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Domestic Garden Leisure Market Report - UK 2017-2021 Analysis

Published: 02/03/2017 / Number of Pages: 69 / Price: £795.00

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Introduction and Overview

The 13th edition of the 'Domestic Garden Leisure Market Report - UK 2017-2021 Analysis' addresses the garden furniture, barbecues and garden leisure accessories sectors sold in the domestic sector. The report includes up to date information on recent trends and issues that are likely to impact on the market going forward over the next 5 years.

Key issues covered in the report include:

  • Detailed assessment of the market - analysis of the market structure, key suppliers and recent developments in the market.
  • Highly fragmented market - key distribution channels including DIY multiples, internet & specialist e-tailers, garden centres, high street multiples etc.
  • Analysis by product group - garden furniture, barbecues and accessories including trends & factors influencing sector performance, materials mix, mix by fuel type (barbecues), market sizes and key suppliers.
  • Forecasts of market developments up to 2021 - market size and factors impacting on the market.

Areas of Particular interest include:

  • Market performance review and forecasts to 2021.
  • Factors affecting the market and analysis of key market characteristics.
  • Changes to material mix within the garden furniture sector.
  • Review of distribution structure.
  • Review of key players - product mix and market share estimates.
  • Growth of internet channel and omni-channel approach.

Some of the companies included:

Keter UK, Leisuregrow Products, Kettler UK, Hartmann UK, Li-Lo Leisure, Gloster Furniture, Alexander Rose, Barlow Tyrie, Cozy Bay, Westminster Teak, PJ Bridgman, A Mir & Co, Grosfillex, Bramblecrest, Zest4Leisure, Importers, Weber, Char-Broil, Landmann, Outback, Sahara, Beefeater, Broil King, Napoleon, Cadac, Coleman, Greenfingers Trading, Jersey Choice, Garden Centre Online, Gerrico, Keengardener, Summer Garden and Leisure Building, The Internet Gardener, Concept Marketing & Distribution, Garden4less, The Garden Superstore, Garden Supply Direct, Hall's Garden Supplies, Taylored Investments, Greatlittlegarden.co.uk, Crocus, Kybotech, Meika, Argos, JD Williams & Company, Otto Group, Freemans Grattan Holding (FGH), Scotts Limited, STM Group plc, Shop Direct, Catalink, QVC (qvcuk.com), Amazon, Next, Waitrose, Tesco, Asda and Sainsbury's, John Lewis, Debenhams, House of Fraser, Selfridges, Marks & Spencer, Bentalls, IKEA Group, Home Bargains, B&M Retail, TK Maxx, HomeSense.

Garden Furniture Sector

  • Market size in domestic sector by value - trends from 2012, with forecasts through until 2021. Recent market performance, current situation and reasons for trends, including positive and negative factors affecting the market.
  • Future trends for overall garden furniture - forecast to 2021, key factors influencing future prospects.
  • Product mix by type - shares by tables, chairs, sets, benches, hammocks etc in 2016.
  • Mix by material - wood, metal, plastic/resin - market shares, changes by material - 2006 to 2016.
  • Key suppliers of different types of garden furniture, leading companies within the garden furniture market - market shares, positioning etc.
  • Distribution channels for garden leisure products - channel shares (DIY, Garden Centres, Internet, Dept. Stores, Catalogue/Mail Order etc.), growth of internet, major companies involved in each channel.

Barbecues Sector

  • Size of barbecue market in both volume and value terms, 2012 to 2016, with forecasts to 2021. Reasons for recent trends, factors affecting recent performance of the market.
  • Forecasts for barbecue sales and factors influencing trends.
  • Mix barbecues by type - charcoal, gas - share by value and volume, growth of gas barbecues, other product trends.
  • Changing nature of product mix in the barbecue sector and key drivers for this change.
  • Future prospects for the barbecue and accessories markets.
  • Major manufacturers/suppliers of barbecues, brand shares for 2016, company information. Other suppliers involved in the manufacturing or distribution of barbecues and associated products.
  • Distribution channels for barbecues and major chains/companies involved in each channel.

Garden Leisure and Barbecue Accessories

  • Barbecue and accessory fuel market, size by value and recent trends.
  • Leisure accessory products including - patio heaters, fire pits, chimeneas etc - changing trends, environmental issues etc.
  • Key suppliers for each of the above areas.

Market Prospects

  • Prospects for the garden leisure market - overview of key markets - furniture, barbecues, accessories. 
  • Major factors influencing future performance - housing market trends, consumer shopping trends etc.
  • Forecast developments by product and market sectors.

