Inclusive Bathroom and Kitchen Products Market Report – UK 2018-2022


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Inclusive Bathroom and Kitchen Products Market Report – UK 2018-2022

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The 4th edition of the ‘Inclusive Bathroom and Kitchen Products Market Report’ contains a detailed assessment of the inclusive bathroom and kitchen products market with interpretation of major developments and future trends.

The ‘Inclusive Bathroom and Kitchen Products Market Report – UK 2018-2022’ costs £895+VAT (if applicable) for a PDF version.

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The 4th edition of the ‘Inclusive Bathroom and Kitchen Products Market Report – UK 2018-2022’ contains a detailed assessment of the inclusive bathroom and kitchen products market with interpretation of major developments and future trends. Written by marketing professionals with considerable experience of the bathroom products industry, this report provides suppliers with a detailed and comprehensive review of this developing market.

Key content covered in the report:

  • Inclusive Bathroom and Kitchen market size by volume and value, rates of change, trends and forecasts through to 2022.
  • Product reviews – WC facilities, taps and mixers, baths, showering facilities, bathrooms accessories, kitchen facilities – sector size, product trends.
  • Key suppliers – market position and company profiles.
  • Distribution channel shares including direct sales, merchants, specialists and online retailers.

Areas of particular interest:

  • Growing demand for inclusive bathroom and kitchen products as the population ages and the number of people with disabilities increase.
  • The number of multi-generational households in the UK is also increasing.
  • In the inclusive bathrooms sector, wetrooms and walk-in level access showering areas will progressively replace baths.
  • Inclusive bathroom and kitchen products have become much more aesthetically pleasing.
  • Around half a million UK households lack the home adaptations that they need. Almost half of these home adaptations are for bathroom or kitchen areas.
  • Inclusive kitchens are predominantly used by wheelchair users and will be custom-built solutions tailored specifically to the homeowner’s requirements.
  • Detailed market data and insight on the inclusive bathroom and kitchen products market by AMA Research, a leading UK provider of construction market intelligence.

Companies included:

Abacus Healthcare, Able Access UK, Absolute Mobility, AKW, Aqua Padding, Aquability, ASM Medicare, Astor Bannerman, Bathex, Bemis, Bristan Group, Carron Bathrooms, Celmac, Chiltern Invadex, Contour Showers, Croydex, Design Matters, Easibathe, Franke Sissons, Gainsborough Baths, Geberit UK, Gordon Ellis, Grohe, Hafele UK, Home Independence Services, Howden Joinery, Ideal Standard UK, Impey Showers, Independent Bathing Company, Intatec, Keuco, Kingkraft, Kohler Mira, Lakes Bathrooms, Laufen, Lecico, Magnet Trade, Methven UK, Moores Furniture Group, Mountway, N&C Phlexicare, Nationwide Mobility, Neaco, NymasPDS Hygiene, Pegler Yorkshire Group, Pland Stainless, Practical Bathing, Premier Care in Bathing, Pressalit Care, Procare, RAK Ceramics UK, Redring, Regency Adapted Kitchens, Renaissance Baths, Rise and Lower Company, Rixonway Kitchens, Roca, Scanflex, Softley Kitchens, Sunrise Medical, Sync Living, The Symphony Group, Total Hygiene, Triton Showers, Twyford Bathrooms, VitrA UK, Whale Pumps, and more.

Market Overview

  • Overall market size by value, rates of change, current trends and market prospects, key criteria of influence etc. Forecasts through to 2022.
  • Social and demographic trends, ageing population – including growth of population in 65+ age category, numbers who are age 85+, proportion of elderly people living alone, life expectancy trends, demand for home adaptations by type, multi-generational living etc.
  • Disabled population – statistics and trends, care in the community, Disabled Facilities Grant, Better Care Fund etc.
  • Legislative changes – including Document Part M and Document Part G requirements, BEAB Care Mark, RNIB Approved Product, The Care Act etc.
  • Application mix – end-use sectors, e.g. residential and non-residential applications.
  • Residential – including housing stock and new housing, private housing, social housing, housing for older and disabled people, residential and nursing homes.o Non-residential – including overall performance and forecasts, health, education, entertainment and leisure sectors etc.

Product Mix

  • Overall product mix – by value and share 2017.
  • Product issues – safety, restricted bending and reach, limited hand dexterity, visual clarity, memory, size and weight etc.
  • Key design trends by bathroom product sector – importance of safety features, thermostatic control, Doc M requirements, shift towards wetroom solutions and walk-in showering areas, movement towards more stylish shapes, ergonomic designs for ease of use, digital technology, hygiene concerns etc.
  • Key design trends by kitchen product sector – importance of the layout in kitchen design, bespoke design, automatic rise & fall units, remote sensor operated taps and mixers, shallow depth sinks, large/deep storage drawers, linear induction hobs, ‘slide and hide’ ovens etc.

