Floor & Wall Tiles Market Report 2022-2026 - AMA Research

Floor & Wall Tiles Market Report 2022-2026

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This edition covers the changes the market has undergone during the Covid-19 pandemic and the extent to which skills and materials shortages evident across construction, have impacted on the floor and wall tiles sector. Loss of UK manufacturers has resulted in increased levels of imports and a highly fragmented market.

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This is the 11th edition of AMA Research’s Floor and Wall Tiles Market report. This edition covers the changes the market has undergone during the Covid-19 pandemic and the extent to which skills and materials shortages evident across construction, have impacted on the floor and wall tiles sector. Loss of UK manufacturers has resulted in increased levels of imports and a highly fragmented market.

Key Issues Covered in the Report

  • This report provides a history and forecast of market size, spanning 2016 to 2026. This is provided at overview level for the whole market and for each of the individual tile materials: ceramic and porcelain, natural stone, and others.
  • We also look at the split in market demand between wall tiles and floor tiles, for each of the main material types.
  • Among the push and pull factors impacting on demand of different types of tiles are innovations in production techniques and design trends. These have both played a part in the shifts in popularity and market shares that we see across the different product types. Intra-market competition is also compared with extra-market competition from alternatives to tiles.
  • This review of the market includes profiling all major manufacturers, suppliers and distributors along with their market shares.
  • AMA Research’s forecasts for future market growth are supported by comprehensive sector and trend analysis.

Some of the companies featured in the report:

H & R Johnson, Porcelanosa, Mandarin Stone, Welsh Slate, Original Style, RAK Ceramics, Burlington Slate, Tile Mountain, B&Q, Tile Giant, Travis Perkins, Ceramic Tile Distributors, Saint Gobain, Bassetts, Nicholls & Clarke Group Ltd.

Areas of Particular Interest

  • The market review includes analysis of the different end use sectors. Future levels of construction indicate where demand for floor and wall tiles is likely to be generated.
  • For example, uncertainty in the retail sector is lessening demand for new fit outs in the near future; meanwhile, spas and leisure facilities are recovering from the pandemic at a faster rate, thereby increasing demand for tiling products, especially in pools and bathrooms.
  • Imports have become a particularly strong feature of this market in recent years, especially from Europe but increasingly also from Asia. The report looks at how this is impacting availability, especially in the context of recent supply chain blockages.

KEY AREAS COVERED IN THE REPORT

Market Overview

  • The Floor and Wall Tiles market is a mature market, with demand from both residential and contract sectors. As such, it is subject to varying levels of consumer and business confidence, along with overall trends in the underlying economy. An overview of key factors across the UK economy is included as an Appendix in the report.
  • Market growth had been steady and low in the years following the Brexit vote, with growth of just 1% or 2% per year. Along with the rest of the economy, the sector saw a significant dip, of 9%, in 2020, however recovery during 2021 has been speedy, almost returning to pre-pandemic levels.
  • While the reduction in new build output during 2020 lessened demand for finishing products such as floor and wall tiles, an increase in consumer spending on their homes, including new kitchens and bathrooms, created demand. RMI has always been especially important for this market.
  • Closure of the BCT company in 2019 had a serious impact on the UK production of floor and wall tiles, this could have resulted in increased shares for remaining UK producers, but in reality, we have seen it compensated for by a rise in imports.
  • A high dependence on imports does increase the vulnerability of the sector to potential delays in supply and increasing shipping costs which are likely to impact on end users in the coming years.

Product Sectors

  • Having reviewed the overall market for floor and wall tiles, we look individually at each product group, based on materials. The largest group is for ceramic and porcelain tiles; tiles of natural stone are a smaller proportion – but highly important in certain sectors of the market; other tiles, such as those made from glass or metal, are clustered as a group, they are often used in smaller volumes for special decorative effects and so make up the smallest proportion of the market.
  • The report focuses on internal uses of floor and wall tiles, while acknowledging that there is increasing use of materials across both internal and external applications.

Market Prospects

  • As a mature market there was slow growth in the years preceding the pandemic, especially impacted by low consumer and business confidence in the wake of the 2016 Brexit vote.
  • Having dipped, along with the rest of the economy in 2020, a healthy bounce back during 2021 meant the market surpassed the 2019 level during the second half of the year; further growth is expected in future years.

Supply and Distribution

  • Taking each product sector in turn, we provide profiles for the main manufacturers, along with their market share and position. We also review the distribution map for the market, and factors that have influenced this, such as the trend away from DIY towards GSI (Get Someone In).
  • Important to this market, we look in particular at product imports, noting the growth of supply from low-cost producers in Turkey and India. These are challenging conditions for margins.

This report reviews the total floor and wall tiles market, looking at recent performance, trends, influences and forecast performance. Product sub-sectors of ceramic and porcelain tiles, natural stone tiles and tiles made of other materials are reviewed in detail to understand specific influences with regard to production techniques, design and end user demand.

