Domestic Window Coverings Market Report – UK 2020-2024 including Covid-19 Insight

The 14th edition of the Domestic Window Coverings Market Report UK 2020-2024  reviews developments within the industry, with emphasis on market assessment. Recent trends, key influencing factors and forecasts of future developments are assessed for all sectors of the market and key suppliers highlighted.

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The 14th edition of the Domestic Window Coverings Market Report – UK 2020-2024 reviews developments within the industry, with emphasis on market assessment. Recent trends, key influencing factors and forecasts of future developments are assessed for all sectors of the market and key suppliers highlighted.

Key content covered in the report:

  • Market overview – performance in 2015-19, outlook in 2020, key influencing factors and future prospects to 2024.
  • Curtains – readymade, custom made/ made-to-measure curtain fabric and lightweight curtains.
  • Blinds – Roller, Venetian, Roman, Pleated, Vertical, Soft etc.
  • Shutters – internal plantation style shutters.
  • Curtain Suspension Systems – poles & tracks, etc.

Areas of particular interest:

  • Review of market performance 2015-2019 – influences including housebuilding, house moving, domestic conservatories, fashion trends, consumer spending, measuring and installation services etc.
  • Impact of Covid-19 – market in H1 2020 and the impact of social distancing implications for the market in terms of manufacturing, supply and retail distribution.
  • Forecasts for performance of the UK Domestic Window Coverings market 2020-2024.
  • Product sector review – analysis of window coverings market by product group (as above).
  • Review of market structure and suppliers of window coverings.
  • Changes to retail distribution – growth of online sales and influence of custom measuring, making and fitting services.

Some of the companies included:

Wayfair, Very, Amazon, Hillarys, B&M, Aldi, Lidl, Cleland McIver, Rectella, Ashley Wilde Group, Texplan, Ena Shaw, Dorma, Romo, Colefax Group, Walker Greenbank, Osborne & Little, Prestigious Textiles, Arena Blinds, Warwick Fabrics, Blendworth Furnishings, Velux, Thomson Sanderson, Eclipse Blinds, Luxaflex UK, Shuttercraft, Decora, Sunflex, Bradbury Tracks, Hunter & Hyland, Byron & Byron and more.


THE MARKET

  • Market size by value – 2015-19 with forecasts through to 2024.
  • Product mix – analysis of the market by sector in 2015-19. Outlook for 2020.
  • Purchase motivation factors – mix by purchase decision 2019-20 and key influences on purchasing behaviour including house moving, housebuilding and conservatories markets etc. Market size and trends for doors/windows, conservatories etc
  • International trade -import penetration into UK market 2015-19, source countries for window coverings imports – changes/trends.
  • Future prospects – key factors influencing future market growth – health of economy, fashion trends, etc – and prospects for individual market sectors. Impact on market of upturn in house building, house-moving, and general improvement in consumer confidence etc.

PRODUCT SECTORS

  • Curtains – market size and forecast 2015-2024 with analysis of product mix (ready-made, made-to-measure, lightweight curtains and curtain fabric. Factors influencing future value growth. Key suppliers to each sub-sector.
  • Blinds – key sectors and end-use applications, factors influencing growth, mix by blind type and style, controls and automation, future prospects and key suppliers.
  • Shutters – market background, characteristics and size, key factors influencing growth, market prospects to 2024, key manufacturers and suppliers to the UK market.
  • Curtain Suspension Systems – analysis by value 2015-19 and forecast of medium-term outlook to 2024, product mix (wooden & metal poles, tracks, etc.), fashion and style trends, key suppliers to the UK market.

DISTRIBUTION CHANNELS

  • Analysis by channel – identification of key distribution channels for domestic window coverings.
  • Channel share analysis – recent changes to share, growing influence of online ordering.
  • Leading organisations within each channel – Independents, Specialists, Department Stores, Furnishing Multiples, Discount & Variety Stores, Online Specialists, etc.

