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Wetroom Market Report – UK 2019-2023

Published: 24/06/2019 / Number of Pages: 70 / Price: £895.00

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Introduction and Overview

The 3rd edition of the 'Wetroom Market Report - UK 2019-2023' comprises a detailed study of this dynamic market. It analyses the current trends by product sector and includes estimates on wetroom installations in terms of volume and value, comment on market prospects and implications for manufacturers and the industry as a whole.

Key aspects covered in the report include:

  • Wetroom flooring - floor formers, level access trays.
  • Waterproof tanking kits - membrane systems, liquid tanking systems etc.
  • Drainage products - drains/gullies, shower drainage pumps etc.
  • Glass wetroom panels - free-standing, wall-mounted, frameless etc.

Areas of particular interest include:

  • Analysis of market performance for 2019 and forecasts to 2023. The outlook is for good demand for wetroom products. The report analyses the key drivers and market influences.
  • Wetrooms are highly versatile - there are products available which are suitable for most floor types, for installation in any room, they also offer a practical solution where 'easy access' is required.
  • Product innovations have resulted in quicker installation times, with minimal chance of leakage. Prices have also fallen, making wetrooms a more affordable choice.
  • Many major house builders are installing a wetroom in their mid-higher price properties to 'add value' and increase the level of 'designer' features. Also housing associations are installing wetrooms to enable inclusive use of the shower room.
  • Wetroom growth has been good in other building types e.g. hotels, leisure facilities, care homes; key drivers being easy access and flexibility.
  • Detailed market data and insight on the wetroom market by AMA Research, a leading UK provider of construction market intelligence.

Some of the companies included:-

Abacus Bathrooms, Able Access UK, Absolute Mobility, ACO Building Drainage, AKW Medicare, Alumasc Water Management Solutions (AWMS), Aqata, Aqualux, Autumn UK, B&Q, Bathroom Engineering, Bathstore, Bette GmbH & Co., Care in bathing, CCL Wetrooms, Chiltern Invadex UK, Contour Showers, Coram Showers, Crossling, Crosswater, Dallmer, Disability Needs, Easibathe, F&P Wholesale, Flair Showers, Frontline Bathrooms, Geberit UK, Graham, Heat and Plumb, Homebase, Hüppe, Ideal Bathrooms, Ideal Standard UK, Impey Showers, Just Trays, Kaldewei, Kingkraft, Kohler Mira, Kudos Shower Products, Lakes Bathrooms, Marleton Cross, Marmox UK, Matki, McAlpine, Merlyn Industries UK, Nationwide Mobility, Neaco, Nicholls & Clarke Group, Novellini, On The Level, Online Home Retail, Plumbnation, Porcelanosa UK, Practical Bathing, Pump Technology, Purus UK, Regalcare Showertrays, Ripples, RIW, Robert Lee Distribution, Robert Price, Roman, Saniflo, Schlüter-Systems UK, Screwfix, Soak.com, The Grafton Group, The PJH Group, The Saint-Gobain Group, Travis Perkins, Ultra Finishing, Unidrain, Victorian Plumbing, VictoriaPlum.com, Wade International, Wedi Systems, Wetroom Innovations, Wetroom Materials UK, Wetrooms Online, Whale, Wickes, Wirquin, Wolseley UK, and more.


The Market

  • Overall market size by value, rates of change, key trends and factors of influence, estimates of market size in 2019, forecasts through to 2023.
  • Shower market trends - household penetration of showers; mix of new build, new penetration, replacement and additional showers; new build trends and influences; RMI trends and influences.
  • Demographic trends - ageing population, life expectancy trends, disabled population, multigenerational households etc.
  • Other influences - including care in the community, increase in the Disabled Facilities Grant programme provision, revisions to Part M, simplified housing standards including age friendly housing and wheelchair user housing.
  • Design and installation - 'open plan' living, minimalism, inclusive design, concept of a 'water space', complementary fixtures and fittings, gradient, drainage, waterproofing, etc.
  • Housebuilding - private starts and completions, installations in new build homes and flats, refurbishment trends, wetroom household penetration etc. Social housing - completions, forecasts, Disabled Facility Grant provision etc.
  • Overview of non-domestic sector - health, entertainment and leisure, education; trends and forecasts. Others include hotels, health & fitness clubs - budget sector, boutique hotels, aparthotels; installations and trends.
  • Forecast of market development - short- and medium-term prospects up to 2023, performance of UK economy, impact of Brexit on housebuilding, non-domestic construction, consumer confidence & spending, lifestyle and design trends.

