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Domestic Conservatory & Glazed Extension Market Report - UK 2016-2020 Analysis

Published: 25/11/2016 / Number of Pages: 69 / Price: £745.00

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Introduction and Overview

The 13th edition of the 'Domestic Conservatory & Glazed Extensions Market Report - UK 2016-2020 Analysis' incorporates original input and represents an up-to-date, comprehensive and unique review of this market. The report reviews changes in the conservatory and glazed extension market in domestic applications, assessing how the sector has evolved in terms of a wider range of more bespoke designs (conservatories, orangeries etc), colour options, bifold doors and higher insulation standards.

Key issues analysed:

  • Market size - volumes, values, trends, forecasts.
  • Product mix - colours, styles and designs
  • Frame materials - share by PVCu, aluminium, timber - trends, forecasts.
  • Supply and distribution - key suppliers, channel shares etc.
  • Market prospects - forecasts for key market, product supply and distribution trends to 2020.

Key areas of insight include:

  • Review of market performance in 2014-16.
  • Increasing importance for the role of RMI - trend toward replacing conservatory elements - eg. roofs, doors etc.
  • Product developments - recent trends and future changes - trend towards diversification of styles, orangeries, loggias - glazed/solid roofs etc.
  • Market prospects - short and medium term prospects up to 2020 -prospects for recovery in the medium term, growth of internet.
  • Overview of sector including related fittings and accessories - flooring, blinds, underfloor heating etc.

Some of the companies included:

Anglian Windows, Aztec Conservatory Roof Systems, C R Smith, Cambrian Windows, CWG Choices, David Salisbury, Deceuninck, Duraflex, Epwin Group, Eurocell Profiles, Europlas, Everest, HL Plastics, Howarth Timber, John Fredericks Plastics, Kawneer UK, Malbrook, Masco UK, Penicuik Home Improvements, Profine UK, Quantal, Rehau, Richmond Oak, Safestyle, Sapa Group, Sash UK, Smart Aluminium Extrusions, Swift Frame, Synseal, Ultraframe, Vale Garden Houses, Veka, Weatherseal, Zenith Staybrite.

Market Overview

  • Market size by value - market developments from 2011-2016, analysis and forecast of market trends 2016 - 2020.
  • Conservatory market by volume - rapid growth in mid-late 1990s, market conditions from 2011-2016, forecasts through to 2020.
  • Market sizes by product and material usage - changing mix between PVCu, timber and aluminum 2002-2016, strengths and weaknesses of different product/market sectors. Future prospects for material usage up to 2020.
  • Market penetration levels - current household ownership levels and future developments - saturation levels and limiting factors on long term growth.
  • Design changes - growth of bespoke designs /orangeries, Planning/Building Regulations and future trends. Share mix changes between Lean-To, Edwardian/Georgian, Victorian, Orangeries, Loggias, Garden Rooms etc.
  • Analysis of conservatory accessory market sectors including flooring, window coverings/blinds, underfloor heating - market sizes 2010-2020, trends by sector, impact of conservatory market.

Distribution and Supply

  • Major suppliers - market shares of leading suppliers, market structure, profiles of major players, strengths and weaknesses. Roofing system suppliers.
  • Channels of distribution - sales of products by channels of distribution (Garden Centres, Direct Sell Companies, Internet, Conservatory Specialists, Builders etc.) Areas of specialisation and analysis of changes.
  • Distribution channel sharesn> - by volume and value. Growth of specialists and internet.
  • New build as a market sector - recent trends, changing housing market, longer term potential.
  • Distribution structure for PVCu, Aluminum & Timber Conservatories - major differences between material and distribution channel.
  • Future prospects for major channels - including analysis of changes in market structure in recent years.

Market Prospects

  • General overview of economic climate - recovery in economy, housing market, consumer confidence etc - prospects for recovery in the medium term.
  • Forecasts of key market, product supply and distribution trends up to 2020.
  • Key factors influencing growth prospects - impact of Brexit.

Report Summary

The conservatory and glazed extensions market was estimated have increased by around 3% in 2016. Although value growth has been relatively good in recent years, volume growth is less buoyant with only 1-2% increases over the last 2 years, and only modest volume increases currently forecast to 2020. A combination of a continued recovery in the economy in general - and the housing market in particular - have helped underpin rising consumer confidence and spending on higher value home improvements in recent years - particularly with interest rates so low. RMI has become an increasingly important factor within the market as homeowners replace or upgrade older style conservatories and glazed extensions with higher efficiency roofs and windows/doors, and other higher specification products. RMI has grown significantly over the last 3-4 years and accounts for a growing value share.

