Qualitative and quantitative assessment of the market for wood and laminate flooring products - AMA Research

Qualitative and quantitative assessment of the market for wood and laminate flooring products

Objectives

Provide qualitative and quantitative assessment of the market for wood and laminate flooring products in the UK.

Methodology

Combined desk research and interviews within the wood/laminate flooring supply chain, to establish the market size, product mix, pricing, supply and distribution structure, impact of low-cost imports, key market opportunities and threats. Interviewed a wide range of industry participants including product suppliers, key retailers, distributors and importers, trade associations, standards organisations etc, to establish key market trends and identify key market opportunities and threats.

Outcome

The research identified changing trends in the wood/laminate flooring market in terms of product trends, customer demand, growth of low-cost imports etc, to identify growth trends, the key opportunities for business development over the next few years.

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