Shower Market Report – UK 2023-2027
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The 19th edition of The Shower Market Report UK 2023-2027 represents an informed and up-to-date review of the shower equipment market and covers shower controls, enclosures, screens, trays, and shower accessories.
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The 19th edition of The Shower Market Report UK 2023-2027 represents an informed and up-to-date review of the shower equipment market and covers shower controls, enclosures, screens, trays, and shower accessories. It includes comment on market prospects for these product sectors and overall implications for UK manufacturers and suppliers of shower equipment products.
Key Issues Covered in the Report
- An assessment of the effect of Brexit, the pandemic, and the cost-of-living crunch on the UK shower industry, including the current uncertain economic outlook with high inflation and increasing interest rates. Impact on the market going forward.
- Review and market development of single-point shower controls, covering electric, mixer, digital and power showers.
- Review and market development of enclosures, wetroom panels, shower cabins, all-in-one shower pods, over-bath screens, and shower trays.
- Review and market development of shower accessories including shower-related products, enclosure-related products, and shower extras such as seats and grab rails.
- Assessment of key end-use applications with a focus on the sectors that offer the greatest potential for growth – residential RMI, new housebuilding, single-point showering facilities in commercial buildings, etc.
- Overview of the leading UK shower equipment manufacturers including company profiles and financials. Supply chain review including market map, main distributors, and key channels.
Areas of Particular Interest
- Increasing importance of sustainable showers designed to be both water and energy efficient without compromising user performance.
- The growth of the smart bathroom with the increasing demand for digital solutions that deliver an improved quality of showering experience.
- The introduction of the 2025 Future Homes and Buildings Standard and the impact this will have on the type of shower control specified in new build homes.
- Minimalist design trends and space-enhancing ‘spa-like’ showering solutions that enhance personal wellbeing and health in the bathroom.
- Housebuilding trends such as the growth of larger 3 and 4-bedroom homes, offering positive implications for the UK shower market overall.
- Demographic influences on shower design, such as the ageing UK population, growth of single-person households and also multigenerational households.
Market Summary
- Market size by value 2018 to 2023, rates of change.
- Shower market overview overall and key trends. Market penetration including shower ownership by installation type.
- Market split by product sector in terms of value.
Market Influences & Drivers
- Main influences that drive the shower equipment industry including a detailed PESTLE analysis.
- Analysis including impact of Brexit, the pandemic, and cost-of-living crisis. Changes in UK government leadership, policy, and standards. Economic forecasts and impact on confidence levels and expenditure.
- Social factors including changes in consumer buying habits, lifestyle factors and population demographics. Technological developments including the trend towards smart bathrooms.
- Environmental factors including growing number of people looking to live a greener lifestyle by investing in sustainable showering solutions that also cuts the cost of their utility bills.
End-Use Sectors
- Summary of sectors driving demand for shower equipment product, market split by end-use sector.
- Residential new build prospects and influences including housebuilding activity, mix by type of dwelling, trends.
- Residential RMI prospects and influences including impact of Covid-19 pandemic on level of home renovations.
- Non-residential construction prospects and influences.
Product Subsectors
- Shower controls – electric, mixer, digital, and power showers – market size by value 2018 to 2023. Product mix by volume. Market analysis by sub-sector.
- Enclosures, screens & trays – standard enclosures & walk-ins, wetroom panels, shower cabins, all-in-one shower pods, over-bath screens, shower trays – market size by value 2018 to 2023. Product mix by value. Market analysis by sub- sector.
- Shower accessories – shower-related products, enclosure-related products, shower extras – market size by value 2018 to 2023. Product mix by value. Market analysis by sub-sector.
- Key shower equipment suppliers. Leading company financial data and profiles.
Distribution
- Review of distribution – map, key channels, developments.
- Company overview and financials of key trade distributors – plumbing merchants, bathroom distributors, home improvement and other retail multiples, bathroom retailers, online specialists, direct supply etc.
Market Forecasts and Product Innovations
- Ten-year UK shower market view 2018 – 2022, plus forecasts to 2027, rates of change. Overview of market prospects.
- Ten-year market view by product sub-sector to 2027 and rates of change. Summary of market prospects.
- Product innovations and notable new product designs.
- Recycling and recovery systems.
Over the last 25 years the UK shower market has been positively influenced by the increasing preference to shower than bathe, the growing trend towards wetroom solutions and the desire for minimalism and space within the bathroom environment.
Showering performance has also improved with the high number of mains pressurised water systems now installed in UK properties.
