Home Automation Market Report – UK 2019-2023

The 4th edition of the Home Automation Market Report UK 2019-2023 addresses the market for home automation products.

The 4th edition of the Home Automation Market Report UK 2019-2023 addresses the market for home automation products.

The Home Automation market is a rapidly growing market. It has benefited from the spread of wireless and app based technologies.

Detailed market data and insight on the home automation market by AMA Research. A leading UK provider of construction market intelligence.

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The 4th edition of the ‘Home Automation Market Report – UK 2019-2023’ addresses the market for home automation products, which is a rapidly growing market and has benefited from the spread of wireless and app based technologies. The report includes up to date information on recent trends and issues that are likely to impact on the market going forward over the next 5 years.

Key issues covered in the report include:

  • Market performance review and forecast to 2023.
  • Factors affecting the market – analysis of key market characteristics. Impact of WiFi, app and voice activated products.
  • Product group analysis -review of major product sectors.
  • Review of key players – product mix and market share estimates.
  • Review of distribution sector.

Areas of Particular interest include:

  • Detailed analysis and insight – of key trends and demand for home automation systems.
  • Key technological trends influencing market development, growth of WiFi, apps and voice activated control systems.
  • Growth of modular systems – add on product and expansion kits are stimulating growth and encouraging further purchases.
  • Voice activation increasingly important – growth of voice activated technologies and increasing synergies between some systems have helped to increase demand for smart heating and lighting controls.
  • Widening of the distribution channels – increasing number of suppliers targeting the market, with the internet/direct channel gaining share.
  • Detailed analysis of key product sectors – access and security control, climate control, lighting control, home entertainment systems and others (communication systems, home health monitoring etc.).

Some of the companies included:

Ofcom, AMX, Control4, Crestron, Savant, Panasonic, Samsung, Motorola, LG, Apple, Google, Philips, Osram, Honeywell, Belkin, Yale, ADT, SECOM, Leviton, Legrand, Lutron, Sonos, iSmart, Tado, Climote, Heatmiser, AEG, Hoover, Bosch, Siemens, Amazon’s Echo, Google’s Home, Microsoft’s Cortana, Apple’s Siri, Moneysupermarket.com, BT, Virgin Media, Talk Talk, EE, Vodaphone, Plusnet, Now, Sky, EE, O2, Vodaphone, Three, BT, Crestron, Control4, Savant, Samsung, Panasonic, Ring, British Gas, Hive, ScottishPower, Argos, Curry’s PCWorld, John Lewis, Screwfix, Wickes, Jewsons, B&Q, AEG, Siemens, LG, Hoover, Dyson, Candy Bosch,


Key areas covered in the Report

Home Automation Market Review

  • Market definition – components within a home automation system can include devices, sensors, control system hardware, programming of interfaces (eg remote controls, touch screens/pads, etc), cabling infrastructure, wireless links, high-speed internet connection, emergency back-up power source for the control system and the wiring within the home.
  • Market size and value 2014-2018 and future prospects to 2023 – market structure.
  • Technologies used – home networks, hardwired and wireless, system protocols – advantages and disadvantages, proprietary systems vs. standardised.
  • Key influencing factors – social and demographic change, housebuilding, consumer confidence, technological innovations, environmental considerations, etc.

Market Size, Trends and Influences

  • Home automation market – background, definition, components used, key advantages and disadvantages, market penetration, pricing trends, move towards mainstream systems, mix by type of installation etc.
  • Key trends by application sector – access and security control, climate control (heating and ventilation), lighting control, home entertainment systems, communication systems, home health monitoring, other home systems – market sizes, key trends etc.
  • Environmental concerns – including building regulations and legislation, energy savings, impact of smart meters, development of smart grid, use with renewables etc.
  • Technological influences – including internet access trends, super-fast broadband coverage, mobile internet usage, tablet computers, home automation apps, cloud-based systems, touch panel controls, home automation packages, third party products, future developments etc.
  • Housing market – including housing completions – overall and by dwelling type, use in new homes, second residences, RMI activity, self-build sector etc.

Supply Chain Trends and Distribution

  • Review and analysis of leading home automation suppliers, including company profile, turnover, key products, market positioning etc.
  • Distribution – including overall structure and market mix by channel.
  • Specialist suppliers – home automation distributors and specialist dealers.
  • Other suppliers – direct from manufacturer, internet sales, non-specialist retailers, electrical wholesalers, utilities.

