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Building and Home Improvement Products Distribution Market Report - UK 2017-2021 Analysis

Published: 27/01/2017 / Number of Pages: 104 / Price: £795.00

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Introduction and Overview

The 8th edition of the 'Building and Home Improvement Products Distribution Market Report - UK 2017-2021 Analysis' reviews the changing nature of distribution of building products in the UK, driven by the growth of the 'omni-channel', the shift to internet purchasing and specification and the shift away from the 'one-stop-shop' phenomenon, it also considers the drivers behind these changes and likely future direction.

Key issues covered in the report include:

  • Assessment of building & home improvements market - analysis of market structure, recent developments and changes.
  • Changing channels - shift to Omni channel, growth of Screwfix / Toolstation, increasing influence of the Internet, fading DIY, impact on national builders merchants, home improvement multiples, electrical wholesalers, etc.
  • Analysis by product group - market size, product mix and distribution.
  • Forecasts of market developments to 2021.

Areas of Particular interest include:

  • Review of key channels - distribution channel shares, growth of internet etc.
  • Identification of key players in the market and challenges facing these companies.
  • Key product groups - product sector sizes, review of major sectors, distribution channel shares by product group, recent and future changes etc.
  • Forecast of market performance in 2016 through to 2021 and analysis of the key factors affecting future performance.
  • Detailed market data and insight on the building and home improvement products market by AMA Research, a leading UK provider of construction market intelligence.

Key areas covered in the Report

The Building And Home Improvement Product Distribution Market

  • Building and home improvement product distribution market - analysis by value from 2012-2016, with forecasts to 2021, key characteristics of this market. Impact of the economy and construction on the structure of the market - market trends and major factors influencing market development.
  • Market structure - suppliers, distributors, contractors, specifiers and end-users.
  • Review of key distribution channels, market share by key distribution channels by major product group, strengths & weaknesses, comparisons of performance 2012-16, including direct, builders and plumbers merchants, home improvement multiples, omni channels, electrical wholesalers, garden centres etc. Product mix of channels in overall market.
  • Builders & plumbers merchants - leading merchant shares, company structure, turnover, branch numbers.
  • Home improvement multiples - shares, company structure, turnover & branch numbers of key players.
  • Electrical wholesalers and garden centres - sector characteristics, company profiles.
  • Other channels - including direct supply, internet, other trade and retail routes.

Key Trends and Influences

  • Trends and changing channels - shift to Omni channel, growth of Screwfix / Toolstation, increasing influence of the Internet, fading DIY, impact on national builders merchants, home improvement multiples, electrical wholesalers, etc.
  • Socio economic and demographic drivers behind some of these changes, how they might develop in the next few years. Impact on national distribution operations, shift to cherry picking and away from one-stop-shopping.

Products and Suppliers

  • Product groups reviewed - decorating materials; bathrooms; kitchens; garden products; hardware; electrical products; roofing & insulation; bricks, blocks, building envelope & concrete; cement & plaster materials; timber & glazing; HVAC & plumbing products and other products.
  • Overall sector sizes for each product group, mix between channels.
  • Estimated shares in 2016 of the main product groups by the key channels.
  • Analysis by product group - market size 2012-2016 and product mix within each sector, recent trends, future prospects etc.
  • Distribution channel mix for each product group.

Future Prospects

  • Forecast of market development - short & medium term prospects up to 2021.
  • Positive and negative factors affecting the market - performance of UK economy, housebuilding, non-domestic construction, consumer confidence & spending etc.

Report Summary

The building and home improvement products distribution market is a large, mature market and as such tends to experience modest year on year change. Market growth has been positive 2014-2016. 2014, in particular, saw value increase significantly, with new housebuilding up 31% in terms of completions and some product sectors showing high levels of growth, such as solar energy technology which was boosted by an announcement Feed In Tariffs were declining significantly, prompting sales/commitments before this occurred. 2016 showed average growth rates across the market. Whilst house building showed very modest improvement, public sector funding cuts continued to impact large scale construction projects and the Brexit vote undermined any significant new investment in construction programmes.