Supply and Distribution

  • Market shares of leading inclusive bathroom and kitchen product manufacturers.
  • Review and analysis of leading suppliers, including company profile, turnover, key product areas etc. Summary of 50+ other specialist suppliers.
  • Distribution structure – direct sales, merchants/distributors, other channels of supply.
  • Key channels, e.g. direct sales – including specialists who supply direct, services offered; Merchants/Distributors – key companies, brands supplied etc. Other channels – Home improvement multiples, mail order catalogues, online retailers.

The inclusive bathroom and kitchen products market experienced sustained growth in 2016, although at a lesser pace than 2015. In the second half of the year the ‘Brexit effect’ had started to take hold, with consumer and business confidence waning. However, in 2017 market growth was more positive, despite economic uncertainty surrounding the UK plans to exit from the EU. The higher level of housing completions supported demand for inclusive bathroom and kitchen products at this time.

The inclusive bathroom and kitchen market has been positively impacted the trend towards product solutions that are suitable for all users. As such, inclusive bathroom and kitchen products have become much more aesthetically pleasing. The focus is on functionality, but style is also now an equally important consideration. Consumers are demanding attractive designs that will ‘future-proof’ and add value to their property; and are also suitable for all family members to use.

Consumer demand for inclusive bathroom and kitchen products is growing as the population ages and the number of people with disabilities increase. Improvements in healthcare and lifestyles mean the UK population is getting older. The number of multi-generation households in the UK is also increasing. The fastest growing household type in 2017 is households containing two or more families. The shortage of affordable housing and elderly relatives in need of care are driving more families to house three generations in one property.

With an increasing number of elderly and disabled people in the UK, the growing demand for inclusive bathroom and kitchen products looks set to continue. Solid levels of growth are expected to continue until 2022, with the market expected to be stronger at the end of that period. The market will benefit from very large demand for disability adaptations in existing homes.

