Wetroom Market Report – UK 2021-2025 - AMA Research

Wetroom Market Report – UK 2021-2025

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The 4th edition of the ‘Wetroom Market Report UK 2021-2025’ has been published by AMA Research. The report represents an informed and up-to-date review of this dynamic market.
It analyses the current trends by product sector – floor formers & trays, waterproofing kits, panels, and drainage. It includes estimates on wetroom installations in terms of volume and value, comment on market prospects and implications for manufacturers and the industry in general.

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The 4th edition of the ‘Wetroom Market Report UK 2021-2025’ has been published by AMA Research. The report represents an informed and up-to-date review of this dynamic market.
It analyses the current trends by product sector – floor formers & trays, waterproofing kits, panels, and drainage. It includes estimates on wetroom installations in terms of volume and value, comment on market prospects and implications for manufacturers and the industry in general.

Key Issues Covered in the Report

  • An assessment of the effects that Covid-19 and Brexit will have on this market, including the current supply chain issues and the high cost of imports.
  • Demographic influences such as the ageing UK population and growth of multigenerational households.
  • Design trend towards personalisation of space and wider choice. The influence this has on wetroom product design.
  • Increasing demand for offsite solutions and use of prefabricated wetroom pods, in a number of commercial end-use sectors.
  • Development of wetroom solutions that consider the growing concerns for the environment, but also give value for money.

Some of the Companies Featured:

Impey Showers, AKW, Nicholls & Clarke,  Travis Perkins, City Plumbing Supplies, Wolseley UK, UK Plumbing Supplies, Saint Gobain, Grafton, Plumbase, Online Home Retail Ltd, Plumbworld, Graham Plumbers Merchant, PJH Group, Robert Lee Distribution, Ideal Bathrooms, Frontline Bathrooms, B&Q, Homebase, Wickes, Bathstore, Wetrooms Online, Victorian Plumbing, VictoriaPlum.com

Areas of Particular Interest

  • Product innovation and technological developments in the floor formers and waterproofing sectors, resulting in reliable, leak-free solutions that are easy to install.
  • Increasing demand for space-enhancing wetroom panels, offered in bespoke designs, various colours, styles and glazing.
  • Growth of level access anti-slip trays, used as an alternative to floor formers, to add colour and zone the ‘wet’ area.
  • The trend towards ‘invisible’ drainage solutions such as wall drains, and high-flow linear drains in a range of designs, colours and finishes.
  • The importance of the direct sales channel with suppliers offering a ‘design, deliver, and fit’ service. The significant growth in online purchases.

KEY AREAS COVERED IN THE REPORT

Market summary

  • Market size by value 2016 to 2021, rates of change. Market overview including leading suppliers market shares. Market penetration of wetrooms including bathroom/shower ownership mix.
  • Market mix by product category – wetroom floor formers & trays, waterproofing kits, panels, and drainage.

Market influences & drivers

  • Main influences that drive the wetroom industry including detailed PESTLE analysis.
  • Analysis including impact of Brexit, changes in government policy and standards.
  • Economic forecasts and impact on confidence levels.
  • Changes in buying trends, lifestyle factors, variations in population demographics.
  • Product innovations and the increasing use of offsite methods of construction.
  • Growth of water and energy efficient showering solutions, eco conscious production methods etc.

End use sectors

  • Summary of sectors driving demand for wetroom products, market split by sector.
  • Residential new build prospects and influences including housebuilding activity, mix by type of dwelling, development of extra care housing.
  • Residential RMI prospects and influences including impact of Covid-19 pandemic on level of home renovations.
  • Non-residential construction prospects and influences. Overview of key end-use applications – care homes, hotels, health & fitness clubs, purpose-built student accommodation.

Product subsectors

  • Wetroom floor formers & trays – market size by value 2016 to 2021. Analysis by sub-sector – floor formers, level access trays. Key suppliers. Leading company profiles and financials.
  • Wetroom waterproofing kits – market size by value 2016 to 2021. Analysis by sub-sector – membrane kits, liquid paint-on kits. Key suppliers. Leading company profiles.
  • Wetroom panels – market size by value 2016 to 2021. Market analysis. Key suppliers, Leading company profiles and financials.
  • Wetroom drainage – market size by value 2016 to 2021. Analysis by sub-sector – drains & gullies, drainage pumps. Key suppliers. Leading company profiles and financials.

