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Kitchen and Bathroom Supply Chain Market Report - Focus on Distributors - UK 2016-2020 Analysis

Published: 15/06/2016 / Number of Pages: 84 / Price: £745.00

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Introduction and Overview

The 'Kitchen and Bathroom Supply Chain Report - Focus on Distributors - UK 2016-2020 Analysis' is now in its 11th edition. This report focuses on the supply infrastructure of the bathroom and kitchen industry and the performance of the kitchen and bathroom distributors within the industry. The report incorporates original input and represents a comprehensive, informed and unique review of this market and is excellent value for money. It contains information collated using a wide range of sources, and is specific and relevant to the distributors market.

Key content covered:

  • Supply infrastructure - market size of the K&B industry, distribution structure, value by channel, distributor's shares overview of key merchants and retailers.
  • Detailed kitchen and bathroom distributor assessment - market size, development of distribution market, national/regional companies, key players, recent trends, future prospects, customer analysis.
  • Analysis by product group - market sizes, distributor shares, key trends relating to; kitchen furniture, worktops and sinks, kitchen appliances, bathroom products and shower products.
  • The role of the distributor - changing roles, review by product group.

Recent trends include:

  • Increasing competition from direct supply channels.
  • Influence of the internet and impact on distributor business.
  • Focus on own-label brands and differentiating product offerings.
  • A continued steady improvement in the economy and the housing market.
  • Raw material and fuel costs affecting margins.

Some of the companies included:

Barwick, Bcg, Bedfordshire Bathroom Distribution (BBD), Blackheath Products, Blanco, Bodel Distributors, Bradshaw Appliances Brausch & Co, CD (UK), City Distribution, Claygate Distribution, CMB Distributors, Cooper Callas, CRS Wholesale, Davroc, DBD Distribution, East Coast Fittings, F & P Wholesale, Fallbase, Faucets, Farmiloe and Farmiloe (WBS), Frontline Bathrooms, Gardiner Distribution, Hibberd Distribution, Ideal Bathrooms, International Decorative Surfaces (IDS), JJO Plc (J&J Ormerod), JP Distribution, Leaker Direct (Distribution), MAK Distribution, Maurice Lay, Merchant City Distributors (MCD), N Froy and Sons, PJH Group, PWS Distributors, Robert Lee Distribution, Qualitex Supplies, Quest 4, RO Arnold, Stearn Electric Co, Swift Electrical Wholesalers, Uptrend, Waterline.

Distribution Supply Chain for Kitchen & Bathroom Products

  • Market size and key trends in the kitchen and bathroom industry from 2011-2016.
  • Mix of products in the K&B industry and key market trends in each sector.
  • Supply chain structure and value of the key sectors, e.g. merchants, DIY, share taken by distributors etc.
  • Analysis of first phase distribution - from manufacturers and importers, key companies at each stage and key characteristics.
  • Analysis of second phase distribution - from importers and distributors to retail, merchant and other 'outlets'.
  • Analysis of key sectors with the supply chain and overview of key players, e.g. company profiles of leading builders' merchants, DIY multiples etc.

Focus on the Distributors

  • The market size and forecasts in value of the distributors' market for 2011-2020.
  • Market trends in recent years, future prospects, forecasts and key market influences.
  • Key products marketed by distributors, share of distributors' business.
  • Major distributors, market shares, key characteristics, turnovers, product strengths, market positioning etc.
  • Leading distributors by product sector - Kitchen Furniture/Kitchen Appliances/ Bathroom and Shower Products.
  • Mix of major national/ regional distributors.
  • Characteristics of distributors including profitability, key customer groups, competitors.
  • The role of the distributor, how this is changing and how it varies for the major product groups.
  • Analysis of drivers and forces in the distributors' market - SWOT analysis.

Products / Suppliers - Kitchen & Bathroom Products

  • Market size of each major product group: kitchen furniture, kitchen appliances, bathroom products and shower products.
  • Product mix within major product groups.
  • Product trends by main groups and product sectors.
  • Key suppliers within each product sector.
  • Distribution characteristics, distributors' influence and share within each product group.