Although home automation systems have been available in the UK for many years, it is in recent years they have expanded from an upper market niche into a more mainstream market. This crossover to the mainstream is a key development that is changing the structure of the market with a large variety of entry level and lower cost home automation products having been made available at very competitive prices in the past 2-3 years.

Technological advances driving the home automation market include the progress of wireless controls and “app” or application programme-driven control interfaces, which emphasize user-friendliness. Remote control of the system has meant that the consumer is increasingly able to control all aspects of the connected home from within the home, whilst travelling, at work or even abroad via smartphones, tablets and PCs. Take up of wireless routers/Internet has also benefited the home automation market, with increasing numbers of suppliers offering wireless systems based around the home Wi-Fi network. Growth of wireless systems has also resulted in lower installation costs and less complexity of the installation.

The offering of modular systems which enable future expansion has also driven growth, and in addition, the development of systems aimed at self-installation has expanded significantly helping to substantially reduce costs and make systems more affordable to a wider market. Greater interest and purchase of home security systems and devices has been encouraged by the wider availability of smartphone app controlled devices that are now more affordable and enable greater monitoring and control of security devices: access, CCTV, motion and smoke, water detectors and other devices.

With the rapid increase of availability of home automation products, manufacturers are addressing this situation by making 2nd and 3rd generation devices with a broader range of connectivity options and protocols. Medium-term prospects for home automation remain positive. Recent growth of intelligent heating controls is likely to continue into the medium-term, with rapid innovation likely to be the key driver.

Contents Listing

1. INTRODUCTION 7
1.1 BACKGROUND 7
1.2 SOURCES OF INFORMATION 7
2. SUMMARY & FUTURE PROSPECTS 9
2.1 SUMMARY 9
2.2 MARKET PROSPECTS 11
3. ECONOMIC ENVIRONMENT UPDATED 19/08/19 12
3.1 OVERVIEW AND OUTLOOK 12
3.2.1 GDP 13
3.2.2 Inflation and Interest Rates 13
3.2.3 Employment & Wages 14
3.2.4 Household Consumption 15
3.2.5 Sterling 16
4. UK MARKET FOR HOME AUTOMATION 18
4.1 DEFINITION 18
4.1.1 Systems 19
4.1.2 Advantages of Home Automation Systems 20
4.2 MARKET SIZE AND PROSPECTS TO 2023 23
4.3 MARKET PENETRATION 26
4.4 PRODUCT MIX BY VALUE 27
4.5 MARKET DRIVERS AND INFLUENCES 28
4.5.1 Environmental Influences 28
4.5.2 Smart Meters and Smart Grid 30
4.5.3 Technological Influences 32
4.5.4 Housing Market 40
4.5.5 Demographic Factors 46
5. PRODUCTS 48
5.1 TECHNOLOGIES 48
5.2 APPLICATION AREAS 51
5.2.1 Access and Security Control 51
5.2.2 Climate Control 55
5.2.3 Lighting Controls 61
5.2.4 Audio Visual and Home Entertainment Systems 63
5.2.5 Communication Systems 65
5.2.6 Home Health and Wellbeing 66
5.2.7 Other Systems 67
6. SUPPLIERS 69
6.1 KEY SUPPLIERS 69
6.1.1 System Supplier Specialists 71
6.1.2 Lighting Specialists 73
6.1.3 Audio and Visual Specialists 75
6.1.4 Security and Access Control Specialists 76
6.1.5 HVAC Specialists 78
6.2 OTHER GENERAL PRODUCT SUPPLIERS 80
7. DISTRIBUTION 85
7.1 DISTRIBUTION STRUCTURE 85
7.2 DISTRIBUTION CHANNELS 87
7.3 HOME AUTOMATION SPECIALISTS 87
7.3.1 Distributors 88
7.3.2 Installers 89
7.4 DIRECT SALES AND INTERNET 90
7.5 NON-SPECIALISTS 91
7.5.1 Electrical Wholesalers 91
7.5.2 Multiple Retailers 93
7.5.3 Utilities Companies 94