The market is evenly split between heavyside and lightside products. Leading product sectors include timber & glazing, bricks, blocks, building envelope & concrete (BBBEC) and heating & plumbing. Distributors in all channels of the market continue to focus on the expansion of traditional customer bases to widen sales opportunities, along with improvements to service and product offerings to attract more upmarket customers. The market is complex, with a small number of large organisations competing with many regional and local organisations. The leading group of players now consists of 4 builders and plumbers merchants and 3 home improvement multiples. Other suppliers who have become important suppliers within the market include Screwfix and Tool Station.

The Internet distribution has grown in recent years, especially in those channels where the products are more disposed to consumer preference and choice, are more physically compact and can more easily be delivered, such as plumbing and certain garden products. Nevertheless pure Internet distributors retain a relatively modest share in most sectors. The changing socio-demographic structures are stimulating a shift away from DIY, with the younger generation unable to leave home or renting until they are in their thirties, resulting in less motivation to undertake DIY, and at the other end of the scale, the older generation use tradesmen to do their DIY. In addition, the growth of flats and apartments as well as smaller houses, will stimulate a shift away from DIY as there is simply less room to make improvements and changes.

The future prospects of the building and home improvement products distribution market are extremely difficult to forecast as the future development of the market is highly dependent on the levels of business investment and confidence in the wake of the EU referendum vote and indeed on the nature of negotiations with the EU over the next two years. Over the next two years the construction industry is expected to show very modest growth of 1-2% overall reflecting a mix of performances across the sectors, with the infrastructure sector and the health sector expected to perform reasonably well, while offices and retail perform less well. While housebuilding levels have improved, it seems likely that this growth will not continue over the next two to three years as the market adjusts to the EU vote and exit process, and is therefore likely to remain more stable. Market growth will be impacted by the weakening of the pound following the EU referendum, making imports more expensive, a particular issue in areas such as electrical accessories and baths and sanitaryware, where imports take a significant share of the market.