Within the report there is a full PESTLE review, looking at the political, economic, social, technological, legal and environmental influences on the market. This sits alongside a review of key end use sectors that generate demand for floor and wall tiles.

With imports such an important factor in the market, we look at supply and distribution including profiles of leading manufacturers, distributors and retailers along with individual company and overall channel market shares.

CONTENTS

1. INTRODUCTION 6
1.1 CONTEXT 6
1.2 DEFINITIONS 6
1.3 ABBREVIATIONS 7
2. MARKET SUMMARY AND FUTURE PROSPECTS 8
2.1 MARKET SIZE 8
2.2 STRUCTURE OF THE MARKET 10
2.3 MAJOR SUPPLIERS 10
3. MARKET INFLUENCES AND DRIVERS 12
3.1 MAIN MARKET INFLUENCES AND DRIVERS 12
3.2 POLITICAL INFLUENCES AND DRIVERS 12
3.3 ECONOMIC INFLUENCES AND DRIVERS 13
3.4 SOCIAL INFLUENCES AND DRIVERS 14
3.5 TECHNOLOGICAL INFLUENCES AND DRIVERS 15
3.6 LEGAL INFLUENCES AND DRIVERS 16
3.7 ENVIRONMENTAL INFLUENCES AND DRIVERS 17
4. END USE SECTORS 18
4.1 RESIDENTIAL 18
4.1.3 Residential Conservatory and Glazed Extensions Market 22
4.1.4 Development of new tiled areas 23
4.2 NON-RESIDENTIAL CONSTRUCTION 24
4.2.1 Infrastructure 26
4.2.2 Commercial 27
4.2.3 Education 27
4.2.4 Entertainment and Leisure 27
4.2.5 Health 27
4.2.6 Industrial 28
5. MARKET SECTOR ANALYSIS 29
5.1 CERAMIC AND PORCELAIN TILES 29
5.1.1 Definitions 29
5.1.2 Market Size 30
5.1.3 Ceramic and Porcelain Tiles Product Mix 33
5.1.4 Ceramic and Porcelain Tiles Application Mix 34
5.1.7 Ceramic and Porcelain Tiles End User Mix 39
5.1.8 Imports and exports 40
5.1.9 Leading Suppliers of Ceramic and Porcelain Tiles 41
5.2 NATURAL STONE 44
5.2.1 Definition 44
5.2.2 Natural Stone Tiles Market Size 46
5.2.3 Natural Stone Application Mix 48
5.2.4 Natural Stone Materials Mix 49
5.2.5 Natural Stone End User Mix 50
5.2.6 Imports and Exports 50
5.2.7 Leading Suppliers of Natural Stone Tiles 51
5.3 TILES OF GLASS, METAL AND OTHER MATERIALS 53
5.3.1 Other Materials Tiles Mix by Application 54
5.3.2 Imports and Exports 55
6. DISTRIBUTION 56
6.1 MARKET STRUCTURE 56
6.2 DISTRIBUTION STRUCTURE 57
6.2.1 Domestic sector distribution 58
6.3 CONTRACT SECTOR DISTRIBUTION 67
7. MARKET FORECASTS 69
7.1 PROSPECTS FOR THE TOTAL MARKET 69
7.1.1 Design Trends 71
7.2 CERAMIC AND PORCELAIN TILES MARKET PROSPECTS 72
7.2.1 Ceramic and porcelain wall tiles sector forecasts 74
7.2.2 Ceramic and porcelain floor tiles sector forecasts 75
7.3 NATURAL STONE TILES MARKET PROSPECTS 75
7.4 MARKET PROSPECTS FOR TILES MADE FROM GLASS, METAL AND OTHER MATERIALS 76
APPENDICES 78
APPENDIX A: ECONOMIC ENVIRONMENT 78
A.1 OVERVIEW AND OUTLOOK 78
A.2 GDP 78
A.3 INFLATION & INTEREST RATES 80
A.4 EMPLOYMENT & WAGES 80
A.5 HOUSEHOLD CONSUMPTION 81
A.6 STERLING 82
A.7 TRADE & BUSINESS INVESTMENT 83
RESEARCH SERVICES OFFERED BY AMA RESEARCH 85

