Home Office Furniture Market Report UK 2021-2025

2020 was the year the world of work changed. With government directives to work from home if you can, companies were rapidly forced into a new way of operating with remote employees. A year on, we look at what this has meant and will mean for the office furniture market, with particular emphasis on provision for the home office.

This report provides an excellent complement to AMA Research’s reports on the Commercial Office environment, including our quarterly forecast bulletin which follows the fortunes of construction in the offices sector. In all these it is the underlying changes within society and the way we work that drive demand for buildings and products, and these are the trends AMA Research applies to market forecasting.

 

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The 15th edition of the Home Office Market Report – UK 2021-2025 has been published by AMA Research.

Key issues covered in the report include:

  • UK Office Furniture market size and growth potential
  • UK Home Office Furniture market and growth potential
  • Office furniture product types and trends
  • Factors driving consumer choices for office furniture
  • Key suppliers of office furniture, focusing on those supplying to the home office, and their market shares.

Areas of particular interest include:

  • Previous editions of this report have reviewed both office and home office furniture in equal detail along with their supply lines. In this 2021 edition we have paid particular focus to homeworkers.
  • We provide data on homeworking trends, and look at where this may evolve and what it will mean for suppliers of office furniture.

Some of the Companies included:

Neville Johnson, Hammonds, Sharps, Monarch Acoustics, Alphason Designs Ltd, Boss Design Ltd, Herman Miller, Steelcase, Orangebox, Senator, Hofy Ltd, Ebonium Ltd, Argos, Viking Direct, Staples, Amazon, Very, Wayfair, IKEA, John Lewis, Lyreco, Office Depot, www.officesupermarket.co.uk, www.officefurnitureonline.co.uk, www.lakeland-furniture.co.uk, www.euroffice.co.uk, www.officeshopdirect.co.uk, www.ajproducts.co.uk, www.officereality.co.uk, www.office-furniture-direct.co.uk, www.orderofficefurniture.co.uk, www.furniture-work.co.uk, www.officefurniturescene.co.uk, www.Equip4Work.co.uk, www.office365.co.uk, www.officestoreuk.co.uk, www.officeworld.uk.com, www.merlin-industrial.co.uk, Made.com Design Ltd, Furniture Village, Barker & Stonehouse, Oak Furnitureland, Jysk, Next, Marks & Spencer, Ryman Group, , EVO Business Supplies and The Spicers-Office team Group.


Market Overview

  • The home office furniture market represents approximately 20% of the total office furniture market, a proportion that has grown in recent years as occasional home working has morphed into a more regular occurrence and, for some, a permanent state.
  • The more regularly people work from home, the less they are prepared to ‘make do’ with ordinary domestic furniture. It is therefore not so much the increase in numbers of homeworkers that affect the home office furniture market, but an increase in the number of people spending a large proportion of their week working at home, that drives demand. These are the trends we are watching to understand impacts for the home office furniture market.

Product Sectors

  • The main product sectors in the Home Office Furniture market are desking, seating and storage.
  • Significant changes in the desking product range have been influenced by changing technology with both computing and telephony becoming more compact, mobile and less dependent on wires and processing units.
  • Ergonomic concerns have driven the seating market as awareness grows of the importance of good posture and back support while working.
  • Moves towards paperless offices have reduced demand for storage, for the home office market there is particular need for furniture to work in a home environment.

Market Prospects

  • The great readjustment currently taking place in working practices is providing a boost to the Home Offices Furniture market. Expecting the 2020 move to working from home to be temporary, many did not invest in specific office furniture for home. Those who find themselves continuing in that mode will be looking to invest in creating the right home office environment for the long term, which should lead to growth for the sector in the coming year. However, this growth will only be sustained if there is a greater move to homeworking, as yet this is by no means certain with productivity studies still to conclude and many of the social and collaborative elements of work suggesting the need for collective office spaces as a key part of how we work.
  • The closure and clearance of many offices in 2020/21 has released stock of good pre-used office furniture. However only a small proportion of this is likely to find its way to the home office sector as, while robust, it is often of a size and proportion unsuited to home office environments.

Supply and Distribution

  • The Home Office Furniture sector is largely supplied through online (or catalog and mail order) channels, either from specialist office suppliers or, more commonly, from home furniture suppliers offering a home office selection in their range. Much of this furniture is supplied flat pack for home assembly.
  • The market space is less attractive for office furniture dealers as products tend to be of lesser value with less opportunity to add value; there is scope, however, in operating contracts whereby companies equip their homeworkers. Imports have long been a significant feature of the Office Furniture market with China and Europe as major suppliers.

AMA Research’s 2021 edition of the Home Office Furniture Market report is an insightful view on the implications for suppliers and product manufacturers of the changes in our workplaces. Incorporating data and views on the recent shift to homeworking and its likely impact, along with the more long-standing trends of technological advances and design choices this report looks at demand levels in each product area of desking, seating and storage. The timely report specifically focuses on the Home Office Furniture market, a distinct sector of the Office Furniture market, as this is a rapidly evolving space with definite consumer needs and immediate demand.

