The UK domestic garden products distribution market is vast and has experienced consecutive years of growth. Key product sectors in the market are horticulture, garden sundries, garden buildings, garden equipment, garden leisure and garden chemicals. As the market comprises diverse sub-sectors, each is subject to different influences and trends.
Whilst some parts of the garden products market may be considered comparatively mature, such as barbecues, conservatories and garden furniture, the desire to reflect more premium materials and styles is encouraging trade up sales. Developing areas within the market include garden rooms and garden decoration. Artificial grass has risen in popularity, as it brings added convenience and minimal maintenance. Both the weather and the economy influence growth rates within the overall garden products distribution market. A strong interest in home improvement, which extends to the garden, has also impacted on growth in this sector.
The DIY sector accounts for the majority of sales of garden products, reflecting their diverse product range, especially in garden equipment and leisure products. Garden centres represent the next largest category, with horticulture and specialist gardening advice a core strength. Consumers are increasingly using the internet to purchase and browse for garden products and this has led to many distributors adopting an ‘omni-channel’ approach, combining in-store and an online presence, catalogues, phone and mail order.
Going forward, our market forecasts assume moderate growth within the garden products distribution sector, from 2018 – 2022, underpinned by sustained demand for housing and interest in home improvement, though the impact will differ within specific garden product categories.