List of Report Contents

  1. Contents Listing
  2. 1. INTRODUCTION 7
  3. 1.1 INTRODUCTION 7
  4. 1.2 SOURCES OF INFORMATION 7
  5. 2. SUMMARY & FUTURE PROSPECTS 9
  6. 2.1 SUMMARY 9
  7. 2.2 FUTURE PROSPECTS 11
  8. 3. ECONOMIC ENVIRONMENT 13
  9. 3.1 GDP 13
  10. 3.2 INFLATION & INTEREST RATES 15
  11. 3.3 UNEMPLOYMENT 16
  12. 3.4 HOUSEHOLD CONSUMPTION 16
  13. 3.5 HOUSING & CONSTRUCTION 17
  14. 3.6 STERLING 18
  15. 3.7 POPULATION PROFILE 19
  16. 3.8 CONCLUSIONS 19
  17. 4. BUILDING AND HOME IMPROVEMENT PRODUCTS DISTRIBUTION MARKET 21
  18. 4.1 DEFINITION 21
  19. 4.2 BUILDING AND HOME IMPROVEMENT PRODUCTS DISTRIBUTION MARKET 23
  20. 4.2.1 Background 23
  21. 4.2.2 Market Prospects - 2016 to 2021 25
  22. 4.3 BUILDING & HOME IMPROVEMENT PRODUCTS SHARE OF CONSTRUCTION OUTPUT 28
  23. 4.4 MARKET INFLUENCES 29
  24. 4.4.1 Overall Construction Market 29
  25. 4.4.2 The Housing Market 31
  26. 4.4.3 Additional Factors Influencing the Market 35
  27. 4.5 PRODUCTS AND MATERIALS 36
  28. 5. DISTRIBUTION SUPPLY CHAIN 38
  29. 5.1 DISTRIBUTION STRUCTURE 38
  30. 5.1.1 Supply Chain 38
  31. 5.1.2 Distribution Market Shares 41
  32. 5.1.3 Key Changes In The Market In Recent Years 42
  33. 5.2 BUILDERS AND PLUMBERS MERCHANTS 43
  34. 5.2.1 Definition 43
  35. 5.2.2 Market Size 43
  36. 5.2.3 Products 46
  37. 5.2.4 Market Structure 47
  38. 5.2.5 Merchant Companies 48
  39. 5.3 HOME IMPROVEMENT MULTIPLES 53
  40. 5.3.1 Definition 53
  41. 5.3.2 Market Size 53
  42. 5.3.3 Products 56
  43. 5.3.4 Market Structure 57
  44. 5.3.5 Home Improvement Companies 59
  45. 5.4 ELECTRICAL WHOLESALERS 61
  46. 5.5 MULTI-CHANNEL / TRADE DISTRIBUTORS 63
  47. 5.6 GARDEN CENTRES 64
  48. 5.7 OTHER CHANNELS 65
  49. 5.7.1 Direct 65
  50. 5.7.2 Other Trade 66
  51. 5.7.3 Other Retail 68
  52. 5.7.4 Internet 69
  53. 6. PRODUCT REVIEW 72
  54. 6.1 OVERVIEW 72
  55. 6.2 MIX OF HEAVYSIDE AND LIGHTSIDE PRODUCTS 74
  56. 6.3 DECORATING PRODUCTS MARKET 75
  57. 6.4 BATHROOM PRODUCTS MARKET 78
  58. 6.5 GARDEN PRODUCTS MARKET 81
  59. 6.6 HARDWARE, TOOLS AND FIXINGS MARKET 84
  60. 6.7 ELECTRICAL AND LIGHTING PRODUCTS MARKET 86
  61. 6.8 DOMESTIC KITCHEN MARKET 88
  62. 6.9 ROOFING AND INSULATION 92
  63. 6.10 BRICKS, BLOCKS, BUILDING ENVELOPE AND CONCRETE 94
  64. 6.11 CEMENT & PLASTER 96
  65. 6.12 TIMBER AND GLAZING 98
  66. 6.13 HVAC & PLUMBING 99
  67. 6.14 OTHER PRODUCTS 102
  1. Tables & Charts
  2. TABLE 1: UK MARKET FOR BUILDING AND HOME IMPROVEMENT PRODUCT DISTRIBUTION 2012 TO 2021 - BY VALUE (£M DSP) 9
  3. TABLE 2: GDP DATA - 2013-2016 - KEY CONSTITUENT ELEMENTS 14
  4. CHART 3: INTEREST RATES AND INFLATION (CPI) FROM 2000-2021 15
  5. CHART 4: PDI & SAVINGS RATIO AT CURRENT PRICES 2000-2021 17
  6. TABLE 5: EXCHANGE RATE FLUCTUATIONS 2012-2019 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 18
  7. TABLE 6: CHANGE IN PRODUCT CATEGORY DEFINITIONS 22
  8. CHART 7: UK BUILDING & HOME IMPROVEMENT PRODUCTS DISTRIBUTION MARKET 2012-2021 BY VALUE (£BN AT DSP) 23
  9. TABLE 8: PRODUCT & MATERIAL SHARE OF UK CONSTRUCTION OUTPUT 2012- 2020 (£ BILLION CURRENT PRICES) 28
  10. CHART 9: CONSTRUCTION OUTPUT (GREAT BRITAIN) NEW WORK & RMI - CURRENT PRICES (£BN) 2012 -2021 29
  11. CHART 10: CONSTRUCTION NEW WORK BY END-USE SECTOR BY VALUE 2016 31
  12. TABLE 11: HOUSE BUILDING STARTS AND COMPLETIONS (UK) 2012 TO 2021 - BY VOLUME ('000 DWELLINGS) 32
