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Domestic Kitchen and Bathroom Worktop Market Report - UK 2016-2020 Analysis

Published: 17/05/2016 / Number of Pages: 69 / Price: £745.00

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Introduction and Overview

The 'Domestic Kitchen and Bathroom Worktops Market Report - UK 2016-2020 Analysis' is now in its 4th edition. This report, which covers kitchen and bathroom worktops, upstands and splashbacks, analyses the overall market within the context of the wider economic environment and provides a review of product sectors, suppliers and distribution. Current trends within the UK domestic kitchen and bathroom furniture markets are also reviewed and likely future developments identified, along with an analysis of key issues affecting the kitchen and bathroom worktops industry.

Key content covered:

  • Market overview - market size, key influences, review of overall UK kitchen furniture and bathroom furniture markets, forecasts to 2020.
  • Product mix and trends - key design and material trends, share mix by material for bathroom worktops and kitchen worktops - laminates, solid surface and composites, natural and engineered stone, wood and other.
  • Supplier review - supply structure, profiles of leading suppliers by material group i.e. laminates, solid surface/composites, natural and engineered stone, and wood.
  • Distribution review - distribution structure, key channels with channel shares, routes to market for bathroom and kitchen worktops, profiles of leading companies within each channel.

Recent trends include:

  • Forecasts for 2016 through to 2020.
  • Will the trend towards professional installation be sustained with consumers looking to forsake DIY projects and pay for expert help?
  • Are movements in raw material prices likely to accelerate future value growth in the market?
  • Mix of different types of worktops -how has the mix changed and how is it developing?
  • Will solid surface, composites, stone and engineered stone resume the growth, stalled by the onset of the recession?

Some of the companies included:

Anglian, B & Q, BathEmpire, Bathstore.com, Better Bathrooms, Buildbase, Bushboard, Canburg, Cosentino, Dean House, DuPont, Egger (UK), Everest, Formica, Home Retail Group, Howden Joinery, IKEA Group, In-toto, J.T. Ellis and Company, Jewson, John Lewis Partnership, Karonia, Kronospan, Levantina, LG Hausys Europe GmbH, Magnet, Mereway Bathrooms, National Kitchens UK, Pfleiderer Industrie, Resopal GmbH, Shades Furniture, Sheridan Fabrications, Sylmar Solid Surfaces, Tesco, The Symphony Group, Travis Perkins, Utopia Furniture, Victoria Plumb, Westag & Getalit AG, Wickes, Wilsonart UK, Wren Kitchens.

The Kitchen and Bathroom Worktops

  • Total Kitchen and Bathroom Worktops markets, overall market sizes.
  • Market development, analysis of market size by value 2011-2015.
  • Forecasts of market sizes through to 2020.
  • Factors influencing market development - growing influence of design/style changes, demographics, house building market recovery, economic situation, consumer confidence, population mix changes, etc.
  • Overall kitchen furniture, worktops and sinks market and overall bathroom furniture and worktops market for perspective.

Products, Materials & Trends

  • Trends in design/materials in worktops - key materials covered include laminates, solid surface, natural stone, solid wood, others, such as glass, stainless steel etc.
  • Share mix by material for kitchen worktops.
  • Share mix by material for bathroom worktops.
  • Key trends - colour / pattern trends in worktops, growth of non-laminate materials such as solid surfaces, wood, stone, stainless steel, advantages/disadvantages, new product developments.
  • Main features and benefits of the different worktop types.

Distribution/Suppliers

  • Analysis of supply chain structure.
  • Profiles of leading worktop suppliers - market position, analysis of activities, financial information and so on.
  • Distribution channel shares - analysis of shares by value, trends/developments in shares, growth/declining sectors.
  • Route to market assessment for kitchen worktops and for bathroom worktops.
  • Key sectors assessed include - Furniture Multiples, DIY Multiples, Builders and Plumbers Merchants, Direct Contract, Retail Specialists, Department Stores, Worktop specialists, Direct sales, Internet retailers.

Key Market Influences & Future Prospects

  • Future prospects - forecasts through to 2020, key factors influencing future market developments, performance of the economy, housing market, consumer confidence, market factors, and future growth prospects.
  • Housing market - analysis of developments in new house building and house moving activity, influence of house prices and consumer confidence.
  • Population profile - analysis of changing profile and implications for kitchen furniture sales. Personal Disposable Income and Savings - developments in ratios and impact on consumer durable purchasing.
  • Economic influence - unstable global political and economic environment and the effect on consumer confidence and market growth.

Report Summary

The value of the overall kitchen and bathroom worktop market is estimated to have increased since 2011 to reach an estimated value in excess of £200m in 2015, reflecting a recent recovery in the market after the difficult post-recession trading period. In the bathroom worktop market, growth resumed in 2012. In 2015, the market saw growth of 8%, though from a low base, and in value terms regained the level seen in 2007 prior to the economic downturn. Bathroom worktops remains a small market in overall value terms. Builders and plumbers merchants are the major distributors for bathroom worktops with around 40% of the market, followed by DIY multiples and bathroom equipment specialists.

