The report represents an up-to-date detailed review of the shower market, analysing current trends by bathroom product sector and includes estimates on total shower equipment sales.
The ‘Shower Market Report – UK 2019-2023’ costs £945+VAT (if applicable) for a PDF version.
£945.00
The 17th edition of the ‘Shower Market Report – UK 2019-2023’ represents an informed, up-to-date and detailed review of the market, analysing current trends by product sector and includes estimates on total shower equipment sales, comment on market prospects and implications for manufacturers and the industry as a whole. Written by marketing professionals with experience of the plumbing products industry, this report provides both manufacturers and suppliers with a detailed and comprehensive review of this fast-changing market.
Aqualisa Group, Aqualux Products, Agata, Bristan Group, Grohe, Hansgrohe, Lakes Bathrooms,Triton Showers, Kohler Mira Ltd, Glen Dimplex UK, Abode, Ideal Standard, Sottini, Armitage Shanks, FM Matt soon, Bathroom Brands Group, Grundfos Holdings AG, Intatec, Jacuzzi Brands Inc, Pegler, Porcelanosa Group, Stuart Turner, TCL Manufacturing, B&Q, Homebase, IKEA, Wolseley UK, Saint-Gobain Group, Jewson, Grafton Group, Bathstore, Just Trays, Villeroy & Boch, Ultra Finishing, John Lewis, Croyex and many more.
In the past, the UK market for shower products differed considerably from many European markets. The UK generally operated on low pressure water systems and bathrooms were normally ‘dry’ environments as opposed to ‘wet’ (i.e. tiled floors, walls), and bathing was much more popular in the UK than Europe, where showers have been more prevalent for some time.
However, the UK shower market has been positively impacted over the last 15 years or so by the increasing preference to shower than bathe, and the growing trend towards ‘inclusive’ wetroom solutions and the desire for minimalism and space within the bathroom environment. The number of high-pressure water systems installed in UK homes has also increased; it is estimated that over 60% of UK homes now have a high pressure water system installed.
With economic and political uncertainty exacerbated by the UK’s Brexit vote to leave the EU, markets have remained price sensitive. There continues to be high levels of foreign competition and an increasing number of suppliers. These factors contribute to pressures on margins throughout the supply chain and across the industry.
1. INTRODUCTION 7
1.1 BACKGROUND 7
1.2 SOURCES OF INFORMATION 7
2. SUMMARY & MARKET PROSPECTS 9
2.1 SUMMARY 9
2.2 KEY TRENDS 10
2.3 MARKET PROSPECTS 11
3. ECONOMIC ENVIRONMENT 12
3.1 OVERVIEW AND OUTLOOK 12
3.2 KEY DATA 12
3.2.1 GDP 12
3.2.2 Inflation & Interest Rates 13
3.2.3 Employment & Wages 14
3.2.4 Household Consumption 15
3.2.5 Sterling 16
4. UK MARKET FOR SHOWER EQUIPMENT 18
4.1 DEFINITION 18
4.2 MARKET OVERVIEW 18
4.2.1 Market Size by Value 2014 – 2023 18
4.2.2 Market Prospects 19
4.3 MARKET MIX BY PRODUCT SECTOR 20
4.4 MARKET TRENDS 20
4.4.1 Household Penetration 20
4.4.2 Demographic Influences 21
4.4.3 Type of Installation 24
4.4.4 RMI Trends 25
4.4.5 New Build Trends 26
4.4.6 Commercial Trends 28
4.4.7 Installation and Specification 29
5. SHOWER CONTROLS 32
5.1 MARKET OVERVIEW 32
5.1.1 Definition 32
5.1.2 Market Size by Value 2014 – 2023 33
5.1.3 Market Prospects 34
5.1.4 Overseas Trade 35
5.2 PRODUCT TRENDS 35
5.2.1 Overall Product Mix 35
5.2.2 Electric Showers 36
5.2.3 Mixer Showers 38
5.2.4 Digital Showers 39