  1. Contents Listing
  2. 1. INTRODUCTION 7
  3. 1.1 BACKGROUND 7
  4. 1.2 SOURCES OF INFORMATION 7
  5. 2. SUMMARY & MARKET PROSPECTS 9
  6. 2.1 SUMMARY 9
  7. 2.2 KEY TRENDS 10
  8. 2.3 MARKET PROSPECTS 11
  9. 3. ECONOMIC ENVIRONMENT 12
  10. 3.1 GDP 12
  11. 3.2 INFLATION & INTEREST RATES 13
  12. 3.3 UNEMPLOYMENT 14
  13. 3.4 HOUSEHOLD CONSUMPTION 15
  14. 3.5 HOUSING & CONSTRUCTION 15
  15. 3.6 STERLING 16
  16. 3.7 POPULATION PROFILE 16
  17. 3.8 CONCLUSIONS 17
  18. 4. UK INCLUSIVE BATHROOM AND KITCHEN MARKET 18
  19. 4.1 DEFINITION 18
  20. 4.2 MARKET OVERVIEW 18
  21. 4.2.1 Market Size & Background 18
  22. 4.2.2 Market Prospects 20
  23. 4.3 MARKET TRENDS 21
  24. 4.3.1 Ageing Population 21
  25. 4.3.2 Disabled Population 24
  26. 4.3.3 Home Adaptations 25
  27. 4.3.4 Multi-Generation Living 26
  28. 4.4 LEGISLATION AND APPROVALS 27
  29. 4.4.1 Document Part M / Lifetime Homes 27
  30. 4.4.2 Document Part G 28
  31. 4.4.3 BEAB Care Mark / RNIB Approved 29
  32. 4.4.4 The Care Act 29
  33. 5. PRODUCTS 31
  34. 5.1 OVERALL PRODUCT MIX 31
  35. 5.2 PRODUCT ISSUES 32
  36. 5.3 BATHROOM PRODUCT TRENDS 33
  37. 5.3.1 Toilet Facilities 33
  38. 5.3.2 Baths 36
  39. 5.3.3 Bathroom Taps and Mixers 37
  40. 5.3.4 Showering Facilities 39
  41. 5.3.5 Bathroom Accessories 42
  42. 5.4 KITCHEN PRODUCT TRENDS 44
  43. 5.4.1 Kitchen Furniture 44
  44. 5.4.2 Worktops 45
  45. 5.4.3 Sinks and Taps 46
  46. 5.4.4 Appliances 47
  47. 6. END USE SECTORS 48
  48. 6.1 SECTOR OVERVIEW 48
  49. 6.2 RESIDENTIAL 48
  50. 6.2.1 Private Housing 49
  51. 6.2.2 Social Housing 50
  52. 6.2.3 Residential Housing for Older and Disabled People 50
  53. 6.2.4 Residential Care and Nursing Homes 51
  54. 6.3 NON-RESIDENTIAL CONSTRUCTION 52
  55. 6.3.1 Health 54
  56. 6.3.2 Education 55
  57. 6.3.3 Entertainment and Leisure 56
  58. 6.3.4 Other Sectors 57
  59. 7. SUPPLIERS 59
  60. 7.1 MARKET SHARES 59
  61. 7.2 KEY SUPPLIERS 59
  62. 7.3 OTHER SUPPLIERS 62
  63. 8. DISTRIBUTION 67
  64. 8.1 DISTRIBUTION STRUCTURE 67
  65. 8.2 DIRECT SALES 67
  66. 8.3 MERCHANTS 68
  67. 8.4 DISTRIBUTORS 70
  68. 8.5 HOME IMPROVEMENT MULTIPLES 70
  69. 8.6 ONLINE RETAILERS 70
  70. 9. INSTALLATION AND SPECIFICATION 72
  71. 9.1 INSTALLATION 72
  72. 9.2 SPECIFICATION 72
  73. 9.2.1 Refurbishment 72
  74. 9.2.2 New Build 73
  1. Tables & Charts
  2. CHART 1: UK INCLUSIVE BATHROOM & KITCHEN PRODUCTS MARKET BY VALUE AND FORECASTS (£M MSP) 2013-2022 9
  3. TABLE 2: GDP DATA – 2015-2017 – KEY CONSTITUENT ELEMENTS 12
  4. CHART 3: INTEREST RATES AND INFLATION (CPI) FROM 2000-2022 14
  5. CHART 4: PDI & SAVINGS RATIO AT CURRENT PRICES 2000-2022 15
  6. TABLE 5: EXCHANGE RATE FLUCTUATIONS 2014-2020 – STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 16
  7. TABLE 6: UK INCLUSIVE BATHROOM & KITCHEN PRODUCTS MARKET BY VALUE (£M MSP) 2013 -2022 19
  8. CHART 7: UK INCLUSIVE BATHROOM & KITCHEN PRODUCTS – PRODUCT MIX BY VALUE 2017 19
  9. CHART 8: UK POPULATION IN 65+ AGE CATEGORY 1976 – 2046 22
  10. CHART 9: UK HOUSEHOLD TENURE FOR 65+ AGE CATEGORY 2017 23
  11. CHART 10: LIFE EXPECTANCY AT BIRTH BY GENDER 1991 – 2036 24
  12. TABLE 11: TYPICAL BATHROOM AND KITCHEN ADAPTATIONS AND AVERAGE COSTS 25
  13. CHART 12: UK MULTI-GENERATIONAL HOUSEHOLDS 2007-2017 BY VOLUME (000S) 26
  14. CHART 13: UK INCLUSIVE BATHROOM & KITCHEN MARKET – PRODUCT MIX BY VALUE 2017 31
  15. TABLE 14: UK INCLUSIVE BATHROOM & KITCHEN MARKET BY PRODUCT CATEGORY 2017 (£M MSP) 32
  16. CHART 15: INCLUSIVE BATHROOM & KITCHEN PRODUCTS BY END USE APPLICATION – RESIDENTIAL AND NON-RESIDENTIAL 2017 48
  17. TABLE 16: UK DWELLING STOCK IN ENGLAND BY TENURE (000’S) 2010 – 2016 49
  18. CHART 17: CONSTRUCTION OUTPUT (GREAT BRITAIN) NON-RESIDENTIAL – NEW WORK AND RMI CURRENT PRICES (£BN) 2012 -2021 52
  19. CHART 18: NON-RESIDENTIAL CONSTRUCTION OUTPUT NEW WORK ANALYSIS BY SECTOR 2017 AND 2021 – % BY VALUE GB 53
  20. CHART 19: HEALTH OUTPUT AND FORECASTS 2012 TO 2021 – BY VALUE (£ BILLION AT CURRENT PRICES) 54
  21. CHART 20: EDUCATION OUTPUT AND FORECASTS 2012 TO 2021 – BY VALUE (£ BILLION AT CURRENT PRICES) 55
  22. CHART 21: ENTERTAINMENT & LEISURE OUTPUT AND FORECASTS 2012 TO 2021 – BY VALUE (£ BILLION AT CURRENT PRICES) 56
  23. TABLE 22: UK INCLUSIVE BATHROOM & KITCHEN SUPPLIERS – MARKET SHARES BY VALUE 2017 59
  24. CHART 23: INCLUSIVE BATHROOM & KITCHEN PRODUCTS MARKET % CHANNEL SHARE 2017 67

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