Product developments in the UK shower market have progressively centred on quality and design, with a trend towards higher value products with added functionality. As a result, manufacturers are increasingly offering easy to replace showering equipment in order to encourage upgrade.
Environmental issues are also becoming significantly more important, with a growing demand for sustainable (water and energy efficient) showering products. With the introduction of the Future Homes and Buildings Standard in 2025, new properties will be required to produce 75-80% fewer carbon emissions than properties delivered under the old regulations.
The use of smart technology in the home environment and the digital control of shower systems has also become more prevalent. Digital showers can deliver an improved quality of showering experience and also achieve water and energy efficiencies.
Inclusive design, which is considerate to the requirements of people with special needs, has become more mainstream. The high proportion of older people remaining in their own home is driving demand for accessible showering solutions that make the bathroom easier to use.
With the uncertain UK economy at mid-year, we estimate that the overall UK shower market is likely to show a value decline of 2% in 2023, with a more positive outlook from 2024 to the end of the forecast period.
CONTENTS
1. Introduction
1.1 Context
1.2 Sources of information
1.3 Definitions
Shower controls
1.4 Abbreviations
2. Market Summary
2.1 Market size
2.2 Market overview
Shower controls
2.3 Imports and exports
Shower controls
2.4 Market penetration
2.5 Market mix by product type
3. Market Influences and Drivers
3.1 Main market influences and drivers
3.2 Political influences and drivers
3.3 Economic influences and drivers
3.4 Social influences and drivers
3.5 Technological influences and drivers
3.6 Legal influences and drivers
3.7 Environmental Influences and drivers
4. End use sectors
4.1 Summary of the sectors driving demand for this product
4.2 New build prospects and influences
4.3 Residential RMI prospects and influences
4.4 Commercial showers prospects and influences
5. Market sub sectors
5.1 Shower controls – market size (value)
5.1.1 Shower controls – market summary
5.1.2 Shower controls – product mix
5.1.3 Electric showers
5.1.4 Mixer showers
5.1.5 Digital showers
5.1.6 Power showers
5.1.7 Shower controls – suppliers / key players
5.1.8 Shower controls – company market shares and profiles
5.2 Enclosures, screens & trays – market size (value)
5.2.1 Enclosures, screens & trays – market summary
5.2.2 Enclosures, screens & trays – product mix
5.2.3 Enclosures
5.2.4 Bath screens
5.2.5 Shower trays
5.2.6 Enclosures, screens & trays – suppliers / key players
5.2.7 Enclosures, screens & trays – company market shares and profiles
5.3 Shower accessories – market size (value)
5.3.1 Shower accessories – market summary
5.3.2 Shower accessories – product mix
5.3.3 Shower-related products
5.3.4 Enclosure-related products
5.3.5 Shower extras
5.3.6 Shower accessories – suppliers / key players
5.3.7 Shower accessories – company market shares and profiles
6. Distribution
6.1 Market map
6.2 Channel shares by supplier
6.3 Key company profiles
6.3.1 Merchants
6.3.2 Bathroom distributors
6.3.3 Electrical wholesalers
6.3.4 Home improvement multiples
6.3.5 Bathroom retailers
6.3.6 Online retailers
6.3.7 Direct supply
7. Market Forecasts
7.1 Ten-year market view (five years back, five years forward)
