UK Shower Market - Insight from the Expert - AMA Research

UK Shower Market – Insight from the Expert

Following the release of the UK Shower Market Report, Abdul Tantouch, Head of Research and editor had this to say about the market:

“The UK shower market has reached maturity with over 90% of UK homes with at least one shower installation.

A number of key trends have emerged and are informing new product design in 2023.

These include the demand for sustainable showers, smart shower controls, inclusive products, and space-enhancing solutions.”

Lets break this down to understand what this really means for the UK Shower Market.

Over 90% of Homes Include a Shower

Because of this, the replacement market is a key driver of demand, given this large installed base of showers. As a result, manufacturers are increasingly offering easy to replace showering equipment in order to encourage upgrades. 

Advanced Shower Technology

Product developments in the market have progressively centred on quality and design, with a trend towards higher value products with added functionality. Electric showers account for around 52% of the shower controls sector by value, although digital showers are gaining share with the trend towards smart home solutions. There is also an increasing demand for sustainable showers that are both water and energy efficient. 

Accessibility Shower Product Innovation

Inclusive products that are safe and easy to use by everyone are high in consumer demand across the older generation. The high proportion of older people remaining in their own home is driving demand for ease of use, accessible showering solutions.

There is also an increased interest in space-enhancing spa-like showering solutions and more premium, larger enclosures and wetroom panels.

Discover more about the market in the UK Shower Market Report. When you purchase the report, you will also be entitled to a chat with Abdul Tantouch, the editor of the report, who can go over any questions you have on the market.

Want to see our full range of Bathroom reports? Head to our Bathroom and Kitchen Hub to discover everything we have on offer.


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