5 Key Facts – Garden Products Distribution
1.The mature nature of the domestic garden products market has meant that growth has been relatively moderate, with value having increased by 15% between 2014 and 2019.
2. Trend for outdoor living, zoning of garden areas, emerging focus on sustainably sourced products and increased emphasis on more decorative elements have all helped to underpin growth in recent years.
3. The omni-channel approach has been adopted by a number of distribution channels and whilst the garden centre sector continues to benefit from level of knowledge and service available, the DIY multiples sector is facing increasing pressures, particularly from the discount sector.
4. Automation is making inroads into the garden sector, particularly for tasks such as watering, with Apps now utilised by some consumers to provide ‘to do’ calendars as well as providing additional information.
5. Although modest overall growth of 7% is currently forecast to 2023, the market is open to negative influences including the rising costs of imports, the potential shortage of seasonal workers in the horticulture sector and potential for sharp decline in consumer confidence levels.