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Domestic Garden Landscaping Materials Market Report - UK 2017-2021 Analysis

Published: 15/05/2017 / Number of Pages: 112 / Price: £795.00

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Introduction and Overview 

The 9th edition of the 'Domestic Garden Landscaping Materials Market Report - UK 2017-2021 Analysis' addresses the market for landscaping materials used in the domestic sector, which is a mature and highly fragmented market in terms of product ranges, subject to changing socio-demographic and consumer retail spending trends. The report includes up to date information on recent trends and issues that are likely to impact on the market going forward over the next 5 years.

Key issues covered in the report:

  • Detailed assessment of the market - analysis of the market structure and recent developments. Forecasts of market developments up to 2021. 
  • Analysis by product group - market sizes, product mixes and sector trends; 
  • Hard landscaping - paving, walling, fencing, trellis, garden structures, decking, aggregates.
  • Garden decoration - including pots, planters, water features, decorative product and external lighting. 
  • Soft landscaping - including bedding plants, nursery stock, bulbs and seeds.

Areas of particular interest include:

  • Market performance review and forecasts to 2021.
  • Factors affecting the market and analysis of key market characteristics - e.g. weather, consumer spending, housebuilding, house moving etc.
  • Product group analysis - sector market sizes, product mix, influences, trends and forecasts.
  • Review of key players - product mix and market share estimates.
  • Review of distribution structure - key channel including garden centres, home improvement multiples, builders' merchants, internet, grocery & high street multiples etc.

Some of the companies included:

AVS Fencing Supplies, Arbor Forest Products, Blue Diamond UK, Bradstone, Brett Landscaping & Building Products, British Garden Centres, Burlington Stone, BSW Timber Group, Cadix UK, Cemex UK, Cherry Lane, Dobbies Garden Centres, Forest Garden, Grange Fencing, Greenyard Flowers UK, Haddonstone, Hillier Nurseries, Hillview Garden Centres, J Parker Dutch Bulbs (Wholesale), Jacksons Fencing, Lakeland Concrete Products, Long Rake Spar, Marshalls plc, Natural Paving, Minster Paving, Rowlinson Garden Products, Richard Burbidge, Metsa Wood, Notcutts, OA Taylor & Sons Bulbs, Tigerturf (UK), Plasmor, Portaway Minerals (Elton), Smart Garden Products, Squire's Garden Centres, Suttons Seeds, The Butters Group, The Klondyke Group, The Stewart Company, The Stoneballs Company, Westland Horticulture, Wyevale Garden Centres.


The Market

  • Domestic garden landscaping materials market - market definition in terms of product categories included - share mix between hard, soft landscaping and decorative products.
  • Market size - analysis by value from 2012-2016, key characteristics of the market.
  • Market trends and major factors influencing the market - including consumer confidence & spending, performance of housebuilding/house moving sector, continued interest in 'grow-your-own', attitudes towards gardens, longer term demographics.
  • Market forecasts - market size, prospects and influencing factors on market to 2021.

Products

  • Hard landscaping - including paving, walling, fencing, trellis, garden structures, decking and aggregates, etc.
  • Garden decoration - including pots, planters, water features, decorative products and external lighting.
  • Soft landscaping - bedding plants, nursery stock, bulbs and seeds.
  • Estimated shares in 2016 of main product groups within each sector.
  • Product groups - definition, market size 2012-2016 and product mix within each sector. Review of products including trends and factors affecting sector.

Supply/Distribution Structure of Landscaping Materials Products

  • Overview of supply structure - evolving market influenced by consumer shopping behavior - complex structure with various product segments within each major sector having a variety of distribution channels.
  • Key suppliers by product group - major players, product profiles, turnovers etc.
  • Review of distribution channels - estimated shares of channels including Garden Centres, DIY multiples, Builders Merchants, Internet/mail order, Independents, Grocery Multiples etc - growth of Internet.
  • Review of key suppliers in each distribution channel - turnovers company structure, key areas of specialisation etc.