Report Summary

The kitchen and bathroom distributor market has increased by around 7% in 2015, compared to the market size in 2014 and reflects the continued steady improvement in the UK economy and in the building and home improvement markets in particular. Bathroom products represented the largest sector of the kitchen and bathroom distributor market. This was followed by kitchen furniture, worktops and sinks, showering products and kitchen appliances. Sales to kitchen and bathroom specialists dominate the distributors' market, accounting for 40% share by value in 2015, with builders' merchants also a key customer sector. Other customers include DIY stores and retail outlets such as department stores, electrical independents, online retailers etc. Housebuilders also use distributors as their nominated supplier of kitchen and bathroom products.

During 2011 and 2012, the UK kitchen and bathroom products market was comparatively volatile - in line with the uncertain economic situation at this time. However, since 2013 the market for kitchen and bathroom products has seen a steady increase, with demand improving as the economy improves. The housing market is gradually recovering and consumer confidence levels are increasing. The outlook for the UK kitchen and bathroom products market in 2016 looks positive with steady growth anticipated into the medium-longer term.

The role of the distributor is changing, with a need to differentiate products and services and add value. As well as efficiencies of scale, stock holding and additional services, the key to the distributors' continued survival is the increasing reliance on market intelligence. Distributors are ideally situated to understand the market and anticipate changes and new trends, helping them to match suppliers' products to market demands. The growing level of kitchen and bathroom products distributed directly from manufacturer/importer to merchant, retailer or contractor has affected the distributor market recently. The increased buying power of the larger retailers and merchant groups has supported this trend and this is likely to continue.

The future prospects for the kitchen and bathroom distributors market continues to look reasonably positive, with increased confidence in the growth of the UK economy and a positive outlook. The Internet has become an important growth area in recent years and offers some opportunities for kitchen and bathroom distributors to grow and strengthen their position. A significant number of the smaller online retailers are virtual retailers, hold little or no stock, but have structured deals with distributors to supply the product as required. Other trends affecting the distributor market include the increased prominence of larger retailers that sell kitchen and bathroom products. Overall, distributor profit margins have increased moderately since 2012 and this trend is expected to continue. However, price competition remains high and raw material costs have continued to fluctuate.


