Home Automation Market Report - UK 2021-2025 - AMA Research

Home Automation Market Report - UK 2021-2025

The 5th edition of the ‘Home Automation Market Report – UK 2021-2025’ addresses the market for home automation products, which is a rapidly growing market and has benefited from the spread of wireless and app based technologies.

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The 5th edition of the Home Automation Market Report – UK 2021-2025 addresses the market for home automation products and systems, which has benefited in recent years from the continued growth in the spread of wireless and app-based technologies.

Key Issues Covered in the Report

  • Market Performance Review – market performance between 2016 and 2020 and forecasts to 2025.
  • Key Market Drivers – detailed review of major market influences, e.g. impact of Covid-19, development of new forms of technology.
  • Product Group Analysis – segmentation and review of main product sectors.
  • Industry Supply – review of key players.
  • Distribution – analysis of distribution channels.

Some of the companies featured in this report:

Amazon, Apple, Google, Samsung, Panasonic, Bose, Sonos, Pure, Sony, Z-Wave, Zigbee, Philips, Linksys, Netgear, Ubiquiti, British Gas, Tado, Honeywell, Heatmiser, Climote, Netatmo, Worcester Bosch, John Lewis, Curry’s, Valliant, LG, Bang & Olufsen and more.

Areas of Particular Interest

  • Detailed analysis and insight – key trends and demand for home automation systems.
  • Key technological trends, including ongoing growth of WiFi, 5G technology, apps and voice activated control systems.
  • Detailed analysis of key product sectors – access and security, climate control, lighting, home entertainment systems and others (e.g. communication systems).
  • Growth of modular systems – add on products and expansion kits are a key growth sector.
  • Widening of distribution channels – increased number of market suppliers and growing important of Internet sales.

KEY AREAS COVERED IN THE REPORT

Market Overview

  • Market definition – components within a home automation system, such as devices, sensors, control system hardware, programming of interfaces, wireless links, cabling infrastructure and high-speed Internet connections.
  • Market size – covering the 2016-2020 period, with forecasts provided up to 2025.
  • Market penetration – estimated number of smart homes in the UK and comparison with overseas markets.
  • Technologies used – home networks, hard wired v wireless, system protocols.

Product Sectors

  • Access and Security Control
  • Climate Control
  • Lighting Controls
  • Audio Visuals and Home Entertainment Systems
  • Communication Systems
  • Home Health and Wellbeing

Market Prospects

  • Home automation market – market size and definition, market size and projected growth, impact of Covid-19, smart home penetration, pricing trends, mix by type of installation.
  • Key trends by application – access control and security, climate control, lighting control, home entertainment systems, communications, home monitoring of health and wellbeing.
  • Environmental trends – building regulations and legislation, energy savings, impact of smart meter rollout.
  • Technological influences – Internet access trends, super-fast broadband coverage, smartphone penetration, cloud-based systems, data privacy concerns, etc.
  • Demographic trends – increased ageing of UK population, growth in the number of smaller households.
  • Housing market – residential construction activity, housing completions, RMI activity and self-build sector.
  • Supply and Distribution
  • Major suppliers – company profile, key product groups, turnover, recent NPD activity, etc.
  • Distribution – including specialists, non-specialists, installers, electrical wholesalers and direct/Internet sales.

The Home Automation Market value has increased by more than 46% between 2016 and 2019, however, this growth was disrupted during 2020 as Covid-19 pandemic hit the UK. After 2020, market is expected to hit double digit growth with a forecasted increase of approximately 47% by 2025. Performance holding up during Covid-19 pandemic is largely attributed to growth in the lower end of the sector and strong growth in online retailing.

Home automation products have seen significant growth over the last decade, as housebuilders have started to embrace systems such as lighting and heating controls, with smart plugs also a growing sector. Governmental concern over energy efficiency resulted in policy addressing sustainability issues including the most recent “Future Homes Standard” proposal which had a positive impact on the demand for home automation products such as smart meters and smart grids. Smart heating and specialist systems account for 80% of the home automation market product mix with the remaining 20% for entry level/general.

Contents

RESEARCH SERVICES OFFERED BY AMA RESEARCH 3
1. INTRODUCTION 8
1.1 BACKGROUND 8
1.2 SOURCES OF INFORMATION 9
2. SUMMARY & FUTURE PROSPECTS 11
2.1 SUMMARY 11
2.2 MARKET PROSPECTS 13
3. UK MARKET FOR HOME AUTOMATION 14
3.1 DEFINITION 14
3.1.1 Systems 16
3.1.2 Advantages of Home Automation Systems 17
3.2 MARKET SIZE AND PROSPECTS TO 2023 20
3.3 MARKET PENETRATION 24
3.4 PRODUCT MIX BY VALUE 26
3.5 MARKET DRIVERS AND INFLUENCES 27
3.5.1 Environmental Influences 27
3.5.2 Smart Meters and Smart Grid 30
3.5.3 Technological Influences 35
3.5.4 Housing Market 45
3.5.5 Demographic Factors 55
4. PRODUCTS 57
4.1 TECHNOLOGIES 57
4.2 APPLICATION AREAS 61
4.2.1 Access and Security Control 62
4.2.2 Climate Control 67
4.2.3 Lighting Controls 74
4.2.4 Audio Visual and Home Entertainment Systems 78
4.2.5 Communication Systems 82
4.2.6 Home Health and Wellbeing 83
4.2.7 Other Systems 86
5. SUPPLIERS 88
5.1 KEY SUPPLIERS 88
5.1.1 System Supplier Specialists 90
5.1.2 Lighting Specialists 94
5.1.3 Audio and Visual Specialists 96
5.1.4 Security and Access Control Specialists 98
5.1.5 HVAC Specialists 101
5.2 OTHER GENERAL PRODUCT SUPPLIERS 104
6. DISTRIBUTION 110
6.1 DISTRIBUTION STRUCTURE 110
6.2 DISTRIBUTION CHANNELS 111
6.3 HOME AUTOMATION SPECIALISTS 111
6.3.1 Distributors 112
6.3.2 Installers 114
6.4 DIRECT SALES AND INTERNET 115
6.5 NON-SPECIALISTS 116
6.5.1 Electrical Wholesalers 116
6.5.2 Multiple Retailers 120
7.5.3 Utilities Companies 122
APPENDICES 123
APPENDIX A: ECONOMIC ENVIRONMENT 123
A.1 OVERVIEW AND OUTLOOK 123
A.2 GDP 123
A.3 INFLATION & INTEREST RATES 125
A.4 EMPLOYMENT & WAGES 125
A.5 HOUSEHOLD CONSUMPTION 126
A.6 STERLING 127
A.7 TRADE & BUSINESS INVESTMENT 128