  13. TABLE 12: HOUSE BUILDING SHARE OF COMPLETIONS (UK) 2012 TO 2021 - BY VOLUME 33
  14. CHART 13: HOUSEBUILDING COMPLETIONS IN ENGLAND - % MIX BY TYPE OF DWELLING (FLATS VERSUS HOUSES) 2005-2020 35
  15. CHART 14: BUILDING AND HOME IMPROVEMENT PRODUCT MIX (HEAVYSIDE, DECORATING, BATHROOMS, GARDEN, HEATING, KITCHENS, ELECTRICAL, HARDWARE ETC.) - % MIX 2016 37
  16. CHART 15: OVERVIEW OF DISTRIBUTION STRUCTURE FOR BUILDING PRODUCTS - 39
  17. CHART 16: DISTRIBUTION OF BUILDING & HOME IMPROVEMENT PRODUCTS AND MATERIALS BY CHANNEL (MERCHANTS, HOME IMPROVEMENT MULTIPLES, INDEPENDENT HARDWARE/DIY, OTHERS) - % SHARE 2016 41
  18. TABLE 17: UK BUILDING & PLUMBING MERCHANTS' MARKET 2012 TO 2021 - BY VALUE (£M AT MERCHANT SELLING PRICES) 43
  19. CHART 18: BUILDERS AND PLUMBERS MERCHANTS MARKET - % PRODUCT MIX 2016 (TIMBER, HEATING/VENT, PLUMBING/DRAIN, ROOFING, DECORATING ETC) 46
  20. CHART 19: MERCHANTS % SHARE BY PRODUCT MARKET SECTOR 2016 47
  21. TABLE 20: BUILDERS MERCHANTS MARKET SHARE 2015 48
  22. TABLE 21: LARGER REGIONAL MERCHANT COMPANIES 52
  23. TABLE 22: MEDIUM & SMALL SIZE REGIONAL MERCHANT COMPANIES 52
  24. TABLE 23: UK HOME IMPROVEMENT MULTIPLES MARKET 2012 - 2021 - BY VALUE (RSP) 54
  25. CHART 24: HOME IMPROVEMENT MULTIPLES SALES BY PRODUCT SECTOR - % SHARE 2016 (DECORATING, BATHROOMS, HARDWARE, LIGHTING/ELEC, GARDEN ETC 56
  26. CHART 25: HOME IMPROVEMENT MULTIPLES % SHARE BY PRODUCT GROUP OF TOTAL MARKET SECTOR 2016 57
  27. TABLE 26: HOME IMPROVEMENT MULTIPLES - MARKET SHARES 2015 58
  28. CHART 27: HOME IMPROVEMENT MULTIPLES MARKET POSITIONING 59
  29. CHART 28: BUILDING AND HOME IMPROVEMENT MARKET - ANALYSIS BY PRODUCT GROUP (BATHROOMS, DECORATING, HEATING, GARDEN, KITCHEN ETC) - 2012-2021 (£M DSP) 72
  30. TABLE 29: PRODUCT MIX BY DISTRIBUTION CHANNEL 2016 - DSP (% SHARE BY PRODUCT SECTOR) 73
  31. CHART 30: MARKET MIX - HEAVYSIDE VS LIGHTSIDE 2016 74
  32. CHART 31: DISTRIBUTION PROFILE OF HEAVYSIDE AND LIGHTSIDE PRODUCTS 75
  33. TABLE 32: DECORATING MATERIALS MARKET 2012-2021 (£M DSP) 75
  34. CHART 33: DISTRIBUTION OF DECORATING PRODUCTS - % SHARE BY CHANNEL 2016 77
  35. TABLE 34: BATHROOM PRODUCTS MARKET 2012-2021 (£M DSP) 79
  36. CHART 35: DISTRIBUTION OF BATHROOM PRODUCTS - % SHARE BY CHANNEL 2016 81
  37. TABLE 36: GARDEN PRODUCTS MARKET 2012-2021 (£M DSP) 82
  38. CHART 37: DISTRIBUTION OF GARDEN PRODUCTS - % SHARE BY CHANNEL 2016 83
  39. TABLE 38: HARDWARE, TOOLS AND FIXINGS MARKET 2012-2021 (£M DSP) 84
  40. TABLE 39: ELECTRICAL AND LIGHTING MARKET 2012-2021 (£M DSP) 86
  41. CHART 40: DISTRIBUTION OF ELECTRICAL AND LIGHTING PRODUCTS - % SHARE 2016 88
  42. TABLE 41: UK DOMESTIC KITCHEN MARKET 2012-2021 (£M DSP) 89
  43. CHART 42: DISTRIBUTION OF DOMESTIC KITCHENS - % SHARE BY CHANNEL 2016 91
  44. TABLE 43: ROOFING & INSULATION PRODUCTS MARKET 2012-2021 (£M DSP) 93
  45. TABLE 44: UK BRICKS, BLOCKS AND CONCRETE GOODS MARKET 2012-2021 (£M DSP) 95
  46. TABLE 45: UK CEMENT AND PLASTER MATERIALS MARKET 2012-2021 (£M DSP) 97
  47. TABLE 46: UK TIMBER AND GLAZING PRODUCTS MARKET 2012-2021 (£M DSP) 98
  48. TABLE 47: UK HVAC, PLUMBING & DRAINAGE MARKET 2012-2021 (£M DSP) 100
  49. TABLE 48: MARKET VALUE FOR 'OTHER' PRODUCTS 2012-2021 (£M DSP) 102

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