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Domestic Garden Buildings and Structures Market Report - UK 2016-2020 Analysis

Published: 23/02/2016 / Number of Pages: 75 / Price: £795.00

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Introduction and Overview

The 5th edition of the 'Domestic Garden Buildings and Structures Market Report - UK 2016-2020 Analysis' provides a comprehensive and up-to-date review of the market for garden buildings and structures. The report reviews the market size, structure, key product sectors, supply and distribution structures, and provides forecasts for market development through to 2020, including assessment of the key factors influencing future trends.

Key sections covered:

  • Market overview - market size by value, recent performance, key influences, supply and distribution review, forecast growth to 2020 etc.
  • Key product sectors - market sizes, recent trends, product mix and forecasts.
  • Garden buildings for all year use - modular rooms, timber framed buildings, insulated tree house, shepherd's huts and others.
  • Log cabins and summerhouses.
  • Garden sheds and garden storage.
  • Greenhouses.
  • Garden Structures and other products.

Key areas of insight include:

  • Review of the market - performance in 2010-2015.
  • Review of major product groups - market sizes, influences, trends.
  • Identification of key market influences - consumer interest, homeworking, product design, housebuilding, housemoving, weather, gardening activities, trend towards secondary residential garden building use as well as garden buildings for leisure activities etc.
  • Review of key suppliers and distributors - shares, trends, market developments.
  • Future prospects up to 2020 - future growth expectations, key opportunities and threats to the market.
  • Detailed market data and insight on the domestic garden buildings and structures market by AMA Research, a leading UK provider of construction market intelligence.

Some of the companies included:

Alton Greenhouses, Blue Forest UK, Crane Garden Buildings, Dunster House, Eden Hall Greenhouses, Elite Greenhouses, Eurovudas, Forest Garden, Garden Lodges, Grange Fencing, Green Retreats, Hartley Botanics, Henley Garden Buildings, Homelodge Buildings, Homestead Timber Buildings, InsideOut Buildings, Jackson Fencing, Kybotech, Lugarde, Luoman Oy, Mercia Garden Products, MPB Garden Buildings, Palmako, Pinelog, Qube Structures, Rooms Outdoor, Rowlinson Garden Products, Sanctuary Garden Offices, Shire Garden Buildings, Smart Offices, The Garden Escape, The Home Office Company, Timeless Garden Rooms, Valcke & Zoon NV, Vitavia Garden Products, Weka Holzbau Gmbh.

Market Structure

  • Domestic garden buildings and structure market - market definition in terms of products included.
  • Market size (buildings only) - analysis by value from 2010-2015 and key characteristics of the market.
  • Key influences on the market - consumer interest, homeworking, product design, housebuilding, housemoving, weather, gardening activities, trend towards secondary residential garden building use as well as garden buildings for leisure activities etc.
  • Market forecasts - market size, prospects and influencing factors on market to 2020.
  • Market size of the garden buildings used for working, accommodation and leisure use by volume 2010-2015, with forecasts of 2016-2020.

Products

  • Review of key product sectors - garden building for all year use (modular, timber-framed and 'others' including insulated tree-houses); log cabins & summerhouses; garden sheds & storage; greenhouses; and garden structures etc.
  • Assessment of product sector market sizes 2010-2015 and review of products including recent trends and factors affecting sector.
  • Product mix shares by value.
  • Sector forecasts - sector size, prospects and influencing factors on sectors to 2020.

Suppliers and Distribution

  • Overview of the market - distribution structure indicating key routes to market.
  • Supply structure - including review of key suppliers by product groups.
  • Market share by value for the major suppliers.
  • Profiles of key suppliers - turnovers, areas of specialization etc.
  • Distribution overview - DIY outlets, direct supply, on-line, mail order & catalogue companies, garden centres, timber & builders merchants, others - key players in major channels, review of Internet Gardening sector (specialists/non-specialists).
  • Channels of distribution - share by value.

