Residential Kitchen Furniture Market Report - UK 2021-2025 - AMA Research

Residential Kitchen Furniture Market Report - UK 2021-2025

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The 16th edition of AMA Research’s Residential Furniture Market report covers the changes the market has undergone during the Covid-19 pandemic. 2020 was a difficult year for many sectors, but the kitchen furniture sector in the UK faired better than most, with just a 5% drop in traded value across the year.

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This is the 16th edition of AMA Research’s Residential Furniture Market report – we’ve been tracking this market in the UK since 1989!

This edition covers the changes the market has undergone during the Covid-19 pandemic. 2020 was a difficult year for many sectors, but the kitchen furniture sector in the UK faired better than most, with just a 5% drop in traded value across the year. While there were casualties, particularly looking at high street brands, the focus on home and increased levels of savings has had some positive outcome for the kitchen furniture market and growth in 2021 will take overall market values to higher than pre-pandemic levels.

Key areas of insight include:

  • Importantly the report provides a history and forecast of market size, spanning 10 years. This is provided at overview level for the whole market and for each of the individual sub sectors of furniture, worktops and sinks.
  • The sub sectors are broken down further into their product and materials mix and influencing factors are addressed at overall market level and at the sub sector level.
  • This review of the market includes profiling all major manufacturers, suppliers and distributors along with their market shares.
  • AMA Research’s forecasts for future demand are supported by comprehensive sector and trend analysis.

Some of the companies featured include:

Howden, Wren Kitchens, The Symphony Group, Harvey Jones, Tom Howley, Moores Furniture Group, Ultima Furniture Systems, Omega, Dennis & Robinson, Crown Products, B&Q, IKEA, Magnet, Wickes, John Lewis, Homebase, AEG, Miele, Beko, Hoover Candy, Moben, Travis Perkins, Magnet Trade, Martin Moore, Oakwood Door Designs Ltd, T.K. Components Ltd, Trade Mouldings Ltd, Dream Doors UK Ltd, Rixonway Kitchens, Commodore Kitchens Ltd, Crown Products and more.


Areas of Particular Interest

  • It is particularly interesting to see how changing household structures and ways of living are influencing choices in the kitchen furniture market.
  • The level of innovation, competition and structural change is also significant, especially for such a mature market.
  • It’s worth keeping an eye on the trade data for these products too, as there have been fluctuations in imports over recent years and there is further potential for exports to grow, adding challenges and dynamism to the market.

Market Overview

  • Kitchen furniture is a mature market, largely focused on RMI (78% of installations are replacement kitchens).
  • While the housebuilding sector (and other sectors such as student accommodation) provide annual volume growth, value growth is coming from both higher specification products and the trend towards offering full service from design to installation.
  • The market has changed in the past decade from a dominance of flat pack kitchens sold for DIY installation (led by MFI) to a greater proportion of rigid kitchen units sold, primarily for professional installation (led by Howden).
  • While purchasing moved online during lockdowns, and websites remain an important source for product source and inspiration, just-off-high street or retail-park-based bricks-and-mortar stores are still an important part of the purchasing mix as customers want to experience the product they are looking to invest in.

Product Sectors

  • The main three sectors of the kitchen furniture market are kitchen furniture (cupboards, draws, appliance housing, island units, etc), worktops and sinks.
  • In this report we do not cover free-standing furniture (such as tables, chairs and dressers) but we do review the markets for kitchen appliances and kitchen accessories (including taps)- though these are not included in the market valuations.

Market Prospects

  • The combination of lockdowns, working from home and virtual meetings have placed additional emphasis on home surroundings which are now required to multifunction practically, comfort the whole family, and project the right image to those ‘dialling in’. This bodes well for the kitchen furniture market as homeowners’ aspirations to upgrade and renew are high (encouraged by social sharing sites).
  • Along with this, savings accumulated during lock-downs can contribute towards home renovations and improvements. Natural growth will therefore come from RMI work, especially primed by a buoyant housing market and increased levels of new build housing. Value growth will also be enhanced by higher specification – both materials and tech – and end to end service.

Supply and Distribution

  • Taking each product sector in turn, we provide profiles for the main manufacturers along with their market share and position.
  • We also review the distribution map for the market, profiling key distributors and looking at the shift in buying trends and influences from high street to online; and from DIY to specialist installers.

This report reviews the total kitchen furniture market, looking at recent performance, trends, influences and forecast performance. Product sub-sectors of furniture, worktops and sinks are reviewed in detail to understand specific influences and more detailed product break-downs, for example by materials or construction.
As a key driver for the market, housebuilding is reviewed, including future forecasts for new build. Alongside this the housing market provides additional stimuli as people move and/or improve. The changing nature of household structures, is being responded to by manufacturers through numerous options to make kitchen spaces more accessible and multi-functional for old, young and those with mobility challenges.

