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Home Improvement Multiples Market Report - UK 2018-2022

Published: 11/10/2018 / Number of Pages: 90 / Price: £845.00

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Introduction and Overview

The 13th Edition of the 'Home Improvement Multiples Market Report- UK 2018-2022' contains a broad review of key developments within the home improvement retail market, recent market trends and future prospects, along with retailer and product analysis. This report contains original input and a detailed assessment of the market and represents excellent value for money to companies in the industry or considering entry.

Key content covered:

  • Forecasts of market developments to 2022.
  • Detailed assessment of the market- analysis of the recent trends and prospects.
  • In-depth analysis of the key companies - including recent developments, store numbers and financial analysis.
  • Analysis by product group - market sizes, product mixes and distribution of; garden, domestic landscaping & leisure, building supplies, bathrooms, decorating, hardware & housewares, window & floor coverings, furniture & kitchens, lighting and electrical and other products.

Areas of particular interest:

  • Key market trends - analysis of market size and comprehensive review of factors affecting the market.
  • Review of leading home improvement multiples - includes B & Q, Homebase and Wickes.
  • Product mix analysis - covers garden, outdoor & leisure products, building products, lighting/electrical products, decorating products, tools & hardware, HVAC and plumbing products, baths & sanitaryware, fitted kitchens, furniture, windows & doors, floorcoverings and homewares.
  • Analysis of mix in retail channels - home improvement stores vs builders' merchants, specialist distributors, online retailers, etc.
  • Market forecasts to 2022 - analysis of the key factors affecting future industry direction.
  • Detailed market data and insight on the home improvement multiples market by AMA Research, a leading UK provider of construction market intelligence.

Some of the companies included:

B & M Retail, B & Q, CDS Superstores (International), Maxwells DIY, Rightway Bevans, Robert Dyas, Taskers, The Range, Wickes & Wilko.

Market Overview

  • Market performance - value for 2013-2017 and forecasts up to 2022, as well as key trends and market developments.
  • Key market influences - housebuilding activity, changing home ownership levels, trends in housing RMI, increased tendency to use trade professionals for home improvement projects, 'improve not move' trend.
  • Consumer behaviour - lack of DIY skills amongst the younger generations, influence of the media and changing design trends, greater use of the internet for research and purchasing.
  • Industry supply - store rationalisation programmes, changing ownership of major companies, etc.

Market Prospects

  • Market size by value 2018-2022 - product analysis, market trends, growth prospects and the effect of the EU referendum on the economy in the short to medium term.
  • Factors influencing market growth - Grenfell, Hackitt review, construction and RMI expenditure, regulations, economic uncertainty following Brexit etc.
  • Construction output by sector to 2022, with trends for key non-domestic sectors including education, offices, infrastructure etc. Construction output for the domestic sector, including the construction of apartments and trends to 2022.

Home Improvement Multiples Review

  • Major groups - turnovers, estimated product mixes, recent developments.
  • Market positions and shares for the major companies.
  • Comment on the impact of the Homebase takeover and likely changes in the market as a result.
  • Store numbers - trends in numbers 2013-2018.
  • Procurement issues, processes adopted by the majors etc.

Main Product Categories and Key Ranges

  • Overview of overall retail market for home improvement products - home improvement multiples position and shares within the key product categories.
  • Overall home improvement multiples market - mix by value by product category.
  • Individual product category reviews for: garden, domestic landscaping & leisure; building supplies; bathrooms & sanitaryware; HVAC & plumbing; decorating; tools & hardware; floorcoverings; furniture; fitted kitchens; lighting & electrical; replacement windows & doors; window coverings & home textiles.
  • Each product category review includes -summary of total retail markets; home improvement multiples product sales mixes; trends for products; distribution channel shares; shares for home improvement multiples within the retail market.

Report Summary

The home improvement multiples market is at a critical point in its development. Within the last year, sales have come under intense pressure, partly due to the economic uncertainty caused by Brexit and the resulting fact that more people are deferring large-scale home improvement projects. This in turn has adversely affected demand for DIY and home improvement products.

Sales growth has also been hampered by a decline in home ownership levels, especially amongst consumers aged under 35. With more people at this end of the age spectrum living in privately rented accommodation (usually for financial reasons), there is less desire to upgrade and renovate properties.

Another factor which has had a negative impact upon the market is the growing tendency of many consumers to employ professional tradesmen to carry out DIY and home improvement tasks round the house, many of whom source products from alternative channels. Worryingly for the sector, there appears to be evidence of a lack of some of the more basic DIY skills amongst many of today's younger age groups.

