UK Shower Market Set to Reach £620m by 2029

By 2029, the UK shower market is forecast to be worth over £620m at MSP, representing a CAGR of 3.48% when compared to the estimated market size in 2025. Our latest ‘Shower Market Report 2025-2029’analyses the current market climate, forecasts, trends and drivers, and more.

To celebrate the launch of this report Editor David Bain, has shared 5 key facts below.

Bathroom Digitalisation

Electric showers account for around 53% of the shower controls sector by value, although digital showers are gaining share with the trend for bathroom digitalisation.

Enclosures, screens and trays

The enclosures, screens and trays sector is dominated by enclosures with 60% share by value. There is a high demand for premium, larger enclosures and wetroom panels.

Product Mix

Shower trays account for 27% of the enclosures, screens & trays market sector by value. With the trend towards open plan showering spaces, there is a greater demand for minimalist low profile and level access trays. 

Annual growth rate

The shower accessories sector is expected to achieve an annual growth rate of 3-4% in terms of value between 2026 and 2029, supported by the demand for more premium products.

Editor’s Quote

“It is anticipated that the introduction of the Future Homes Standard in 2025, combined with additional regulation targeting existing homes, will contribute to reducing the UK’s carbon emissions and achieving the government’s net zero target by 2050.

This new legislation will support the specification of water and energy efficient shower products, also for those manufactured using recyclable materials and sustainable methods of production.”