Along with our supplier review we look at different business models and consider the end-to-end service provided, matched to homeowner’s propensity to ‘get someone in’ rather than DIY. Leading suppliers are profiled and the market and distribution assessed with supplier market shares and channel shares.

Contents Listing

1. INTRODUCTION 6
1.1 CONTEXT 6
1.2 DEFINITIONS 6
1.3 ABBREVIATIONS 6
2. MARKET SUMMARY 7
2.1 MARKET SIZE 7
2.1.1 UK Residential Furniture Market 7
UK Residential Furniture Consumers 8
2.1.2. UK Residential Kitchen Furniture Market 9
2.2 MARKET OVERVIEW 12
2.2.1 The changing role of the kitchen 12
2.2.2 Price competition 13
2.3 IMPORTS AND EXPORTS 14
2.4 MARKET SPLITS 15
2.4.1 Market mix by product type 15
3. MARKET INFLUENCES AND DRIVERS 17
3.1 MAIN MARKET INFLUENCES AND DRIVERS 17
3.2 POLITICAL INFLUENCES AND DRIVERS 17
3.3 ECONOMIC INFLUENCES AND DRIVERS 18
3.4 SOCIAL INFLUENCES AND DRIVERS 19
3.5 TECHNOLOGICAL INFLUENCES AND DRIVERS 21
3.6 LEGAL INFLUENCES AND DRIVERS 23
3.7 ENVIRONMENTAL INFLUENCES AND DRIVERS 24
4. END USE SECTORS 25
4.1 HOUSEBUILDING 25
4.2 FACTORS INFLUENCING THE HOUSING MARKET IN RECENT YEARS 27
4.3 HOUSING PRODUCT MIX 27
4.4 HOUSE MOVING 28
4.5 HOME OWNERSHIP TRENDS 29
4.6 HOUSEHOLD SIZE 30
5. MARKET SUB SECTORS 32
5.1 KITCHEN FURNITURE – MARKET SIZE 32
5.1.1 Product definitions 33
5.1.2 Fitted and non-fitted kitchen furniture mix 34
5.1.3 Flat pack and rigid kitchen furniture 35
5.1.4 Kitchen furniture installation 36
5.1.5 Design trends, materials and colours 37
5.1.6 Kitchen furniture components 39
5.1.7 Kitchen furniture influencing factors 41
5.1.8 Household ownership of fitted kitchens 41
5.1.9 Purchasing sectors 42
5.1.10 Key suppliers of kitchen furniture 43
5.1.11 Channel shares by supplier 48
5.2 RESIDENTIAL KITCHEN WORKTOPS 50
5.2.1 Product definitions 50
5.2.2 Materials mix 52
5.2.3 Key suppliers of kitchen worktops 54
5.3 RESIDENTIAL KITCHEN SINKS MARKET 59
5.3.1 Product definitions 59
5.3.2 Product mix 60
5.3.3 Materials mix 61
5.3.4 Kitchen taps and accessories 62
5.3.5 Key suppliers of kitchen sinks 63
5.4 KITCHEN APPLIANCES 64
5.4.1 Kitchen appliances market size 64
5.4.2 Kitchen appliances product trends 65
5.5. KITCHEN ACCESSORIES 66
6. DISTRIBUTION 67
6.1 MARKET STRUCTURE 67
6.2 BUILDERS’ AND JOINERY MERCHANTS 68
6.3 RETAIL SPECIALISTS 69
6.4 HOME IMPROVEMENT MULTIPLES 70
6.5 DIRECT CONTRACT 71
6.6 FURNITURE MULTIPLES 71
6.7 OTHERS 72
6.8 DISTRIBUTORS 73
6.9 BUYING GROUPS 73
7. MARKET FORECASTS 75
7.1 TEN-YEAR MARKET VIEW 75
7.2 RESIDENTIAL KITCHEN FURNITURE PROSPECTS AND INFLUENCES 76
7.2.1 Kitchen Furniture Forecasts 78
7.3 RESIDENTIAL KITCHEN WORKTOPS PROSPECTS AND INFLUENCES 78
7.3.1 Kitchen Worktops Forecast 79
7.4 RESIDENTIAL KITCHEN SINKS PROSPECTS AND INFLUENCES 79
7.4.1 Kitchen Sinks Forecast 80
APPENDICES 81
APPENDIX A: ECONOMIC ENVIRONMENT 81
A.1 OVERVIEW AND OUTLOOK 81
A.2 GDP 81
A.3 INFLATION & INTEREST RATES 83
A.4 EMPLOYMENT & WAGES 83
A.5 HOUSEHOLD CONSUMPTION 84
A.6 STERLING 85
A.7 TRADE & BUSINESS INVESTMENT 86

