In 2015, the installation frames and systems market has increased by around 7%, by value, compared to the market size in 2014. There has been a growing demand for bathroom installation frames since they were first introduced over a decade ago. It is generally now considered that to ensure a secure fixing, wall-hung sanitaryware should be supported by an installation frame. Since 2013 the market for installation frames and systems has seen a notable increase and continues to grow. The housing market is steadily recovering and consumer confidence levels are improving. However, the commercial sector continues to be constrained to some extent by the significant reduction in public spending budgets.
The UK installation frames and systems market has been positively impacted in recent years by the influence of European design on UK bathrooms. This has led to an increasing demand for wall-hung sanitaryware driven by the trend towards minimalism and space within the bathroom environment. Wall-hung products have also become more affordable, with sanitaryware often costing less than the installation frame. However, a secure supporting frame is generally now considered a justified investment, as it is a guaranteed installation solution that will last.
The WC frames sector (including concealed cisterns and flushing controls) dominates the installation frames and systems market with a share of over 80% by value, followed by urinal and bidet frames and wash basin frames. A significant proportion of installation frames and systems for the domestic and commercial sectors are distributed either direct to contractor/housebuilder or through builders and plumbers’ merchants and distributors. Other channels include bathroom specialists and DIY multiples, with the latter offering own branded goods. Online retailers are also becoming more important. Installation frames and systems are installed in a wide range of end use sectors from residential housing (private, social, extra care) to commercial applications (care homes, hospitals, hotels, leisure facilities etc.).
The outlook for the UK installation frames and systems market in 2016 looks positive with good growth anticipated into the medium-longer term. By 2020, the market value is forecast to have seen an increase of 28% compared to the market size in 2015. Minimalist styles should remain popular, with more focus on an overall finished look that provides an ordered, clutter-free environment. Developments such as concealed wall frames will make installation easier and influence demand for wall-hung sanitaryware, and product improvements such as adjustable fixings, tool-free connections, sound-reduction features, remote flush actuation etc. will also add value to this market sector. Installation frames and systems will become more widely available with a growing number of online retailers, merchants and distributors competing in this sector, offering both branded and own brand products.