Shower Market Report – UK 2021-2025

The 18th edition of the ‘Shower Market Report UK 2021-2025’ has been published by AMA Research. The report represents an informed and up-to-date review of the shower equipment market and covers shower controls, enclosures, screens, trays, and shower accessories.

Key Issues Covered in the Report

• The effects of Covid-19 pandemic and the UK exit from the EU on the shower industry. Impact on market going forward.
• The growth of digital showers and other technological developments. The desire for improved style and design in the home environment.
• Demographic influences such as the ageing UK population and greater demand for inclusive showering solutions.
• The impact of increasing environmental legislation regarding water and energy efficiency.
• The significant growth in online purchases and growing importance of the Internet as a sale channel.

Some of the Companies featured in this report:

Kohler Mira, The Norcros Group, Aqualisa Group, Bristan Group, Hansgrohe, Grohe, Glen Dimplex UK, Ideal Standard UK, victoriaplum.com, B&Q, Amazon, Victorian Plumbing, Wolseley, City Plumbing Supplies, Screwfix, National Shower Spares, Argos, Plumbworld, Rada Controls, Triton Showers, Vado, Abode, Gainsborough Showers, Heritage Bathrooms, Lixil Group, Ideal Standard, Sottini, Armitage Shanks, Challis MS, Crosswater, Damixa, Delabie UK, Duravit, Grundfos, Horne Engineering, Intatec, Marflow Engineering, Matki, Methven UK, Marleton Cross, Porcelanosa UK, Reliance Valves, Roxor Group, Salamander, Samuel Heath & Sons, Stuart Turner, TCL Manufacturing

Areas of Particular Interest

• Product development in all sectors of the shower market has focused on quality and design, with a trend towards higher specification products and minimalist styles.
• As the market has matured there are greater levels of replacement purchases leading to product upgrade and added value opportunities.
• Demand for digital showers has shown good growth as the use of smart home applications and voice activated technology has become more prevalent.
• The requirement for inclusive showering solutions is growing as the UK population ages and the number of multi-generational families increase.
• With the 2025 Future Homes Standard and the carbon net zero target to be reached by 2050, showers will increasingly be designed to be water efficient and use less energy.
• The increasing use of the internet has raised expectations and awareness of affordable design-led products. Greater awareness and more knowledgeable consumers are driving demand for higher quality shower products.

KEY AREAS COVERED IN THE REPORT

Market Overview

• Overall market size by value 2016 to 2020, rates of change, key trends and factors of influence, forecasts through to 2025.
• Household penetration of showers i.e., percentage of UK homes with at least one shower, proportion with an over-bath shower or with a separate shower facility.
• Demographic trends i.e., ageing population, disabled population, growth of multi-generational families etc.
• Review by type of installation i.e., new build, replacement, additional/new showering facilities. Trends and influences including housebuilding activity, refurbishment activity, government policies, environmental & regulatory influences.
• Commercial trends for single-point showers in non-residential construction sectors i.e., hotels & guesthouses, offices, care homes, health clubs, gyms etc.
• Other influencing factors i.e., growth of online retailing, impact of Covid-19 lockdowns on renovation work, house moving activity, increase in the Disabled Facilities Grant provision, growth of buy-to-let properties, trend towards larger new houses with 2+ bathrooms etc.
• Overall product mix by value – shower controls; enclosures, screens, and trays; shower accessories.

Product Sectors

• Shower controls – mixer, electric, digital, power, bath/shower mixer, shower column/poles etc.
• Enclosures, screens & trays – standard enclosures, walk-ins, wetroom panels, over bath screens, level access trays etc.
• Accessories – shower-related, enclosure-related, shower extras including shower seats, grab-rails etc.

Market Prospects

• Analysis of market performance in 2021 and forecasts for market development up to 2025.
• Positive and negative factors include economic influences such as new housebuilding activity, consumer confidence levels, and the cost of imports. Other influences include legislative changes, environmental factors, design trends and technological developments.

Supply and Distribution

• Review of suppliers in all product sectors – major groups, leading companies, specialist suppliers. Company overview, key products, sectors, and financial information.
• Review of distribution structure illustrating key channels including major companies in each channel.
• Company overview and financials for key distributors. Major mix by channel – merchants, home improvement multiples, bathroom specialists, electrical wholesalers, online retailers, retail multiples, direct from manufacturer etc.