Market Prospects

  • Market prospects for the domestic landscaping materials market to 2021, with market size estimation.
  • Factors affecting supply chain and distribution market - positive and negative influences, trends in key sectors and channels.

Report Summary

The UK domestic landscaping materials market increased by around 2% in 2016. Key product sectors in the market are horticulture, hard landscaping and garden decoration. The weather is a key influence on annual growth rates in the marketplace, and the economy also has a significant impact on the performance of the market with higher value projects likely to be put on hold during times of economic uncertainty when disposable incomes are stretched. The market has experienced steady underlying growth over the last 2-3 years as consumers continue to invest in their gardens by updating or upgrading outdoor areas with more modern décor schemes.

There is also a trend towards stylish design, with the décor viewed as a reflection of the home decoration and an opportunity to reflect individual personality. At the same time, low maintenance is also a dominant trend, exemplified by the recent growth for artificial turf. Besides the weather and the economy, consumer lifestyle choices can also impact significantly upon the size of the market with recent trends including 'grow-your-own', the continuing trend for al-fresco dining and entertaining as well as the recent focus on the garden as an outdoor living space.

The domestic landscaping market is heavily reliant on imported products, particularly decorative items and a significant proportion of horticultural products. Fluctuations in Sterling exchange rates during 2016 have had some impact on the market as the price of imports increased. Distribution of landscaping materials is fragmented, and online sales continue to increase, with the emergence of dedicated garden specialists, as well as generalists. Many of the traditional 'bricks and mortar' channels now have a strong online presence and have adopted an 'omni-channel' approach.

Into the medium-term, the domestic garden landscaping materials market will show steady, if modest, underlying growth until 2021. The market has been positive in Q1 2017 with good spring weather encouraging gardeners and home owners to venture into their gardens and update and renew planting and landscaping schemes. The outlook for 2018 and beyond is for steady growth, underpinned by sustained demand for key repeat purchase products - e.g. bedding plants - but with an element of price inflation from imported products such as planters, pots and decorative items. A key factor in the future health of the UK domestic garden landscaping materials market remains the British weather, which can have significant impact on the strength of the market within a given year.


