Objectives – Provide a detailed quantitative assessment of the structure of the building and home improvement products market in the UK.
Methodology – Involved developing a detailed spreadsheet breaking down the market into over 100 product categories and assessing each category in terms of market size, recent trends, split between new build and refurbishment work, splits by residential and non-residential applications.
Data was based on a combination of AMA reports supported by primary research into product sectors where existing knowledge was limited or required updating. Interviews were conducted with manufacturers, contractors, material/component suppliers.
Outcome – A comprehensive spreadsheet outlining sector sizes, application mix and distribution channels and market forecasts by each product category.