36. 5.2 BATHROOM PRODUCTS IN THE HOTEL SECTOR 37
  37. 5.2.1 Market Size and Trends 37
  38. 5.2.2 Product Mix and Trends 40
  39. 5.2.3 Services Offered by Suppliers 44
  40. 5.3 HOTEL BATHROOM SUPPLIERS 45
  41. 5.3.1 Key Bathroom Product Suppliers to the Hotel Sector 45
  42. 5.3.2 Baths 48
  43. 5.3.3 Sanitaryware 49
  44. 5.3.4 Brassware, Shower Controls and Mixers 51
  45. 5.3.5 Shower Enclosures, Screens, Trays and Shower Pods 53
  46. 5.3.6 Bathroom Accessories 54
  47. 5.3.7 PODS Suppliers 55
  48. 5.4 CERAMIC AND STONE TILES 57
  49. 5.4.1 Overall Market Size and Trends 57
  50. 5.4.2 Contract Market Size and Trends 59
  51. 5.4.3 Product Trends 60
  52. 5.4.4 Leading Suppliers of Ceramic and Porcelain Tiles 61
  53. 5.4.5 Leading Supplies of Natural Stone Tiles 64
  1. Tables & Charts
  2. TABLE 1 KEY ECONOMIC INDICATORS 2005 TO 2015 (% ) 9
  3. TABLE 2 UK INBOUND TOURISM -VOLUME AND VALUE 2003-2010 13
  4. TABLE 3 UK HOTEL SECTOR - NUMBER OF STAR RATED/GROUP OWNED HOTELS AS AT JANUARY 2011 14
  5. TABLE 4 UK HOTEL MARKET - TOP 10 LARGEST OPERATING COMPANIES - 2011 15
  6. CHART 5 TURNOVER FORECASTS IN THE UK HOTEL SECTOR 2006 - 2015 (£BILLION) 16
  7. CHART 6 GROWTH OF THE BUDGET HOTEL SECTOR 1990 - 2010 (NO. ROOMS) 19
  8. TABLE 7 BUDGET HOTEL SECTOR - TOTAL SUPPLY 2005 - 2010 20
  9. TABLE 8 TOP 20 UK BUDGET HOTELS - LEADING BRAND PORTFOLIOS - MARKET SHARES BY NO. OF ROOMS 2010 21
  10. TABLE 9 TOP 20 UK MID-RANGE HOTEL GROUPS - LEADING BRAND PORTFOLIOS - MARKET SHARES BY NO OF ROOMS 2010 23
  11. TABLE 10 TOP 15 LUXURY HOTELS - LEADING BRAND PORTFOLIOS - MARKET SHARES BY NO. OF ROOMS 2010 25
  12. TABLE 11 ENTERTAINMENT AND LEISURE WORK (PUBLIC & PRIVATE SECTORS) - CONTRACTORS OUTPUT 2005 - 2015 (£M) 26
  13. CHART 12 GROWTH OF THE UK HOTEL SECTOR (INCLUDING THE BUDGET SECTOR) 2011 - 2020 BY NO. ROOMS 29
  14. TABLE 13 LUXURY HOTEL SECTOR - MAJOR NEW HOTELS/REFURBISHMENTS IN LONDON 2011-12 31
  15. TABLE 14 UK COMMERCIAL WASHROOMS MARKET BY VALUE (£M MSP) 2006-2015 35
  16. CHART 15 UK COMMERCIAL WASHROOM PRODUCTS - PRODUCT MIX BY VALUE 2010 36
  17. CHART 16 COMMERCIAL BATHROOM MARKET - KEY END-USE SECTORS BY VALUE 2010 37
  18. CHART 17 THE MARKET FOR BATHROOM PRODUCTS - HOTELS 2005-2015 (£M) 38
  19. TABLE 18 HOTEL SHARE OF THE COMMERCIAL WASHROOMS MARKET BY VALUE AND % (£M MSP) 2005-2015 39
  20. CHART 19 MIX OF BATHROOM PRODUCTS - HOTEL SECTOR 2010 40
  21. CHART 20 MIX OF HOTEL BATHROOM PRODUCT SALES 2005 AND 2010 BY VALUE £M MSP 43
  22. CHART 21 UK MARKET AND FORECASTS FOR CERAMIC AND NATURAL STONE TILES 2005-2015 - BY VALUE (£M AT MSP) 58
  23. CHART 22 MIX OF CERAMIC & PORCELAIN AND NATURAL STONE TILES IN THE CONTRACT SECTOR BY VALUE 2010 60

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