Tables & Charts

CHART 1: UK HOME AUTOMATION MARKET SIZE AND FORECASTS 2014 – 2023 – BY VALUE (£M DSP) 9
CHART 2: GDP DATA – 2015-2019 – KEY CONSTITUENT ELEMENTS 13
CHART 3: CPI INFLATION AND BANK OF ENGLAND BASE RATE, 2008-2023 14
CHART 4: AVERAGE WEEKLY EARNINGS DATA (GB) TOTAL PAY – 2014-2019 (SEASONALLY ADJUSTED) 15
CHART 5: PDI & SAVINGS RATIO AT CURRENT PRICES 2008-2023 16
CHART 6: EXCHANGE RATE FLUCTUATIONS 2015-2021 – STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17
CHART 7: KEY ADVANTAGES OF HOME AUTOMATION 21
TABLE 8: UK HOME AUTOMATION MARKET SIZE AND FORECASTS 2014 – 2023 – BY VALUE (£M DSP) 24
CHART 9: UK HOME AUTOMATION MARKET PRODUCT MIX 2018 – % BY VALUE 27
CHART 10: INSTALLATIONS OF SMART METERS INTO DOMESTIC PROPERTIES BY LARGER ENERGY SUPPLIERS Q1 2017 TO Q1 2019 – BY VOLUME (NUMBER OF METERS) 31
CHART 11: MOBILE DEVICES USED TO ACCESS THE INTERNET IN GB – % SHARE BY TYPE OF DEVICE ADULTS AGED 16+ 2018 35
CHART 12: MAIN INTERNET ACTIVITIES IN GB 2018 – % SHARE BY ACTIVITY OF ADULTS AGED 16+ 36
CHART 13: GB HOUSEHOLDS WITH INTERNET ACCESS 2008 – 2018 % OF HOUSEHOLDS WITH INTERNET CONNECTION & % ADULTS USING INTERNET DAILY 37
TABLE 14: OFCOM DEFINED BROADBAND SPEEDS UK – (MBPS) 38
TABLE 15: PLANNED INSTALLATION OF FULL FIBRE BROADBAND IN UK BY 2025 – BY MILLIONS OF HOMES) 38
TABLE 16: HOUSE BUILDING STARTS AND COMPLETIONS (GB) 2013 TO 2023 – BY VOLUME (‘000 DWELLINGS) 41
CHART 17: HOUSEBUILDING COMPLETIONS IN ENGLAND BY MIX OF HOUSES/FLATS FINANCIAL YEARS 2011/12 TO 2018/19 – % BY VOLUME 42
CHART 18: RMI HOUSING OUTPUT AND FORECASTS 2014 – 2023 – BY VALUE (£M AT CURRENT PRICES) 43
TABLE 19: UK RESIDENTIAL PROPERTY TRANSACTIONS VALUED AT £40K OR ABOVE* – (NOT SEASONALLY ADJUSTED) 2014 TO 2018 – BY VOLUMES (000’S) 44
TABLE 20: UK SELF-BUILD MARKET 2012 – 2017 – COMPLETIONS BY VOLUME (000’S) 45
CHART 21: UK POPULATION ESTIMATES AND MID-YEAR PROJECTIONS 2018 TO 2050 – THOSE AGED 65+ (THOUSANDS) 46
TABLE 22: UK INTRUDER ALARM MARKET 2014 TO 2018 – BY VALUE (£M AT END-USER PRICES) 53
CHART 23: SMART & CONVENTIONAL HEATING CONTROLS MARKET 2014 TO 2023 – BY VALUE (£M MSP) 57
TABLE 24: SMART HEATING CONTROLS – LEADING SUPPLIERS 2018 58
TABLE 25: UK LIGHTING CONTROLS AND COMPONENTS MARKET 2014 TO 2019 – BY VALUE (£M MSP) 61
TABLE 26: UK SPECIALIST HOME AUTOMATION SUPPLIERS – % ESTIMATED MARKET SHARE 2018 70
CHART 27: DISTRIBUTION CHANNEL STRUCTURE FOR HOME AUTOMATION SYSTEMS 86
CHART 28: UK HOME AUTOMATION MARKET DISTRIBUTION CHANNELS (SPECIALISTS, DIRECT, OTHERS) – % SHARE 2018 87
CHART 29: ELECTRICAL WHOLESALE MARKET SHARES 2018 BY VALUE % 91


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