Future Prospects

  • Forecast of market development - Review of prospects in 2016-2020. Future trends likely to affect this market.
  • Positive and negative factors affecting the market - consumer confidence & spending, recovery in UK economy, housebuilding & housemoving, homeworking, widening use of garden buildings for leisure & residential use, gardening activities, weather, etc.

Report Summary

The market for domestic garden buildings and structures, which in this report excludes added value services such as installation, is estimated to have grown by around 3.5% in 2015. The garden buildings and structures market is part of the wider garden products market, which includes horticulture, garden sundries, garden buildings, garden equipment, garden leisure and garden chemicals. Following a relatively flat period between 2010 to 2013, growth began to increase in 2014 and into 2015, buoyed by improving consumer confidence and spending, which stimulated demand for all product groups covered in this report and led to market growth of around 3-4%.

Gardens are increasingly seen as an extension to the home. The trend towards homeworking has continued, and there is a growing need to provide accommodation for parents and children unable to enter the housing market. Also benefiting the market are the increasing uses of garden buildings for leisure activities as well as the trend for upgrading specification and increased customisation of buildings. More variation and choice of products also benefits the market- for example there are more premium sheds available at the top end of the sector. In addition, there has been an increase in outdoor storage solutions other than the traditional shed. Weather also impacts on the market. For example, summerhouse sales are very seasonal and poor weather during the key sales period tends to have a more significant impact on annual sales. Stormy and windy weather can cause damage to buildings and stimulate demand for replacements.

Some sectors in this market are mature and thus household penetration is high, leaving limited scope for significant market growth and placing greater emphasis on upgrading and replacement products. The market for domestic garden buildings and structures is forecast to experience growth of between 3-5% per annum to 2020. Market growth, while stimulated by the factors mentioned previously, may be limited by the decreasing size of the average garden size of new builds as well as the large proportion of flats and apartments expected to be built to meet the Government's housing targets.

The shed and greenhouse sectors are mature and more dependent on replacement purchases; consequently growth rates are forecast to be more modest in the medium and long term with annual growth rates of 2-4% to 2020. In contrast, the garden rooms and other buildings used for working, accommodation and leisure are less mature and are expected to benefit the market as these will experience slightly higher levels of growth before reaching maturity. Homeworking has been increasing since 2011 and it is likely that its popularity will continue to grow, particularly as faster broadband coverage reaches all parts of the UK, which is likely to continue stimulating demand for garden offices. Pent up demand is likely to provide opportunities, but the unpredictable UK weather also influences the market to a certain extent which may impact on growth rates in any given year.


