Household Textiles Market Report – UK 2021-2025
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The 15th edition of the Household Textiles Market Report represents an up-to-date and informed report on the market for bed linen (duvet covers, sheets & valances, pillowcases, bedspreads, blankets, throws and bed-runners), filled products, bathroom textiles, table linen and kitchen towelling.
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The 15th edition of the Household Textiles Market Report – UK 2021-2025 incorporates original input and primary research, it represents an up-to-date and informed report on the market for bed linen (duvet covers, sheets & valances, pillowcases, bedspreads, blankets, throws and bed-runners), filled products (duvets, pillows, mattress protectors & enhancers and cushions), bathroom textiles (towels, bathmats and pedestal sets), table linen and kitchen toweling (tablecloths, napkins, table-mats and tea towels).
At a time when many markets across construction have suffered up to double-digit losses, the Household Textiles market has prospered relatively well with overall market value down just 1% in 2020. Despite significantly reduced high street availability, household textiles have continued to be sold in essential retail and especially online. With people spending much more time at home, there has been a degree of ‘nesting’ – creating comfort through fabrics, often choosing a luxurious feel. Added to this, sharing home spaces via Zoom and other video conferencing, has been another driver for investing in smartening up the home surroundings with affordable changes.
Key content covered:
- This report looks across the range of Household Textiles – bedlinen, filled products, bathroom textiles and table linen and kitchen toweling – examining the trends that have impacted on their sales and levels of demand for different items.
- Both residential and commercial use of household textiles are considered, the two sectors having faired very differently during the Covd-19 pandemic.
- Alongside demand, the report reviews supply, with imports being a particular feature of this market, as well as examining the various distribution channels for household textiles in the UK.
Key areas of insight include:
- Particular interest in this report are the differences between residential and commercial consumption of household textiles; the trends which are driving consumer choices and impacting on demand for different product types and styles; and the level of export, especially considering the impact on trade from both Covid-19 and Brexit.
Some of the companies included:
John Cotton, Comfy, Fogarty, Christy,Trendsetter Home Furnishing, The Fine Bedding Co, Ruia, Herbert Parkinson, Rectella, Julian Charles, Download Bedding Co, Heirloom Fine Linens, Lancashire Textiles, Caldeira Ltd, Cleland McIver, Ashley Wilde, The White Company, Soak & Sleep, Linenbundle, Character World, Dorma, Sanderson Design Group, Bedeck, Acton & Acton, Turner Bianca, Thomas Ferguson & Co, Gingerlily, Plumbs, Beaumont & Brown, Edmund Bell & Co, Prestigious Textiles, Sheridan UK Ltd, dusk.com, secretlinenstore.com, Dunelm, wayfair.com, made.com, Marks & Spencers, B&M, SW Living, Platt and Hill, Brinkhaus, Quilts of Denmark, Pownall & Hampson, Simba Sleep, Devon Duvets, Dusel, theduvetstore.co.uk, Ottoman Textiles, evesleep.co.uk, AW Hainsworth & Son, Interweave Textiles, Ambassador Textiles, The British Blanket Company, The Throw Company, The Wool Company, Richard Haworth, Nisbets plc, Tablecloth Shop and more.
Market Overview
- The Household Textiles market is a mature market, with growth for many years being around 2 to 3 %. In 2020, many markets were severely impacted by the Covid-19 pandemic but the Household Textiles market held ground, ultimately down just 1% in the year. This was in a large part due to maintained spend in the residential market as homeowners chose to spend on more luxury textiles.
Product Sectors
- The bedlinen sector remained robust, with people not travelling they looked to spend on improving their home environment; filled products experienced the same only marginal decline in what is a very competitive market space; bathroom textiles benefitted from a strong replacement market and sales were relatively uninterrupted due to widespread availability of click-and-collect ordering services; the table linen market was however impacted both due to the widespread closure of restaurants and hotels as well as the inability to entertain at home.
Market Prospects
- Looking ahead, a boost to the market is anticipated during 2022 both due to retail outlets opening more fully thereby encouraging spontaneous purchases, but also due to the resurgence of commercial trade as restaurants and hotels re-open.
- While many of these businesses may have limited ability to invest in the coming year, their need for replacement products will be ongoing. As a mature market, growth is likely to settle back to the 2 to 3% level year on year through to 2025.
Supply and Distribution
- Imports are exceedingly important to this market with a significantly negative balance of trade for this sector in the UK. The Far East and Asia are key sources of imports, notabley China and Pakistan.
