Garden Products Distribution Market Report – UK 2019-2023

The 14th edition of the ‘Garden Products Distribution Market Report – UK 2019-2023’ incorporates original input and primary research, and represents an informed, up-to-date and detailed review of the distribution market for garden products. It includes a review of recent market trends and forecasts over the next few years. This report contains original input and a detailed assessment of the market and represents excellent value for money to companies in the industry or considering entry.

Key areas covered:

• Detailed assessment of the market – analysis of market structure and recent developments.
• Forecasts of market developments to 2023.
• Analysis by product group – market size, product mix, sector trends and distribution channels by product group.
• Product sectors included – horticulture, garden buildings, garden leisure, garden equipment, garden chemicals and garden sundries (garden decoration, fencing, trellis, garden structures, decking, water products, propagation and netting).

Key areas of insight include:

• Analysis of market performance to 2019, with forecasts to 2023 – key influences on the market, including the weather and the economy, specific trends for each individual sector.
• Factors affecting the market, analysis of key market characteristics, trend towards ‘outdoor living’.
• Product group analysis – market sizes, influences, trends and distribution channel shares.
• Review of key suppliers for different product categories – product profiles, turnovers etc.
• Review of distribution structure – key channels: Garden centres, DIY multiples, High street, Grocery multiples, direct sales, growth of Internet.

Some of the companies included:

Suttons Seeds, Thompson & Morgan, Stax Trade Centres, Decco, Home Hardware Southwest, Bonnington Plastics, LBS Horticulture, Sparks Gift Wholesalers, EFG Housewares, Westland Holdings, Costco, Wyevale Garden Centres, Amazon, Wayfair, B&M, Next, M&S, John Lewis, Waitrose Garden, Asda Direct, The Range, Wilko, Hilco and more.

The Garden Products Market

• Domestic garden products market – market definition in terms of product categories included.
• Market size – analysis by value from 2014-2023 and key characteristics of the market.
• Market trends and major factors influencing the sector – including UK economy, performance of housebuilding/house moving sectors, impact of weather, product trends, attitudes towards gardens etc.
• Market forecasts – market size, prospects and influencing factors on market to 2023

Garden Products Distribution Channels

• Overview of supply structure – complex structure with a variety of distribution channels.
• Review of distribution channels – estimated channel shares in 2017 including Garden Centres, DIY multiples,
• Catalogue, Mail order & Internet, High street & grocery multiples, etc.
• Product mix within key distribution channels.
• Review of key suppliers in each distribution channel – market shares, turnovers, company structure, key areas of specialisation etc.
• Competing influences – the rise of an ‘omni-channel’ approach and an increase in online trading.

Garden Products

• Product groups – market size 2014-2019 and product mix shares 2019 within each sector.
• Review of products including recent trends and factors affecting sector, such as appeal of ‘vertical gardens’, multi-functional, cordless and robotic equipment, up-trading in the furniture and barbecue sector.
• Overview of supply structure – A complex supply structure with a wide range of distribution channels across different product sectors.
• Identification of main suppliers by product group – product profiles, turnovers, consolidation etc.
• Review of distribution channels with channel shares.

Future Prospects

• Forecasts of market developments – Prospects up to 2023, growth areas, product trends, appeal of smart technology, growth of Internet and other changes in distribution.
• Positive and negative factors affecting the market – performance of UK economy, housebuilding, consumer confidence & spending, weather, changing role of the garden, potential labour shortages, requirement for added convenience and low maintenance products, appeal of garden decoration and leisure, environmental influences, etc.