7.1.1 Shower controls – forecast
7.1.2 Enclosures, screens & trays – forecast
7.1.3 Shower accessories – forecast
7.2 Shower market – prospects and influences
7.2.1 Shower controls – prospects and influences
7.2.2 Enclosures, screens & trays – prospects and influences
7.2.3 Shower accessories – prospects and influences
8. Innovation
8.1 New product innovation
Shower controls
8.2 Recycling and recovery systems
TABLES AND CHARTS
CHART 1: UK SHOWER MARKET BY VALUE (£M MSP) 2018 – 2023
CHART 2: UK SHOWER OWNERSHIP BY TYPE 2022 (% BY VOLUME)
CHART 3: UK HOUSING STOCK WITH SECONDARY BATHROOM AMENITIES 2022 (% BY VOLUME)
CHART 4: UK SHOWER MARKET MIX BY PRODUCT CATEGORY 2022 (% BY VALUE)
TABLE 5: UK SHOWER MARKET BY PRODUCT CATEGORY (£M MSP) 2022
TABLE 6: UK SHOWER MARKET PESTLE SUMMARY 2023
TABLE 7: KEY ECONOMIC VARIABLES 2019 – 2025 (% CHANGE, 2019 PRICES)
CHART 8: UK HOUSEHOLDS BY SIZE 2015 AND 2021 (000S)
CHART 9: MARKET MIX BY TYPE OF INSTALLATION 2022 (% BY VALUE)
TABLE 10: GB RESIDENTIAL STARTS AND COMPLETIONS (ENGLAND, WALES, AND SCOTLAND) (000’S) 2019 – 2025
CHART 11: NEW BUILD COMPLETIONS 2008 – 2022 (% MIX BY TYPE OF DWELLING)
CHART 12: PRIVATE HOUSING COMPLETIONS 2012 – 2022(% MIX BY NUMBER OF BEDROOMS)
TABLE 13: UK RESIDENTIAL PROPERTY TRANSACTIONS VALUED AT £40K OR ABOVE 2018-2022
CHART 14: UK HOUSING STOCK AGE OF BATHROOM AMENITIES 2022 (% VOLUME BY TENURE)
CHART 15: NON-RESIDENTIAL CONSTRUCTION OUTPUT NEW WORK & RMI BY VALUE 2019 – 2025 (£BN AT CURRENT PRICES)
CHART 16: NON-RESIDENTIAL NEW CONSTRUCTION OUTPUT ANALYSIS BY SECTOR 2022 AND 2025 (% BY VALUE)
CHART 17: UK SHOWER CONTROLS MARKET BY VALUE (£M MSP) 2018 – 2023
CHART 18: SHOWER CONTROLS PRODUCT MIX 2022 (% BY VOLUME)
TABLE 19: SHOWER CONTROLS SUPPLIERS MARKET SHARES 2022 (% BY VALUE)
TABLE 20: KOHLER MIRA LTD
TABLE 21: NORCROS GROUP HOLDINGS LTD
TABLE 22: AQUALISA PRODUCTS LTD
TABLE 23: BRISTAN GROUP LTD
TABLE 24: HANSGROHE LTD
TABLE 25: GROHE LTD
TABLE 26: GLEN DIMPLEX UK
TABLE 27: IDEAL STANDARD UK LTD
CHART 28: UK ENCLOSURES, SCREENS & TRAYS MARKET BY VALUE (£M MSP) 2018 – 2023
CHART 29: ENCLOSURES, SCREENS & TRAYS PRODUCT MIX 2022 (% BY VALUE)
CHART 30: ENCLOSURES PRODUCT MIX 2022 (% BY VALUE)
TABLE 31: ENCLOSURES, SCREENS & TRAYS SUPPLIERS MARKET SHARES 2022 (% BY VALUE)
TABLE 32: ROMAN LTD
TABLE 33: AQUALUX PRODUCTS LTD
TABLE 34: MATKI PLC
TABLE 35: CORAM UK HOLDING LTD
TABLE 36: MARLETON CROSS LTD
TABLE 37: JUST TRAYS LTD
TABLE 38: LAKES BATHROOMS LTD
TABLE 39: KUDOS SHOWER PRODUCTS LTD
CHART 40: UK SHOWER ACCESSORIES MARKET BY VALUE (£M MSP) 2018 – 2023
CHART 41: SHOWER ACCESSORIES PRODUCT MIX 2022 (% BY VALUE)
TABLE 42: SHOWER ACCESSORIES SUPPLIERS MARKET SHARES 2022 (% BY VALUE)
CHART 43: DISTRIBUTION STRUCTURE FOR SHOWER EQUIPMENT PRODUCTS
CHART 44: UK SHOWER MARKET DISTRIBUTION BY PRODUCT SUB SECTOR 2022 (% BY CHANNEL VALUE)
TABLE 45: TRAVIS PERKINS LTD
TABLE 46: WOLSELEY UK LTD
TABLE 47: SCREWFIX DIRECT LTD
TABLE 48: PJH GROUP LTD
TABLE 49: ROBERT LEE DISTRIBUTION LTD
TABLE 50: B & Q LTD
TABLE 51: WICKES BUILDING SUPPLIES LTD
TABLE 52: HOMEBASE (UK & I) HOLDINGS LTD
TABLE 53: VICTORIAN PLUMBING LTD
TABLE 54: VICTORIA PLUM LTD
TABLE 55: UK SHOWER MARKET BY VALUE (£M MSP) 2018-2027
TABLE 56: UK SHOWER CONTROLS MARKET BY VALUE (£M MSP) 2018-2027
TABLE 57: UK ENCLOSURES, SCREENS & TRAYS MARKET BY VALUE (£M MSP) 2018-2027
TABLE 58: UK SHOWER ACCESSORIES MARKET BY VALUE (£M MSP) 2018-2027
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