- While Household Textile products are available through a wide range of retail outlets, covering all price points, it has been online sales – through both pure online players and the online presence of bricks-and-mortar stores – that have captured much of the trade in the past year.
- Within the commercial market attention should be paid to laundry services; whether a business or organization buys its linen outright or operates on a rental basis from a laundry service will impact on the quality and type of product they invest in.
This report reviews the UK Household Textiles market in the UK and assesses recent developments within the overall market and also within individual sub-sectors. Aspects examined include market development, trends and sector analysis, as well as key factors influencing future development of the overall market and for each product sub-sector.
Despite the challenges of the Coronavirus pandemic, the market has been buoyed by online consumer spending, with the nation confined to home during several lockdown measures to reduce transmission of the virus. With holiday plans curtailed, households spent money on improving their homes to add maximum comfort, including updating decors and homeware items. Even closure of non-essential shops did not deter spending, with household textiles ordered online. However, the contract sector, especially hospitality, faced tougher times and mixed fortunes.
This review of the household textiles market assesses current market conditions and provides forecasts of future trends. At the time of writing, concerns over Covid-19 and Brexit continue to dominate, although the market remains robust, despite continuing price competition.
Contents Listing
1. INTRODUCTION 10
1.1 BACKGROUND 10
1.2 SOURCES OF INFORMATION 10
2. SUMMARY AND MARKET PROSPECTS 12
2.1 SUMMARY 12
2.2 MARKET PROSPECTS 15
3. HOUSEHOLD TEXTILES MARKET 19
3.1 DEFINITION 19
3.2 MARKET OVERVIEW 19
3.3 KEY MARKET INFLUENCES 20
3.3.1 Consumer Spending and Retail Sales 20
3.3.2 New House Building 21
3.3.3 House Moving 24
3.4 MARKET CHARACTERISTICS 25
3.5 PRODUCT MIX 28
3.6 INTERNATIONAL TRADE 28
3.7 THE CONTRACT SECTOR 30
3.7.1 The Hospitality Sector 31
3.7.2 Health Clubs, Spas, Salons and Therapy Treatment Centres 32
3.7.3 Public sector 32
4. BED LINEN 35
4.1 DEFINITIONS 35
4.2 MARKET SIZE 35
4.3 MARKET PROSPECTS 37
4.4 PRODUCT MIX 38
4.5 DUVET COVERS 39
4.5.1 Market Size and Characteristics 39
4.6 SHEETS 40
4.6.1 Market Size 41
4.6.2 Sheet Styles 42
4.7 BEDSPREADS, THROWS AND BED-RUNNERS 43
4.8 PILLOWCASES 45
4.8.1 Market Size 45
4.9 BLANKETS 47
4.9.1 Market Size 47
4.10 INTERNATIONAL TRADE 49
5. FILLED PRODUCTS 53
5.1 DEFINITIONS 53
5.2 MARKET OVERVIEW 53
5.3 MARKET PROSPECTS 55
5.4 PRODUCT MIX 56
5.5 DUVETS 57
5.5.1 Market Size 57
5.5.2 Mix by Type of Filling 60
5.6 CUSHIONS, SEAT PADS AND CUSHION COVERS 64
5.6.1 Market Size 64
5.6.2 Interior Cushions 66
5.6.3 Cushions for Exterior Use 66
5.7 PILLOWS 68
5.7.1 Market Size 68
