Water Heating Market Report – UK 2019-2023

The 3rd edition of the ‘Water Heating Market Report – UK 2019-2023‘ reviews the development of the market for water heating products in the UK, driven by the growth of mains pressurised water heating systems. This report provides a broad overall assessment of the domestic and non-domestic market, key product sectors, distribution channels and their relative strengths in across the product sectors.

Key areas covered:

• Hot water storage systems – unvented cylinders, vented cylinders, thermal stores, gas-fired water heaters, renewable cylinders, small (<15 litre) cylinders.
• Instantaneous water heaters – multi-point, single point.
• Boiling water – taps, heater units.

Key areas of insight include:

• Impact of increasing legislation – ErP 2018 (reduced NoX emissions for gas, LPG and oil-fired water heaters), Part L 2018 (rental properties and buildings), new simplified energy efficiency regs.
• Influence of developments such as boiling water taps used for hot drinks and food preparation, both in domestic properties and in commercial premises.
• Development of mains pressurised systems, with increasing demand for high flow rates, performance showering, multi-bathroom properties etc.
• Impact of renewable technologies on domestic and non-domestic water heating systems.
• Increasing use of smart heating controls for remote management of both the heating and hot water.
• Widespread roll-out of smart metering, with increased focus on energy efficient water heating products.

Some of the companies included:

Andrews Water Heaters, Ariston Thermo Group, Baxi Heating UK, BHL,Billi, Brita Vivreau, City Electrical Factors, City Plumbing Supplies, Edmundson Electrical, Elson, Gledhill Building Products, Grafton Group, Graham, Heat and Plumb, Heatrae Sadia, Hyco Manufacturing, Plumbase, Plumbnation, PTS Plumbing Trade Supplies, Quooker UK, Redring, Rexel Group, Rinnai, RM Cylinders, Saint-Gobain Group, Santon, Screwfix, Stiebel Eltron, Telford Copper and Stainless Cylinders, Toolstation, Travis Perkins, Wolseley UK, Zip Heaters UK, etc.

Hot Water Storage Systems

• Overall market size, trends and forecasts to 2023. Key market influences including legislative changes – Part L. ErP, Government grants and incentives etc, housebuilding and RMI expenditure. Domestic ownership levels for 2018 and historical developments. Source of fuel. Product mix etc.
• Cylinders >15 litre capacity – product mix by type, vented and unvented, direct and indirect. Market size, product trends, key end use sectors.
• Renewable cylinders – solar and heat pump compatible cylinders, twin and triple coil. Market trends, prospects, end use sectors.
• Thermal storage systems – benefits, characteristics, applications etc.
• Pre-plumbed cylinders – market and products trends, benefits, key sectors, e.g. new house build, existing properties.
• Small cylinders <15 litre capacity – vented and unvented, market and products trends, market size, suppliers.
• Major manufacturers – market shares, factors influencing market position, characteristics, turnover, product range.
• Review of distribution – key channels and developments, market share and an overview of the main distributors in each channels.
• Installation and specification – process in new build, refurbishment etc.

Instantaneous Water Heaters

• Overall market size, trends and forecasts to 2023. Legislative changes – Part L, ErP etc. Government initiatives – smart meters etc. Imports and exports.
• Multi-point heaters – gas-fired, electric. Key product and market trends, condensing technology, applications, market prospects.
• Single-point heaters – gas-fired, electric. In-line, hand wash units. Product trends, developments etc.
• Leading manufacturers – market shares, characteristics, products and turnover.
• Review of distribution – key channels, distributor profiles and developments.

Boiling, Water Heaters & Taps

• Overall market size, trends and forecasts to 2023. Key market influences and drivers.
• Product mix – boiling water heaters, boiling water taps. Market trends, key influences, benefits, applications, product developments etc.
• Supply and distribution – market shares of leading suppliers and distributors, characteristics, turnover, key distribution channels, new product launches etc.

