Shower Market Report – UK 2019-2023


Save with our report bundles!

VIEW BUNDLES

Shower Market Report – UK 2019-2023

£895.00

The report represents an up-to-date detailed review of the shower market, analysing current trends by bathroom product sector and includes estimates on total shower equipment sales.

The ‘Shower Market Report – UK 2019-2023’ costs £895+VAT (if applicable) for a PDF version.

  • Order Report in 3 easy steps

    Step

    1 /


The 17th edition of the ‘Shower Market Report – UK 2019-2023’ represents an informed, up-to-date and detailed review of the market, analysing current trends by product sector and includes estimates on total shower equipment sales, comment on market prospects and implications for manufacturers and the industry as a whole. Written by marketing professionals with experience of the plumbing products industry, this report provides both manufacturers and suppliers with a detailed and comprehensive review of this fast-changing market.

Key report areas include:

  • Shower Controls – mixer, electric, digital, power, bath/shower mixer, shower column/poles etc.
  • Enclosures, Trays and Screens – traditional, walk-in, wetroom panels, bath/shower screens, low-level trays etc.
  • Accessories – shower-related, enclosure-related, shower extras including shower seats, grab rails etc.
  • Analysis of market performance for 2019 and forecasts for 2020 to 2023. Once Brexit negotiations are resolved, the outlook is for moderate–steady growth in demand for shower products.

Key areas of insight include:

  • Product development has focused on quality and design with a trend towards higher specification products and minimalist styles. There are greater levels of replacement purchases leading to product upgrade and added value opportunities.
  • Demand for digital showers has shown good growth as the use of ‘smart’ technology in UK homes becomes more prevalent. This sector will continue to take share from other shower control sectors, particularly mixer showers and power showers.
  • The increasing use of the internet has raised expectations and awareness of affordable design-led products. Greater awareness and more knowledgeable consumers are driving demand for higher quality shower products.
  • Demand for inclusive showering solutions is growing as the UK population ages and the number of multi-generational families increase. The changing demographic profile will impact on future product developments and market demand.

Some of the companies included:

Aqualisa Group, Aqualux Products, Agata, Bristan Group, Grohe, Hansgrohe, Lakes Bathrooms,Triton Showers, Kohler Mira Ltd, Glen Dimplex UK, Abode, Ideal Standard, Sottini, Armitage Shanks, FM Matt soon, Bathroom Brands Group, Grundfos Holdings AG, Intatec, Jacuzzi Brands Inc, Pegler, Porcelanosa Group, Stuart Turner, TCL Manufacturing, B&Q, Homebase, IKEA, Wolseley UK, Saint-Gobain Group, Jewson, Grafton Group, Bathstore, Just Trays, Villeroy & Boch, Ultra Finishing, John Lewis, Croyex and many more.


Market Overview & Product Trends

  • Overall market size by value, rates of change, key trends and factors of influence, estimates of market size in 2019, forecasts through to 2023.
  • Household penetration of showers – total number of UK homes with at least one shower, percentage with over-bath or separate shower facility; growth in homes with 2+ bathrooms etc.
  • Demographic trends – ageing population, growth of multi-generational families etc.
  • Mix by type of installation – new build, replacement, additional/new showering facilities.
  • New build trends and influences – housebuilding starts and completions, installations in new build homes, trends and market prospects, government policies and regulatory influences.
  • RMI trends and influences – replacement sector trends and influences, over 55s, retro-fit products, environmental influences etc.; additional/new installations – trends and influences.
  • Commercial trends – level of new work and RMI output for single-point showers in non-residential construction sectors – hotels & guesthouses, care homes & nursing homes, health clubs/gyms etc.
  • Other influences – including care in the community, increase in the Disabled Facilities Grant programme provision, simplified housing standards, growth of properties for private rent.
  • Overall product mix – shower controls; enclosures, screens and trays; shower accessories by value and share.
  • Shower controls – product mix by sector; electric, mixer, digital, power, bath/shower mixer, shower pumps, shower columns/poles. Key design trends, developments, influences etc.
  • Enclosures, screens and trays – developments in enclosures, wetroom panels, shower cabins, bath & shower screens and shower trays. Product mix, sales trends and growth sectors.
  • Shower accessories – shower-related accessories, enclosure-related accessories, extras including shower seats and grab rails etc. Design trends and future influences.