Distribution

  • Review of distribution – map, key channels, developments.
  • Company overview and financials of key trade distributors – merchants, bathroom distributors, online specialists, etc.

Market forecasts and product innovations

  • Ten-year UK wetroom market view 2016 – 2020, plus forecasts to 2025, rates of change.
  • Summary of market prospects and influences.
  • Product innovations and notable new product designs and developments. Use of 4D virtual reality software as a wetroom sales tool and training aid.

Until the Covid-19 pandemic, the UK wetroom market had been growing at a steady pace before it saw a sharp decline of around 9% in 2020. Some moderate recovery occurred during 2021, and further growth is anticipated in 2022, with pent-up demand driving sales going forward.

It is evident that wetrooms are being increasingly installed in both residential properties and in commercial buildings. This is in line with the consumer preference towards showering and the ongoing trend for minimalist, space-enhancing design.

The level of new housebuilding activity has a significant impact on demand for wetroom products, particularly in larger houses with 2+ bedrooms. Housing completions are forecast to further recover in 2022 and in the Autumn Budget the government pledged a further £1.8 billion towards the existing £10 billion target to invest in housing supply.

The market for residential wetroom products is also influenced by the level of refurbishment and improvement projects, where wetrooms are installed as part of a bathroom upgrade. Homeowners with equity in their properties or savings accumulated during periods of Covid-19 lockdown are likely drive refurbishment demand for more premium solutions.

With an ageing UK population there also remains a significant demand for ‘inclusive’ or care wetrooms that are both practical and easy to use. Wetroom demand will also be supported by the trend towards multi-generational households. These properties would need to be adapted inclusively to suit the needs of all family members living at home.

In the commercial sector, overall output is expected to recover to pre-pandemic levels in 2022. Key commercial end-use sectors for wetrooms include care homes, hotels including leisure facilities, health & fitness clubs, and purpose-built student accommodation (PBSA)

Demand for prefabricated wetroom pods is likely to show good growth, given the significant advantages they offer, particularly in terms of quality of finish, speed of construction and a reduction of trades onsite. Key application areas for these products are budget hotel rooms and PBSA. Wetroom pods are also a common accessible pod solution in care homes.

Wetroom products are also likely to receive underlying motivation from growth in the self-build market. Self-builders invest more in their homes are more likely to demand aspirational products such as minimalist, open plan wetroom solutions.

As personalisation of home space and aesthetics become increasingly important, there will be a greater focus on quality, choice, and design. Flexibility, durability, and ease of installation will also remain key requirements and should support the shift towards higher value wetroom products in bespoke designs.