1. Contents Listing
2. 1. INTRODUCTION 7
3. 1.1 BACKGROUND 7
4. 1.2 SOURCES OF INFORMATION 7
5. 2. SUMMARY AND MARKET PROSPECTS 9
6. 2.1 SUMMARY 9
7. 2.2 KEY TRENDS 10
8. 2.3 MARKET PROSPECTS 11
9. 3. ECONOMIC ENVIRONMENT 12
10. 3.1 OVERVIEW AND OUTLOOK 12
11. 3.2 KEY DATA 13
12. 3.2.1 GDP 13
13. 3.2.2 Inflation & Interest Rates 13
14. 3.2.3 Employment & Wages 14
15. 3.2.4 Household Consumption 15
16. 3.2.5 Sterling 16
17. 4. UK OVERALL MARKET FOR WATER HEATING 17
18. 4.1 DEFINITION 17
19. 4.2 MARKET SIZE 17
20. 4.3 SECTOR MIX 18
21. 4.4 MARKET INFLUENCES 19
22. 4.4.1 Non-domestic Construction 19
23. 4.4.2 House Building Completions 20
24. 4.4.3 Mix of Housebuilding Completions 21
25. 4.4.4 House Moving Levels 22
26. 4.4.5 Self Build 23
27. 4.4.6 Park Homes and Leisure Homes 24
28. 5. HOT WATER STORAGE SYSTEMS 25
29. 5.1 DEFINITION 25
30. 5.1.1 Open Vented System 25
31. 5.1.2 Mains Pressurised System 25
32. 5.1.3 Commercial and Industrial Systems 26
33. 5.2 MARKET OVERVIEW 26
34. 5.2.1 Market Size by Value 2014 – 2023 26
35. 5.3 KEY MARKET TRENDS AND INFLUENCES 28
36. 5.3.1 Domestic Ownership 28
37. 5.3.2 Source of Fuel (Mains Gas, Oil, LPG, Electricity) 30
38. 5.3.3 Environmental Legislation and Energy Initiatives 32
39. 5.3.4 Renewable Energy Technologies 33
40. 5.3.5 The Internet of Things 34
41. 5.4 PRODUCT TRENDS 35
42. 5.4.1 Product Mix 35
43. 5.4.2 Unvented and Vented Systems (capacity >15 litres) 3
44. 55.4.3 Unvented and Vented Systems (capacity <15 litres) 39
45. 5.5 SUPPLIERS 40
46. 5.5.1 Market Shares 40
47. 5.5.2 Key Suppliers 41
48. 5.5.3 Other Suppliers 42
49. 5.6 DISTRIBUTION 44
50. 5.6.1 Channel Shares (Merchants, Wholesalers, Multiples, Internet) 44
51. 5.6.2 Key Companies 45
52. 5.7 INSTALLATION AND SPECIFICATION 47
53. 5.7.1 New Build 47
54. 5.7.2 Refurbishment 48
55. 6. INSTANTANEOUS WATER HEATERS 49
56. 6.1 DEFINITION 49
57. 6.2 MARKET OVERVIEW 49
58. 6.2.1 Market Size by Value 2014 – 2023 49
59. 6.2.2 Market Prospects 50
60. 6.2.3 Imports and Exports (EU, Non-EU) 51
61. 6.3 PRODUCT TRENDS 52
62. 6.3.1 Product Mix 52
63. 6.3.2 Advantages and Disadvantages 52
64. 6.3.3 Multi-Point Instantaneous 53
65. 6.3.4 Single-Point Instantaneous 54
66. 6.4 SUPPLIERS 55
67. 6.4.1 Market Shares 55
68. 6.4.2 Key Suppliers 55
69. 6.4.3 Other Suppliers 56
70. 6.5 DISTRIBUTION 57
71. 7. BOILING WATER HEATERS AND TAPS 59
72. 7.1 DEFINITION 59
73. 7.2 MARKET OVERVIEW 59
74. 7.2.1 Market Size by Value 2014 – 2023 59
75. 7.2.2 Market Prospects 60
76. 7.3 PRODUCT TRENDS 61
77. 7.3.1 Product Mix 61
78. 7.3.2 Boiling Water Heaters 61
79. 7.3.3 Boiling Water Taps 62
80. 7.4 SUPPLIERS 64
81. 7.4.1 Market Shares 64
82. 7.4.2 Key Suppliers 64
83. 7.4.3 Other Suppliers 65
84. 7.5 DISTRIBUTION 66