Supply & Distribution

  • Market shares of leading shower product manufacturers – by product sector.
  • Review and analysis of leading suppliers, including company profile, turnover, key product areas etc.
  • Summary of other specialist suppliers – by product sector.
  • Distribution structure – direct sales, merchants/distributors, other chains of supply.
  • Analysis of key channels and suppliers including: Merchants/distributors – key players, brands supplied etc. Other channels – bathroom specialists, home improvement multiples, other retailers etc.
  • Development of specialist online retailers.

Market Prospects

  • Forecast of market development – short and medium-term prospects up to 2023.
  • Positive and negative factors affecting the market – performance of UK economy, housebuilding, non-domestic construction, consumer confidence & spending, lifestyle and design trends etc.

In the past, the UK market for shower products differed considerably from many European markets. The UK generally operated on low pressure water systems and bathrooms were normally ‘dry’ environments as opposed to ‘wet’ (i.e. tiled floors, walls), and bathing was much more popular in the UK than Europe, where showers have been more prevalent for some time.

However, the UK shower market has been positively impacted over the last 15 years or so by the increasing preference to shower than bathe, and the growing trend towards ‘inclusive’ wetroom solutions and the desire for minimalism and space within the bathroom environment. The number of high-pressure water systems installed in UK homes has also increased; it is estimated that over 60% of UK homes now have a high pressure water system installed.

With economic and political uncertainty exacerbated by the UK’s Brexit vote to leave the EU, markets have remained price sensitive. There continues to be high levels of foreign competition and an increasing number of suppliers. These factors contribute to pressures on margins throughout the supply chain and across the industry.

Content Listing

1. INTRODUCTION 7
1.1 BACKGROUND 7
1.2 SOURCES OF INFORMATION 7
2. SUMMARY & MARKET PROSPECTS 9
2.1 SUMMARY 9
2.2 KEY TRENDS 10
2.3 MARKET PROSPECTS 11
3. ECONOMIC ENVIRONMENT 12
3.1 OVERVIEW AND OUTLOOK 12
3.2 KEY DATA 12
3.2.1 GDP 12
3.2.2 Inflation & Interest Rates 13
3.2.3 Employment & Wages 14
3.2.4 Household Consumption 15
3.2.5 Sterling 16
4. UK MARKET FOR SHOWER EQUIPMENT 18
4.1 DEFINITION 18
4.2 MARKET OVERVIEW 18
4.2.1 Market Size by Value 2014 – 2023 18
4.2.2 Market Prospects 19
4.3 MARKET MIX BY PRODUCT SECTOR 20
4.4 MARKET TRENDS 20
4.4.1 Household Penetration 20
4.4.2 Demographic Influences 21
4.4.3 Type of Installation 24
4.4.4 RMI Trends 25
4.4.5 New Build Trends 26
4.4.6 Commercial Trends 28
4.4.7 Installation and Specification 29
5. SHOWER CONTROLS 32
5.1 MARKET OVERVIEW 32
5.1.1 Definition 32
5.1.2 Market Size by Value 2014 – 2023 33
5.1.3 Market Prospects 34
5.1.4 Overseas Trade 35
5.2 PRODUCT TRENDS 35
5.2.1 Overall Product Mix 35
5.2.2 Electric Showers 36
5.2.3 Mixer Showers 38
5.2.4 Digital Showers 39
5.2.5 Power Showers 41
5.2.6 Bath/Shower Mixers 42
5.3 KEY SUPPLIERS OF SHOWER CONTROLS 43
5.3.1 Market Shares 43
5.3.2 Key Company Profiles 44
5.3.3 Other Suppliers 47
5.4 DISTRIBUTION 49
5.4.1 Channel Structure and Trends 49
5.4.2 Channel Shares 51
5.4.3 Key Companies 52
6. ENCLOSURES, SCREENS & TRAYS 56
6.1 MARKET OVERVIEW 56
6.1.1 Market Definition 56
6.1.2 Market Size by Value 2014 – 2023 56
6.1.3 Market Prospects 57
6.1.4 Overseas Trade 57
6.2 PRODUCT TRENDS 58
6.2.1 Overall Product Mix 58
6.2.2 Enclosures 58
6.2.3 Screens 64
6.2.4 Trays 65
6.3 KEY SUPPLIERS OF ENCLOSURES, SCREENS AND TRAYS 67
6.3.1 Market Shares 67
6.3.2 Key Company Profiles 68
6.3.3 Other Suppliers 71
6.4 DISTRIBUTION 73
6.4.1 Channel Shares 73
7. SHOWER ACCESSORIES 75
7.1 MARKET OVERVIEW 75
7.1.1 Definition 75
7.1.2 Market Size by Value 2014-2023 75
7.1.3 Market Prospects 76
7.2 PRODUCT TRENDS 77
7.2.1 Overall Product Mix 77
7.2.2 Shower-Related Products 78
7.2.3 Enclosure-Related Products 79
7.2.4 Shower Extras 81
7.3 KEY SUPPLIERS OF SHOWER ACCESSORIES 82
7.3.1 Market Shares 82
7.3.2 Company Profiles 82
7.3.3 Shower Suppliers 83
7.4 DISTRIBUTION 83