CONTENTS

1. INTRODUCTION 7
1.1 CONTEXT 7
1.2 DEFINITION 7
1.3 ABBREVIATIONS 7
2. MARKET SUMMARY 9
2.1 MARKET SIZE 9
2.2 MARKET OVERVIEW 10
2.3 MARKET PENETRATION 11
2.4 MARKET MIX BY PRODUCT CATEGORY 12
3. MARKET INFLUENCES AND DRIVERS 14
3.1 MAIN MARKET INFLUENCES AND DRIVERS 14
3.2 POLITICAL INFLUENCES AND DRIVERS 14
3.3 ECONOMIC INFLUENCES AND DRIVERS 15
3.4 SOCIAL INFLUENCES AND DRIVERS 17
3.5 TECHNOLOGICAL INFLUENCES AND DRIVERS 21
3.6 LEGAL INFLUENCES AND DRIVERS 23
3.7 ENVIRONMENTAL INFLUENCES AND DRIVERS 24
4. END USE SECTORS 25
4.1 SUMMARY OF THE SECTORS DRIVING DEMAND FOR WETROOM PRODUCTS 25
4.2 RESIDENTIAL NEW BUILD PROSPECTS AND INFLUENCES 25
4.2.1 Starts and completions 25
4.2.2 Mix of housing completions 27
4.2.3 Extra care housing 28
4.3 RESIDENTIAL RMI PROSPECTS AND INFLUENCES 30
4.4 COMMERCIAL PROSPECTS AND INFLUENCES 31
4.4.1 Non-residential construction output 31
4.4.2 Care homes 36
4.4.3 Hotels 38
4.4.4 Health & fitness clubs 41
4.4.5 Purpose-built student accommodation 43
5. MARKET SUB SECTORS 44
5.1 WETROOM FLOOR FORMERS & TRAYS – MARKET SIZE (VALUE) 44
5.1.1 Wetroom floor formers & trays – sub sector product overview 44
5.1.2 Wetroom floor formers & trays – sub sector suppliers / key players 47
5.1.3 Wetroom floor formers & trays – sub sector company profiles 48
5.2 WETROOM WATERPROOFING KITS – MARKET SIZE (VALUE) 55
5.2.1 Wetroom waterproofing kits – sub sector product overview 55
5.2.2 Wetroom waterproofing kits – sub sector suppliers / key players 56
5.2.3 Wetroom waterproofing kits – sub sector company profiles 57
5.3 WETROOM PANELS – MARKET SIZE (VALUE) 58
5.3.1 Wetroom panels – sub sector product overview 58
5.3.2 Wetroom panels – sub sector suppliers / key players 60
5.3.3 Wetroom panels – sub sector company profiles 61
5.4 WETROOM DRAINAGE – MARKET SIZE (VALUE) 64
5.4.1 Wetroom drainage – sub sector product mix 65
5.4.2 Drains and gullies – sub sector product overview 66
5.4.3 Shower drainage pumps – sub sector product overview 67
5.4.4 Wetroom drainage – sub sector suppliers / key players 68
5.4.5 Wetroom drainage – sub sector company profiles 68
6. DISTRIBUTION 71
6.1 MARKET MAP 71
6.2 CHANNEL SHARE BY SUPPLIER 72
6.3 KEY COMPANY PROFILES 73
6.3.1 Direct sales 73
6.3.2 Plumbers’ merchants 73
6.3.3 Bathroom distributors 75
6.3.4 Home improvement multiples 77
6.3.5 Bathroom specialists 77
6.3.6 Online retailers 78
7. INNOVATION 80
7.1 USE OF 4D VIRTUAL REALITY SOFTWARE 80
7.2 NEW PRODUCTS 80
8. MARKET FORECASTS 83
8.1 TEN-YEAR MARKET VIEW (FIVE YEARS BACK, FIVE YEARS FORWARD) 83
8.2 WETROOM MARKET PROSPECTS AND INFLUENCES 83
APPENDICES 86
APPENDIX A: ECONOMIC ENVIRONMENT 86
A.1 OVERVIEW AND OUTLOOK 86
A.2 GDP 86
A.3 INFLATION & INTEREST RATES 88
A.4 EMPLOYMENT & WAGES 88
A.5 HOUSEHOLD CONSUMPTION 89
A.6 STERLING 90
A.7 TRADE & BUSINESS INVESTMENT 91
RESEARCH SERVICES OFFERED BY AMA RESEARCH 93

 