TABLES AND CHARTS

  • There are 41 tables and charts included in this detailed report.

The UK’s domestic window coverings market comprises four major product sectors which are curtains (including lightweight curtains such as voiles), blinds, shutters and curtain suspension systems. The UK window coverings market is estimated to have grown by 3% in 2019. Curtains represent the largest sector, although this has declined over the past few years as both blinds and shutters have increased in popularity.

As a mature market sector, but one that contains many innovative products, the window coverings market has tended to be relatively robust in the face of slowing consumer confidence and spending with evidence of down-trading when consumer spending is under pressure. In addition, the competitive pricing endemic within the market has usually been enough to underpin sales volumes but with value growth being squeezed.

However, the restrictions imposed by the UK Government in an attempt to slow the spread of Covid-19 have provided a perfect storm of circumstances which is likely to see significant decrease for the window coverings market in the short-term. The most wide-ranging effects are in terms of manufacturing and distribution with the need for safe working practices seeing a number of manufacturing businesses undertaking temporary closure or working at significantly lower capacities. Whilst those that have continued to remain open have now fully embraced online ordering and home delivery services, the closure of non-essential retail businesses from Day 1 of the restrictions has had a significant impact on the availability of many window coverings products. In addition, the “measured, made and fitted” businesses have also been severely affected by the immediate stop placed on home visits.

Future growth will be driven by a number of factors including the good prospects for the shutters sector, and for made-to-measure curtains and customised blinds, as well as a stronger housing market. There is increasing demand for more premium and motorised products, and the market value is also influenced by fluctuating exchange rates on imported goods. Whilst a blended approach of both online and offline distribution channels is likely to be offered by larger players in the marketplace, price competition will continue to abound online in the lower to mid end of the marketplace. The evolution of 24/7 ordering facilities will also continue to place increasing pressure on physical store offers, with faster lead times and more competitive prices.

