Internet Garden Market Report – UK 2020-2024

The 6th edition of the Internet Garden Products Market Report – UK 2020-2024 has been published by AMA Research. The report contains a detailed study of the continued development of the online garden products and analyses current trends by product sector.

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The 6th edition of the Internet Garden Products Market Report – UK 2020-2024 contains a detailed study of the continued development of the online garden products and analyses current trends by product sector. It reviews recent market trends and forecasts over the next few years for both specialist garden e-tailers and non-specialists within this market. This report contains original input and a detailed assessment of the market and represents excellent value for money to companies in the industry or considering entry.

Key issues analysed in the report

  • Detailed Assessment of the Internet Garden Products Market – analysis of market structure and developments
  • Mix of Specialist Garden E-tailers and Non-specialist suppliers in the Internet Garden Products Market.
  • Internet Market – Analysis by Product Group
  • Market sizes, supplier mix and market trends
  • Product sectors – horticulture, garden buildings, garden leisure, garden equipment, garden chemicals and garden sundries.

Some of the companies listed within the report

Crocus.co.uk Limited, Kybotech Ltd, Meika, Gardenbargains.com, Greenfingers Trading Ltd, Jersey Choice Ltd, Simply Paving, Calgary Just Companies Ltd, Gardening Express, Gerrico, Keengardener Ltd, Summer Garden Buildings,The Internet Gardener, Garden Products Online, Halls Garden Supplies, Garden Direct, garden4less.co.uk, Garden Superstore, Garden Supply Direct, Lighting for Gardens Ltd, MowDirect, ILikeStores Ltd, Taylored Investments, You Garden, The Garden Furniture Centre, White Stores, Water Garden, waterfeatures2go.co.uk, Sow Seeds Ltd , Moneta UK , Elbec Ltd , Garden Furniture Scotland, Mr Fothergills Seeds, Unwins, Sainsburys, Screwfix Direct, Shop Direct, JD Williams Group Ltd, Freemans Grattan Holdings, Suttons Consumer Products Ltd, S E Marshall Ltd, J Parker Dutch, Bulbs (Wholesale) Ltd, Scotts Ltd, Lifestyle Media Group, B & Q plc, Homebase, Wickes, Robert Dyas Limited, Leekes Ltd, Amazon Plc, Wayfair, Wilko Retail Ltd, The Range, Dunelm (Soft Furnishings) Ltd, Next Retail Ltd, John Lewis Partnership plc, IKEA Limited, Clas Ohlson, Waitrose, Tesco Plc, Asda Stores Ltd, WM Morission Supermarkets PLC, Aldi.

Areas of particular interest

  • Overview of Garden Products market – size and forecasts to 2024.
  • Review of Internet garden products market performance 2015-2019 – market value estimates 2015-2019, market segmentation, online product mix estimates, forecasts to 2024.
  • Impact of Covid-19 – significant growth of online purchasing as many traditional outlets were forced to close.
  • Review of key Internet suppliers – profiles of the main garden products e-tailers and non-specialists.
  • Market forecasts – growth prospects in 2020 -2024, key sectors, opportunities.

Market Overview

  • Overall Garden products market – size, structure and forecasts 2015-2024 – relative market performance, key drivers. Distribution channel mix shares, role of Internet etc.
  • Overall Internet garden products market – size by value 2015-2024, annual rates of change, current trends, market prospects. Comparisons of Internet sector and total market 2015-24.
  • Definition of ‘online’ channels – specialist garden e-tailers, non-specialists with online operations (home improvement multiples, mail order & catalogue, others including grocery multiples, high street, discounters, etc). Channel shares, trends.
  • Market Prospects – forecasts up to 2022, key drivers, changes in supply structure. 

Product Trends

  • Overall product mix of Internet channel – share by value by product group within Internet channel.
  • Review of product groups: horticulture, garden buildings, garden leisure, garden equipment, garden chemicals and garden sundries (garden decoration, fencing, trellis & garden structures, decking, water & transfer products and propagation & netting).
  • Product groups – definition, market size and review of recent trends and factors affecting each sector.
  • Internet distribution mix for each product group – specialist garden e-tailers and non-specialists – relative shares, differences between sectors, trends etc.

Supplier Trends

  • Overview of Internet garden products sector – fragmented structure, role of Internet within overall garden products distribution.
  • Market shares – mix between specialist garden product e-tailers and non-specialists, blurring of definitions, changing trends, product mix estimates etc.
  • Market positioning of Internet retailers – specialists / non-specialists, areas of differentiation – major variations between product sectors.
  • Market size and forecasts 2015-2024 – key market drivers, influences and market prospects.