The market remains heavily dependent upon factors such as climate and the weather. Sales activity suffered a downturn due to the cold spring weather in March 2018 which is usually a busy period for retailers, although the heatwave which followed a few months later is thought to have boosted sales within certain sectors, e.g. garden and outdoor products.


List of Report Contents

  1. Contents Listing
  2. 1. INTRODUCTION 8
  3. 1.1 BACKGROUND 8
  4. 1.2 SOURCES OF INFORMATION 8
  5. 2. SUMMARY 10
  6. 2.1 SUMMARY OF CURRENT MARKET SITUATION 10
  7. 2.2 SUMMARY OF MARKET PROSPECTS 11
  8. 3. ECONOMIC ENVIRONMENT 13
  9. 3.1 GDP 13
  10. 3.2 INFLATION & INTEREST RATES 15
  11. 3.3 UNEMPLOYMENT 16
  12. 3.4 HOUSEHOLD CONSUMPTION 16
  13. 3.5 HOUSING & CONSTRUCTION 17
  14. 3.6 STERLING 18
  15. 3.7 POPULATION PROFILE 18
  16. 3.8 CONCLUSIONS 19
  17. 4. HOME IMPROVEMENT MULTIPLES MARKET 20
  18. 4.1 DEFINITION 20
  19. 4.1.1 Products 20
  20. 4.2 MARKET SIZE 21
  21. 4.2.1 Recent Performance 21
  22. 4.2.2 Market Prospects to 2022 23
  23. 4.3 KEY FACTORS INFLUENCING THE HOME IMPROVEMENT MULTIPLES MARKET 24
  24. 4.3.1 Housing RMI 25
  25. 4.3.2 House moving 26
  26. 4.3.3 Relaxation of Planning Laws 27
  27. 4.3.4 'Improve Not Move' 28
  28. 4.3.5 Housebuilding Completions 28
  29. 4.3.6 Demographics and Buyer Behaviour 29
  30. 4.3.7 Home Ownership Trends 30
  31. 4.3.8 Growth in Private Rental 32
  32. 4.3.9 Growth of Competing Channels 33
  33. 4.3.10 Influence of the Media 34
  34. 5. HOME IMPROVEMENT MULTIPLES 35
  35. 5.1 MARKET STRUCTURE 35
  36. 5.2 MARKET SHARES 36
  37. 5.2.1 Market Position 37
  38. 5.3 COMPANY REVIEW 38
  39. 5.3.1 B&Q 38
  40. 5.3.2 Homebase 39
  41. 5.3.3 Wickes 40
  42. 5.3.4 B & M European Value Retail 42
  43. 5.3.5 Wilko Retail 42
  44. 5.3.6 Other 43
  45. 5.3.7 Number of Outlets 44
  46. 5.4 PROCUREMENT 45
  47. 6. PRODUCTS 47
  48. 6.1 OVERALL HOME IMPROVEMENT MULTIPLES PRODUCT MIX 47
  49. 6.2 HOME IMPROVEMENT MULTIPLES PRODUCT MARKET SHARES 48
  50. 6.3 PRODUCT TRENDS 49
  51. 6.3.1 Garden, Domestic Landscaping & Leisure 49
  52. 6.3.2 Lighting & Electrical Products 54
  53. 6.3.3 Tools, Hardware & PPE Products 57
  54. 6.3.4 Decorating Products 61
  55. 6.3.5 Building Supplies 65
  56. 6.3.6 Bathroom and Sanitaryware Products 69
  57. 6.3.7 HVAC and Plumbing Equipment, Fittings & Accessories 73
  58. 6.3.8 Furniture (excludes fitted kitchens) 77
  59. 6.3.9 Kitchen Units 80
  60. 6.3.10 Floorcovering Products 83
  61. 6.3.11 Replacement Windows & Doors and Conservatories 86
  62. 6.3.12 Window Coverings & Home Textiles 89
  1. Tables & Charts
  2. TABLE 1: HOME IMPROVEMENT MULTIPLES MARKET BY VALUE 2013-2022 (RSP) 10
  3. TABLE 2: GDP DATA - 2015-2018 - KEY CONSTITUENT ELEMENTS 14
  4. CHART 3: INTEREST RATES AND INFLATION (CPI) FROM 2000-2022 15