Table & Charts

CHART 1: UK SHOWER EQUIPMENT MARKET BY VALUE (£M MSP) 2014 – 2023 9
CHART 2: GDP DATA – 2015-2019 – KEY CONSTITUENT ELEMENTS 13
CHART 3: CPI INFLATION AND BANK OF ENGLAND BASE RATE, 2008-2023 14
CHART 4: AVERAGE WEEKLY EARNINGS DATA – GB – TOTAL PAY – 2014-2019 (SEASONALLY ADJUSTED) 15
CHART 5: PDI & SAVINGS RATIO AT CURRENT PRICES 2008-2023 16
CHART 6: EXCHANGE RATE FLUCTUATIONS 2015-2021 – STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17
TABLE 7: UK SHOWER EQUIPMENT MARKET – BY VALUE (£M MSP) 2014-2023 18
CHART 8: MARKET MIX BY PRODUCT SECTOR (SHOWER CONTROLS, ENCLOSURES, ACCESSORIES) BY VALUE 2018 20
CHART 9: UK SHOWER MARKET % HOUSEHOLD PENETRATION 2000 -2020 21
CHART 10: PERCENTAGE OF UK POPULATION IN 65+ AGE CATEGORY – 1997, 2017, 2027 AND 2037 22
CHART 11: UK MULTI-GENERATIONAL HOUSEHOLDS 2008-2018 BY VOLUME (000S) 24
CHART 12: UK SHOWER EQUIPMENT MARKET – % MARKET MIX BY TYPE OF INSTALLATION 2018 25
TABLE 13: HOUSE BUILDING STARTS AND COMPLETIONS (UK) 2014 TO 2023 – BY VOLUME (‘000 DWELLINGS) 27
CHART 14: ENGLAND PRIVATE SECTOR HOUSES – TOTAL NUMBER OF COMPLETIONS BY DWELLING SIZES (NUMBERS OF BEDROOMS) 2011 – 2018 28
TABLE 15: UK SHOWER CONTROLS MARKET BY VALUE (£M MSP) 2014 -2023 33
CHART 16: UK SHOWER CONTROLS % PRODUCT MIX BY VOLUME (MIXER, ELECTRIC, DIGITAL, POWER ETC.) 2018 35
CHART 17: DIGITAL MIXERS % PRODUCT MIX (HIGH PRESSURE/COMBI, PUMPED) 2018 40
TABLE 18: SHOWER CONTROLS SUPPLIERS – % MARKET SHARES BY VOLUME 2018 43
CHART 19: UK MARKET INFRASTRUCTURE FOR SHOWER CONTROLS 50
CHART 20: UK SHOWER CONTROLS % DISTRIBUTION CHANNEL SHARE BY VALUE 2018 51
TABLE 21: UK ENCLOSURES, SCREENS AND TRAYS MARKET – BY VALUE (£M MSP) 2014 -2023 56
CHART 22: UK ENCLOSURES, SCREENS & TRAYS MARKET % PRODUCT MIX BY VALUE 2018 58
CHART 23: UK ENCLOSURES MARKET % PRODUCT MIX BY VALUE 2018 59
TABLE 24: ENCLOSURES, SCREENS & TRAYS SUPPLIERS – % MARKET SHARES BY VALUE 2018 68
TABLE 25: UK ENCLOSURES, SCREENS & TRAYS % DISTRIBUTION CHANNEL SHARE BY VALUE 2018 73
TABLE 26: UK SHOWER ACCESSORIES MARKET – BY VALUE (£M MSP) 2014-2023 76
CHART 27: UK ENCLOSURES, SCREENS & TRAYS MARKET % PRODUCT MIX BY VALUE 2018 77
TABLE 28: SHOWER ACCESSORIES SUPPLIERS – % MARKET SHARES BY VALUE 2018 82
TABLE 29: UK SHOWER ACCESSORIES % DISTRIBUTION CHANNEL SHARE BY VALUE 2018 83

 

Register your interest in the report

By using this form you agree with the storage and handling of your data by this website.

