Bathroom and Kitchen Brassware and Taps Market Report UK 2020-2024 includes Covid-19 Insight

This report provides suppliers with a detailed and comprehensive review of the UK bathroom brassware and kitchen taps market. Including market size and development by the major product sectors; trends and influences; market prospects; product mix; supply and distribution – this informative report will facilitate and inform operational and strategic decision-making processes.

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The 2nd edition of the Bathroom & Kitchen Brassware & Taps Market Report – UK 2020-2024 incorporates original research and provides a detailed assessment of this changing market with interpretation of major developments and future trends. It also includes an assessment of the effects that Covid-19 and our exit from the EU will have on this market in the short to medium term.

This report covers the following product sectors:

  • KITCHEN TAPS (including mixers, pillar taps, water systems – i.e. boiling hot water taps).
  • BASIN BRASSWARE (including mixers, pillar taps, single-point basin TMVs).
  • BATH BRASSWARE (including mixers, bath shower mixers, pillar taps, single-point bath TMVs).

Recent trends include:

  • The brassware and taps market has reached maturity resulting in greater levels of replacement purchases leading to product upgrade and added value opportunities.
  • Minimalist, contemporary brassware & taps remain popular in curvaceous, fluid shapes. Sturdy, angular styles are also in demand, as are traditional and more opulent designs.
  • Digital and smart intelligence has become a key growth area in tapware design solutions as it can both enhance the user experience and reduce costs.
  • With the Covid-19 pandemic there has been increasing focus on hygiene and hand washing measures resulting in increasing demand for non-touch sensor operated products.
  • The practicalities of brassware and tap design is becoming increasingly important. Legislation in relation to water efficiency and safety is having an increasing bearing on product design.
  • With growing concerns about the environment, demand for water efficient brassware & taps is increasing. The government Carbon Net Zero target by 2050 is supporting this trend.
  • With an ageing UK population and greater number of people with disabilities, there is a notable requirement for inclusive brassware & taps that combine style with safety and ease of use.
  • Price competition remains intense with a high level of imported product, weak value of Sterling and growing number of competitive distribution channels such as the internet.

Some of the companies included:

Abode Designs, Altecnic Pegler Yorkshire, Astracast, Billi UK, Blanco, Bristan Group, Brita Vivreau, Caple, Crosswater, Franke, Grohe, Delabie, Hansgrohe, Honeywell, Horne Engineering, Hyco Manufacturing, Ideal Standard UK, Insinkerator, Intatec, Methven, Pegler Yorkshire, Quooker, Rada Controls, Redring, Rodin Group, RWC, Syspal, TCL Manufacturing, Twyford, Vado, Watt Industries, Zip Heaters and more.

Key areas covered in the report:

OVERALL BRASSWARE & TAPS MARKET

  • Market size by volume and value, rates of change, trends, and forecasts through to 2024.
  • Market structure and key drivers influencing growth – economic, legislative, environmental etc.
  • Import and export trends including the influence of imports.
  • Sales by sector including new build, commercial and replacement purchases.
  • New build and replacement sector trends and influences.
  • Review of the commercial sector.
  • Installation and specification trends including the growing influence of the consumer.

KITCHEN TAPS

  • Market size by volume and value – rates of change, trends, and forecasts through to 2024.
  • Market trends and influences – UK kitchen furniture, worktops and sinks market, kitchen sink trends, demographic influences, changing role of the kitchen.
  • Sales by sector including new build, commercial and replacement purchases.
  • Product mix by volume – mixers, pillar taps, kitchen water systems i.e. boiling hot water tap systems.
  • Product trends and market developments by finish, materials used and design. Growth of kitchen water systems with more affordably priced products.

BASIN BRASSWARE

  • Market size by volume and value, rates of change, trends, and forecasts through to 2024.
  • Market trends and influences – UK bathroom market, wash basin trends, demographic influences.
  • Legislation and accreditations – Part M, Part G, WRAS, The Water Label, WTL, TMV approvals etc.
  • Product mix by volume – mixers, pillar taps, single-point TMVs.
  • Product trends by finish and design. The growth of water saving devices and digital technology.

BATH BRASSWARE

  • Market size by volume and value – rates of change, trends, and forecasts through to 2024.
  • Market trends and influences – UK baths market including trends, household penetration.
  • Products mix by volume – mixers, pillar taps, bath shower mixers, single-point TMVs, other.
  • Product trends by materials used and design, including finish, design styles etc.
  • Other influences including growth of showering, TMV approvals etc.

SUPPLY AND DISTRIBUTION

  • Key brassware and tap suppliers by product sector – bathroom brassware, kitchen taps, TMVs, kitchen water systems.
  • Market shares by value of leading brassware & tap suppliers, including company profile, strengths.
  • Other key suppliers, by product sector – company profiles of 60+ other suppliers.
  • Distribution channel shares – merchants, home improvement multiples, kitchen and bathroom retail specialists, online retailers, direct supply, furniture multiples, department stores etc.
  • Distribution trends and key companies per channel.

