Bathroom Market Report - UK 2020-2024 - AMA Research

Bathroom Market Report - UK 2020-2024

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The 18th edition of the Bathroom Market Report UK 2020-2024 contains a detailed assessment of the bathroom products market with interpretation of major developments and future trends, including how COVID-19 will impact the industry.

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The report represents a current and informed assessment, and provides suppliers with a detailed and comprehensive review, of this changing market. It answers the need for qualitative and quantitative assessment – both essential requirements for good marketing planning and contains a detailed assessment of the various bathroom sectors with interpretation of major developments and future trends.

Key issues covered in the report include:

  • Consumer knowledge about bathroom design has increased, with more frequent upgrades to higher quality bathroom products providing opportunities for growth.
  • Minimalist styles remain popular in curvaceous designs with slim rims. Angular shapes with rounded interiors are also in demand, as are more traditional, vintage-style solutions.
  • Digital and advanced technology in the bathroom is becoming more important as consumers are now widely aware of the benefits of digital control and smart technology in the home.
  • With growing concerns about the environment and water usage, demand for water efficient bathroom products is increasing supported by the widespread use of the European Water Label.
  • With an ageing UK population and greater number of people with disabilities, there is a notable requirement for inclusive bathroom products that combine style with ease of use.
  • The wide variation in UK bathroom size will continue to provide opportunities for product development to suit different types of bathrooms, ranging from very small bathrooms, ensuites & cloakrooms to large open plan bathrooms & wetroom areas.

Key issues of particular interest:

  • Overall market size by value, rates of change, trends and forecasts through to 2024.
  • Market mix by product sector, baths & sanitaryware, taps & mixers, accessories, furniture, whirlpools.
  • Sales by end use sector including new build, commercial and replacement purchases.
  • Market trends including household penetration, demographic influences, end use sector trends.
  • Installation and specification trends including the growing influence of the consumer.

Some of the companies included:-

Armitage Shanks, Ideal Standard, Twyford Bathrooms, Franke Sissons, Wallgate, Roca and Duravit, Carron Bathrooms, Bette, Kaldewei, Bristan, Hansgrohe, Grohe, Roca, Gerberit, Porcelanosa, Vitra, Kohler UK, Ultra Finishing, Laufen, Lecico, RAK Ceramics, Villeroy & Boch, Wolseley UK, Travis Perkins, Saint-Gobain Group, Bathstore, Victorian Plumbing, Soak.com and more.


Baths and Sanitaryware

  • Market size by volume and value, rates of change, trends and forecasts through to 2024.
  • Import and export trends including the influence of imports.
  • Mix of baths & sanitaryware sales including product trends in terms of design, materials used, the increasing use of curvaceous shapes with slim rims, angular designs and vintage styles.
  • Market shares and key company profiles, including importers.
  • Distribution channel shares including trends and key companies per channel.

Taps and Mixers

  • Market size by volume and value, rates of change, trends and forecasts through to 2024.
  • Import and export trends including the influence of imports.
  • Mix of basin/bath/kitchen taps & mixer sales including product trends by finish and design. The growth of water saving devices and digital technology.
  • Market shares and key company profiles.
  • Distribution channel shares including trends and key companies per channel.

Bathroom Accessories

  • Market size by product group – fittings, towel warmers, toilet seats, mirrors & scales, bath panels.
  • Market size, trends and forecasts through to 2024.
  • Products trends by materials used and design. Including space-efficient accessories and the growth of technology within product design.
  • Supply structure including market shares and key company profiles.
  • Distribution channel shares including home improvement multiples, department stores, furniture multiples, bathroom specialists, merchants and online retailers.

Furniture – Fitted & Modular

  • Market size by value, rates of change, trends and forecasts through to 2024.
  • Product trends and market developments by finish, materials used and design.
  • Key suppliers, including market positions and strengths.
  • Distribution channel shares including home improvement multiples, merchants, bathroom specialists, department stores, furniture multiples, and online retailers.

Whirlpools and Spa Baths

  • Market size by value, rates of change, trends and forecasts to 2024.
  • Product trends and key influences in the market, including technological developments and hybrid solutions.
  • Key suppliers, including market positions and strengths.
  • Distribution trends and market prospects.

The market for bathroom products experienced good value growth in the period 2015-16. Stability in the UK economy stimulated housebuilding activity and levels of house moving and renovation. There was also a strong performance across a number of commercial end-use sectors, including entertainment, offices, education and health.
The UK bathroom market continued to grow steadily in 2017, although at a slower pace than 2016. With uncertainty surrounding the Brexit negotiations in 2018, a more modest performance was experienced, with only marginal growth of 2% that year.

With growing concerns about the environment and water usage, the requirement to save water has become more important. In addition, with building regulatory requirements and the widespread use of the European Water Label, there is high demand for water-efficient bathroom products. Modern, digital and advanced technology is becoming more widely used as homeowners are now widely aware of the benefits of digital control. For example, digital taps and sensors to control water temperature and flow, mirrors that incorporate LED lights, cabinets with Bluetooth speaker systems and USB chargers, whirlpool baths with chromotherapy, aromatherapy, voice activated controls etc.