List of Report Contents

  1. Contents Listing
  2. 1. INTRODUCTION 7
  3. 1.1 BACKGROUND 7
  4. 1.2 SOURCES OF INFORMATION 7
  5. 2. EXECUTIVE SUMMARY & FUTURE PROSPECTS 9
  6. 2.1 OVERALL MARKET 9
  7. 2.2 KEY TRENDS 10
  8. 2.3 FUTURE PROSPECTS 11
  9. 3. ECONOMIC ENVIRONMENT 13
  10. 3.1 GDP 13
  11. 3.2 INFLATION & INTEREST RATES 14
  12. 3.3 UNEMPLOYMENT 15
  13. 3.4 HOUSEHOLD CONSUMPTION 16
  14. 3.5 HOUSING & CONSTRUCTION 16
  15. 3.6 STERLING 17
  16. 3.7 POPULATION PROFILE 18
  17. 3.8 CONCLUSIONS 18
  18. 4. THE MARKET FOR KITCHEN & BATHROOM PRODUCTS 20
  19. 4.1 MARKET DEFINITION 20
  20. 4.2 OVERALL MARKET SIZE 20
  21. 4.3 OVERALL MARKET PRODUCT MIX 21
  22. 5. DISTRIBUTION SUPPLY CHAIN 25
  23. 5.1 SUPPLY CHAIN STRUCTURE FOR KITCHEN AND BATHROOM PRODUCTS 25
  24. 5.2 FIRST PHASE DISTRIBUTION - FROM MANUFACTURERS AND IMPORTERS 28
  25. 5.2.1 The Role of the Kitchen and Bathroom Distributor 28
  26. 5.2.2 Other Distribution Routes - Direct from Manufacturers and Importers 29
  27. 5.3 SECOND PHASE DISTRIBUTION 31
  28. 5.3.1 The Internet, Mail Order Distribution 31
  29. 5.3.2 Electrical Wholesalers and Electrical Independents 32
  30. 5.3.3 DIY, Retail Multiples and Independents 33
  31. 5.3.4 Builders and Plumbers' Merchants 34
  32. 5.3.5 Kitchen and Bathroom Retail Specialists 35
  33. 5.4 INSTALLATION AND CONTRACTING 36
  34. 6. FOCUS ON THE KITCHEN AND BATHROOM DISTRIBUTORS 38
  35. 6.1 KITCHEN AND BATHROOM DISTRIBUTORS MARKET SIZE AND TRENDS 38
  36. 6.2 KITCHEN AND BATHROOM DISTRIBUTORS MARKET PROSPECTS 2016-2020 39
  37. 6.3 DISTRIBUTOR SHARE BY PRODUCT MARKET 41
  38. 6.4 CHARACTERISTICS OF KITCHEN AND BATHROOM DISTRIBUTORS 41
  39. 6.4.1 National and Regional Distributors 41
  40. 6.4.2 Profitability 42
  41. 6.4.3 Distributors' Customers 43
  42. 6.4.4 Distributors' Competitors 45
  43. 6.5 ANALYSIS OF DRIVERS AND INFLUENCES IN THE DISTRIBUTORS' MARKET 47
  44. 6.5.1 Distributor Strengths, Weaknesses, Opportunities, Threats 47
  45. 6.6 COMPANY PROFILES - KITCHEN AND BATHROOM DISTRIBUTORS 49
  46. 6.6.1 Market Shares 49
  47. 6.7 DISTRIBUTOR PROFILES 50
  48. 6.7.1 Leading Distributors 50
  49. 6.7.2 Other Distributors 52
  50. 7. DISTRIBUTION STRUCTURE BY PRODUCT GROUP 57
  51. 7.1 PRODUCT GROUPS 57
  52. 7.2 DOMESTIC KITCHEN FURNITURE, WORKTOPS AND SINKS 58
  53. 7.2.1 Market Size and Trends 58
  54. 7.2.2 Product Trends 59
  55. 7.2.3 Suppliers 62
  56. 7.2.4 Distribution 65
  57. 7.3 KITCHEN APPLIANCES 65
  58. 7.3.1 Market Size and Trends 65
  59. 7.3.2 Product Trends 66
  60. 7.3.3 Suppliers 69
  61. 7.3.4 Distribution 69
  62. 7.4 BATHROOM PRODUCTS 70
  63. 7.4.1 Market Size and Trends 70
  64. 7.4.2 Product Trends 71
  65. 7.4.3 Suppliers 75
  66. 7.4.4 Distribution 77
  67. 7.5 SHOWER PRODUCTS 78
  68. 7.5.1 Market Size and Trends 78
  69. 7.5.2 Product Trends 79
  70. 7.5.3 Suppliers 82
  71. 7.5.4 Distribution 84
  1. Tables & Charts
  2. CHART 1 UK KITCHEN & BATHROOM DISTRIBUTOR MARKET BY VALUE AND FORECASTS 2011-2020 (£M DSP) 9
