From Imports to Innovations: Key Drivers in the UK Bathroom Market

The characteristics of the UK bathroom products market have evolved in recent years, due in part to changing legislation and developments in distribution. Our newly released Bathroom Market Report – UK 2024-2028 includes an in-depth look at market influences and drivers, end-use sector analysis, distribution trends, and also market prospects for 2024 through to 2028.

To celebrate the launch of the latest report, Editor Claudia Charquet shares just some of the insight included within the full report.

Market Forecast

By 2028, the UK bathroom market is forecast to be worth over £1.1billion at MSP, with a 4% marginal growth estimated compared to the previous year.

Bathroom Imports

The level of bathroom imports has increased considerably and is currently estimated at around 75% of the market value. The UK bathroom market is exposed to product and design trends from a wide variety of sources globally.

Key Drivers

The construction industry is a key driver of demand for bathroom products, both through new build and RMI activity, with the residential sector currently having around 80% of the total market and commercial applications such as hotels & care homes the remaining 20%.

Product Mix

Baths & sanitaryware (including installation frames) continue to dominate the UK bathroom market in 2024 with around 45% share by value. Bathroom accessories are also significant, with 25% of the market by value. 

Latest Trends

Technological developments such as the digital touchless control of tapware and flushing systems in greater demand. Smart shower toilets are a developing trend, perhaps indicating UK toilet preferences may be gradually changing.

Editor’s Quote

“It is evident that the issue of climate change and sustainability has become a more important issue within the UK bathroom industry. Many of the leading players are adopting a circular product design and manufacturing approach which supports the principles of reusing, recycling, and reducing waste. This creates a ‘cycle of sustainability’ that not only lowers the environmental impact of manufacturing processes, but also offers a practical business strategy towards achieving carbon net-zero emissions.”