The market for kitchen and bathroom worktops continues to perform well with the market experiencing stable levels of growth, reflecting the positive market conditions and growth of higher value worktops. Kitchen worktops make up the vast majority of the market by both value and volume with bathroom worktops continuing to represent only a small percentage of the total worktops market.
Key trends in recent years include an emphasis on aesthetics and stylish designs, in line with contemporary styling, clean lines, sleek, minimalist looks and solid flooring in a growing number of homes. Another key trend is the blurring of distinction between the kitchen and dining room, with less formality in the home and a move towards open plan living. The market has also seen customers trading up to higher value materials and products in the worktop sector, driven by more knowledgeable and discerning consumers.
Key factors driving the market include new housebuilding levels, which are expected to increase at a steady rate in the short to medium term. However, apartments/small dwellings will increasingly form a significant part of the total, because of the growing emphasis on space optimisation and likely changes in population demographics, particularly with more single person households.
The structure of the worktops supply market is highly fragmented, with raw material suppliers, importers, manufacturers, fabricators and distributors all being involved. The distribution channel structure has experienced some changes in recent years, with growth in the builders’ merchants sector, while the Home Improvement/DIY sector has remained static.