Product Mix

  • Overall product mix - floor formers, trays, tanking kits, drainage products etc. by value and share.
  • Floor formers and level access trays - key design trends, developments, influences etc.
  • Waterproof tanking kits - membrane tanking, liquid tanking; trends, developments etc.
  • Drainage products - square, linear, wall-mounted drains, shower drainage pumps, Bluetooth pumps etc.
  • Glass wetroom panels - free-standing, wall-mounted, frame-less, trends and influences etc.
  • Mix by type of installation - refurbishment and new build, residential and commercial.

Supply & Distribution

  • Market shares of leading wetroom product manufacturers. Summary of 50+ other specialist suppliers.
  • Review and analysis of leading suppliers, including company profile, turnover, key product areas etc.
  • Distribution structure - direct sales, merchants/distributors, other chains of supply.
  • Analysis of key channels and suppliers including: Direct sales - key specialists, services offered; merchants/distributors - key players, brands supplied etc.; other channels - Bathroom specialists, home improvement multiples, specialist online retailers.

Report Summary

Coming Soon.


List of Report Contents

Contents Listing

  1. 1. INTRODUCTION 7
  2. 1.1 BACKGROUND 7
  3. 1.2 SOURCES OF INFORMATION 7
  4. 2. SUMMARY & MARKET PROSPECTS 9
  5. 2.1 SUMMARY 9
  6. 2.2 KEY TRENDS 10
  7. 2.3 MARKET PROSPECTS 11
  8. 3. ECONOMIC ENVIRONMENT 12
  9. 3.1 OVERVIEW AND OUTLOOK 12
  10. 3.2 KEY DATA 12
  11. 3.2.1 GDP 12
  12. 3.2.2 Inflation & Interest Rates 13
  13. 3.2.3 Employment & Wages 14
  14. 3.2.4 Household Consumption 15
  15. 3.2.5 Sterling 16
  16. 4. UK WETROOM MARKET 17
  17. 4.1 DEFINITION 17
  18. 4.2 MARKET OVERVIEW 17
  19. 4.2.1 Market Size 17
  20. 4.2.2 Market Prospects 18
  21. 4.3 MARKET INFLUENCES 19
  22. 4.3.1 Shower Market 19
  23. 4.3.2 Demographic Influences 22
  24. 4.3.3 Housing Standards 26
  25. 4.3.4 Underfloor Heating Market 26
  26. 4.3.5 Self-build Market 27
  27. 4.3.6 New Building Methods 28
  28. 4.3.7 Interior Design 29
  29. 5. PRODUCTS 30
  30. 5.1 OVERALL PRODUCT MIX 30
  31. 5.2 INSTALLATION ISSUES 31
  32. 5.3 PRODUCT TRENDS 32
  33. 5.3.1 Floor Formers and Level Access Trays 32
  34. 5.3.2 Waterproof Tanking Kits 35
  35. 5.3.3 Drainage Products 36
  36. 5.3.4 Glass Wetroom Panels 39
  37. 6. END USE SECTORS 41
  38. 6.1 SECTOR OVERVIEW 41
  39. 6.2 KEY END USE SECTORS 41
  40. 6.2.1 Private Housing 41
  41. 6.2.2 Social Housing 45
  42. 6.2.3 Specialised Housing 46
  43. 6.2.4 Care Homes 46
  44. 6.2.5 Hotels and Guest Houses 47
  45. 6.2.6 Fitness Clubs and Gyms 50
  46. 6.2.7 Schools and Colleges 51
  47. 6.3 NON-DOMESTIC CONSTRUCTION 52
  48. 6.3.1 Overview 52
  49. 6.3.2 Healthcare Construction 53
  50. 6.3.3 Entertainment & Leisure Construction 55
  51. 6.3.4 Education Construction 56
  52. 7. SUPPLIERS 58
  53. 7.1 MARKET SHARES 58
  54. 7.2 KEY SUPPLIERS 58
  55. 7.3 OTHER SUPPLIERS 59
  56. 8. DISTRIBUTION AND SUPPLY CHAIN 64
  57. 8.1 DISTRIBUTION STRUCTURE 64
  58. 8.2 DIRECT SALES 64
  59. 8.3 BUILDERS AND PLUMBERS' MERCHANTS 65
  60. 8.4 DISTRIBUTORS 66
  61. 8.5 HOME IMPROVEMENT MULTIPLES 66
  62. 8.6 BATHROOM RETAILERS 67
  63. 8.7 ONLINE RETAILERS 67
  64. 9. INSTALLATION AND SPECIFICATION 69
  65. 9.1 INSTALLATION 69
  66. 9.2 SPECIFICATION 69
  67. 9.2.1 Refurbishment 69
  68. 9.2.2 New Build 70

