Bathroom Market Report – UK 2024-2028
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The latest edition of the UK bathroom market report 2024 – 2028 has been published by AMA Research. This report includes a detailed assessment of current trends and developments in the overall market and by product sector. Also covered is an in-depth look at market influences and drivers, end-use sector analysis, distribution trends, and also market prospects for 2024 through to 2028.
This essential analysis provides insights into the market dynamics, emerging trends, and forecasts; it is an important source of reference for stakeholders across all sectors of the UK bathroom industry.
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The report offers a comprehensive review of the UK bathroom industry and assesses developments within the overall market as well as the individual product sectors. Aspects examined include market size, trends & influences, market prospects, major suppliers, and key distribution channels. It contains historical data for the 2019-2023 period and provides forecasts to 2028.
The report focuses on bathroom products that are typically designed for residential use. End-use markets include housing (new & existing), also commercial applications such as ensuite installations in hotels and care homes.
Products covered include:
- Baths & sanitaryware
- Bathroom taps & mixers
- Bathroom accessories
- Bathroom furniture
- Whirlpool & spa systems
The characteristics of the UK bathroom products market have evolved in recent years, due in part to changing legislation and developments in distribution. The level of imports has increased considerably (currently estimated at around 75% of market value). As a result, the UK bathroom market is now exposed to product and design trends from a wider variety of sources globally.
With the cost-of-living crisis and weak consumer spending in 2023, the UK bathroom market saw a marginal decline of -1%, with the market size largely influenced by inflationary pressures. Disposable incomes were particularly squeezed by the high cost of food and energy. The lack of skilled construction workers and RMI installers also impacted on the level of new bathroom installations and refurbishments at this time.
The market situation is looking more positive in the next five years, with more certain economic conditions and the election of a new UK government in 2024. As a result, the UK bathroom market is expected to show value growth of +4% by 2028. Market demand will be supported initially by RMI activity, both in residential homes and non-residential end-use applications, as confidence levels improve.
With economic and environmental challenges influencing consumer habits and lifestyles, UK bathroom designs have evolved. Softer, organic styles in warm, natural tones are prevalent, with increasing emphasis on personalisation of the bathroom space. People are looking for restorative bathroom solutions that improve their sense of balance & wellbeing.
Main influences that drive the bathroom products industry, including detailed PESTLE analysis.
Analysis including post-Brexit trade agreements, ongoing supply chain issues, shortage of skilled labour, new labour government. Key economic indicators that impact on UK bathroom market growth. Design trends, demographic influences. Legislative changes. Technological developments including growth of smart bathroom products. Importance of water & energy efficient solutions, sustainable manufacturing processes and the recycling of bathroom materials.
- Ten-year UK bathroom market view 2019 – 2023, plus forecasts to 2028, rates of change.
- Overview of market prospects.
- Ten-year market view by product subsector to 2028 and rates of change
- Summary of market prospects.
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- Detailed assessment of the market – analysis of the market structure and recent developments within the market.
- Market prospects up to 4 years – market value, opportunities, impact of Covid-19, Brexit etc.
- Detailed information – market size, influences, market factors and key players.
- Analysis by product group – market size, product mix, sector trends etc.