1. Tables & Charts
2. CHART 1: UK WATER HEATING MARKET BY VALUE (£M MSP) 2014 – 2023 9
3. TABLE 2: GDP DATA – 2015-2019 – KEY CONSTITUENT ELEMENTS 13
4. CHART 3: INTEREST RATES AND INFLATION (CPI) FROM 2008-2023 14
5. TABLE 4: AVERAGE WEEKLY EARNINGS DATA – GB – TOTAL PAY – 2014-2019 (SEASONALLY ADJUSTED) 15
6. CHART 5: PDI & SAVINGS RATIO AT CURRENT PRICES 2008-2023 15
7. TABLE 6: EXCHANGE RATE FLUCTUATIONS 2015-2021 – STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 16
8. CHART 7: UK WATER HEATING MARKET BY VALUE (£M MSP) 2014-2023 17
9. CHART 8: UK WATER HEATING MARKET PRODUCT MIX (STORAGE, INSTANTANEOUS, BOILING) BY VALUE 2018 AND FORECAST 2023 18
10. CHART 9: NON-DOMESTIC CONSTRUCTION OUTPUT NEW WORK AND RMI BY VALUE 2014 – 2022 (£ BILLION AT CURRENT PRICES) GB 19
11. CHART 10: NON-RESIDENTIAL NEW CONSTRUCTION OUTPUT ANALYSIS BY SECTOR 2017 AND H1 2018 – % BY VALUE 19
12. TABLE 11: RESIDENTIAL NEW HOUSE BUILDING COMPLETIONS (GB) 2014-2022 (000’S DWELLINGS) 20
13. CHART 12: HOUSEBUILDING COMPLETIONS (ENGLAND) 2005-2018 % MIX BY TYPE OF DWELLING 21
14. TABLE 13: RESIDENTIAL PROPERTY TRANSACTIONS IN THE UK (000S) 2014-2022 22
15. TABLE 14: UK HOT WATER STORAGE MARKET (£M MSP) 2014-2023 26
16. CHART 15: UK HOUSEHOLDS WITH HOT WATER STORAGE % PENETRATION BY VOLUME (1997, 2005 AND 2018) 29
17. CHART 16: HOUSEHOLD OWNERSHIP OF HOT WATER STORAGE SYSTEM BY TYPE 1997-2018 (000’S) 30
18. CHART 17: MARKET MIX BY SOURCE OF FUEL USED (GAS, OIL, OTHER) – BY VOLUME 2018 31
19. CHART 18: HOT WATER STORAGE MARKET PRODUCT MIX (VENTED, UNVENTED >15L, UNVENTED < 15L) BY VOLUME 2018 35
20. CHART 19: MARKET MIX BY PRODUCT TYPE (VENTED, UNVENTED) BY VOLUME 2000 AND 2018 36
21. CHART 20: MARKET MIX BY PRODUCT TYPE (DIRECT AND INDIRECT, VENTED AND UNVENTED) BY VOLUME 2018 37
22. CHART 21: PRE-PLUMBED UNVENTED CYLINDERS BY TYPE OF INSTALLATION (NEW BUILD, EXISTING HOMES) BY VOLUME 2018 39
23. TABLE 22: HOT WATER STORAGE SUPPLIERS % MARKET SHARES BY VALUE 2018 40
24. CHART 23: HOT WATER STORAGE DISTRIBUTION BY CHANNEL (MERCHANTS, ELECTRICAL WHOLESALERS, ONLINE, OTHER) BY VALUE 2018 44
25. TABLE 24: UK INSTANTANEOUS WATER HEATER MARKET (£M MSP) 2014-2023 49
26. TABLE 25: IMPORTS AND EXPORTS OF INSTANTANEOUS WATER HEATERS 2017 (£M) 51
27. CHART 26: INSTANTANEOUS WATER HEATERS MARKET PRODUCT MIX (ELECTRIC, GAS-FIRED) BY VOLUME 2018 52
28. TABLE 27: ADVANTAGES AND DISADVANTAGES OF INSTANTANEOUS WATER HEATERS 52
29. TABLE 28: INSTANTANEOUS WATER HEATER SUPPLIERS % MARKET SHARES BY VALUE 2018 55
30. TABLE 29: UK BOILING WATER HEATERS & TAPS MARKET (£M MSP) 2014-2023 59
31. CHART 30: MARKET MIX BY PRODUCT TYPE (BOILING WATER HEATERS, BOILING WATER TAPS) BY VALUE 2018 61
32. TABLE 31: BOILING WATER HEATERS & TAPS SUPPLIERS % MARKET SHARES BY VALUE 2018 64