Report Summary

For the purposes of this report, the Domestic Garden Leisure market is divided into three sectors: garden furniture, barbecues and accessories (including cooking utensils, fuel, patio heaters, etc). This market estimate includes garden leisure products for the domestic market only, and excludes contract furniture/equipment for pubs, hotels and public spaces. In addition, our market value for furniture does not include cushions/upholstery. The market was estimated to have grown by around 6% in 2016.

The performance of the market has been linked to improving economic conditions in recent years, also underpinned by reasonable spring and summer weather overall. There has also been a trend towards higher priced items as people invest in their homes. Garden decoration has been a particular area of growth, for example decorative features and paving, and the garden leisure sector has also benefited. Garden furniture continues to account for the largest share in terms product value mix, followed by barbecues and barbecue equipment with associated accessories. However, the proportionate share of garden furniture has marginally declined in recent years.

Garden leisure products are primarily sourced and manufactured abroad. Key areas include the Far East, China and Eastern Europe, where production costs are much lower than in the UK. In terms of UK distribution, DIY multiples continue to dominate within the garden leisure market, with internet sales continuing to grow across all channels, both specialists and general retailers, as an omni-channel approach is adopted across the industry.

The domestic garden leisure sector is mature, with high household penetration levels, and this places greater emphasis on suppliers to encourage upgrading and replacement of products. Sales of domestic garden leisure products remain closely linked to the housing market, and while new housebuilding levels are rising, gardens are becoming smaller. The garden leisure sector is forecast to remain reasonably buoyant over the next 4 years, despite the economic uncertainty, as staying at home to entertain proves to be an attractive and affordable option. However, consumers are likely to shop around to obtain the best price for 'big ticket' items, especially in the face of rising import prices within the sector.


List of Report Contents  

Contents Listing

  1. 1. INTRODUCTION 7
  2. 1.1 BACKGROUND 7
  3. 2. SUMMARY AND FUTURE PROSPECTS 9
  4. 2.1 SUMMARY 9
  5. 2.2 FUTURE PROSPECTS 10
  6. 3. ECONOMIC ENVIRONMENT 12
  7. 3.1 GDP 12
  8. 3.2 INFLATION & INTEREST RATES 14
  9. 3.3 UNEMPLOYMENT 15
  10. 3.4 HOUSEHOLD CONSUMPTION 15
  11. 3.5 HOUSING & CONSTRUCTION 16
  12. 3.6 STERLING 17
  13. 3.7 POPULATION PROFILE 17
  14. 3.8 CONCLUSIONS 18
  15. 4. MARKET OVERVIEW 19
  16. 4.1 THE GARDEN PRODUCTS MARKET 19
  17. 4.2 THE DOMESTIC GARDEN LEISURE MARKET 21
  18. 4.3 DOMESTIC GARDEN LEISURE MARKET PRODUCT MIX 24
  19. 4.4 OTHER KEY MARKET INFLUENCES 26
  20. 4.4.1 Housebuilding Starts and Completions 26
  21. 4.4.2 Completions Mix - Flats versus Houses 27
  22. 4.4.3 House Moving Levels 29
  23. 4.4.4 The British Weather 30
  24. 5. GARDEN FURNITURE 31
  25. 5.1 DEFINITION 31
  26. 5.2 MARKET SIZE AND HISTORY 31
  27. 5.3 MATERIAL MIX 34
  28. 5.4 PRODUCT MIX 37
  29. 5.5 SUPPLY STRUCTURE 38
  30. 6. BARBECUES 44
  31. 6.1 DEFINITION 44
  32. 6.2 MARKET SIZE 44
  33. 6.3 PRODUCT MIX 46
  34. 6.3.1 Charcoal Barbecues 48
  35. 6.3.2 Gas Barbecues 49
  36. 6.3.3 Other Barbecues 50
  37. 6.4 HOUSEHOLD PENETRATION 50
  38. 6.5 SUPPLY STRUCTURE 51
  39. 7. ACCESSORIES MARKET 55
  40. 7.1 DEFINITION 55
  41. 7.2 OVERALL MARKET SIZE 55
  42. 7.3 BARBECUE/PATIO HEATER FUELS 56
  43. 7.4 BARBECUE ACCESSORIES 57
  44. 7.5 PATIO HEATERS 57
  45. 8. DISTRIBUTION 59
  46. 8.1 DISTRIBUTION STRUCTURE 59
  47. 8.2 CHANNEL SHARE 61
  48. 8.3 DIY AND HOME IMPROVEMENT MULTIPLES 62
  49. 8.4 GARDEN CENTRES 64
  50. 8.5 INTERNET SUPPLIERS AND E-SHOPPING, CATALOGUE AND MAIL ORDER 65
  51. 8.5.1 Internet Suppliers and E-Shopping 65
  52. 8.5.2 Catalogue and Mail Order 66
  53. 8.6 DEPARTMENT STORES AND VARIETY STORES 67
  54. 8.7 HIGH STREET CHAINS, GROCERY MULTIPLES AND HARDWARE STORES 67
  55. 8.7.1 High Street Chains 67
  56. 8.7.2 Grocery Multiples 68
  57. 8.7.3 Hardware Independents 69
  58. 8.8 OTHERS 69