In 2016, the market is quite sophisticated in terms of product range and offers more options for an individualised project - options now include conservatories, glazed extensions which might have a solid or a glass roof, orangeries, verandas, loggias etc. Key product features which have become more important in the conservatory market include improved thermal efficiency, high specification self-cleaning glass, coloured frames, bifold opening doors, etc. Substantial product development is ongoing in this market with companies offering wider, higher specification and technology products and conservatory ranges for an increasing demanding customer base as homeowners look for a more bespoke service.

We estimate that prices have been rising year on year over the past few years, despite volume fluctuations, primarily reflecting an overall increase in specification levels For installers, there remains a significant squeeze on margins, particularly in the budget sector, but some installers have addressed this issue by diversifying and offering a wider range of products than traditional conservatory/window companies, with examples including solar panels, alarm systems or driveways, among other products. In the 'self-build' conservatory sector, the focus has switched from DIY outlets to online conservatory specialists, who offer a wider range of product options than those offered by DIY outlets. In general, the main channels of distribution are replacement window companies, garden centres, DIY outlets, conservatory specialists, builders and online.

Market improvement in 2017 and beyond is likely to be driven by levels of house moving/home extension building, consumer confidence and growth in the retrofit/upgrade market - particularly if interest rates remain at historically low levels. However, the future economic landscape is tempered by the uncertainty surrounding the commencement and potential effects of Brexit. We anticipate that market demand and value growth in future years is likely to be driven by growing consumer confidence and growth in the retrofit/upgrade market, particularly if interest rates remain at current low levels. However, substantial increases in volumes or value are not forecast in new conservatory demand in the short-medium term. Current forecasts indicate modest growth in overall value of sales, but continuing interest in upgrading or replacing older conservatories with higher specification products.