Tables & Charts

  1. CHART 1: UK WETROOM MARKET BY VALUE (£M MSP) 2014 - 2023 9
  2. CHART 2: GDP DATA - 2015-2020 - KEY CONSTITUENT ELEMENTS 13
  3. CHART 3: CPI INFLATION AND BANK OF ENGLAND BASE RATE 2008-2023 14
  4. CHART 4: AVERAGE WEEKLY EARNINGS DATA - GB - TOTAL PAY - 2014-2020 (SEASONALLY ADJUSTED) 15
  5. CHART 5: PDI & SAVINGS RATIO AT CURRENT PRICES 2008-2023 15
  6. CHART 6: EXCHANGE RATE FLUCTUATIONS 2015-2021 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 16
  7. TABLE 7: UK WETROOM MARKET BY VALUE (£M MSP) 2014 -2023 17
  8. CHART 8: UK SHOWERS CONTROLS MARKET % HOUSEHOLD PENETRATION 2000 -2020 20
  9. CHART 9: UK SHOWER MARKET - % MARKET MIX BY TYPE OF INSTALLATION 2018 21
  10. CHART 10: PERCENTAGE OF UK POPULATION IN 65+ AGE CATEGORY - 1997, 2017, 2027 AND 2039 23
  11. CHART 11: UK MULTI-GENERATIONAL HOUSEHOLDS 2008-2018 BY VOLUME (000S) 25
  12. TABLE 12: UK ELECTRIC UFH MARKET BY VALUE (£M MSP) 2017-2021 26
  13. CHART 13: UK WETROOM MARKET % PRODUCT MIX BY VALUE 2018 30
  14. TABLE 14: UK WETROOM MARKET BY PRODUCT CATEGORY 2018 (£M MSP) 31
  15. CHART 15: UK WETROOM MARKET % PRODUCT MIX (FLOOR FORMERS, LEVEL ACCESS TRAYS) BY VOLUME 2018 32
  16. CHART 16: UK WETROOM MARKET % PRODUCT MIX (DRAINS/GULLIES, SHOWER DRAINAGE PUMPS) BY VALUE 2018 37
  17. CHART 17: UK WETROOM MARKET % MIX BY TYPE OF INSTALLATION (NEW BUILD, DOMESTIC REFURBISHMENT, COMMERCIAL) BY VOLUME 2018 41
  18. TABLE 18: PRIVATE HOUSING STARTS AND COMPLETIONS (UK) 2014 TO 2023 - BY VOLUME ('000 DWELLINGS) 42
  19. CHART 19: ENGLAND PRIVATE SECTOR HOUSES - TOTAL NUMBER OF COMPLETIONS BY DWELLING SIZES (NUMBERS OF BEDROOMS) 2011 - 2018 43
  20. CHART 20: UK ENGLAND PRIVATE SECTOR FLATS - TOTAL NUMBER OF COMPLETIONS BY DWELLING SIZES (NUMBERS OF BEDROOMS) 2011 - 2018 44
  21. TABLE 21: PUBLIC HOUSING STARTS AND COMPLETIONS (UK) 2014 TO 2023 - BY VOLUME ('000 DWELLINGS) 45
  22. CHART 22: NUMBER OF CARE HOME RESIDENTS 2007 - 2018 ('000) 47
  23. CHART 23: GROWTH OF THE UK BUDGET HOTEL SECTOR BY NUMBER OF ROOMS 2005 - 2018 48
  24. CHART 24: UK HEALTH AND FITNESS MARKET NEW CLUB OPENINGS 2011 - 2018 50
  25. CHART 25: NUMBER OF NEW STUDENT BED SPACES BUILT PER YEAR 2014-2023 51
  26. CHART 26: NON-RESIDENTIAL CONSTRUCTION OUTPUT NEW WORK AND RMI BY VALUE 2014 - 2023 (£ BILLION AT CURRENT PRICES) GB 52
  27. CHART 27: NON-DOMESTIC CONSTRUCTION OUTPUT NEW WORK BY SECTOR 2018 AND 2023 - % BY VALUE GB 53
  28. CHART 28: VALUE OF CONTRACTORS OUTPUT IN THE HEALTHCARE SECTOR (£ BILLION AT CURRENT PRICES) 2014-2023 54
  29. CHART 29: VALUE OF CONTRACTORS OUTPUT IN THE ENTERTAINMENT & LEISURE SECTOR (£ BILLION AT CURRENT PRICES) 2014-2023 55
  30. CHART 30: VALUE OF CONTRACTORS OUTPUT IN THE EDUCATION SECTOR (£ BILLION AT CURRENT PRICES) 2014-2023 57
  31. TABLE 31: WETROOM SUPPLIERS % MARKET SHARES BY VALUE 2018 58
  32. CHART 32: UK WETROOM MARKET % CHANNEL SHARE BY VALUE 2018 64

The 'Wetroom Market Report - UK 2019-2023' costs £895+VAT (if applicable) for a PDF version.

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