We have over 30 years
experience offering market research services.

AMA Research have a team of in-house researchers with recognised marketing qualifications and extensive Marketing and Market Research experience across a wide range of disciplines, and each project is managed in-house by an experienced member of staff.

Please phone us or email us whenever you need our help.

FAQs

Want to view more questions?
Visit our FAQ page >>

Due to the high volume of reports published, we cannot provide a sample for each report. However, if you’d like to see an example of an AMA Research report, you can find some recent sample reports by clicking here.

You can place an order online, by telephone, by email or by post.

• Ordering online

To order using the website, please go to www.amaresearch.co.uk and navigate through to the report you would like to order. Once on the report page, select the format and licence type, and click on the ‘order now’ button. This will add the report to the shopping basket, where it will remain until you proceed to checkout or close your browser.

You can access your shopping basket from the ‘my basket’ link in the top right hand corner of the page. Once you have finished shopping, go to the basket where you can review your order. If you wish to proceed, just click the checkout button to complete your details and input payment details.

Please note that online orders are also subject to the delivery times outlined above – you will not be able to access your report until it has been added to your account by a member of the customer services team.

• Ordering by telephone

Call +44 (0)1242 235724 during office hours to speak to a customer service representative.

• Ordering by email

Email your order to [email protected]. Remember to include the billing address and preferred payment method, as well as the promotional code and purchase order number, if applicable. A customer service representative will confirm your order within 24 hours by email or phone.

• Ordering by post

Post your order to:

AMA Research Ltd
2.2 Montpellier House
Montpellier Drive
Cheltenham
GL50 1TY
United Kingdom

We accept the following methods of payment:

Credit/Debit card – we accept Visa, MasterCard, American Express, Diners Club and JCB debit and credit cards. We use Sage Pay to process all card transactions – when selecting this option, you will be redirected to the Sage Pay’s secure payment page. Once the transaction is complete you will receive a paid invoice and card receipt via email. You may also call us with your card details.

Invoice – AMA Research can issue an invoice to UK based companies that wish to pay by bank transfer. This is sent to customers by email only, but if required a hard copy can also be sent by post. Invoices are payable within 30 days of the invoice date, and after this period, AMA Research may, at its discretion, add interest of 2% to the final total.

Please note that for non-registered UK companies or individuals without limited company status, and companies based outside of the UK, we normally require payment before the report can be released – either by credit card or bank transfer against the invoice.

Card and bank transfer payments are made in Pounds Sterling only, unless otherwise arranged. Please contact us if you wish to pay in Euros or US dollars. In this case an additional £15 fee will be added to your order to cover bank charges.

Each of our reports provide an in-depth look into the market that is reviewed, and reports will usually contain analysis and data relating to market size; market structure; key products; product mixes; leading suppliers; distribution structure and key applications or market sectors. However, the structure varies depending on the focus of the report. You can always view the contents listing, including a full list of all charts and tables, for each individual report on our website, which will give you an idea of the structure of the particular report you are interested in.

Our report focus on B2B usage, therefore do not generally incorporate consumer data. All reports begin with an executive summary highlighting the key points from the report.

We may offer discounts for purchases of 3+ reports in the same transaction. Please contact us for details, or check out the subscriptions page on our website for information about our great value report bundles and related purchase options.

Our reports come with a single user licence, which allows for access on a single computer. However, AMA Research offers a range of different licence options to suit your requirements. For more information on the licence options, please click here.

We have over 30 years
experience offering market research services.

AMA Research have a team of in-house researchers with recognised marketing qualifications and extensive Marketing and Market Research experience across a wide range of disciplines, and each project is managed in-house by an experienced member of staff.

Please phone us or email us whenever you need our help.

How can we help?

Tell us what you are looking to achieve & we will aim to provide the best solution and price. Rather speak to someone?

Call 01242 235724.

By using this form you agree with the storage and handling of your data by this website.

We’ll do our best to respond within 4 working hours.

If you need a quicker response, please call us on
01242 235724.