  5. CHART 4: PDI & SAVINGS RATIO AT CURRENT PRICES 2000-2022 17
  6. TABLE 5: EXCHANGE RATE FLUCTUATIONS 2014-2020 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 18
  7. TABLE 6: HOME IMPROVEMENT MULTIPLES MARKET BY VALUE 2013-2018 21
  8. TABLE 7: HOME IMPROVEMENT MULTIPLES' MARKET FORECASTS BY VALUE (£ RSP) 2017 -2022 23
  9. CHART 8: RMI HOUSING OUTPUT AND FORECASTS- BY VALUE (£M AT CURRENT PRICES) 2013 - 2022 25
  10. TABLE 9: UK HOUSING TRANSACTIONS VALUED AT £40K OR ABOVE 2013-2022 26
  11. TABLE 10: GB HOUSEBUILDING COMPLETIONS 2013-2017 ('000 DWELLINGS) 29
  12. TABLE 11: COMPOSITION OF OWNER-OCCUPIER HOUSEHOLDS IN ENGLAND BY TYPE (000 HOUSEHOLDS AND %), 2016-2017 31
  13. CHART 12: GROWTH TRENDS IN NO. OF PRIVATE RENTED DWELLINGS 2016-2027 (MILLION) 32
  14. CHART 13: HOME IMPROVEMENT MULTIPLES ESTIMATED MARKET SHARES 2017 36
  15. CHART 14: DIY MULTIPLES MARKET POSITIONING 2017 37
  16. CHART 15: B & Q PRODUCT MIX - SHARE BY VALUE 2017 38
  17. CHART 16: HOMEBASE PRODUCT MIX - SHARE BY VALUE 2017 40
  18. CHART 17: WICKES PRODUCT MIX - SHARE BY VALUE 2017 41
  19. CHART 18: UK HOME IMPROVEMENT MULTIPLES - NUMBER OF OUTLETS 2013-2018 44
  20. CHART 19: THE 6 STEPS OF A TYPICAL RANGE REVIEW 45
  21. CHART 20: HOME IMPROVEMENT MULTIPLES OVERALL SALES MIX 2017 47
  22. TABLE 21: KEY RETAIL MARKETS FOR HOME IMPROVEMENT PRODUCTS - OVERALL MARKET SIZES AND HOME IMPROVEMENT MULTIPLES MARKET SIZES 2017 48
  23. CHART 22: UK TOTAL RETAIL MARKET FOR GARDEN, DOMESTIC LANDSCAPING & LEISURE PRODUCTS - BY VALUE (£M RSP) 2013, 2015 AND 2017 49
  24. CHART 23: HOME IMPROVEMENT MULTIPLES' SALES MIX OF GARDEN, DOMESTIC LANDSCAPING & LEISURE PRODUCTS BY CATEGORY 2017 50
  25. CHART 24: GARDEN PRODUCTS DISTRIBUTION SHARES BY CHANNEL BY VALUE 2017 52
  26. CHART 25: % SHARES OF GARDEN, DOMESTIC LANDSCAPING & LEISURE PRODUCTS DISTRIBUTION THROUGH HOME IMPROVEMENT MULTIPLES 2017 53
  27. CHART 26: UK TOTAL RETAIL MARKET FOR LIGHTING & ELECTRICAL PRODUCTS- BY VALUE (£M RSP) 2013, 2015 AND 2017 54
  28. TABLE 27: HOME IMPROVEMENT MULTIPLES SALES MIX OF LIGHTING & ELECTRICAL PRODUCTS BY CATEGORY 2017 55
  29. CHART 28: LIGHTING & ELECTRICAL PRODUCTS DISTRIBUTION SHARES BY CHANNEL BY VALUE 2017 56
  30. CHART 29: % SHARES OF LIGHTING & ELECTRICAL PRODUCTS DISTRIBUTION THROUGH HOME IMPROVEMENT MULTIPLES 2017 57
  31. CHART 30: UK TOTAL RETAIL MARKET FOR TOOLS AND HARDWARE & PPE- BY VALUE (£M RSP) 2013, 2015 AND 2017 58
  32. TABLE 31: HOME IMPROVEMENT MULTIPLES SALES MIX OF TOOLS, HARDWARE & PPE PRODUCTS BY CATEGORY 2017 58
  33. CHART 32: TOOLS, HARDWARE & PPE PRODUCTS DISTRIBUTION SHARES BY CHANNEL BY VALUE 2017 60
  34. CHART 33: HOME IMPROVEMENT MULTIPLES % SHARES OF TOOLS, HARDWARE & PPE DISTRIBUTION 2017 60
  35. CHART 34: UK RETAIL MARKET FOR DECORATING PRODUCTS- BY VALUE (£M RSP) 2013, 2015 AND 2017 62