TABLES & CHARTS

CHART 1: THE UK FLOOR AND WALL TILES MARKET 2016 TO 2021, BY VALUE (£M MSP) 8
CHART 2: UK TILES MARKET MIX BY PRODUCT TYPE, % BY VALUE, 2021 10
TABLE 3: UK WALL AND FLOOR TILES MARKET SHARES OF LEADING SUPPLIERS 2021 11
TABLE 4: FLOOR AND WALL TILES MARKET PESTLE SUMMARY 2021 12
TABLE 5: UK KEY ECONOMIC VARIABLES 2019 TO 2022 13
TABLE 6: CONSTRUCTION OUTPUT (GB) 2016 TO 2021 WITH FORECASTS TO 2025 – BY VALUE (£BN AT CURRENT PRICES) 18
TABLE 7: NEW HOUSING STARTS AND COMPLETIONS (ENGLAND, WALES AND SCOTLAND) 2016 TO 2024 (000’S) 19
TABLE 8: UK KITCHEN FURNITURE, WORKTOPS AND SINKS BY VALUE (£M MSP) 2016-2020 21
TABLE 9: NUMBER OF RESIDENTIAL PROPERTY TRANSACTIONS (£40,000+) IN THE UK 2013-2021 (000’S) 22
TABLE 10: NON-RESIDENTIAL CONSTRUCTION OUTPUT BY SECTOR 2016 TO 2020 WITH FORECASTS TO 2025 – BY VALUE (£BN AT CURRENT PRICES) 25
CHART 11: NON-RESIDENTIAL CONSTRUCTION OUTPUT (GB) NEW WORK BY SECTOR 2021 – % BY VALUE 26
CHART 12: UK CERAMIC AND PORCELAIN TILES MARKET 2016 TO 2021, BY VALUE (£M MSP) 30
CHART 13: UK CERAMIC AND PORCELAIN TILES MARKET PRODUCT MIX – % BY VALUE 2021 33
CHART 14: UK MARKET FOR CERAMIC AND PORCELAIN TILES END USE APPLICATION MIX 2021 – % BY VALUE 34
CHART 15: UK CERAMIC AND PORCELAIN WALL TILES MARKET 2016 TO 2021, BY VALUE (£M MSP) 35
CHART 16: UK CERAMIC AND PORCELAIN FLOOR TILES MARKET 2016 TO 2021, BY VALUE (£M MSP) 37
CHART 16: UK MARKET FOR CERAMIC AND PORCELAIN TILES END USE SECTOR MIX 2021 – % BY VALUE 39
TABLE 18: INTERNATIONAL TRADE IN CERAMIC TILES 2015 TO 2021 – BY VALUE (£M) 40
CHART 19: UK NATURAL STONE FLOOR AND WALL TILES MARKET 2016 – 2021, BY VALUE (£M MSP) 46
CHART 20: UK MARKET FOR STONE TILES – FLOOR & WALL APPLICATION MIX 2021 – % BY VALUE 48
CHART 21: UK MARKET FOR STONE TILES BY TYPE (LIMESTONE, SLATE, SANDSTONE, MARBLE, TRAVERTINE, OTHERS) 2021 – % BY VALUE 49
CHART 22: UK MARKET FOR STONE TILES END USE APPLICATION MIX (DOMESTIC AND CONTRACT) 2021 – % BY VALUE 50
TABLE 23: INTERNATIONAL TRADE IN SETTS, CURBSTONES AND FLAGSTONES OF NATURAL STONE 2015 TO 2021 – BY VALUE (£M) 51
CHART 24: UK MARKET FOR FLOOR AND WALL TILES OF OTHER MATERIALS (GLASS, METAL, CEMENT, ETC.) 2016 – 2021 BY VALUE (£M MSP) 53
CHART 25: DISTRIBUTION CHANNELS IN THE DOMESTIC UK WALL AND FLOOR TILE MARKET 58
TABLE 26: UK TILES MARKET DOMESTIC DISTRIBUTION CHANNEL SHARE 2021 – % BY VALUE (£M MSP) 58
CHART 27: MAIN CONTRACT DISTRIBUTION CHANNELS FOR UK FLOOR AND WALL TILES MARKET 67
TABLE 28: UK FLOOR AND WALL TILES MARKET BY VALUE (£M MSP) 2020-2026 69
TABLE 29: UK CERAMIC AND PORCELAIN TILES MARKET BY VALUE (£M MSP) 2020-2026 72
TABLE 30: UK CERAMIC AND PORCELAIN WALL TILES MARKET BY VALUE (£M MSP) 2020-2026 74
TABLE 31: UK CERAMIC AND PORCELAIN FLOOR TILES MARKET BY VALUE (£M MSP) 2020-2026 75
TABLE 32: UK MARKET FOR NATURAL STONE FLOOR AND WALL TILES BY VALUE (£M MSP) 2020-2026 75
TABLE 33: UK MARKET FOR TILES MADE FROM OTHER MATERIALS BY VALUE (£M MSP) 2020-2026 77
CHART A1: GROSS VALUE ADDED BY SECTOR 79
CHART A2: CPI INFLATION AND BANK OF ENGLAND BASE RATE 80
CHART A3: AVERAGE WEEKLY EARNINGS BY SECTOR 81
CHART A4: DISPOSABLE INCOME PER CAPITA & SAVINGS RATIO 82
CHART A5: STERLING EXCHANGE RATES TO THE DOLLAR AND THE EURO 83
CHART A6: TRADE & BUSINESS INVESTMENT, 2018-2020 84

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