Internet Trends

  • Internet trends – including penetration of Internet, broadband and mobile devices, trends in online household goods purchases.
  • Buying trends – including online research and user expectations, growth in social networking, influence of customer reviews, blogs and online advertising.

The total Internet garden market can be divided into two broad categories. Specialist garden e-tailers – defined broadly as companies with a ‘substantial’ commitment to both online selling and garden products – i.e. whose online operation is the main or growing proportion of their distribution route to market. Non-specialists – defined as companies that offer garden products online, but this does not represent either their main product range or main distribution channel.

Trends such as ‘outdoor living’, have also benefitted the online gardening market. Sectors including garden leisure, equipment and buildings contain numerous items which enable consumers to spend more time in their gardens for al fresco dining, entertaining, and increasingly for home-working. Garden leisure in particular is the largest sector for online sales and includes products such as garden furniture and barbecues which are both popular online purchases.

It is expected that the Internet garden market will continue to increase to 2024, although the amount of growth will be dependent on the recovery of the retail sector post-lockdown. During 2020 online shopping has grown significantly and this is likely to continue as social distancing measures remain in place.

Contents Listing

1. INTRODUCTION 8
1.1 BACKGROUND 8
1.2 SOURCES OF INFORMATION 8
2. SUMMARY AND MARKET PROSPECTS 10
2.1 SUMMARY 10
2.2 MARKET PROSPECTS 11
3. UK MARKET FOR INTERNET GARDEN PRODUCTS 13
3.1 DEFINITION 13
3.1.1 Product Areas 14
3.2 MARKET OVERVIEW 14
3.2.1 Market Size and Forecasts 14
3.2.2 Current Situation 16
3.2.3 Market Prospects 18
3.2.4 Internet Distribution Channel Structure 21
3.2.5 Distribution Mix of Total Internet Garden Products Market 23
3.3 INTERNET MARKET TRENDS AND INFLUENCES 24
3.3.1 E-Retail Market 24
3.3.2 Internet Access – Fixed, Mobile, Superfast Broadband 26
3.3.3 Mobile Internet Access – Smartphone, Tablet, Other 27
3.3.4 Online Research – User Reviews, Blogs, Social Networks and Price Comparisons 29
3.3.5 Online Purchaser Profile 31
3.3.6 Online Retailer Strategies 32
4. PRODUCTS 34
4.1 OVERALL PRODUCT MIX 34
4.2 HORTICULTURE 36
4.2.1 Distribution/Role of Internet 36
4.2.2 Market Trends 38
4.3 GARDEN BUILDINGS 40
4.3.1 Distribution/Role of Internet 41
4.3.2 Market Trends 42
4.4 GARDEN LEISURE 43
4.4.1 Distribution/Role of Internet 44
4.4.2 Market Trends 45
4.5 GARDEN EQUIPMENT 49
4.5.1 Distribution/Role of Internet 50
4.5.2 Market Trends 51
4.6 GARDEN CHEMICALS 53
4.6.1 Distribution/Role of Internet 53
4.6.2 Market Trends 54
4.7 GARDEN SUNDRIES 55
4.7.1 Product Mix 56
4.7.2 Distribution/Role of Internet 57
4.7.3 Market Trends 58
5. SUPPLY AND DISTRIBUTION STRUCTURE 61
5.1 OVERVIEW 61
5.2 OVERVIEW OF SPECIALIST GARDEN E-TAILERS 63
5.2.1 Market Shares 63
5.2.2 Key Suppliers – Specialist Garden E-tailers 65
5.3 NON-SPECIALISTS 69
5.3.1 Non-specialist Channel Shares 71
5.3.2 Mail order and Catalogue Companies 72
5.3.3 Home Improvement Multiples 74
5.3.4 Garden Centres 76
5.3.5 Other Online Suppliers 77
APPENDICES 81
APPENDIX A: ECONOMIC ENVIRONMENT 81
A.1 OVERVIEW AND OUTLOOK 81
A.2 GDP 81
A.3 INFLATION & INTEREST RATES 83
A.4 EMPLOYMENT & WAGES 84
A.5 HOUSEHOLD CONSUMPTION 85
A.6 STERLING 86

 