5.2.5 Power Showers 41
5.2.6 Bath/Shower Mixers 42
5.3 KEY SUPPLIERS OF SHOWER CONTROLS 43
5.3.1 Market Shares 43
5.3.2 Key Company Profiles 44
5.3.3 Other Suppliers 47
5.4 DISTRIBUTION 49
5.4.1 Channel Structure and Trends 49
5.4.2 Channel Shares 51
5.4.3 Key Companies 52
6. ENCLOSURES, SCREENS & TRAYS 56
6.1 MARKET OVERVIEW 56
6.1.1 Market Definition 56
6.1.2 Market Size by Value 2014 – 2023 56
6.1.3 Market Prospects 57
6.1.4 Overseas Trade 57
6.2 PRODUCT TRENDS 58
6.2.1 Overall Product Mix 58
6.2.2 Enclosures 58
6.2.3 Screens 64
6.2.4 Trays 65
6.3 KEY SUPPLIERS OF ENCLOSURES, SCREENS AND TRAYS 67
6.3.1 Market Shares 67
6.3.2 Key Company Profiles 68
6.3.3 Other Suppliers 71
6.4 DISTRIBUTION 73
6.4.1 Channel Shares 73
7. SHOWER ACCESSORIES 75
7.1 MARKET OVERVIEW 75
7.1.1 Definition 75
7.1.2 Market Size by Value 2014-2023 75
7.1.3 Market Prospects 76
7.2 PRODUCT TRENDS 77
7.2.1 Overall Product Mix 77
7.2.2 Shower-Related Products 78
7.2.3 Enclosure-Related Products 79
7.2.4 Shower Extras 81
7.3 KEY SUPPLIERS OF SHOWER ACCESSORIES 82
7.3.1 Market Shares 82
7.3.2 Company Profiles 82
7.3.3 Shower Suppliers 83
7.4 DISTRIBUTION 83
CHART 1: UK SHOWER EQUIPMENT MARKET BY VALUE (£M MSP) 2014 – 2023 9
CHART 2: GDP DATA – 2015-2019 – KEY CONSTITUENT ELEMENTS 13
CHART 3: CPI INFLATION AND BANK OF ENGLAND BASE RATE, 2008-2023 14
CHART 4: AVERAGE WEEKLY EARNINGS DATA – GB – TOTAL PAY – 2014-2019 (SEASONALLY ADJUSTED) 15
CHART 5: PDI & SAVINGS RATIO AT CURRENT PRICES 2008-2023 16
CHART 6: EXCHANGE RATE FLUCTUATIONS 2015-2021 – STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17
TABLE 7: UK SHOWER EQUIPMENT MARKET – BY VALUE (£M MSP) 2014-2023 18
CHART 8: MARKET MIX BY PRODUCT SECTOR (SHOWER CONTROLS, ENCLOSURES, ACCESSORIES) BY VALUE 2018 20
CHART 9: UK SHOWER MARKET % HOUSEHOLD PENETRATION 2000 -2020 21
CHART 10: PERCENTAGE OF UK POPULATION IN 65+ AGE CATEGORY – 1997, 2017, 2027 AND 2037 22
CHART 11: UK MULTI-GENERATIONAL HOUSEHOLDS 2008-2018 BY VOLUME (000S) 24
CHART 12: UK SHOWER EQUIPMENT MARKET – % MARKET MIX BY TYPE OF INSTALLATION 2018 25
TABLE 13: HOUSE BUILDING STARTS AND COMPLETIONS (UK) 2014 TO 2023 – BY VOLUME (‘000 DWELLINGS) 27
CHART 14: ENGLAND PRIVATE SECTOR HOUSES – TOTAL NUMBER OF COMPLETIONS BY DWELLING SIZES (NUMBERS OF BEDROOMS) 2011 – 2018 28
TABLE 15: UK SHOWER CONTROLS MARKET BY VALUE (£M MSP) 2014 -2023 33
CHART 16: UK SHOWER CONTROLS % PRODUCT MIX BY VOLUME (MIXER, ELECTRIC, DIGITAL, POWER ETC.) 2018 35
CHART 17: DIGITAL MIXERS % PRODUCT MIX (HIGH PRESSURE/COMBI, PUMPED) 2018 40
TABLE 18: SHOWER CONTROLS SUPPLIERS – % MARKET SHARES BY VOLUME 2018 43
CHART 19: UK MARKET INFRASTRUCTURE FOR SHOWER CONTROLS 50
CHART 20: UK SHOWER CONTROLS % DISTRIBUTION CHANNEL SHARE BY VALUE 2018 51
TABLE 21: UK ENCLOSURES, SCREENS AND TRAYS MARKET – BY VALUE (£M MSP) 2014 -2023 56
CHART 22: UK ENCLOSURES, SCREENS & TRAYS MARKET % PRODUCT MIX BY VALUE 2018 58
CHART 23: UK ENCLOSURES MARKET % PRODUCT MIX BY VALUE 2018 59
TABLE 24: ENCLOSURES, SCREENS & TRAYS SUPPLIERS – % MARKET SHARES BY VALUE 2018 68
TABLE 25: UK ENCLOSURES, SCREENS & TRAYS % DISTRIBUTION CHANNEL SHARE BY VALUE 2018 73
TABLE 26: UK SHOWER ACCESSORIES MARKET – BY VALUE (£M MSP) 2014-2023 76
CHART 27: UK ENCLOSURES, SCREENS & TRAYS MARKET % PRODUCT MIX BY VALUE 2018 77
TABLE 28: SHOWER ACCESSORIES SUPPLIERS – % MARKET SHARES BY VALUE 2018 82
TABLE 29: UK SHOWER ACCESSORIES % DISTRIBUTION CHANNEL SHARE BY VALUE 2018 83
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