Major issues that are currently influencing this market include; rising levels of consumer confidence, which has increased the demand for design-led features in the bathroom; increase in the popularity of solid surfaces for worktops, partly because they can be worked into any shape and can be used to create an integrated basin, worktop and splashback; and a growth in the number of second bathrooms in the new housing market. However, the relatively high proportion of flats and apartments in the new housing sector and the generally small size of bathrooms in the UK have tended to limit growth in the worktops sector. Although the demand for bathroom furniture and worktops is likely to show only modest growth in until 2020, in the medium to long term the projected increases in the level of housebuilding volumes may lead to increased requirements for bathroom equipment, including bathroom furniture and worktops.

The value of the total kitchen worktop market is estimated to have increased by around 5% in 2015, following a number of years with relatively good growth of 4-5% per annum. The structure of the worktops market is highly fragmented, with raw material suppliers, importers, manufacturers, fabricators and distributors all being involved. The distribution channel structure has experienced some changes in recent years, with growth in the builders merchants sector, while the DIY multiples sector has lost market share recently. Key issues that have influenced the market in recent years include; an emphasis on aesthetics and stylish designs; the blurring of distinction between the kitchen and dining room, with less formality in the home and a move towards open plan living; a growing interest in cooking as a hobby and the demand for professional style kitchens and appliances and a trading up to higher value materials and products.

Growth in the market for kitchen worktops has been steady in recent years, as wider economic and market conditions have improved and steady growth is forecast until 2020. As the kitchen market continues to grow, both natural stone and composite materials are forecast to gain market share, with granite and quartz in particular likely to become more competitive as a result of imports from lower cost producers. However, the affordability and versatility of laminates means that they are likely to continue to dominate the market in the foreseeable future, particularly in volume terms. The sale of kitchens with installation included is likely to continue to increase, with many large suppliers now promoting this service. New housebuilding levels are expected to increase in the medium to longer term to meet growing demand, however, estimates of future volumes are difficult, although it is clear that apartments/small dwellings will continue to form a significant sector. Another key factor influencing the market is the high level of competition at the retail level, which is expected to continue unabated.


