In terms of market definition, the ‘conservatory’ market has evolved in recent years to include a wider range of ‘glazed extensions’, including orangeries, verandas, loggias, hybrids, etc, which are all incorporated within the context of this report – and we will use the term ‘conservatory’ in a generic sense to include all types of glazed extensions.
The UK conservatory market has experienced cyclic periods of modest growth and decline in domestic markets over the past 40-50 years influenced by consumer spending habits, technical and material changes in conservatories and perceptions of the role of the conservatory in lifestyle changes. In addition, other influences such as the financial crisis, building and planning regulations, distribution and consumer confidence have affected demand.
In 2018, the market offers many options for domestic projects including conservatories, glazed extensions which might have a solid or a glass roof, orangeries, verandas, loggias, hybrids, etc. RMI is a more important factor within the market as homeowners replace conservatories and glazed extensions with higher efficiency roofs and windows/doors, and other higher specification products such as bi-fold doors. RMI has developed significantly over the last 5 years and accounts for a growing value share of the conservatory market.
Market improvement in 2019 and beyond is likely to be driven by levels of house moving/home extension building, consumer confidence and growth in the retrofit/upgrade market – particularly if interest rates continue to remain at very low levels.
However, the future economic landscape is tempered by the uncertainty surrounding the commencement and potential effects of Brexit – these are more likely to be felt during 2019-21 and onwards as negotiations and changes in trade are affected and consumer confidence is affected.