CONTENTS

1. INTRODUCTION 8
1.1 BACKGROUND 8
1.2 SOURCES OF INFORMATION 8
2. SUMMARY AND FUTURE PROSPECTS 10
2.1 SUMMARY 10
2.2 MARKET PROSPECTS 11
3. ECONOMIC ENVIRONMENT UPDATED 19/11/19 13
3.1 OVERVIEW AND OUTLOOK 13
3.2 KEY DATA 13
3.2.1 GDP 13
3.2.2 Inflation and Interest Rates 14
3.2.3 Employment and Wages 15
3.2.4 Household Consumption 16
3.2.5 Sterling 17
4. GARDEN PRODUCTS MARKET 19
4.1 DEFINITION 19
4.2 MARKET STRUCTURE 19
4.3 MARKET SIZE 23
4.3.1 Current Performance 23
4.3.2 Future Performance 26
4.3.3 State of the Garden Products Distribution Market 28
4.4 KEY MARKET INFLUENCES 30
4.4.1 Consumer Characteristics 30
4.4.2 Housing Needs 31
4.4.3 Mix of Housebuilding Completions 32
4.4.4 Housing Transactions 33
4.4.5 Other Influences 34
5. CHANNELS OF DISTRIBUTION 37
5.1 DISTRIBUTION OF GARDEN PRODUCTS 37
5.1.1 Channel Share Mix 38
5.1.2 Garden Centres versus DIY Multiples 39
5.2 DIY/HOME IMPROVEMENT MULTIPLES 40
5.2.1 Definition 40
5.2.2 Market Size 41
5.2.3 Key Companies 43
5.2.4 Garden Product Mix 44
5.3 GARDEN CENTRES 45
5.3.1 Definition 45
5.3.2 Market Size 45
5.3.3 Market Shares 47
5.3.4 Key Companies 50
5.3.5 Product Mix 52
5.4 GROCERY MULTIPLES, HIGH STREET MULTIPLES AND DISCOUNTERS 53
5.4.1 Key Companies 53
5.4.2 Garden Products Mix 56
5.5 CATALOGUE STORES, MAIL ORDER AND INTERNET SUPPLIERS 56
5.5.1 Key Companies 58
5.5.2 Garden Products Mix 61
5.6 OTHERS 62
6. PRODUCTS 63
6.1 PRODUCT MIX 63
6.2 PRODUCT TRENDS 64
6.2.1 Horticulture 64
6.2.2 Garden Sundries 70
6.2.3 Garden Buildings 88
6.2.4 Garden Equipment 93
6.2.5 Garden Leisure 99
6.2.6 Garden Chemicals 104