List of Report Contents

  1. Contents Listing
  2. 1. INTRODUCTION 7
  3. 1.1 BACKGROUND 7
  4. 1.2 SOURCES OF INFORMATION 7
  5. 2. EXECUTIVE SUMMARY AND FUTURE PROSPECTS 9
  6. 2.1 KITCHEN WORKTOPS 9
  7. 2.2 BATHROOM WORKTOPS 11
  8. 3. ECONOMIC ENVIRONMENT 13
  9. 3.1 GDP 13
  10. 3.2 INFLATION & INTEREST RATES 14
  11. 3.3 UNEMPLOYMENT 15
  12. 3.4 HOUSEHOLD CONSUMPTION 15
  13. 3.5 HOUSING & CONSTRUCTION 16
  14. 3.6 STERLING 17
  15. 3.7 POPULATION PROFILE 17
  16. 3.8 CONCLUSIONS 18
  17. 4. KEY FACTORS INFLUENCING WORKTOPS 19
  18. 4.1 OVERALL FURNITURE MARKET SIZE AND TRENDS 19
  19. 4.2 CONSUMER CHARACTERISTICS 21
  20. 4.3 HOUSING TRENDS AND DEMOGRAPHICS 21
  21. 4.3.1 New Housebuilding 21
  22. 4.3.2 House Moving 25
  23. 4.3.3 Household Size 25
  24. 5. UK DOMESTIC KITCHEN & BATHROOM WORKTOPS MARKET 27
  25. 5.1 MARKET DEFINITIONS 27
  26. 5.2 OVERALL MARKET SIZE - DOMESTIC KITCHEN & BATHROOM WORKTOPS 27
  27. 5.3 OVERALL MARKET SIZES - KITCHEN & BATHROOM FURNITURE AND WORKTOPS 28
  28. 5.3.1 Kitchen Furniture and Worktops 28
  29. 5.3.2 Kitchen Worktops 29
  30. 5.3.3 Bathroom Furniture and Worktops 30
  31. 5.4 OVERALL MARKET TRENDS 33
  32. 6. WORKTOP PRODUCT MIX 38
  33. 6.1 INTRODUCTION 38
  34. 6.2 KITCHEN AND BATHROOM WORKTOPS 38
  35. 6.2.1 Product Types 38
  36. 6.2.2 Material Mixes - Kitchens Worktops 40
  37. 6.2.3 Material Mixes - Bathroom Worktops 43
  38. 6.2.4 Material Trends and Colours 44
  39. 7. WORKTOP SUPPLIERS 47
  40. 7.1 SUPPLY STRUCTURE 47
  41. 7.2 KEY SUPPLIERS OF WORKTOPS 47
  42. 7.2.1 Laminates 47
  43. 7.2.2 Solid Surface / Composites 50
  44. 7.2.3 Stone 52
  45. 7.2.4 Wood 53
  46. 8. DISTRIBUTION SUPPLY CHAIN 54
  47. 8.1 KITCHEN WORKTOPS OVERALL SUPPLY CHAIN 54
  48. 8.2 LEADING DISTRIBUTORS OF KITCHEN AND BATHROOM WORKTOPS 57
  49. 8.3 CHANNELS SELLING TO END USERS AND INSTALLERS 59
  50. 8.3.1 Builders and Plumbers Merchants 59
  51. 8.3.2 Retail Specialists 60
  52. 8.3.3 DIY Multiples 61
  53. 8.3.4 Direct Contract Through Housebuilders etc 62
  54. 8.3.5 Furniture Multiples 62
  55. 8.3.6 Worktop Specialists 62
  56. 8.3.7 Others 63
  57. 8.4 BATHROOM WORKTOPS SUPPLY CHAIN 64
  58. 8.4.1 Bathroom Equipment Specialists 65
  59. 8.4.2 Direct Contract 66
  60. 8.4.3 Others 66
  1. Tables & Charts
  2. CHART 1 UK KITCHEN WORKTOPS MARKET 2011-2020 BY VALUE (£M MSP) 10
  3. CHART 2 UK BATHROOM WORKTOPS MARKET 2011-2020 BY VALUE (£M MSP) 12
  4. TABLE 3 GDP DATA - 2013-2016 - KEY CONSTITUENT ELEMENTS 13
  5. CHART 4 INTEREST RATES AND INFLATION (CPI) FROM 2000-2020 15
  6. CHART 5 PDI & SAVINGS RATIO AT CURRENT PRICES 2000-2020 16
  7. TABLE 6 EXCHANGE RATE FLUCTUATIONS 2012-2017 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17
  8. TABLE 7 THE UK MARKET FOR DOMESTIC FURNITURE 2011-2020 (£M MSP) 19
  9. CHART 8 UK MARKET MIX OF ALL DOMESTIC FURNITURE - VALUE (%) 2002, 2008 & 2015 20
  10. TABLE 9 HOUSE BUILDING COMPLETIONS 2011-2020 - PUBLIC AND PRIVATE SECTOR, GREAT BRITAIN (000'S DWELLINGS) 22
  11. CHART 10 HOUSE BUILDING COMPLETIONS (ENGLAND) 2005-2020 BY TYPE OF DWELLING - PERCENTAGE MIX 24
  12. TABLE 11 NUMBER OF PROPERTY TRANSACTIONS IN THE UK 2011-2020 (000'S) 25
  13. TABLE 12 AVERAGE HOUSEHOLD SIZE FOR GREAT BRITAIN 1991-2016 26
  14. TABLE 13 UK KITCHEN AND BATHROOM WORKTOPS MARKET AND FORECASTS 2011-2020 BY VALUE (MSP £M) 27
  15. TABLE 14 UK KITCHEN FURNITURE, WORKTOPS AND SINKS MARKET AND FORECASTS 2011-2020 BY VALUE (MSP £M) 28
  16. CHART 15 UK KITCHEN WORKTOPS MARKET 2011-2020 BY VALUE (MSP £M) 29
  17. TABLE 16 UK BATHROOM FURNITURE AND WORKTOPS MARKETS 2011-2020 BY VALUE (MSP £M) 31
  18. CHART 17 UK BATHROOM WORKTOPS MARKET 2011-2020 BY VALUE (MSP £M) 32
  19. CHART 18 UK DOMESTIC KITCHEN WORKTOP MARKET - MATERIAL MIX BY VALUE - 2015 (LAMINATES, STONE, SOLID ETC) 40
  20. CHART 19 UK DOMESTIC KITCHEN WORKTOP MARKET - LAMINATE SHARE BY VALUE 2000-2015 41
  21. CHART 20 UK DOMESTIC KITCHEN WORKTOP MARKET - MATERIAL MIX BY VALUE AND VOLUME (LAMINATES, STONE, SOLID ETC) 2015 42
  22. CHART 21 UK DOMESTIC BATHROOM WORKTOP MARKET - MATERIAL MIX BY VALUE (LAMINATES, STONE, SOLID ETC) - 2015 43
  23. CHART 22 UK DOMESTIC BATHROOM WORKTOP MARKET - MATERIAL MIX BY VALUE AND VOLUME (LAMINATES, SOLID SURFACE, STONE ETC) 2015 44
  24. CHART 23 DISTRIBUTION ROUTE TO MARKET FOR KITCHEN WORKTOPS BY CHANNEL 55
  25. TABLE 24 THE MARKET FOR KITCHEN WORKTOPS BY DISTRIBUTION CHANNEL - 2007 AND 2015 SHARE BY VALUE (%) 56
  26. TABLE 25 THE MARKET FOR BATHROOM WORKTOPS BY DISTRIBUTION CHANNEL - 2015 SHARE BY VALUE (%) 64

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