Looking forward, it is anticipated that the value of the UK bathroom market will recover, albeit at a slow to moderate pace in the short term. The market value will not only be influenced by the rippled effects of COVID-19 but also by rising cost of imports, given the current and further expected weakness of Sterling as a result of Brexit proceedings from the start of 2021; stronger market performance is expected towards the end of the forecast period.

Contents Listing

1. INTRODUCTION 9
1.1 BACKGROUND 9
1.2 SOURCES OF INFORMATION 9
2. SUMMARY & MARKET PROSPECTS 12
2.1 SUMMARY 12
2.2 KEY TRENDS 13
2.3 MARKET PROSPECTS 14
3. COVID-19 16
3.1 COVID-19 WITHIN THIS REPORT 16
3.2 COVID-19 AND THE BATHROOM MARKET 16
3.3 COVID-19 AND PRODUCT TRENDS WITHIN THE BATHROOM MARKET 18
3.4 COVID-19 AND KEY PLAYERS IN THE BATHROOM MARKET 18
3. OVERALL BATHROOM PRODUCTS MARKET 21
3.1 DEFINITION 21
3.2 MARKET OVERVIEW 21
3.2.1 Market Size by Value 2015 – 2024 21
3.2.2 Market Prospects 23
3.3 MARKET MIX BY PRODUCT SECTOR 24
3.4 MARKET TRENDS 25
3.4.1 Household Penetration 25
3.4.2 Demographic Influences 26
3.4.3 Type of Installation 30
3.4.4 RMI Trends 31
3.4.5 New Build Trends 32
3.4.6 Commercial Trends 34
3.4.7 Installation and Specification Trends 36
4. BATHS & SANITARYWARE 38
4.1 MARKET OVERVIEW 38
4.1.1 Definition 38
4.1.2 Market Size 2015 – 2024 38
4.1.3 Market Prospects 39
4.2 IMPORTS AND EXPORTS (EU, NON-EU) 40
4.2.1 Overall Levels 40
4.2.2 Imports 42
4.2.3 Exports 44
4.3 PRODUCT TRENDS 44
4.3.1 Baths 44
4.3.2 Wash Basins & Pedestals 50
4.3.3 WC Suites 52
4.3.4 Shower Toilets & Bidets 54
4.4 KEY SUPPLIERS OF BATHS & SANITARYWARE 54
4.4.1 Market Shares 54
4.4.2 Key Company Profiles 55
4.4.3 Other Suppliers 59
4.5 DISTRIBUTION 63
4.5.1 Channel Shares 63
4.5.2 Key Companies 63
5. TAPS & MIXERS 70
5.1 MARKET OVERVIEW 70
5.1.1 Definition 70
5.1.2 Market Size 2015 – 2024 70
5.1.3 Market Prospects 71
5.2 IMPORTS AND EXPORTS 72
5.3 PRODUCT TRENDS 74
5.3.1 Product Mix 74
5.3.2 Basin Taps & Mixers 75
5.3.3 Bath Taps & Mixers 78
5.3.4 Kitchen Taps & Mixers 81
5.4 KEY SUPPLIERS OF TAPS & MIXERS 82
5.4.1 Market Shares 82
5.4.2 Key Companies 83
5.4.3 Other Suppliers 85
5.5 DISTRIBUTION 88
5.5.1 Channel Shares 88
6. BATHROOM ACCESSORIES 90
6.1 MARKET OVERVIEW 90
6.1.1 Definition 90
6.1.2 Market Size 2015 – 2024 90
6.1.3 Market Prospects 91
6.2 PRODUCT TRENDS 92
6.2.1 Product Mix 92
6.2.2 Fittings 93
6.2.3 Heated Towel Warmers 94
6.2.4 Toilet Seats 95
6.2.5 Mirrors & Scales 97
6.2.6 Bath Panels 98
6.3 KEY SUPPLIERS OF BATHROOM ACCESSORIES 99
6.3.1 Market Shares 99
6.3.2 Companies 99
6.4 DISTRIBUTION 100
7. BATHROOM FURNITURE 102
7.1 MARKET OVERVIEW 102
7.1.1 Definition 102
7.1.2 Market Size 2015 – 2024 102
7.1.3 Market Prospects 104
7.2 PRODUCT TRENDS 105
7.2.1 Product Mix 105
7.2.2 Design Trends 106
7.3 KEY SUPPLIERS OF BATHROOM FURNITURE 107
7.4 DISTRIBUTION 110
8. WHIRLPOOL & SPA BATHS 112
8.1 MARKET OVERVIEW 112
8.1.1 Definition 112
8.1.2 Market Size 2015 – 2024 112
8.1.3 Market Prospects 114
8.2 PRODUCT TRENDS 115
8.3 KEY SUPPLIERS OF WHIRLPOOL & SPA BATHS 116
8.4 DISTRIBUTION 117
APPENDICES 119
APPENDIX A: ECONOMIC ENVIRONMENT 119
A.1 OVERVIEW AND OUT

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£995.00 Exc. VAT
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