CONTENTS
RESEARCH SERVICES OFFERED BY AMA RESEARCH 3
1. INTRODUCTION 8
1.1 BACKGROUND 8
1.2 SOURCES OF INFORMATION 8
2. EXECUTIVE SUMMARY AND PROSPECTS 10
2.1 EXECUTIVE SUMMARY 10
2.2 MARKET PROSPECTS 11
3. UK DOMESTIC KITCHEN AND BATHROOM WORKTOPS MARKET 13
3.1 MARKET DEFINITIONS 13
3.2 OVERALL MARKET SIZE – DOMESTIC KITCHEN AND BATHROOM WORKTOPS 13
3.3 OVERALL MARKET SIZES – KITCHEN AND BATHROOM FURNITURE AND WORKTOPS 15
3.3.1 Kitchen Furniture and Worktops 15
3.3.2 Kitchen Worktops 17
3.3.3 Bathroom Furniture and Worktops 18
3.4 MARKET DRIVERS 22
3.4.1 Housebuilding 22
3.4.2 House Moving 25
3.4.3 Consumer Characteristics 26
3.4.4 Higher Level of Professional Installation 27
3.4.5 The Changing Role of the Kitchen 28
3.4.6 The Changing Role of the Bathroom 29
3.4.7 Design Trends in the Home 29
3.4.8 Price Competition 30
3.4.9 Supply Structure Changes 31
4. WORKTOP PRODUCT MIX 33
4.1 INTRODUCTION 33
4.2 KITCHEN AND BATHROOM WORKTOPS 33
4.2.1 Product Types 33
4.2.2 Worktop Sizing and Edging Details 35
4.2.3 Material Mixes – Kitchens Worktops 36
4.2.4 Material Mixes – Bathroom Worktops 41
4.2.5 Material Trends and Colours 43
5. WORKTOP SUPPLIERS 46
5.1 SUPPLY STRUCTURE 46
6.2 KEY SUPPLIERS OF WORKTOPS 47
6.2.1 Laminates 47
6.2.2 Solid Surface/Composites 50
6.2.3 Stone and Engineered Stone 52
6.2.4 Wood and Other Materials 58
6. DISTRIBUTION SUPPLY CHAIN 59
6.1 KITCHEN WORKTOPS OVERALL SUPPLY CHAIN 59
6.2 CHANNELS SELLING TO END USERS AND INSTALLERS 62
6.2.1 Builders’ and Plumbers’ Merchants 62
6.2.2 Retail Specialists 63
6.2.3 Home Improvement Multiples 64
6.2.4 Direct Contract 66
6.2.5 Furniture Multiples 66
6.2.6 Worktop Specialists 67
6.2.7 Others 67
6.3 LEADING DISTRIBUTORS OF KITCHEN AND BATHROOM WORKTOPS 68
6.4 BATHROOM WORKTOPS SUPPLY CHAIN 71
6.4.1 Home Improvement/DIY Multiples 74
6.4.2 Builders’ and Plumbers’ Merchants 74
6.4.3 Bathroom Equipment Specialists 75
6.4.4 Others 75
6.5 BUYING GROUPS 76
APPENDICES 77
APPENDIX A: ECONOMIC ENVIRONMENT 77
A.1 OVERVIEW AND OUTLOOK 77
A.2 GDP 77
A.3 INFLATION AND INTEREST RATES 78
A.4 EMPLOYMENT AND WAGES 79
A.5 HOUSEHOLD CONSUMPTION 80
A.6 STERLING 81
TABLES AND CHARTS
CHART 1: UK KITCHEN AND BATHROOM WORKTOPS MARKET 2015-2024 – BY VALUE (£M MSP) 10
TABLE 2: UK KITCHEN AND BATHROOM WORKTOPS MARKET AND FORECASTS 2015 TO 2024 – BY VALUE (MSP £M) 14
TABLE 3: UK KITCHEN FURNITURE, WORKTOPS AND SINKS MARKET AND FORECASTS 2015 TO 2024 – BY VALUE (£M MSP) 16
CHART 4: UK DOMESTIC KITCHEN WORKTOPS MARKET 2015 TO 2024 – BY VALUE (£M MSP) 17
TABLE 5: UK BATHROOM FURNITURE AND WORKTOPS MARKETS 2015 TO 2024 – BY VALUE (£M MSP) 19
CHART 6: UK DOMESTIC BATHROOM WORKTOPS MARKET 2015 TO 2024 – BY VALUE (£M MSP) 21
CHART 7: HOUSING COMPLETIONS BY REGION (ENGLAND, WALES AND SCOTLAND) 2015 TO 2024- BY VOLUME OF DWELLINGS 23
CHART 8: HOUSEBUILDING COMPLETIONS IN ENGLAND MIX BY TYPE OF DWELLING 2011 TO 2020 – FLATS VERSUS HOUSES (%) 24
TABLE 9: UK RESIDENTIAL PROPERTY TRANSACTIONS* VALUED AT £40K OR ABOVE 2014 TO 2019 – BY VOLUME (000’S) 25
TABLE 10: UK KITCHEN WORKTOP SALES 2006, 2012 AND 2019 – % BY VALUE 36
TABLE 11: UK KITCHEN WORKTOP SALES 2006-2019 – % BY VOLUME 37
CHART 12: UK DOMESTIC KITCHEN WORKTOP MARKET MATERIAL MIX 2019 – % BY VALUE 38
CHART 13: UK DOMESTIC KITCHEN WORKTOP MARKET LAMINATE SHARE BY VALUE 2006, 2012 AND 2019 – % BY VALUE 39
CHART 14: UK DOMESTIC KITCHEN WORKTOP MARKET MATERIAL MIX 2019 – % BY VALUE AND VOLUME 40
CHART 15: UK DOMESTIC BATHROOM WORKTOP MARKET MATERIAL MIX 2019 – % BY VALUE 41
CHART 16: UK DOMESTIC BATHROOM WORKTOP MARKET MATERIAL MIX 2019 – % BY VALUE AND VOLUME 42
TABLE 17: UK MARKET FOR ENGINEERED STONE KITCHEN AND BATHROOM WORKTOPS LEADING BRANDS 2019-20 56
CHART 18: KEY DISTRIBUTION CHANNELS TO UK MARKET FOR KITCHEN WORKTOPS 60
TABLE 19: THE MARKET FOR KITCHEN WORKTOPS SHARE BY DISTRIBUTION CHANNEL 2007 AND 2019 – % BY VALUE 61
TABLE 20: THE MARKET FOR BATHROOM WORKTOPS SHARE BY DISTRIBUTION CHANNEL 2019 – % BY VALUE 71
CHART A1: GVA CHAINED VOLUME MEASURES KEY CONSTITUENT ELEMENTS 2015-2020 78
CHART A2: CPI INFLATION AND BANK OF ENGLAND BASE RATE 2008 TO 2023 79
CHART A3: AVERAGE WEEKLY EARNINGS DATA (GB) TOTAL PAY 2014 TO 2019 – £ STERLING (SEASONALLY ADJUSTED) 80
CHART A4: DI PER CAPITA & SAVINGS RATIO AT CURRENT PRICES 2008-2023 81
CHART A5: EXCHANGE RATE FLUCTUATIONS 2015 TO 2019 – STERLING TO THE DOLLAR AND THE EURO, SPOT RATES 82