  36. CHART 35: HOME IMPROVEMENT MULTIPLES SALES MIX OF DECORATING PRODUCTS BY PRODUCT CATEGORY 2017 62
  37. CHART 36: DECORATING PRODUCTS DISTRIBUTION SHARES BY CHANNEL BY VALUE 2017 64
  38. CHART 37: % SHARES OF DECORATING PRODUCTS DISTRIBUTION TAKEN BY HOME IMPROVEMENT MULTIPLES 2017 64
  39. CHART 38: UK RETAIL MARKET FOR BUILDING SUPPLIES BY VALUE (£M RSP) 2013, 2015 AND 2017 66
  40. CHART 39: HOME IMPROVEMENT MULTIPLES SALES MIX OF BUILDING SUPPLIES BY CATEGORY BY VALUE (RSP) 2017 66
  41. CHART 40: % SHARES OF MAIN BUILDING SUPPLIES DISTRIBUTION THROUGH HOME IMPROVEMENT MULTIPLES 2017 68
  42. CHART 41: UK RETAIL MARKET FOR BATHROOM PRODUCTS- BY VALUE (£M RSP) 2013, 2015 AND 2017 70
  43. TABLE 42: HOME IMPROVEMENT MULTIPLES SALES MIX OF BATHROOM PRODUCTS BY CATEGORY 2017 70
  44. CHART 43: BATHROOM PRODUCTS DISTRIBUTION SHARES BY CHANNEL BY VALUE 2017 72
  45. CHART 44: % SHARES OF BATHROOM PRODUCTS DISTRIBUTION THROUGH HOME IMPROVEMENT MULTIPLES 2017 72
  46. CHART 45: UK RETAIL MARKET FOR HVAC & PLUMBING PRODUCTS BY VALUE (£M RSP) 2013, 2015 AND 2017 74
  47. TABLE 46: HOME IMPROVEMENT MULTIPLES SALES MIX OF HVAC & PLUMBING PRODUCTS BY CATEGORY 2017 74
  48. CHART 47: HVAC & PLUMBING PRODUCTS DISTRIBUTION SHARES BY CHANNEL BY VALUE 2017 76
  49. CHART 48: % SHARES OF HVAC & PLUMBING PRODUCTS DISTRIBUTION THROUGH HOME IMPROVEMENT MULTIPLES 2017 76
  50. CHART 49: UK RETAIL MARKET FOR FURNITURE BY VALUE (£M RSP) 2013, 2015 AND 2017 78
  51. TABLE 50: HOME IMPROVEMENT MULTIPLES SALES MIX OF FURNITURE PRODUCTS BY CATEGORY 2017 78
  52. CHART 51: % SHARES OF FURNITURE DISTRIBUTION THROUGH HOME IMPROVEMENT MULTIPLES 2017 79
  53. CHART 52: UK RETAIL MARKET FOR FITTED KITCHEN UNITS BY VALUE £M RSP 2013, 2015, 2017 81
  54. TABLE 53: HOME IMPROVEMENT MULTIPLES SALES MIX OF KITCHEN PRODUCTS BY CATEGORY 2017 81
  55. CHART 54: FITTED KITCHEN UNITS DISTRIBUTION SHARES BY CHANNEL BY VALUE 2017 82
  56. CHART 55: % SHARES OF FITTED KITCHENS DISTRIBUTION THROUGH HOME IMPROVEMENT MULTIPLES 2017 83
  57. CHART 56: UK RETAIL MARKET FOR FLOORCOVERING PRODUCTS BY VALUE £M RSP 2013, 2015, 2017 84
  58. TABLE 57: HOME IMPROVEMENT MULTIPLES SALES MIX OF FLOORCOVERING PRODUCTS BY CATEGORY 2017 84
  59. CHART 58: FLOORCOVERINGS DISTRIBUTION SHARES BY CHANNEL BY VALUE 2017 85
  60. CHART 59: % SHARES OF FLOORING & TILING DISTRIBUTION THROUGH HOME IMPROVEMENT MULTIPLES 2017 86
  61. CHART 60: UK RETAIL MARKET FOR REPLACEMENT WINDOWS & DOORS AND CONSERVATORIES BY VALUE £M RSP 2013, 2015, 2017 87
  62. TABLE 61: HOME IMPROVEMENT MULTIPLES SALES MIX OF WINDOWS, DOORS & CONSERVATORIES BY CATEGORY 2017 87
  63. CHART 62: % SHARES OF REPLACEMENT WINDOWS & DOORS AND CONSERVATORIES DISTRIBUTION THROUGH HOME IMPROVEMENT MULTIPLES 2017 88
  64. CHART 63: UK RETAIL MARKET FOR WINDOW COVERINGS & HOME TEXTILES £M RSP 2013, 2015, 2017 89

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