Tables & Charts

  1. TABLE 1: UK DOMESTIC GARDEN LEISURE MARKET SIZE AND FORECASTS 2012-2021 - BY VALUE (£M RSP) 9
  2. TABLE 2: GDP DATA - 2013-2016 - KEY CONSTITUENT ELEMENTS 13
  3. CHART 3: INTEREST RATES AND INFLATION (CPI) FROM 2000-2021 14
  4. CHART 4: PDI & SAVINGS RATIO AT CURRENT PRICES 2000-2021 16
  5. TABLE 5: EXCHANGE RATE FLUCTUATIONS 2012-2019 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17
  6. CHART 6: UK GARDEN PRODUCTS MARKET BY MAJOR PRODUCT GROUP 2016 (HORTICULTURAL, LEISURE, EQUIPMENT, BUILDINGS, CHEMICALS ETC) - % BY VALUE 20
  7. TABLE 7: UK GARDEN LEISURE MARKET BY SECTOR (GARDEN FURNITURE, BARBECUES & ASSOCIATED ACCESSORIES) 2012-2021 - BY VALUE (£M RSP) 22
  8. CHART 8: UK MARKET FOR GARDEN LEISURE VALUE MIX BY PRODUCT TYPE (FURNITURE, BBQS, ACCESSORIES) 2016 - % BY VALUE 25
  9. TABLE 9: HOUSE BUILDING STARTS AND COMPLETIONS (UK) 2011 TO 2020 - BY VOLUME ('000 DWELLINGS) 26
  10. CHART 10: HOUSEBUILDING COMPLETIONS IN ENGLAND MIX BY TYPE OF DWELLING (FLATS VERSUS HOUSES) 2005-2020 - % BY VOLUME 28
  11. TABLE 11: UK RESIDENTIAL PROPERTY TRANSACTIONS (VALUED AT £40K OR ABOVE) 2012-2020 - BY VOLUME (000'S) 29
  12. TABLE 12: UK DOMESTIC GARDEN FURNITURE MARKET SIZE AND FORECASTS 2012-2021 - BY VALUE (£M RSP) 32
  13. CHART 13: GARDEN FURNITURE MARKET BY MATERIAL BY VALUE - METAL, WOOD, RESIN/PLASTIC/OTHER - 2006-2016 35
  14. TABLE 14: GARDEN FURNITURE PRODUCT MIX (TABLES, CHAIRS, SETS, BENCHES, HAMMOCKS, ETC) 2006, 2009, 2013 AND 2016 - % BY VALUE 37
  15. TABLE 15: UK DOMESTIC GARDEN FURNITURE MARKET KEY SUPPLIERS 2016 39
  16. TABLE 16: UK BARBECUE MARKET SIZE AND FORECASTS 2012-2021 - BY VOLUME (000'S) AND VALUE (£M RSP) 44
  17. TABLE 17: UK MARKET FOR BARBECUES PRODUCT MIX (CHARCOAL, GAS, OTHERS) 2016 - % BY VOLUME AND VALUE 46
  18. CHART 18: UK MARKET FOR BARBECUES PRODUCT MIX (GAS, CHARCOAL, OTHERS) 2006, 2009 2013 & 2016 - % BY VALUE 47
  19. CHART 19: UK MARKET FOR BARBECUES HOUSEHOLD PENETRATION RATES 1986-2016 - % OF HOUSEHOLDS 51
  20. TABLE 20: UK BARBECUE BRAND SHARE 2016 52
  21. TABLE 21: UK GARDEN LEISURE ACCESSORY MARKET SIZE AND FORECASTS 2012-2021 (£M RSP) - FUEL, ACCESSORIES, OUTDOOR HEATERS 55
  22. CHART 22: GARDEN LEISURE DISTRIBUTION CHANNELS 60
  23. CHART 23: UK GARDEN LEISURE MARKET DISTRIBUTION CHANNEL SHARES (DIY, GARDEN CENTRES, INTERNET, CAT/MAIL ORDER, DEPT STORES, ETC) 2016 - % BY VALUE 61
  24. CHART 24: HOME IMPROVEMENT MULTIPLES MARKET SHARE 2016 62

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