TABLES & CHARTS

CHART 1: UK WETROOM MARKET BY VALUE (£M MSP) 2016 – 2021 9
TABLE 2: UK WETROOM MARKET SUPPLIERS % MARKET SHARES BY VALUE 2020 11
CHART 3: UK BATHS & SHOWER OWNERSHIP % MIX BY TYPE 2020 12
CHART 4: UK WETROOM MARKET MIX BY PRODUCT CATEGORY BY VALUE 2020 13
TABLE 5: UK WETROOM MARKET BY PRODUCT CATEGORY 2020 (£M MSP) 13
TABLE 6: UK WETROOM MARKET PESTLE SUMMARY 2020 14
TABLE 7: KEY ECONOMIC VARIABLES 2019 TO 2022 16
CHART 8: UK SHOWER MARKET % HOUSEHOLD PENETRATION 2000-2020 17
TABLE 9: UK ELECTRIC UNDERFLOOR HEATING MARKET BY VALUE (£M MSP) 2018-2022 18
CHART 10: PERCENTAGE OF UK POPULATION IN 65+ AGE CATEGORY – 2020, 2024, 2029 AND 2039 20
CHART 11: UK MULTI-GENERATIONAL HOUSEHOLDS 1999 – 2020 BY VOLUME (000S) 21
TABLE 12: UK BATHROOM & KITCHEN PODS MARKET BY VALUE (£M MSP) 2018-2022 22
CHART 13: MARKET MIX BY TYPE OF INSTALLATION (NEW BUILD, RMI, COMMERCIAL) BY VOLUME 2020 25
TABLE 14: GB RESIDENTIAL STARTS AND COMPLETIONS (ENGLAND, WALES AND SCOTLAND) (000’S) 2016 TO 2021 (FORECAST) 26
CHART 15: HOUSE BUILDING COMPLETIONS 2007-2020 % MIX BY TYPE OF DWELLING 27
CHART 16: ENGLAND – MIX OF PRIVATE HOUSING COMPLETIONS BY DWELLING SIZE (NUMBERS OF BEDROOMS) 2011 – 2021 28
CHART 17: EXTRA CARE HOUSING MARKET: NO. UNITS 2010-2020 (‘000) 29
CHART 18: NON-RESIDENTIAL CONSTRUCTION OUTPUT NEW WORK & RMI BY VALUE 2016 – 2025 (£BN AT CURRENT PRICES) 31
CHART 19: NON-RESIDENTIAL NEW CONSTRUCTION OUTPUT ANALYSIS BY SECTOR 2020 AND 2025 – % BY VALUE 32
CHART 20: VALUE OF CONTRACTORS OUTPUT IN THE HEALTHCARE SECTOR (£ BILLION AT CURRENT PRICES) 2016 – 2025 33
CHART 21: VALUE OF CONTRACTORS OUTPUT IN ENTERTAINMENT & LEISURE SECTOR (£ BILLION AT CURRENT PRICES) 2016 – 2025 34
CHART 22: VALUE OF CONTRACTORS OUTPUT IN THE EDUCATION SECTOR (£ BILLION AT CURRENT PRICES) 2016 – 2025 35
CHART 23: NUMBER OF CARE HOME RESIDENTS 2010 – 2020 (‘000) 37
CHART 24: INDICATIVE UK HOTEL ROOM SUPPLY % MIX BY HOTEL GRADING 2020 39
CHART 25: UK BUDGET HOTEL SECTOR 2005 TO 2019 – NUMBER OF ROOMS 40
CHART 26: UK HEALTH & FITNESS MARKET ESTIMATED NEW CLUBS OPENING 2011 TO 2019 – BY NUMBER OF CLUBS 42
CHART 27: WETROOM FLOOR FORMERS & TRAYS MARKET BY VALUE (£M MSP) 2016 – 2021 44
TABLE 28: CORAM UK HOLDING LTD 48
TABLE 29: AKW MEDICARE LTD 49
TABLE 30: NICHOLLS & CLARKE LTD 50
TABLE 31: JUST TRAYS LTD 51
TABLE 32: KUDOS SHOWER PRODUCTS LTD 52
TABLE 33: CONTOUR SHOWERS LTD 52
CHART 34: WETROOM WATERPROOFING KITS MARKET BY VALUE (£M MSP) 2016 – 2021 55
CHART 35: WETROOM PANELS MARKET BY VALUE (£M MSP) 2016 – 2021 58
TABLE 36: NORCROS GROUP HOLDINGS LTD 61
TABLE 37: ROMAN LTD 62
TABLE 38: MATKI PLC 63
CHART 39: WETROOM DRAINAGE MARKET BY VALUE (£M MSP) 2016 – 2021 65
CHART 40: WETROOM DRAINAGE MARKET PRODUCT MIX (DRAINS/GULLIES, SHOWER DRAINAGE PUMPS) BY VOLUME 2020 65
TABLE 41: MUNSTER SIMMS ENGINEERING LTD 68
CHART 42: DISTRIBUTION STRUCTURE FOR WETROOM PRODUCTS 71
CHART 43: UK WETROOM MARKET % CHANNEL SHARE BY VALUE 2020 72
TABLE 44: TRAVIS PERKINS LTD 74
TABLE 45: WOLSELEY UK LTD 75
TABLE 46: PJH GROUP LTD 76
TABLE 47: ROBERT LEE DISTRIBUTION LTD 76
TABLE 48: UK WETROOM MARKET BY VALUE (£M MSP) 2021-2025 83
CHART A1: GROSS VALUE ADDED BY SECTOR 87
CHART A2: CPI INFLATION AND BANK OF ENGLAND BASE RATE 88
CHART A3: AVERAGE WEEKLY EARNINGS BY SECTOR 89
CHART A4: DISPOSABLE INCOME PER CAPITA & SAVINGS RATIO 90
CHART A5: STERLING EXCHANGE RATES TO THE DOLLAR AND THE EURO 91
CHART A6: TRADE & BUSINESS INVESTMENT, 2018-2020 92

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