 

Tables & Charts

CHART 1: THE UK MARKET FOR RESIDENTIAL FURNITURE BY PRODUCT MIX 2002, 2010 AND 2020 (% BY VALUE) 7
CHART 2: UK KITCHEN FURNITURE MARKET BY VALUE (£M MSP) 2016-2021 10
TABLE 3: UK KITCHEN FURNITURE IMPORTS AND EXPORTS (£M MSP) 2015-2021 14
CHART 4: KITCHEN FURNITURE MARKET MIX BY PRODUCT TYPE (FURNITURE, WORKTOPS AND SINKS) % BY VALUE 2020 15
TABLE 5: UK KITCHEN FURNITURE, WORKTOPS AND SINKS BY VALUE (£M MSP) 2016-2020 16
TABLE 6: RESIDENTIAL KITCHEN FURNITURE MARKET PESTLE SUMMARY 2020 17
TABLE 7: KEY ECONOMIC VARIABLES 2019 TO 2022 18
CHART 8: UK HOUSEHOLD PENETRATION OF SMART HEATING CONTROLS (2018, 2021, 2025) 22
TABLE 9: GB TOTAL RESIDENTIAL STARTS AND COMPLETIONS (ENGLAND, WALES AND SCOTLAND) (000’S) 2016 TO 2024 25
CHART 10: HOUSE BUILDING COMPLETIONS 2007-2020 % MIX BY TYPE OF DWELLING 27
TABLE 11: NUMBER OF RESIDENTIAL PROPERTY TRANSACTIONS (£40,000+) IN THE UK 2013-2021 (000’S) 29
TABLE 12: TRENDS IN HOUSING TENURE IN ENGLAND 2009/10 TO 2019/20 (%) 29
TABLE 13: AVERAGE HOUSEHOLD SIZE FOR GREAT BRITAIN 1991-2020 31
CHART 14: UK KITCHEN FURNITURE MARKET BY VALUE (£M MSP) 2016 – 2021 32
CHART 15: KITCHEN FURNITURE % PRODUCT MIX (FITTED, NON-FITTED) BY VALUE 2020 34
CHART 16: KITCHEN FURNITURE % PRODUCT MIX (RIGID, FLAT PACK) BY VALUE 2020 35
CHART 17: FITTED KITCHEN FURNITURE % HOUSEHOLD OWNERSHIP 1996-2020 41
CHART 18: FITTED KITCHEN SALES % MIX BY PURCHASING SECTOR (NEW BUILD, REPLACEMENT, NEW PURCHASE) BY VALUE 2020 42
TABLE 19: KITCHEN FURNITURE SUPPLIERS % MARKET SHARES BY VALUE 2020 49
CHART 20: UK RESIDENTIAL KITCHEN WORKTOPS MARKET BY VALUE (£M MSP) 2016 – 2021 50
TABLE 21: KITCHEN WORKTOPS % MATERIAL MIX BY VALUE – 2020 52
CHART 22: UK RESIDENTIAL KITCHEN SINKS MARKET BY VALUE (£M MSP) 2016-2021 59
TABLE 23: RESIDENTIAL KITCHEN SINKS % PRODUCT MIX (SINGLE, TWIN, 1.5, 2.5) BY VALUE – 2020 60
CHART 24: RESIDENTIAL KITCHEN SINKS % MATERIAL MIX (STAINLESS STEEL, CERAMIC, COMPOSITE, OTHER) BY VALUE 2020 61
TABLE 25: UK KITCHEN APPLIANCE MARKET (£BN MSP) 2018-2020 64
TABLE 26: MARKET DISTRIBUTION % CHANNEL SHARE BY VALUE 2020 67
TABLE 27: UK RESIDENTIAL KITCHEN FURNITURE MARKET BY VALUE (£M MSP) 2016-2025 75
TABLE 28: UK KITCHEN FURNITURE MARKET BY VALUE (£M MSP) 2016-2025 78
TABLE 29: UK KITCHEN WORKTOPS MARKET BY VALUE (£M MSP) 2016-2025 79
TABLE 30: UK KITCHEN SINKS MARKET BY VALUE (£M MSP) 2016-2025 80
CHART A1: GROSS VALUE ADDED BY SECTOR 82
CHART A2: CPI INFLATION AND BANK OF ENGLAND BASE RATE 83
CHART A3: AVERAGE WEEKLY EARNINGS BY SECTOR 84
CHART A4: DISPOSABLE INCOME PER CAPITA & SAVINGS RATIO 85
CHART A5: STERLING EXCHANGE RATES TO THE DOLLAR AND THE EURO 86
CHART A6: TRADE & BUSINESS INVESTMENT, 2019-2020 87

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