List of Report Contents

  1. Contents Listing
  2. 1. INTRODUCTION 7
  3. 1.1 BACKGROUND 7
  4. 1.2 SOURCES OF INFORMATION 7
  5. 2. SUMMARY AND FUTURE PROSPECTS 9
  6. 2.1 SUMMARY 9
  7. 2.2 FUTURE PROSPECTS 11
  8. 3. ECONOMIC ENVIRONMENT 13
  9. 3.1 GDP 13
  10. 3.2 INFLATION & INTEREST RATES 14
  11. 3.3 UNEMPLOYMENT 15
  12. 3.4 HOUSEHOLD CONSUMPTION 15
  13. 3.5 HOUSING & CONSTRUCTION 16
  14. 3.6 STERLING 17
  15. 3.7 POPULATION PROFILE 17
  16. 3.8 CONCLUSIONS 18
  17. 4. DOMESTIC GARDEN BUILDING AND STRUCTURES MARKET 19
  18. 4.1 DEFINITION 19
  19. 4.2 MARKET BACKGROUND 19
  20. 4.2.1 Overall Garden Products Market Size 19
  21. 4.2.2 Overall Garden Products Mix 20
  22. 4.3 DOMESTIC GARDEN BUILDING & STRUCTURES MARKET SIZE 21
  23. 4.3.1 Current Situation 22
  24. 4.3.2 Future Prospects 24
  25. 4.4 KEY MARKET INFLUENCES 26
  26. 4.4.1 The Housing Market 26
  27. 4.4.2 Housing Transactions 27
  28. 4.4.3 Planning permission 28
  29. 4.4.4 Homeworking 28
  30. 4.4.5 Other influences 30
  31. 5. PRODUCTS 32
  32. 5.1 PRODUCT MIX 32
  33. 5.2 GARDEN BUILDINGS FOR WORKING, ACCOMMODATION OR LEISURE BY VOLUME 33
  34. 6. UK 'GARDEN BUILDINGS FOR ALL YEAR USE' MARKET 34
  35. 6.1 DEFINITION 34
  36. 6.2 MARKET SIZE 35
  37. 6.3 PRODUCT MIX OF 'GARDEN BUILDINGS FOR ALL YEAR USE' MARKET 37
  38. 6.3.1 Modular Garden Rooms 38
  39. 6.3.2 Timber Framed Buildings 39
  40. 6.3.3 'Other' garden rooms 40
  41. 7. UK LOG CABIN AND SUMMERHOUSE MARKET 42
  42. 7.1 DEFINITION 42
  43. 7.2 MARKET SIZE 42
  44. 7.3 PRODUCT MIX 43
  45. 7.3.1 Log Cabins 43
  46. 7.3.2 Summerhouses 45
  47. 8. SHEDS & GARDEN STORAGE MARKET 47
  48. 8.1 DEFINITION 47
  49. 8.2 MARKET SIZE 47
  50. 9. UK GREENHOUSE MARKET 51
  51. 9.1 DEFINITION 51
  52. 9.2 MARKET SIZE 51
  53. 9.3 PRODUCT MIX 52
  54. 10. GARDEN STRUCTURES 56
  55. 10.1 DEFINITIONS 56
  56. 10.2 MARKET SIZE 56
  57. 10.3 PRODUCT MIX 57
  58. 11. SUPPLIERS AND DISTRIBUTION 59
  59. 11.1 OVERVIEW 59
  60. 11.1.1 Market Structure 59
  61. 11.2 SUPPLIERS 61
  62. 11.2.1 Supply Structure 61
  63. 11.2.2 Market Shares 62
  64. 11.2.3 Key UK Suppliers 63
  65. 11.3 DISTRIBUTION 67
  66. 11.3.1 DIY Outlets 69
  67. 11.3.2 Online and Mail Order Retailers 70
  68. 11.3.3 Garden Centres 73
  69. 11.3.4 Timber and Builders Merchants 74
  70. 11.3.5 Direct Supply and Other Retailers 75
  1. Tables & Charts
  2. CHART 1 UK DOMESTIC GARDEN BUILDINGS & STRUCTURES MARKET 2010-2020 - BY VALUE (£M RSP) 9
  3. TABLE 2 GDP DATA - 2012-2015 - KEY CONSTITUENT ELEMENTS 13
  4. CHART 3 INTEREST RATES AND INFLATION (CPI) FROM 2000-2020 15
  5. CHART 4 PDI & SAVINGS RATIO AT CURRENT PRICES 2000-2020 16
  6. TABLE 5 EXCHANGE RATE FLUCTUATIONS 2011-2017 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17