List of Report Contents

  1. Contents Listing
  2. 1. INTRODUCTION 6
  3. 1.1 BACKGROUND 6
  4. 1.2 SOURCES OF INFORMATION 6
  5. 2. SUMMARY AND FUTURE PROSPECTS 8
  6. 2.1 SUMMARY 8
  7. 2.2 MARKET PROSPECTS 9
  8. 3. ECONOMIC ENVIRONMENT 11
  9. 3.1 GDP 11
  10. 3.2 INFLATION & INTEREST RATES 13
  11. 3.3 UNEMPLOYMENT 14
  12. 3.4 HOUSEHOLD CONSUMPTION 15
  13. 3.5 HOUSING & CONSTRUCTION 15
  14. 3.6 STERLING 16
  15. 3.7 POPULATION PROFILE 17
  16. 3.8 CONCLUSIONS 17
  17. 4. DOMESTIC GARDEN LANDSCAPING MARKET 19
  18. 4.1 DEFINITION 19
  19. 4.2 OVERALL LANDSCAPING MARKET 19
  20. 4.3 MARKET SIZE 21
  21. 4.4 SECTOR MIX 24
  22. 4.5 PRODUCT MIX 24
  23. 4.6 KEY MARKET INFLUENCES 25
  24. 4.6.1 Consumer Characteristics 25
  25. 4.6.2 The Housing Market 27
  26. 4.6.3 Mix of Housebuilding Completions 29
  27. 4.6.4 Housing Transactions 30
  28. 4.6.5 Other Influences 31
  29. 5. HARD LANDSCAPING PRODUCTS 33
  30. 5.1 DEFINITION 33
  31. 5.2 MARKET SIZE 33
  32. 5.3 MIX OF PRODUCTS IN DOMESTIC HARD LANDSCAPING MATERIALS MARKET 34
  33. 5.4 PAVING AND WALLING 35
  34. 5.4.1 Market Size 35
  35. 5.4.2 Key Suppliers of Paving and Walling Products 38
  36. 5.5 FENCING, TRELLIS AND GARDEN STRUCTURES 40
  37. 5.5.1 Market Size 40
  38. 5.5.2 Product Mix of Fencing, Trellis and Garden Structures 43
  39. 5.5.3 Key Suppliers of Fencing, Trellis and Garden Structures 44
  40. 5.6 DOMESTIC DECKING 45
  41. 5.6.1 Market Size 46
  42. 5.6.2 Supply and Distribution of Decking 49
  43. 5.7 OTHERS 51
  44. 5.7.1 Market Size 52
  45. 5.7.2 Key Suppliers 53
  46. 6 GARDEN DECORATION PRODUCTS 56
  47. 6.1 MARKET DEFINITION 56
  48. 6.2 MARKET SIZE 56
  49. 6.3 PRODUCT MIX 58
  50. 6.4 POTS AND PLANTERS 59
  51. 6.4.1 Market Size 59
  52. 6.4.2 Key Suppliers of Pots and Planters 61
  53. 6.5 WATER FEATURES AND DECORATIVE PRODUCTS 62
  54. 6.5.1 Market Size 62
  55. 6.5.2 Key Suppliers of Garden Decoration Products 65
  56. 6.6 GARDEN LIGHTING 66
  57. 6.6.1 Market Size 66
  58. 6.6.2 Key Suppliers of Garden Lighting 68
  59. 7. HORTICULTURAL PRODUCTS MARKET 70
  60. 7.1 DEFINITION 70
  61. 7.2 MARKET SIZE 70
  62. 7.3 PRODUCT MIX 74
  63. 7.3.1 Nursery Stock and Bedding Plants 74
  64. 7.3.2 Bulbs and Seeds 76
  65. 7.4 KEY SUPPLIERS OF HORTICULTURAL PRODUCTS 77
  66. 7.5 INTERNATIONAL TRADE 78
  67. 8. DISTRIBUTION 80
  68. 8.1 DISTRIBUTION STRUCTURE 80
  69. 8.2 ROLE OF THE WHOLESALERS/DISTRIBUTORS 82
  70. 8.3 DISTRIBUTION MIX 82
  71. 8.3.1 Garden Centres 84
  72. 8.3.2 Home Improvement Multiples 86
  73. 8.3.3 Internet, Mail Order and Catalogue Stores 88
  74. 8.3.4 High Street and Grocery Multiples 91
  75. 8.3.5 Builders' Merchants 93
  76. 8.3.6 Other Channels 95
  1. Tables & Charts
  2. CHART 1: UK MARKET FOR DOMESTIC LANDSCAPING MATERIALS, 2012-2021 - BY VALUE (£M AT MSP) 8
  3. TABLE 2: GDP DATA - 2013-2017 - KEY CONSTITUENT ELEMENTS 12
  4. CHART 3: INTEREST RATES AND INFLATION (CPI) FROM 2000-2021 14
  5. CHART 4: PDI & SAVINGS RATIO AT CURRENT PRICES 2000-2021 15
