The residential doors market is mature, dependent on new housebuilding and home improvement and stimulated by the development of new materials, styles and applications for doors. The experience in 2016-19 has been for steady growth in demand driven by large-scale increases in house completions and RMI with home improvements boosted by a rise in consumer spending.
Product developments that helped sustain demand growth included higher value composite door and bi-fold door developments and a wider choice of colours, cassette glazing options, triple glazing, large glass patio doors and engineered timber doors.
Generally favourable market conditions over this period enabled door suppliers to implement price increases, although somewhat tempered by increasing competition and concerns about Brexit trade negotiations following the referendum decision to leave the EU in June 2016.
However, the impact of the Covid-19 pandemic from early 2020 had far-reaching effects on the UK economy and the home improvement industry including residential doors sales. All three product areas – internal, entrance and patio doors – suffered significantly from the effects of the virus on manufacturing, supply and installation in 2020 with market value declines of around 11-12% year on year.
Several major door and window suppliers struggling in a mature market with heavy competition, over-capacity and the debilitating effects of the Covid-19 pandemic on business entered into administration and liquidation 2019-20. Greater application of digital platforms provided some relief and helped in supplying demand during this period. However, the changes are likely to affect the structure of the industry leading to further consolidation and expansion of distribution of doors in future.
The internal door market expanded 2016-19 during a period of strong growth in residential housing supported by government initiatives. The introduction of more value-added products was led by developments in glazing options, expansion of more modern styles and factory applied finishes in higher engineered doors.
The entrance door sector improved steadily since 2016 to 2019 underpinned by growth in the new housing market and continued steady demand in RMI, in both the private and public sector. A wider range of value-added features including RAL colour and texture choices, scratch resistant coatings and improved thermal and security enhancements helped maintain the momentum of growth for this product sector.
The experience of the patio doors sector in 2016-19 has been for steady value growth from sales of higher value products and increased volumes of patio/French doors and balcony/Juliet balcony doors in the new build sector. In addition, the wider adoption of bi-folds in the new build and replacement sectors helped stimulate the market value.
Whilst the pandemic of 2020 stymied growth in sales across all product sectors, the underlying and motivating influences of product developments and demand interest continued together with new housing developments and RMI which will feature strongly in the recovery from 2021.