  7. CHART 6 UK DOMESTIC GARDEN PRODUCTS DISTRIBUTION MARKET 2010-2020 - BY VALUE (£M RSP) 20
  8. CHART 7 MIX OF PRODUCTS WITHIN THE UK DOMESTIC GARDEN PRODUCTS MARKET (HORTICULTURAL, EQUIPMENT, LEISURE, CHEMICALS, BUILDINGS, SUNDRIES ETC.) 2015 - BY VALUE 21
  9. TABLE 8 UK DOMESTIC GARDEN BUILDINGS AND STRUCTURES MARKET AND FORECASTS, 2010-2020 £M RSP 22
  10. CHART 9 HOUSING COMPLETIONS 2010 - 2020 - UNITED KINGDOM ('000) 27
  11. TABLE 10 NUMBER OF RESIDENTIAL PROPERTY TRANSACTIONS IN UK 2010-2015 (X1000) 28
  12. CHART 11 UK HOMEWORKERS WORKING MAINLY FROM HOME 2001-2014 (MILLIONS) 29
  13. CHART 12 PRODUCT MIX OF UK MARKET FOR DOMESTIC GARDEN BUILDINGS & STRUCTURES (GARDEN ROOMS, LOG CABINS, STORAGE, GREENHOUSES ETC) BY VALUE, 2015 32
  14. TABLE 13 UK GARDEN BUILDINGS (GARDEN ROOMS, TIMBER FRAME BUILDINGS & LOG CABINS) MARKET 2010-2015 BY VOLUME 33
  15. TABLE 14 UK 'GARDEN BUILDINGS FOR ALL YEAR USE' MARKET (BUILDINGS ONLY - EXCLUDING VALUE ADDED SERVICES), 2010-2020 £M RSP 35
  16. CHART 15 PRODUCT MIX OF UK MARKET FOR 'GARDEN BUILDINGS FOR ALL YEAR USE' (TIMBER FRAMED, MODULAR GARDEN ROOMS & OTHERS) BY VALUE - 2015 (£M RSP) 38
  17. TABLE 16 UK DOMESTIC LOG CABIN AND SUMMERHOUSE MARKET, 2010-2020 £M RSP 42
  18. CHART 17 PRODUCT MIX - DOMESTIC LOG CABIN AND SUMMERHOUSE MARKET 2015, % BY VALUE 43
  19. TABLE 18 UK SHEDS & GARDEN STORAGE MARKET, 2010-2020 £M RSP 47
  20. CHART 19 DOMESTIC SHEDS & GARDEN STORAGE MARKET BY TYPE OF MATERIAL (WOOD, METAL & PLASTIC), 2015 - % BY VALUE 49
  21. TABLE 20 UK DOMESTIC GREENHOUSE MARKET, 2010-2020 £M RSP 51
  22. CHART 21 PRODUCT MIX - DOMESTIC GREENHOUSES MARKET 2015 (GREENHOUSES AND STAGING, BENCHES AND SHELVING) - % BY VALUE 53
  23. CHART 22 GARDEN STRUCTURES MARKET 2010-2020 - BY VALUE (£M RSP) 56
  24. CHART 23 PRODUCT MIX - GARDEN STRUCTURES (GAZEBOS, PERGOLAS, ARCHES, ARBOURS ETC) 2015 - % BY VALUE 57
  25. CHART 24 DISTRIBUTION STRUCTURE FOR GARDEN BUILDINGS & STRUCTURES MARKET 60
  26. TABLE 25 UK GARDEN BUILDINGS AND STRUCTURES MARKET 2015 - SUPPLIER SHARE BY VALUE 62
  27. TABLE 26 DISTRIBUTION CHANNEL SHARES IN THE GARDEN BUILDING & STRUCTURES MARKET - SHARE BY PRODUCT & CHANNEL (DIY, DIRECT SUPPLY, INTERNET/MAIL ORDER, GARDEN CENTRES ETC) - 2015 - % BY VOLUME 67
  28. TABLE 27 DISTRIBUTION SHARES OF GARDEN BUILDINGS & STRUCTURES MARKET 2015 - BY VALUE 68
  29. CHART 28 GARDEN & LEISURE PRODUCTS SHARE BY MAJOR MULTIPLE 2015 69
  30. CHART 29 DISTRIBUTION MIX IN TOTAL INTERNET GARDEN BUILDINGS MARKET - % BY SPECIALISTS / NON-SPECIALISTS BY VALUE - 2015 71
  31. TABLE 30 GARDEN CENTRE MARKET SHARES 2014 BY VALUE 74

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