Kitchen & Bathroom Products in the Housebuilding Market Report – UK 2016-2020

The first edition of the ‘Kitchen & Bathroom Products in the Housebuilding Market – UK 2016-2020 Analysis’ covers the installation of kitchen and bathroom products in the new home sector and includes an analysis of new build trends, the market size of kitchen and bathroom products in the new housing sector, segmentation, comment on future prospects and implications for manufacturers and the industry as a whole. Written by marketing professionals with considerable experience of the kitchen and bathroom products industry, this report provides a detailed and comprehensive review of the market, which is influenced by the economy, government schemes, consumer trends and demographics.

Key content covered:

• New build housing market – current state, key market influences, important trends, completions and forecasts, buying & specification process.
• Review of kitchen and bathroom products in new housebuilding, covering:
• Kitchen products – furniture, worktops, sinks and tapware.
• Kitchen appliances – cooking, refrigeration, dishwashing, laundry.
• Bathroom products – baths, sanitaryware, mixer taps, accessories, furniture, whirlpools/spa baths etc.
• Shower products – shower controls, enclosures, screens and trays, wetroom products, accessories etc.

Recent trends include:

• Estimated performance for 2016 and forecasts for 2017 – 2020. Forecasts are based on the current economic situation and the potential impact of Brexit on the housebuilding sector in the short to medium term.
• The trend towards open-plan living in new build homes – how this has influenced kitchen design and the products used in new houses, e.g. built-in appliances, coordinated design.
• The technical and brand specification process in the housebuilding market – key influencers and the decision making process.
• The growing importance of choice and the use of brands as an added-value feature, with homebuyers increasingly specifying kitchen and bathroom products from a selection, often at no extra cost.
• With housebuilders now focusing on larger family homes, the demand for bathroom and shower products has increased. A positive influence has been the trend towards 2+ bathrooms / ensuites in new build homes.
• Homebuyers are increasingly demanding ‘hotel-style’ quality interiors. This trend is motivating housebuilders to offer higher quality fixtures and finishes.
• Detailed market data and insight on the kitchen & bathroom products in the housebuilding market by AMA Research, a leading UK provider of construction market intelligence.

Kitchen Products in the New Build Sector

• Overall market size by value, key trends and factors influencing the new build sector, forecasts through to 2020, taking into account the economic environment, current industry forecasts, in the light of the EU referendum, etc.
• New build kitchen market trends including open plan layouts, minimalist designs, popularity of the kitchen-diner, custom design, importance of brands etc.
• Overall product mix – % share by value – furniture, appliances, worktops, sinks and tapware.
• Kitchen furniture – including fitted and freestanding, influences, new build design trends etc.
• Kitchen appliances – key design trends, influences, technological developments etc.
• Kitchen worktops – laminates, composites, natural stone, influences, product trends etc.
• Other products – sinks, tapware, PODs, design trends, developments etc.

Bathroom Products in the New Build Sector

• Overall market size by value, key trends and factors influencing the new build sector, forecasts through to 2020, taking into account the economic environment, current industry forecasts, in the light of the EU referendum, etc.
• New build bathroom market trends – number of main bathrooms, ensuites/additional bathrooms, cloakrooms in houses, wetrooms etc.
• Overall product mix – bathroom products, shower products, % share by value.
• Bathroom products – baths, sanitaryware, mixers, accessories, furniture, new build product trends, developments etc.
• Shower products – shower controls, enclosures, screens, trays, wetroom products, accessories, product trends, new build influences etc.
• Bathroom PODs – new build end use sectors, benefits, trends etc.

Buying and Specification Process

• Technical specification – private and social housing, decision process.
• Brand specification – housebuilder, local authority, influences.
• Purchasing – sub contractor / installer, distribution, builders and plumbers merchant, distributor, direct from manufacturer.
• Factors influencing choice – regulatory, availability, quality, design, cost etc.

New Housing Market

• Definition – private housing, local authority housing, owned by RSLs.
• Key market influences – UK economy, buy to let sector, housing demand and supply, demographics, land availability and planning etc.
• Housing completions – overall figures, future projections, by private and public sector, mix of completions – flats, houses, housing moving trends etc.
• Demographic influences – household size, life expectancy trends etc.
• The housebuilders – leading players, market shares, self-build sector etc.

Overall Kitchen & Bathroom Products Market

• Overall market size, development and key influences, estimates of market size in 2016, forecasts through to 2020.
• Overall product mix – kitchen appliances, kitchen furniture, bathroom products, shower products, by value.
• Market trends by product sector – key market trends, developments etc.