  3. TABLE 2 GDP DATA - 2013-2016 - KEY CONSTITUENT ELEMENTS 13
  4. CHART 3 INTEREST RATES AND INFLATION (CPI) FROM 2000-2020 15
  5. CHART 4 PDI & SAVINGS RATIO AT CURRENT PRICES 2000-2020 16
  6. TABLE 5 EXCHANGE RATE FLUCTUATIONS 2012-2017 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17
  7. CHART 6 UK MARKET FOR KITCHEN AND BATHROOM PRODUCTS 2011-2016 (£M DSP) 21
  8. TABLE 7 UK KITCHEN & BATHROOM PRODUCTS MARKET % PRODUCT MIX BY VALUE (KITCHEN FURNITURE, APPLIANCES, BATHROOM, SHOWER) 2015 22
  9. CHART 8 KITCHEN & BATHROOM INDUSTRY DISTRIBUTION STRUCTURE AND VALUE BY KEY SECTOR 2015 (£M DSP) 26
  10. TABLE 9 UK KITCHEN & BATHROOM DISTRIBUTOR MARKET BY VALUE AND FORECASTS 2011-2020 (£M DSP) 38
  11. TABLE 10 DISTRIBUTOR % SHARE BY PRODUCT MARKET BY VALUE (FURNITURE, APPLIANCES, BATHROOM, SHOWER) 2015 41
  12. CHART 11 UK KITCHEN & BATHROOM DISTRIBUTORS % SALES MIX BY VALUE (REGIONAL AND NATIONAL) 2015 42
  13. TABLE 12 UK KITCHEN & BATHROOM DISTRIBUTORS' PROFITABILITY (PRE TAX PROFIT) 2011-2015 43
  14. TABLE 13 UK KITCHEN & BATHROOM DISTRIBUTORS % SALES BY CHANNEL (SPECIALISTS, MERCHANTS, DIY, OTHER RETAIL, ELECTRICAL RETAILERS) 2015 43
  15. TABLE 14 SWOT ANALYSIS OF THE KITCHEN & BATHROOM DISTRIBUTORS' MARKET 2015 48
  16. TABLE 15 UK KITCHEN & BATHROOM DISTRIBUTORS % MARKET SHARES BY VALUE 2015 49
  17. TABLE 16 LEADING DISTRIBUTORS BY PRODUCT SECTOR (KITCHEN FURNITURE, APPLIANCES, BATHROOMS AND SHOWERS) 2015 50
  18. TABLE 17 DISTRIBUTOR SALES % SHARE BY PRODUCT (FURNITURE, APPLIANCES, BATHROOM, SHOWER) 2015 57
  19. TABLE 18 UK KITCHEN FURNITURE, WORKTOPS & SINKS MARKET BY VALUE 2011-2016 (£M DSP) 58
  20. CHART 19 UK KITCHEN FURNITURE, WORKTOPS & SINKS % PRODUCT MIX BY VALUE 2015 60
  21. TABLE 20 UK KITCHEN FURNITURE SUPPLIERS % MARKET SHARES BY VALUE 2015 62
  22. TABLE 21 UK KITCHEN FURNITURE MARKET % CHANNEL SHARE BY VALUE (SPECIALISTS, MERCHANTS, DIY, FURNITURE MULTIPLES) 2015 65
  23. TABLE 22 UK KITCHEN APPLIANCE MARKET BY VALUE 2011-2016 (£M DSP) 66
  24. TABLE 23 UK KITCHEN APPLIANCE MARKET BY VALUE (COOKING, REFRIGERATION, DISHWASHING, LAUNDRY) 2015 (£M DSP) 67
  25. TABLE 24 UK BATHROOM PRODUCTS MARKET BY VALUE (BATHS, SANITARYWARE, TAPS/MIXERS, OTHER) 2011-2016 (£M DSP) 70
  26. TABLE 25 OTHER BATHROOM PRODUCTS (ACCESSORIES, FURNITURE, WHIRLPOOLS, INSTALLATION FRAMES) BY VALUE 2015 74
  27. TABLE 26 UK BATHROOM MARKET LEADING SUPPLIERS % SHARE BY VALUE 2015 75
  28. TABLE 27 END USER DISTRIBUTION OF BATHROOM PRODUCTS % SHARE BY VALUE (MERCHANTS, DIY, SPECIALISTS, INTERNET, OTHER) 2015 77
  29. TABLE 28 UK SHOWER EQUIPMENT MARKET (CONTROLS, ENCLOSURES/SCREENS/TRAYS, ACCESSORIES) 2011-2016 (£M DSP) 78
  30. TABLE 29 UK SHOWER MARKET LEADING SUPPLIERS % SHARE 2015 82
  31. TABLE 30 END USER DISTRIBUTION OF SHOWER PRODUCTS % SHARE BY VALUE (MERCHANTS, DIY, SPECIALISTS, INTERNET, OTHER) 2015 84

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