The characteristics of the UK brassware & taps market has changed in recent years, due in part to legislation and developments in distribution. The level of imports has increased considerably and as a result, the UK market is now exposed to product and design trends from a variety of sources, particularly Europe and also wider supply sources, such as the Far East.

The UK brassware & taps market saw good growth in 2015 and 2016, driven by the favourable conditions in the new housebuilding sector and demand emulating from the private commercial sector. Following the UK vote to leave the EU, growth was also recorded in 2017, although at a lesser pace than 2016. This was followed by a more modest performance in 2018 and 2019 as the Brexit negotiations continued. Consumer and business confidence saw a decline, impacting on the market for brassware & taps.

With economic uncertainty exacerbated by the UK’s withdrawal from the EU, markets have remained price sensitive. There continues to be high levels of foreign competition and an increasing number of suppliers. These factors contribute to pressures on margins throughout the supply chain and across the brassware products industry.
With the arrival of the Covid-19 pandemic in early 2020, sales of brassware & taps began to be adversely impacted, particularly in the April to June period, when most retail outlets have been closed due to the restrictions on “non-essential” trade.

Contents Listing

1. INTRODUCTION 8
1.1 BACKGROUND 8
1.2 SOURCES OF INFORMATION 8
2. SUMMARY & MARKET PROSPECTS 10
2.1 SUMMARY 10
2.2 KEY TRENDS 11
2.3 MARKET PROSPECTS 12
3. OVERALL BRASSWARE & TAPS MARKET 14
3.1 DEFINITION 14
3.1.1 Kitchen Taps and Systems 14
3.1.2 Basin Brassware and TMVs 14
3.1.3 Bath Brassware and TMVs 14
3.2 MARKET OVERVIEW 14
3.2.1 Market Size and Product Mix 14
3.2.2 Market Background 16
3.2.3 Market Drivers 17
3.3 IMPORTS AND EXPORTS 18
3.4 TYPE OF INSTALLATION 20
3.4.1 Replacement Residential Trends 21
3.4.2 New Build Trends 23
3.4.3 Commercial Trends 24
3.5 INSTALLATION AND SPECIFICATION 26
4. KITCHEN TAPS 28
4.1 MARKET OVERVIEW 28
4.1.1 Definition 28
4.1.2 Market Size & Development 28
4.1.3 Market Prospects 29
4.2 MARKET TRENDS AND INFLUENCES 29
4.2.1 Kitchen Furniture, Worktops and Sinks Market 29
4.2.2 Kitchen Sink Trends 30
4.2.3 Demographic Influences 32
4.2.4 The Changing Role of The Kitchen 33
4.3 TYPE OF INSTALLATION 34
4.4 PRODUCT TRENDS 35
4.4.1 Product Mix 35
4.4.2 Kitchen Mixers 36
4.4.3 Kitchen Pillar Taps 37
4.4.4 Kitchen Water Systems 38
5. BASIN BRASSWARE 41
5.1 MARKET OVERVIEW 41
5.1.1 Definition 41
5.1.2 Market Size & Development 41
5.1.3 Market Prospects 42
5.2 MARKET TRENDS AND INFLUENCES 43
5.2.1 Bathroom Sanitaryware Market 43
5.2.2 Wash Basin Trends 43
5.2.3 Demographic Influences 45
5.2.4 Legislation and Accreditations 48
5.3 PRODUCT TRENDS 49
5.3.1 Product Mix 49
5.3.2 Basin Mixers 50
5.3.3 Basin Pillar Taps 52
5.3.4 Single Point Basin TMVs 53
6. BATH BRASSWARE 55
6.1 MARKET OVERVIEW 55
6.1.1 Definition 55
6.1.2 Market Size & Development 55
6.1.3 Market Prospects 56
6.2 MARKET TRENDS AND INFLUENCES 56
6.2.1 Baths Market 56
6.2.2 Household Penetration 57
6.2.3 Bath Trends 58
6.3 BATH BRASSWARE PRODUCT TRENDS 62
6.3.1 Product Mix 62
6.3.2 Bath Mixers 63
6.3.3 Bath Pillar Taps 63
6.3.4 Bath/Shower Mixers 64
6.3.5 Single Point Bath/Bidet TMVs 64
6.3.6 Other Bath Brassware 66
7. SUPPLY & DISTRIBUTION 67
7.1 SUPPLY 67
7.1.1 Overall Market 67
7.1.2 Market Shares 67
7.1.3 Key Companies 68
7.1.4 Other Taps and Mixers Suppliers 71
7.1.5 Other TMV Suppliers 76
7.1.6 Other Kitchen Water System Suppliers 76
7.2 DISTRIBUTION 77
7.2.1 Channel Shares 77
7.2.2 Merchants 78
7.2.3 Trade Distributors 80
7.2.4 Home Improvement Multiples 81
7.2.5 Retail Specialists 81
7.2.6 Online Retailers 82
7.2.7 Others 84
APPENDICES 85
APPENDIX A: ECONOMIC ENVIRONMENT 85
A.1 OVERVIEW AND OUTLOOK 85
A.2 GDP 85
A.3 INFLATION & INTEREST RATES 87
A.4 EMPLOYMENT & WAGES 88
A.5 HOUSEHOLD CONSUMPTION 88
A.6 STERLING 89