Tables and Charts

CHART 1: KEY ADVANTAGES OF HOME AUTOMATION 17
CHART 2: UK HOME AUTOMATION MARKET SIZE AND FORECASTS 2016 – 2025 – BY VALUE (£M DSP) 21
CHART 3: UK HOME AUTOMATION MARKET PRODUCT MIX 2020 – % BY VALUE 26
CHART 4: INSTALLATIONS OF SMART METERS INTO RESIDENTIAL PROPERTIES BY LARGER ENERGY SUPPLIERS Q3 2017 TO Q4 2020 – BY VOLUME (NUMBER OF METERS) 32
TABLE 5: USE OF IOT DEVICES/SYSTEMS BY APPLICATION, 2020 36
CHART 6: MAIN INTERNET ACTIVITIES IN GB 2020 – % SHARE BY ACTIVITY OF ADULTS AGED 16+ 40
CHART 7: GB HOUSEHOLDS WITH INTERNET ACCESS 2010 – 2020 % OF HOUSEHOLDS WITH INTERNET CONNECTION & % ADULTS USING INTERNET DAILY 41
TABLE 8: PENETRATION OF BROADBAND BY TYPE IN THE UK, 2020 – % OF PROPERTIES 42
TABLE 9: AVERAGE FIXED BROADBAND DATA USE 2013 – 2020 (GB) 44
TABLE 10: HOUSE BUILDING STARTS AND COMPLETIONS (GB) 2016 TO 2025 – BY VOLUME (‘000 DWELLINGS) 46
CHART 11: HOUSEBUILDING COMPLETIONS IN ENGLAND BY MIX OF HOUSES/FLATS – FINANCIAL YEARS 2012/13 TO 2019/20 – % BY VOLUME 48
CHART 12: RMI HOUSING OUTPUT AND FORECASTS 2016 – 2025 – BY VALUE (£M AT CURRENT PRICES) 50
TABLE 13: UK RESIDENTIAL PROPERTY TRANSACTIONS VALUED AT £40K OR ABOVE* – (NOT SEASONALLY ADJUSTED) 2015 TO 2020 – BY VOLUMES (000’S) 51
TABLE 14: UK SELF-BUILD MARKET 2015 – 2020 – COMPLETIONS BY VOLUME 53
CHART 15: UK POPULATION ESTIMATES AND MID-YEAR PROJECTIONS 2018 TO 2050 – THOSE AGED 65+ (THOUSANDS) 56
TABLE 16: UK INTRUDER ALARM MARKET 2016 TO 2021 – BY VALUE (£M AT END-USER PRICES) 64
CHART 17: SMART & CONVENTIONAL HEATING CONTROLS MARKET 2016 TO 2025 – BY VALUE (£M MSP) 70
TABLE 18: SMART HEATING CONTROLS – LEADING SUPPLIERS 2020 73
TABLE 19: UK LIGHTING CONTROLS AND COMPONENTS MARKET 2015 TO 2021 – BY VALUE (£M MSP) 75
TABLE 20: UK SPECIALIST HOME AUTOMATION SUPPLIERS – % ESTIMATED MARKET SHARE 2020 89
CHART 21: UK HOME AUTOMATION MARKET DISTRIBUTION CHANNELS – % SHARE 2020 111
CHART 22: ELECTRICAL WHOLESALE MARKET SHARES 2020 BY VALUE % 117
CHART A1: GVA CHAINED VOLUME MEASURES, 2016-2021, KEY CONSTITUENT ELEMENTS 124
CHART A2: CPI INFLATION AND BANK OF ENGLAND BASE RATE, 2008-2023 125
CHART A3: AVERAGE WEEKLY EARNINGS DATA – GB – TOTAL PAY – 2014-2019 (SEASONALLY ADJUSTED) 126
CHART A4: DI PER CAPITA & SAVINGS RATIO AT CURRENT PRICES 2008-2023 127
CHART A5: EXCHANGE RATE FLUCTUATIONS 2015-2019, STERLING TO THE DOLLAR AND THE EURO, SPOT RATES 128
CHART A6: TRADE & BUSINESS INVESTMENT, 2019-2020 129

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