Contents Listing

1. INTRODUCTION 12
1.1 BACKGROUND 12
1.2 SOURCES OF INFORMATION 12
2. SUMMARY AND FUTURE PROSPECTS 14
2.1 SUMMARY 14
2.2 MARKET PROSPECTS 15
3. WINDOW COVERINGS MARKET OVERVIEW 17
3.1 DEFINITION 17
3.2 TOTAL MARKET SIZE 17
3.2.1 Market Prospects 19
3.3 MARKET TRENDS AND CHARACTERISTICS 21
3.4 PURCHASE MOTIVATION FACTORS FOR WINDOW COVERINGS 22
3.4.1 Replacement Purchases 24
3.4.2 Property Transactions 25
3.4.3 New Housebuilding 26
3.4.4 Conservatories and Other Home Improvements 28
3.5 INTERNATIONAL TRADE 30
3.5.1 Major Import Countries 30
3.6 MAJOR PRODUCT SECTORS 33
4. CURTAINS 35
4.1 MARKET SIZE AND CHARACTERISTICS 35
4.1.1 Market Size 35
4.1.2 Market Outlook 37
4.1.3 Market Characteristics and Trends 38
4.2 CURTAIN PRODUCT SECTORS 40
4.2.1 Readymade Curtains 42
4.2.2 Custom Made Curtains 43
4.2.3 Curtain Fabric 45
4.2.4 Lightweight Curtains 46
4.3 FACTORS INFLUENCING CURTAIN CHOICE 48
4.4 KEY SUPPLIERS 49
4.4.1 Readymade Curtains 50
4.4.2 Key Fabric Suppliers 53
5. BLINDS 56
5.1 MARKET SIZE AND CHARACTERISTICS 56
5.1.1 Market Size 56
5.1.2 Market Prospects 57
5.1.3 Market Trends and Characteristics 58
5.2 APPLICATION AREAS BY END USE 59
5.2.1 Windows 62
5.2.2 Conservatories 62
5.2.3 Doors, Roof Windows, Skylights, etc 63
5.3 BLIND TYPES 64
5.4 BLIND STYLES 66
5.4.1 Venetian Blinds 66
5.4.2 Vertical Blinds 67
5.4.3 Roller Blinds 68
5.4.4 Roman and Other Soft Blinds 69
5.4.5 Pleated Blinds 69
5.5 CONTROLS AND AUTOMATION 71
5.6 SUPPLY STRUCTURE & KEY SUPPLIERS 73
6. SHUTTERS 77
6.1 DEFINITION 77
6.2 MARKET SIZE & BACKGROUND 79
6.2.1 Current Situation 80
6.2.2 Future Prospects 81
6.3 MARKET CHARACTERISTICS AND TRENDS 81
6.4 PRODUCT MIX 82
6.5 SUPPLY STRUCTURE AND KEY SUPPLIERS 84
7. SUSPENSION SYSTEMS 87
7.1 MARKET SIZE 87
7.1.1 Market Prospects 88
7.2 PRODUCT MIX 88
7.2.1 Metal Poles 90
7.2.2 Wooden Poles 90
7.2.3 Curtain Tracks/Rails 90
7.2.4 Others 91
7.3 KEY SUPPLIERS 91
8. DISTRIBUTION 94
8.1 DEFINITION 94
8.2 DISTRIBUTION CHANNEL SHARES 95
8.3 THE INTERNET, MAIL ORDER AND CATALOGUE STORES 96
8.3.1 Internet Services 96
8.3.2 Mail Order and Catalogue Stores 98
8.4 DEPARTMENT STORES, VARIETY STORES, DISCOUNT STORES AND GROCERY MULTIPLES 99
8.4.1 Department Stores 99
8.4.2 Variety Stores, Discount Stores and Grocery Multiples 100
8.5 INDEPENDENTS & SPECIALISTS 101
8.6 DIY MULTIPLES 104
8.7 FURNITURE AND FURNISHING MULTIPLES 106
APPENDICES 107
APPENDIX A. ECONOMIC ENVIRONMENT 107
A.1 Overview and Outlook 107
A.2 GDP 107
A.3 Inflation and Interest Rates 109
A.4 Employment & Wages 110
A.5 Household Consumption 111
A.6 Sterling 112