5.7.2 Product Mix by Type 70
5.8 MATTRESS, PILLOW & DUVET PROTECTORS, TOPPERS & ENHANCERS 71
5.8.1 Definition 71
5.8.2 Market Size 72
5.9 INTERNATIONAL TRADE 74
6. BATHROOM TEXTILES 77
6.1 DEFINITION 77
6.2 MARKET OVERVIEW 77
6.2.1 Background 77
6.3 MARKET PROSPECTS 80
6.4 PRODUCT MIX 81
6.4.1 Towels 82
6.4.2 Bath/Shower Mats and Pedestal Sets 84
6.5 INTERNATIONAL TRADE 85
7. TABLE LINEN & KITCHEN TOWELLING 88
7.1 DEFINITION 88
7.2 PRODUCT MIX 88
7.3 FUTURE PROSPECTS 91
7.4 TABLE LINEN 92
7.4.1 Market Size and Characteristics 92
7.4.2 Contract Sector 93
7.4.3 Domestic Sector 95
7.4.4 International Trade 97
7.5 TEA TOWELS 98
7.5.1 Market Size and Characteristics 98
8. SUPPLIERS 102
8.1 SUPPLY STRUCTURE 102
8.2 BED LINEN 105
8.3 FILLED PRODUCTS 107
8.4 BLANKETS AND THROWS 110
8.5 TOWELS AND BATHROOM TEXTILES 111
8.6 TABLE LINEN 112
8.7 OTHER SUPPLIERS 114
9. DOMESTIC DISTRIBUTION 115
9.1 DISTRIBUTION CHANNEL SHARES 117
9.2 DEPARTMENT STORES AND VARIETY STORES 119
9.2.1 Department Stores 119
9.2.2 Variety Stores 120
9.3 SPECIALISTS & INDEPENDENTS 121
9.4 CATALOGUE STORES (ONLINE/MAIL ORDER) 123
9.5 DISCOUNT RETAILERS 124
9.6 ONLINE ONLY 126
9.7 OTHERS 128
9.7.1 Furniture and Furnishing Multiples 128
9.7.2 DIY 129
9.7.3 Grocery Multiples 130
9.7.4 Garden Centres, Farm Shops & Heritage Centres 130
APPENDICES 131
APPENDIX A: ECONOMIC ENVIRONMENT 131
A.1 OVERVIEW AND OUTLOOK 131
A.2 GDP 131
A.3 INFLATION & INTEREST RATES 133
A.4 EMPLOYMENT & WAGES 133
A.5 HOUSEHOLD CONSUMPTION 134
A.6 STERLING 135
A.7 TRADE & BUSINESS INVESTMENT 136
Tables & Charts
CHART 1: UK HOUSEHOLD TEXTILES MARKET SIZE AND FORECASTS 2016 TO 2025 – BY VALUE (£M AT MSP) 12
CHART 2: HOUSING CONSTRUCTION STARTS, COMPLETIONS AND FORECASTS (GB) 2015 TO 2024 – BY VOLUME (000’S) 21
CHART 3: HOUSEBUILDING COMPLETIONS IN ENGLAND MIX BY TYPE OF DWELLING (FLATS VERSUS HOUSES, PRIVATE SECTOR) 2011/12 TO 2019/20 – % BY DWELLING TYPE 23
TABLE 4: NUMBER OF UK RESIDENTIAL PROPERTY TRANSACTIONS (OVER £40K) (NOT SEASONALLY ADJUSTED) 2013 TO 2020 – BY VOLUME (000’S) 25
CHART 5: UK HOUSEHOLD TEXTILES PRODUCT MIX 2020 – % BY VALUE 28
TABLE 6: INTERNATIONAL TRADE IN HOUSEHOLD TEXTILES 2012 TO 2020 – BY VALUE (£M) 29
CHART 7: IMPORTS OF HOUSEHOLD TEXTILES, PRODUCT MIX 2020 – % BY VALUE 30
CHART 8: UK MARKET SIZE AND FORECASTS FOR BED LINEN 2016 TO 2025 – BY VALUE (£M AT MSP) 35
CHART 9: UK BED LINEN MARKET PRODUCT MIX 2020 – % BY VALUE 38
CHART 10: UK MARKET SIZE AND FORECASTS FOR DUVET COVERS 2016 TO 2025 – BY VALUE (£M AT MSP) 39
TABLE 11: UK MARKET SIZE AND FORECASTS FOR SHEETS 2016 TO 2025 – BY VALUE (£M MSP) 41
CHART 12: UK MARKET SIZE AND FORECASTS FOR BEDSPREADS, THROWS AND BED-RUNNERS 2016 TO 2025 – BY VALUE (£M AT MSP) 43
CHART 13: UK MARKET SIZE AND FORECASTS FOR PILLOWCASES 2016 TO 2025 – BY VALUE (£M AT MSP) 45
TABLE 14: UK MARKET SIZE AND FORECASTS FOR BLANKETS 2016 TO 2025 – BY VALUE (£M MSP) 48
TABLE 15: INTERNATIONAL TRADE FOR BED LINEN 2019 AND 2020, BY VALUE (£M) 50