List of Report Contents

  1. Contents Listing
  2. 1. INTRODUCTION 6
  3. 1.1 BACKGROUND 6
  4. 1.2 SOURCES OF INFORMATION 6
  5. 2. SUMMARY & MARKET PROSPECTS 8
  6. 2.1 SUMMARY 8
  7. 2.2 MARKET PROSPECTS 9
  8. 3. ECONOMIC ENVIRONMENT 11
  9. 3.1 GDP 11
  10. 3.2 INFLATION & INTEREST RATES 13
  11. 3.3 UNEMPLOYMENT 14
  12. 3.4 HOUSEHOLD CONSUMPTION 14
  13. 3.5 HOUSING & CONSTRUCTION 15
  14. 3.6 STERLING 16
  15. 3.7 POPULATION PROFILE 16
  16. 3.8 CONCLUSIONS 17
  17. 4. MARKET STRUCTURE 18
  18. 4.1 MARKET DEFINITION 18
  19. 4.2 MARKET SIZE 18
  20. 4.2.1 Background 18
  21. 4.2.2 Current Trends & Future Growth 21
  22. 4.3 MARKET VOLUMES 22
  23. 4.3.1 Background 22
  24. 4.4 MARKET TRENDS 24
  25. 4.4.1 Planning Permission and Building Regulations 25
  26. 4.4.2 Trade Associations and Approvals 27
  27. 4.5 CONSERVATORIES AND ENERGY USE 28
  28. 4.6 HOUSEHOLD OWNERSHIP LEVELS 28
  29. 5. PRODUCTS 32
  30. 5.1 PRODUCT TRENDS 32
  31. 5.2 FRAME MATERIALS AND GLAZING 33
  32. 5.3 ROOF SYSTEMS 35
  33. 5.3.1 Polycarbonate Sheets 36
  34. 5.3.2 High Specification Glass 36
  35. 5.3.3 Solid Roofs 37
  36. 5.3.4 Other Developments 38
  37. 5.4 CONSERVATORY STYLES AND DESIGNS 39
  38. 5.5 OTHER RELATED PRODUCTS 40
  39. 5.5.1 Floor Tiles 41
  40. 5.5.2 Heating Systems 43
  41. 5.5.3 Blinds 45
  42. 5.5.4 Others 49
  43. 6. SUPPLIERS 50
  44. 6.1 SUPPLY STRUCTURE 50
  45. 6.2 MARKET SHARES 51
  46. 6.3 COMPANY PROFILES 51
  47. 6.3.1 Manufacturers 51
  48. 6.3.2 Retail Glazing Companies 51
  49. 6.3.3 Door, Window and Conservatory Companies 55
  50. 6.3.4 Specialist Roofing Systems Suppliers 57
  51. 6.3.5 Window Profile Suppliers 57
  52. 7. CHANNELS OF DISTRIBUTION 60
  53. 7.1 OVERVIEW 60
  54. 7.2 GARDEN CENTRES 65
  55. 7.3 REPLACEMENT WINDOW COMPANIES 67
  56. 7.4 DIY MULTIPLES 67
  57. 7.5 DIRECT SELL CONSERVATORY SPECIALISTS 68
  58. 7.6 BUILDERS & OTHERS 69
  1. Tables & Charts
  2. TABLE 1 DOMESTIC CONSERVATORY/GLAZED EXTENSIONS MARKET SIZE AND FORECASTS 2011 -2020 -BY VALUE (£M RSP) 8
  3. TABLE 2 GDP DATA - 2013-2016 - KEY CONSTITUENT ELEMENTS 12
  4. CHART 3 INTEREST RATES AND INFLATION (CPI) FROM 2000-2020 13
  5. CHART 4 PDI & SAVINGS RATIO AT CURRENT PRICES 2000-2020 15
  6. TABLE 5 EXCHANGE RATE FLUCTUATIONS 2012-2018 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 16
  7. TABLE 6 DOMESTIC CONSERVATORY/GLAZED EXTENSIONS MARKET SIZE AND FORECASTS 2011 -2020 -BY VALUE (£M RSP) 20
  8. TABLE 7 DOMESTIC CONSERVATORY & GLAZED EXTENSIONS MARKET 2011 -2020 NEW & REPLACEMENT BY VOLUME 23
  9. CHART 8 HOUSEHOLD OWNERSHIP LEVELS OF CONSERVATORIES 1990-2016 29
  10. CHART 9 HOUSEBUILDING COMPLETIONS IN ENGLAND - % MIX BY TYPE OF DWELLING (FLATS VERSUS HOUSES) 2005-2020 30
  11. TABLE 10 FRAME MATERIAL USAGE (ALUMINIUM, PVCU, TIMBER) -% VOLUMES - 1992-2016 33
  12. CHART 11 CONSERVATORY STYLES - VICTORIAN, LEAN-TO'S, ORANGERIES/GLAZED EXTENSIONS ETC) - 2016 - % SHARE BY VOLUME 39
  13. CHART 12 UK TILES MARKET (CERAMIC & PORCELAIN, NATURAL STONE AND OTHERS) AND FORECASTS 2011-2016 - BY VALUE (£M AT MSP) 41
  14. CHART 13 UK TILES MARKET PRODUCT MIX (CERAMIC & PORCELAIN, NATURAL STONE AND OTHERS) 2015-16 - % BY VALUE 43
  15. CHART 14 UK UNDERFLOOR HEATING MARKET BY VALUE (£M MSP) 2011-2016 44
  16. CHART 15 UK DOMESTIC BLINDS MARKET AND FORECASTS 2010 TO 2020 - BY VALUE (£M AT RSP) 46
  17. CHART 16 UK BLINDS MARKET MIX BY END USE APPLICATION (WINDOWS, CONSERVATORIES, DOOR/ROOFLIGHTS/SKYLIGHTS) 2007 TO 2015 - % BY VALUE 48
  18. TABLE 17 CONSERVATORY MARKET - 2016 ESTIMATED SHARE BY VALUE 51
  19. CHART 18 UK REPLACEMENT DOOR & WINDOW RETAIL SHARES BY VALUE 2016 52
  20. TABLE 19 RETAIL GLAZING SECTOR - MARKET SHARES BY VALUE 2016 53
  21. TABLE 20 CONSERVATORY DISTRIBUTION CHANNELS (REPLACEMENT WINDOW COMPANIES, CONSERVATORY SPECIALISTS, GARDEN CENTRES, DIY, BUILDERS ETC) 2001 - 2016 % SHARE BY VOLUME 60
  22. CHART 21 CHANNELS OF DISTRIBUTION - 2016 SHARE BY VALUE 61
  23. CHART 22 DISTRIBUTION OF TIMBER CONSERVATORIES 63
  24. CHART 23 DISTRIBUTION OF PVCU CONSERVATORIES 64

The 'Domestic Conservatory & Glazed Extension Market Report - UK 2016-2020 Analysis' costs £745+VAT (if applicable) for a PDF version.

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