Contents Listing

1. INTRODUCTION 8
1.1 BACKGROUND 8
1.2 SOURCES OF INFORMATION 8
2. SUMMARY AND MARKET PROSPECTS 11
2.1 OVERALL MARKET SUMMARY 11
2.2 MARKET SUBSECTORS 12
2.3 MARKET PROSPECTS 13
3. THE OVERALL OFFICE FURNITURE MARKET SIZE AND STRUCTURE 16
3.1 DEFINITIONS 16
3.2 MARKET TRENDS 16
3.2.1 Office Furniture Market Size and Background 16
3.2.2 Current Trends 17
3.2.3 Office Furniture Market Prospects 17
3.2.4 International Trade 18
3.3 OFFICE FURNITURE SUPPLIERS 20
4. THE HOME OFFICE MARKET 22
4.1 DEFINITION OF HOME OFFICE FURNITURE 22
4.2 SMALL OFFICE / HOME OFFICE 22
4.3 MARKET SIZE AND GROWTH 24
4.3.1 Current Situation 25
4.3.2 Market Prospects 26
4.4 HOME OFFICE FURNITURE PRODUCT TYPES 28
4.5 HOME OFFICE FURNITURE PRODUCT MIX 29
4.5.1 Home Office Desking 30
4.5.2 Home Office Seating 32
4.5.3 Home Office Storage 33
4.6 PRODUCT TRENDS 34
4.7 HOME OFFICE FURNITURE SUPPLIERS 35
4.8 TECHNOLOGICAL INFLUENCES 37
5. RECENT CHANGES IN WORKING PRACTISES 39
6. UK SUPPLY CHAIN HOME OFFICE FURNITURE 49
6.1 OVERALL STRUCTURE 49
6.2 DISTRIBUTION CHANNEL SHARE 50
6.2.1 Online/Mail Order/Catalogue 50
6.2.2 Retail Outlets 54
6.2.3 Office Furniture Dealers 54
6.2.4 Others, including Direct 56
6.2.5 Wholesalers/Importers 56
APPENDICES 57
APPENDIX A: ECONOMIC ENVIRONMENT 57
A.1 OVERVIEW AND OUTLOOK 57
A.2 GDP 57
A.3 INFLATION & INTEREST RATES 59
A.4 EMPLOYMENT & WAGES 59
A.5 HOUSEHOLD CONSUMPTION 60
A.6 STERLING 61
A.7 TRADE & BUSINESS INVESTMENT 62

Tables & Charts

CHART 1: THE UK OFFICE AND HOME OFFICE FURNITURE MARKET 2016 TO 2025 – BY VALUE (£M MSP) AND PERCENTAGE CHANGE 11
CHART 2: UK HOME OFFICE FURNITURE MARKET 2016 TO 2025 – BY VALUE (£M MSP) AND PERCENTAGE CHANGE (%) 12
TABLE 3: UK IMPORTS AND EXPORTS OF OFFICE FURNITURE 2016-2020 (JAN-SEP) BY VALUE (£M) 18
CHART 4: UK IMPORTS AND EXPORTS OF OFFICE FURNITURE 2016-2020 (JAN-SEP) BY VALUE (£M) 18
TABLE 5: UK IMPORTS AND EXPORTS OF OFFICE FURNITURE 2016 TO 2020 (JAN-SEP) – ANNUAL PERCENTAGE CHANGE 19
TABLE 6: UK OFFICE FURNITURE MARKET SPLIT OF IMPORTS AND DOMESTIC PRODUCT, 2019 19
TABLE 7: MARKET SHARE OF LEADING OFFICE FURNITURE SUPPLIERS 2019 %, BY VALUE 21
TABLE 8: UK MARKET FOR HOME OFFICE FURNITURE 2016 TO 2025 – BY VALUE (£M MSP) 24
CHART 9: UK HOME OFFICE FURNITURE MARKET 2016 TO 2025 – BY VALUE (£M MSP) AND PERCENTAGE CHANGE (%) 26
CHART 10: VALUE MIX OF FLAT PACK/READY ASSEMBLED HOME OFFICE FURNITURE 2020 – % BY VALUE 28
TABLE 11: UK HOME OFFICE FURNITURE MARKET PRODUCT MIX 2020 – BY VALUE (£M MSP) AND PERCENTAGE SHARE (%) 30
TABLE 12: OFFICES OUTPUT (PRIVATE AND PUBLIC SECTOR) AND NEW ORDERS 2015-2019 AND TOTAL OUTPUT FORECASTS 2020-2024- BY VALUE (£BN AT CURRENT PRICES) 40
TABLE 13: HOMEWORKING TRENDS 1997-2019 – NUMBER AND % OF THE WORKING POPULATION 44
CHART 14: PROPORTION OF WORKFORCE MAINLY WORKING FROM HOME, BY OCCUPATION – JAN-DEC 2019 (%) 45
TABLE 15: PROPORTION OF WORKFORCE HOMEWORKING BY OCCUPATION – JAN-DEC 2019 (%) 45
CHART 16: UK HOME OFFICE FURNITURE MARKET DISTRIBUTION STRUCTURE 49
CHART 17: UK HOME OFFICE MARKET DISTRIBUTION CHANNEL SHARE 2020 % BY VALUE 50
CHART A1: GVA CHAINED VOLUME MEASURES, 2016-2021, KEY CONSTITUENT ELEMENTS 58
CHART A2: CPI INFLATION AND BANK OF ENGLAND BASE RATE, 2008-2023 59
CHART A3: AVERAGE WEEKLY EARNINGS DATA – GB – TOTAL PAY – 2014-2019 (SEASONALLY ADJUSTED) 60
CHART A4: DI PER CAPITA & SAVINGS RATIO AT CURRENT PRICES 2008-2023 61
CHART A5: EXCHANGE RATE FLUCTUATIONS 2015-2019, STERLING TO THE DOLLAR AND THE EURO, SPOT RATES 62
CHART A6: TRADE & BUSINESS INVESTMENT, 2019-2020 63


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