CHART 16: SOURCE COUNTRIES FOR BED LINEN IMPORTS 2020 – % BY VALUE 51
TABLE 17: SOURCE COUNTRIES FOR BED LINEN IMPORTS 2017 AND 2020 – % BY VALUE 51
TABLE 18: UK MARKET SIZE AND FORECASTS FOR FILLED PRODUCTS 2016 TO 2025 – BY VALUE (£M AT MSP) 53
CHART 19: UK MARKET FOR FILLED PRODUCTS MIX (DUVETS, PILLOWS, CUSHIONS, SEAT COVERS, MATTRESS PROTECTORS/ENHANCERS) 2020 – % BY VALUE 56
CHART 20: UK MARKET AND FORECASTS FOR DUVETS 2016 TO 2025 – BY VALUE (£M AT MSP) 58
CHART 21: UK DUVET MARKET MIX BY FILLING TYPE (SYNTHETIC & NATURAL) 2020 – % BY VALUE 62
CHART 22: UK MARKET FOR DUVETS BY FILLING TYPE (SYNTHETIC AND NATURAL) 2013, 2016 AND 2020 – BY VALUE (£M AT MSP) 63
TABLE 23: UK MARKET SIZE AND FORECASTS FOR CUSHIONS, SEAT PADS AND CUSHION COVERS 2016 TO 2025 – BY VALUE (£M AT MSP) 64
TABLE 24: UK MARKET SIZE AND FORECASTS FOR PILLOWS 2016 TO 2025 – BY VALUE (£M AT MSP) 68
CHART 25: UK MARKET FOR PILLOWS MIX BY FILLING TYPE (SYNTHETIC, NATURAL, LATEX/MEMORY FOAM) 2020 – % BY VALUE 70
TABLE 26: UK MARKET SIZE AND FORECASTS FOR MATTRESS, DUVET & PILLOW PROTECTORS, TOPPERS & ENHANCERS, 2016 TO 2025 – BY VALUE (£M AT MSP) 73
TABLE 27: INTERNATIONAL TRADE FOR FILLED PRODUCTS 2019 AND 2020 – BY VALUE (£M) 75
CHART 28: INTERNATIONAL TRADE FOR FILLED PRODUCTS IMPORT SOURCE COUNTRIES 2020 – % BY VALUE 76
CHART 29: UK MARKET SIZE AND FORECASTS FOR BATHROOM TEXTILES 2016 TO 2025 – BY VALUE (£M AT MSP) 78
CHART 30: UK BATHROOM TEXTILES MARKET PRODUCT MIX (TOWELS, BATH MATS/SHOWER MATS & PEDESTAL SETS) 2020 – % BY VALUE 81
TABLE 31: UK MARKET SIZE AND FORECASTS FOR BATHROOM TEXTILES BY PRODUCT SECTOR 2016 TO 2025 – BY VALUE (£M AT MSP) 82
TABLE 32: INTERNATIONAL TRADE IN TOILET AND KITCHEN LINEN 2013 TO 2020 – BY VALUE (£M) 86
CHART 33: KEY IMPORT SOURCES OF TOILET AND KITCHEN LINEN 2020 – % BY VALUE 86
CHART 34: UK TABLE LINEN AND KITCHEN TOWELLING MARKET PRODUCT MIX 2020 – % BY VALUE 88
TABLE 35: UK MARKET SIZE AND FORECASTS FOR TABLE LINEN AND KITCHEN TOWELLING 2016 TO 2025 – BY VALUE (£M AT MSP) 90
TABLE 36: COUNTRIES OF ORIGIN FOR IMPORTS OF TABLE LINEN 2020 – % BY VALUE 98
CHART 37: UK MARKET SIZE AND FORECASTS FOR TEA TOWELS 2016 TO 2025 – BY VALUE (£M AT MSP) 100
TABLE 38: LEADING SUPPLIERS IN THE UK HOUSEHOLD TEXTILES MARKET – ESTIMATED MARKET SHARES 2020/21 103
TABLE 39: INDICATIVE UK HOUSEHOLD TEXTILES MARKET DOMESTIC DISTRIBUTION CHANNEL SHARE 2020-21 – % BY VALUE 117
TABLE 40: TEXTILE RETAILERS BY TURNOVER BAND SIZE 2015, 2017 & 2020 – % OF ORGANISATIONS 121
CHART A1: GVA CHAINED VOLUME MEASURES, 2016-2021, KEY CONSTITUENT ELEMENTS 132
CHART A2: CPI INFLATION AND BANK OF ENGLAND BASE RATE, 2008-2023 133
CHART A3: AVERAGE WEEKLY EARNINGS DATA – GB – TOTAL PAY – 2014-2019 (SEASONALLY ADJUSTED) 134
CHART A4: DI PER CAPITA & SAVINGS RATIO AT CURRENT PRICES 2008-2023 135
CHART A5: EXCHANGE RATE FLUCTUATIONS 2015-2019, STERLING TO THE DOLLAR AND THE EURO, SPOT RATES 136
CHART A6: TRADE & BUSINESS INVESTMENT, 2019-2020 137
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