Tables & Charts

CHART 1: UK BRASSWARE & TAPS MARKET BY VALUE (£M MSP) 2015-2024 10
CHART 2: UK BRASSWARE & TAPS MARKET BY VALUE (£M MSP) 2015-2024 15
CHART 3: UK BRASSWARE & TAPS – % PRODUCT MIX BY VALUE 2019 15
TABLE 4: UK BRASSWARE & TAPS MARKET 2015 AND 2019 (000’S) 16
TABLE 5: IMPORTS & EXPORTS OF TAPS AND MIXERS 2019 (£M) 19
TABLE 6: IMPORTS & EXPORTS OF BRASSWARE & TAPS 2014-2019 (£M) 19
CHART 7: UK BRASSWARE & TAPS % MARKET MIX BY TYPE OF INSTALLATION (REPLACEMENT, NEW BUILD, COMMERCIAL) 2019 20
CHART 8: UK HOUSING % DWELLINGS BY AGE OF AMENITIES (PRIVATE, SOCIAL) 2018 22
TABLE 9: RESIDENTIAL NEW HOUSING STARTS AND COMPLETIONS (ENGLAND, WALES AND SCOTLAND) (000’S) 2015 TO 2024 23
CHART 10: NON-RESIDENTIAL CONSTRUCTION NEW WORK OUTPUT BY SECTOR, 2015 TO 2024, BY VALUE (£BN AT CURRENT PRICES) 25
TABLE 11: UK KITCHEN TAPS MARKET BY VALUE (£M MSP) 2015 -2024 28
TABLE 12: UK KITCHEN FURNITURE, WORKTOPS & SINKS MARKET BY VALUE (£M MSP) 2015 -2024 30
CHART 13: UK RESIDENTIAL KITCHEN SINK MARKET % SHARE BY PRODUCT TYPE 2019 31
CHART 14: UK KITCHEN TAPS % MARKET MIX BY TYPE OF INSTALLATION (REPLACEMENT, NEW BUILD, COMMERCIAL) 2019 34
TABLE 15: UK KITCHEN TAPS % PRODUCT MIX BY VOLUME 2019 35
TABLE 16: UK BASIN BRASSWARE MARKET BY VALUE (£M MSP) 2015 – 2024 41
TABLE 17: UK BATHROOM SANITARYWARE MARKET BY VALUE (£M MSP) 2015-2024 43
CHART 18: UK HOUSING % DWELLINGS WITH SECONDARY AMENITIES (PRIVATE, SOCIAL) 2019 45
CHART 19: PERCENTAGE OF UK POPULATION IN 65+ AGE CATEGORY –2019, 2024, 2029 AND 2039 46
CHART 20: UK MULTI-GENERATIONAL HOUSEHOLDS 2003-2019 BY VOLUME (000S) 47
TABLE 21: UK BASIN BRASSWARE % PRODUCT MIX BY VOLUME 2019 50
TABLE 22: UK BATH BRASSWARE MARKET BY VALUE (£M MSP) 2015 – 2024 55
TABLE 23: UK BATHS MARKET BY VALUE (£M MSP) 2015 – 2024 57
CHART 24: UK BATHS & SHOWER CONTROLS OWNERSHIP % MIX BY TYPE 2019 58
CHART 25: UK BATHS % MARKET MIX BY TYPE 2019 59
CHART 26: UK BATHS % MARKET MIX BY TYPE OF MATERIAL 2019 61
TABLE 27: UK BATH BRASSWARE % PRODUCT MIX BY VOLUME 2019 62
TABLE 28: LEADING BRASSWARE & KITCHEN TAPS SUPPLIERS 2019 67
TABLE 29: UK BRASSWARE & KITCHEN TAPS SUPPLIERS % MARKET SHARES BY VALUE 2019 68
CHART 30: UK BRASSWARE & KITCHEN TAPS % CHANNEL SHARE BY VALUE 2019 78
CHART A1: GVA CHAINED VOLUME MEASURES, 2015-2020, KEY CONSTITUENT ELEMENTS 86
CHART A2: CPI INFLATION AND BANK OF ENGLAND BASE RATE, 2008-2023 87
CHART A3: AVERAGE WEEKLY EARNINGS DATA – GB – TOTAL PAY – 2014-2019 (SEASONALLY ADJUSTED) 88
CHART A4: DI PER CAPITA & SAVINGS RATIO AT CURRENT PRICES 2008-2023 89
CHART A5: EXCHANGE RATE FLUCTUATIONS 2015-2019, STERLING TO THE DOLLAR AND THE EURO, SPOT RATES 90


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