Tables & Charts

CHART 1: UK WINDOW COVERINGS MARKET AND FORECASTS 2015 TO 2024 – BY VALUE (£M RSP) 14
TABLE 2: UK MARKET FOR DOMESTIC WINDOW COVERINGS 2015 TO 2025 – BY VALUE (£M AT RSP) 18
CHART 3: PURCHASE MOTIVATION FACTORS FOR WINDOW COVERINGS 2019-20 – % BY VALUE 23
TABLE 4: NUMBER OF UK RESIDENTIAL* PROPERTY TRANSACTIONS VALUED AT £40K OR ABOVE 2014 TO 2019 – (NOT SEASONALLY ADJUSTED) 25
TABLE 5: HOUSE BUILDING STARTS AND COMPLETIONS (GB) 2015 TO 2024 – BY VOLUME (000 DWELLINGS) 26
TABLE 6: INTERNATIONAL TRADE IN CURTAINS, INTERIOR BLINDS & CURTAIN/BED VALANCES 2010 TO 2019 (YTD) – BY VALUE (£M) 30
CHART 7: SOURCE COUNTRIES FOR WINDOW COVERINGS IMPORTS H1 2019 – % BY VALUE 31
TABLE 8: UK WINDOW COVERINGS MARKET KEY IMPORT SOURCE COUNTRIES 2015, 2017 AND H1 2019 – BY VALUE (£M) 32
TABLE 9: IMPORT SOURCE COUNTRIES – ASIA & OCEANIA AND THE EU 2007 TO H1 2019 – % SHARE BY VALUE 33
TABLE 10: UK WINDOW COVERINGS MARKET PRODUCT MIX 2019 – BY VALUE (£M RSP) AND SHARE (%) 34
CHART 11: UK MARKET AND FORECASTS FOR CURTAINS 2015 TO 2024 – BY VALUE (£M AT RSP) 36
CHART 12: UK MARKET FOR CURTAINS MIX BY PRODUCT TYPE 2019-20 – % BY VALUE 40
TABLE 13: UK MARKET FOR CURTAINS MIX BY CURTAIN TYPE 2012, 2016 AND 2020 – % BY VALUE 41
CHART 14: UK MARKET AND FORECASTS FOR READYMADE CURTAINS 2015 TO 2024 – BY VALUE (£M AT RSP) 42
CHART 15: UK MARKET AND FORECASTS FOR CUSTOM-MADE CURTAINS 2015 TO 2024 – BY VALUE (£M RSP) 44
TABLE 16: UK MARKET AND FORECASTS FOR CURTAIN FABRIC 2015 TO 2024 – BY VALUE (£M RSP) 45
CHART 17: UK MARKET AND FORECASTS FOR LIGHTWEIGHT CURTAINS 2015 TO 2025 – BY VALUE (£M AT RSP) 47
TABLE 18: MAJOR SUPPLIERS TO THE UK MARKET FOR READYMADE CURTAINS 2019-20 – % SHARE 51
TABLE 23: MAJOR SUPPLIERS TO THE UK CURTAIN FABRIC MARKET 2019-20 – % SHARE 53
TABLE 24: UK DOMESTIC BLINDS MARKET AND FORECASTS 2015 TO 2024 – BY VALUE (£M AT RSP) 56
CHART 25: UK BLINDS MARKET BY END USE SECTOR 2019-20 – % BY VALUE 60
CHART 26: UK BLINDS MARKET MIX BY END USE APPLICATION 2011 TO 2019 – % BY VALUE 61
CHART 27: UK MARKET FOR BLINDS PRODUCT MIX 2019-20 – % BY VALUE 65
CHART 28: UK MARKET FOR DOMESTIC BLINDS PRODUCT MIX 2019-20 – % BY VALUE 70
TABLE 29: UK DOMESTIC SHUTTERS MARKET AND FORECASTS 2015 TO 2024 – BY VALUE (£M RSP) 79
CHART 30: UK SHUTTERS MARKET BY MATERIAL MIX 2019-20 – % BY VALUE 83
TABLE 31: UK MARKET FOR SHUTTERS LEADING SUPPLIERS 2019-20 % SHARE 84
TABLE 32: UK MARKET AND FORECASTS FOR CURTAIN SUSPENSION SYSTEMS 2015 TO 2025 – BY VALUE (£M RSP) 87
CHART 33: UK CURTAIN SUSPENSION MARKET PRODUCT MIX 2019-20 – % BY VOLUME 89
TABLE 34: MARKET SHARES OF LEADING SUPPLIERS TO THE UK CURTAIN SUSPENSION MARKET 2019-20 % BY VALUE 92
TABLE 35: UK DOMESTIC WINDOW COVERINGS DISTRIBUTION CHANNEL MIX 2019-20 – % BY VALUE 95
TABLE 36: UK TEXTILE RETAILERS BY TURNOVER BAND SIZE 2011, 2013 AND 2015 – % OF ORGANISATIONS 101
CHART 37: GVA CHAINED VOLUME MEASURES KEY CONSTITUENT ELEMENTS 2015-2020 108
CHART 38: CPI INFLATION AND BANK OF ENGLAND BASE RATE 2008-2023 109
CHART 39: AVERAGE WEEKLY EARNINGS DATA (GB) TOTAL PAY 2014-2019 (SEASONALLY ADJUSTED) 110
CHART 40: PDI & SAVINGS RATIO AT CURRENT PRICES 2008-2023 111
CHART 41: EXCHANGE RATE FLUCTUATIONS STERLING TO THE DOLLAR AND THE EURO SPOT RATES 2015-2020 112


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