TABLES AND CHARTS

CHART 1: UK DOMESTIC GARDEN PRODUCTS DISTRIBUTION MARKET 2014 TO 2023 – BY VALUE (£M RSP) 9
CHART 2: GDP DATA – 2015-2019 – KEY CONSTITUENT ELEMENTS 13
CHART 3: CPI INFLATION AND BANK OF ENGLAND BASE RATE 2008 TO 2023 14
CHART 4: AVERAGE WEEKLY EARNINGS DATA (GB) TOTAL PAY 2014 TO 2019 – £ STERLING (SEASONALLY ADJUSTED) 15
CHART 5: PDI AND SAVINGS RATIO AT CURRENT PRICES 2008 TO 2023 16
CHART 6: EXCHANGE RATE FLUCTUATIONS 2015 TO 2021 – STERLING TO THE DOLLAR AND THE EURO SPOT RATES 17
CHART 7: DISTRIBUTION STRUCTURE FOR DOMESTIC GARDEN PRODUCTS 19
TABLE 8: UK DOMESTIC GARDEN PRODUCTS DISTRIBUTION MARKET 2014 TO 2023 – BY VALUE (£M RSP) 23
TABLE 9: OPPORTUNITIES AND THREATS POSED TO THE GARDEN PRODUCTS MARKET 28
CHART 10: AGE DISTRIBUTION OF THE RESIDENT POPULATION (GREAT BRITAIN) – MID 2018 ESTIMATES (‘000’S) 29
TABLE 11: HOUSE BUILDING COMPLETIONS – GREAT BRITAIN 2014 TO 2023 BY VOLUME (‘000 DWELLINGS) 31
CHART 12: HOUSEBUILDING COMPLETIONS IN ENGLAND BY TYPE OF DWELLING (HOUSES/FLATS) 2004/05 TO 2018/19 – % BY VOLUME 32
TABLE 13: UK RESIDENTIAL PROPERTY TRANSACTIONS VALUED AT £40K OR ABOVE* 2013 TO2018 – BY VOLUME (NOT SEASONALLY ADJUSTED) 33
CHART 14: UK GARDEN PRODUCTS DISTRIBUTION CHANNELS SHARES MIX, 2019 ESTIMATES – % BY VALUE 37
CHART 15: DIY AND HOME IMPROVEMENT MULTIPLES MARKET 2013-2019 – BY VALUE (£BN RSP) 40
CHART 16: GARDEN AND LEISURE PRODUCTS SHARE BY MAJOR DIY MULTIPLE 2019 % BY VALUE 42
CHART 17: DIY MULTIPLES GARDEN PRODUCT MIX 2019 – % BY VALUE 43
CHART 18: UK GARDEN CENTRE MARKET FOR GARDEN PRODUCTS 2013 TO 2019 – BY VALUE (£M RSP) 45
TABLE 19: GARDEN CENTRE MARKET SHARES 2019 – % BY VALUE 47
TABLE 20: DISPERSAL OF WYEVALE OF GARDEN CENTRES 2019 48
CHART 21: GARDEN CENTRES PRODUCT MIX 2019 – % BY VALUE 51
CHART 22: HIGH-STREET & GROCERY MULTIPLES GARDEN PRODUCT MIX 2019 – % BY VALUE 55
CHART 22: GB HOUSEHOLDS WITH INTERNET ACCESS 2009 TO 2019 56
CHART 23: CATALOGUE, MAIL-ORDER & INTERNET RETAILERS GARDEN PRODUCT MIX 2019 – BY VALUE 60
CHART 24: MIX OF PRODUCTS WITHIN THE UK DOMESTIC GARDEN PRODUCTS MARKET 2019 – % BY VALUE 62
TABLE 25: UK MARKET FOR DOMESTIC HORTICULTURAL, 2014 TO 2019 – BY VALUE (£M RSP) 63
CHART 26: UK HORTICULTURAL MARKET PRODUCT MIX 2019 – % BY VALUE 65
CHART 27: UK DOMESTIC HORTICULTURAL MARKET KEY CHANNELS OF DISTRIBUTION 2019 – % BY VALUE 68
CHART 28: UK MARKET FOR DOMESTIC GARDEN SUNDRIES 2014 TO 2019 – BY VALUE (£M AT RSP) 69
CHART 29: UK DOMESTIC GARDEN SUNDRIES MARKET PRODUCT MIX – 2019 % BY VALUE 70
TABLE 30: UK DOMESTIC FENCING & HARD LANDSCAPING MARKET 2014 TO 2019 – BY VALUE (£M RSP) 71
TABLE 31: UK GARDEN DECORATION PRODUCTS MARKET 2014 TO 2019 BY VALUE (£M RSP) 77
TABLE 32: UK DOMESTIC WATERING AND PROPAGATION PRODUCTS MARKET 2014 TO 2019 – BY VALUE (£M RSP) 83
CHART 33: UK MARKET FOR WATERING AND PROPAGATION PRODUCTS MIX 2019 – % BY VALUE 83
CHART 34: UK DOMESTIC GARDEN SUNDRIES MARKET DISTRIBUTION CHANNEL SHARE 2019 – % BY VALUE 86
CHART 35: UK MARKET FOR GARDEN BUILDINGS (CONSERVATORIES, SHEDS, GREENHOUSES, GARDEN ROOMS, ETC) 2014 TO 2019 – BY VALUE (£M RSP) 87
CHART 36: UK MARKET FOR DOMESTIC GARDEN BUILDINGS PRODUCT MIX 2019 – % BY VALUE 89
TABLE 37: DISTRIBUTION CHANNEL SHARES IN THE GARDEN BUILDING MARKET 2019 – % BY VOLUME 91
CHART 38: UK MARKET FOR DOMESTIC GARDEN EQUIPMENT, 2014 TO 2019 – BY VALUE (£M AT RSP) 92
CHART 39: UK DOMESTIC GARDEN EQUIPMENT MARKET PRODUCT MIX 2019 – % BY VALUE 94
CHART 40: CHANNELS OF DISTRIBUTION FOR THE DOMESTIC GARDEN EQUIPMENT MARKET 2019 – % BY VALUE 97
CHART 41: UK MARKET FOR DOMESTIC GARDEN LEISURE, 2014 TO 2019 – BY VALUE (£M AT RSP) 98
CHART 42: UK DOMESTIC GARDEN LEISURE MARKET PRODUCT MIX 2019 – (% BY VALUE) 99
TABLE 43: UK DISTRIBUTION CHANNEL SHARES FOR GARDEN LEISURE PRODUCTS 2019 – % BY VALUE 102
CHART 44: UK MARKET FOR DOMESTIC GARDEN CHEMICALS 2014 TO 2019 – BY VALUE (£M AT RSP) 103
CHART 45: UK DOMESTIC GARDEN CHEMICALS MARKET PRODUCT MIX 2019 – % BY VALUE 105
CHART 46: UK DOMESTIC GARDEN CHEMICALS MARKET DISTRIBUTION CHANNEL SHARE 2019 – % BY VALUE 107