The UK domestic landscaping materials market increased by around 3% from 2017. Key product sectors in the market are horticulture, hard landscaping and garden decoration. The weather is a key influence on annual growth rates in the marketplace, and the economy also has a significant impact on the performance of the market with higher value projects likely to be put on hold during times of economic uncertainty when disposable incomes are stretched. The market has experienced steady underlying growth over the last 2-3 years as consumers continue to invest in their gardens by updating or upgrading outdoor areas with more modern dÃ©cor schemes.
The ‘outdoor living’ trend has has sustained interest, encouraging consumer spending. At the same time, low maintenance is also a dominant trend, exemplified by the recent growth for artificial turf. Besides the weather and the economy, consumer lifestyle choices can also impact significantly upon the size of the market with recent trends including ‘grow-your-own’, the continuing trend for al-fresco dining and entertaining as well as the recent focus on the garden as an outdoor living space.
The domestic landscaping market is heavily reliant on imported products, particularly decorative items and a significant proportion of horticultural products. The Brexit vote in 2016 has had some impact on the market as the price of imports increased. Distribution of landscaping materials is fragmented, and online sales continue to increase, with the emergence of dedicated garden specialists, as well as generalists. Many of the traditional ‘bricks and mortar’ channels now have a strong online presence and have adopted an ‘omni-channel’ approach.
Into the medium-term, the domestic garden landscaping materials market will show steady, if modest, underlying growth until 2023. The market has been positive despite mixed weather in Q1, as gardeners and home owners to venture into their gardens and update and renew planting and landscaping schemes. A key factor in the future health of the UK domestic garden landscaping materials market remains the British weather, which can have significant impact on the strength of the market within a given year.