  6. TABLE 5: EXCHANGE RATE FLUCTUATIONS 2012-2019 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17
  7. CHART 6: DOMESTIC/NON-DOMESTIC MIX OF UK LANDSCAPING MATERIALS MARKET, 2016 - % BY VALUE 20
  8. TABLE 7: UK DOMESTIC LANDSCAPING MATERIALS MARKET 2012-2021 - BY VALUE (£M MSP) 21
  9. CHART 8: UK DOMESTIC LANDSCAPING MATERIALS MARKET PRODUCT MIX (HORTICULTURAL, GARDEN DECORATION AND HARD LANDSCAPING) 2016 - % BY VALUE 24
  10. CHART 9: UK DOMESTIC LANDSCAPING MATERIALS MARKET PRODUCT MIX 2016 (DECKING, PAVING & WALLING, FENCING, PLANTS, WATER FEATURES, ETC) - % BY VALUE 25
  11. CHART 10: AGE DISTRIBUTION OF THE RESIDENT UK POPULATION MID 2015 ('000'S) 26
  12. TABLE 11: HOUSEBUILDING COMPLETIONS GREAT BRITAIN 2012 - 2021 - BY VOLUME ('000 DWELLINGS) 28
  13. CHART 12: HOUSEBUILDING COMPLETIONS IN ENGLAND MIX BY TYPE OF DWELLING (HOUSES/FLATS) 2005-2021 - % BY VOLUME 29
  14. TABLE 13: NUMBER OF UK RESIDENTIAL PROPERTY TRANSACTIONS 2012-2017 - BY VOLUME ('000S) 30
  15. TABLE 14: UK DOMESTIC HARD LANDSCAPING MARKET SIZE AND FORECASTS 2012-2021 - BY VALUE (£M MSP) 33
  16. CHART 15: UK DOMESTIC HARD LANDSCAPING MARKET PRODUCT MIX (DECKING, PAVING & WALLING, AGGREGATES, FENCING/TRELLIS ETC) 2016 - % BY VALUE 35
  17. TABLE 16: UK DOMESTIC PAVING & WALLING MARKET 2012-2017 - BY VALUE (£M MSP) 36
  18. TABLE 17: UK DOMESTIC FENCING, TRELLIS & GARDEN STRUCTURES MARKET 2012-2017 BY VALUE (£M MSP) 41
  19. CHART 18: PRODUCT MIX OF FENCING, TRELLIS AND GARDEN STRUCTURES 2016 - % BY VALUE 44
  20. TABLE 19: UK DOMESTIC DECKING MARKET 2012-2017 - BY VALUE (£M MSP) 46
  21. TABLE 20: UK DOMESTIC AGGREGATES & ARTIFICIAL GRASS MARKET 2012-2017 - BY VALUE (£M MSP) 52
  22. CHART 21: UK MARKET SIZE AND FORECASTS FOR DOMESTIC GARDEN DECORATION PRODUCTS 2012-2021 - BY VALUE (£M AT MSP) 56
  23. CHART 22: UK MARKET FOR GARDEN DECORATION PRODUCT MIX (POTS/PLANTERS, WATER FEATURES, LIGHTING) 2016 - % BY VALUE 58
  24. TABLE 23: UK DOMESTIC POTS AND PLANTERS MARKET 2012-2017 - BY VALUE (£M MSP) 59
  25. CHART 24: UK MARKET FOR DOMESTIC WATER FEATURES & DECORATIVE PRODUCTS 2012-2017 - BY VALUE (£M AT MSP) 63
  26. CHART 25: UK MARKET FOR DOMESTIC GARDEN LIGHTING 2012-2017 - BY VALUE (£M AT MSP) 67
  27. TABLE 26: UK DOMESTIC HORTICULTURAL PRODUCTS MARKET SIZE AND FORECASTS: 2012-2021 - BY VALUE (£M MSP) 71
  28. CHART 27: UK HORTICULTURAL MARKET PRODUCT MIX (NURSERY STOCKS & BEDDING PLANTS, BULBS & SEEDS) 2016 - % BY VALUE 74
  29. TABLE 28: UK DOMESTIC NURSERY STOCK & BEDDING PLANTS MARKET 2012-2017 - BY VALUE (£M MSP) 75
  30. TABLE 29: UK DOMESTIC BULBS & SEEDS MARKET 2012-2017 - BY VALUE (£M MSP) 76
  31. TABLE 30: IMPORTS OF BULBS, PLANTS, CUTTINGS ETC (EXCLUDING SEEDS) 2012-2017 - BY VALUE (£M) 79
  32. CHART 31: DISTRIBUTION STRUCTURE FOR THE UK DOMESTIC LANDSCAPING MATERIALS MARKET 81
  33. CHART 32: UK DISTRIBUTION MIX DOMESTIC LANDSCAPING MATERIALS 2016 (GARDEN CENTRES, HOME IMPROVEMENT MULTIPLES, INTERNET, ETC) - % BY VALUE 83

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