Tables & Charts

CHART 1: UK INTERNET GARDEN PRODUCTS MARKET SIZE AND FORECASTS 2015 TO 2024 – BY VALUE (£M RSP) 10
TABLE 2: UK INTERNET GARDEN MARKET AND FORECASTS 2015 TO 2024 – BY VALUE (£M RSP) 15
CHART 3: INDEX OF OVERALL AND INTERNET GARDEN PRODUCT SALES AND FORECASTS 2011 TO 2024 – (2011=100) 20
CHART 4: INTERNET DISTRIBUTION CHANNEL STRUCTURE FOR DOMESTIC GARDEN PRODUCTS 22
CHART 5: TOTAL INTERNET GARDEN PRODUCTS MARKET DISTRIBUTION MIX 2019 TO 2020 – % BY VALUE 23
CHART 6: UK E-RETAIL MARKET 2013 TO 2020 – % SHARE OF TOTAL RETAIL SALES 24
CHART 7: UK E-COMMERCE SALES OVER A WEBSITE 2011 TO 2018 – BY VALUE £BN 25
CHART 8: GB HOUSEHOLDS WITH INTERNET ACCESS 2007 TO 2020 – % OF HOUSEHOLDS 26
CHART 9: GB ADULTS ACCESSING THE INTERNET WITH A MOBILE/SMARTPHONE 2011 TO 2019 – % OF INTERNET USERS 28
CHART 10: GB ADULTS ACCESSING THE INTERNET ‘ON THE GO’ BY TYPE OF MOBILE DEVICE 2019 – % OF INTERNET USERS 28
CHART 11: SOCIAL NETWORKING USER PROFILE BY AGE CATEGORY 2020 30
CHART 12: ONLINE PURCHASE OF FURNITURE, HOME ACCESSORIES OR GARDENING PRODUCTS 2020 – % BY AGE CATEGORY 31
TABLE 13: ONLINE RETAILER STRATEGIES 33
CHART 14: INTERNET GARDEN PRODUCT SALES MIX 2019 – % BY VALUE 35
CHART 15: DISTRIBUTION MIX IN TOTAL INTERNET HORTICULTURE PRODUCTS MARKET 2019 – % BY VALUE 37
CHART 16: MIX OF PRODUCTS WITHIN THE UK HORTICULTURAL MARKET 2019-20 – % BY VALUE 40
CHART 17: TOTAL INTERNET GARDEN BUILDINGS MARKET DISTRIBUTION MIX 2019 – % BY VALUE 42
CHART 18: TOTAL INTERNET GARDEN LEISURE MARKET DISTRIBUTION MIX 2019 – % BY VALUE 45
CHART 19: UK MARKET FOR GARDEN LEISURE PRODUCT MIX 2019 – % BY VALUE 47
CHART 20: TOTAL INTERNET GARDEN EQUIPMENT MARKET DISTRIBUTION MIX 2019 – % BY VALUE 51
CHART 21: TOTAL INTERNET GARDEN CHEMICALS MARKET DISTRIBUTION MIX 2019 – % BY VALUE 54
CHART 22: UK DOMESTIC GARDEN SUNDRIES PRODUCT MIX 2019 – % BY VALUE 56
CHART 23: TOTAL INTERNET GARDEN SUNDRIES MARKET DISTRIBUTION MIX 2017 – % BY VALUE 58
CHART 24: TOTAL INTERNET GARDEN PRODUCTS MARKET DISTRIBUTION MIX 2019 – % BY VALUE 62
TABLE 25: SPECIALIST E-TAILER GARDEN PRODUCTS MARKET SHARE, 2019 64
TABLE 26: NON-SPECIALISTS INTERNET GARDEN PRODUCTS MARKET RETAIL SHARE 2019 – % BY VALUE 71
CHART A1: GVA CHAINED VOLUME MEASURES KEY CONSTITUENT ELEMENTS 2015 TO 2020 – % CHANGE 83
CHART A2: CPI INFLATION AND BANK OF ENGLAND BASE RATE 2008 TO 2023 – % 84
CHART A3: AVERAGE WEEKLY EARNINGS DATA (GB) TOTAL PAY 2014 TO 2019 – £ STERLING (SEASONALLY ADJUSTED) 85
CHART A4: DISPOSABLE INCOME PER CAPITA AND THE SAVINGS RATIO AT CURRENT PRICES 2008 TO 2023 86
CHART A5: EXCHANGE RATE FLUCTUATIONS STERLING TO THE DOLLAR AND THE EURO 2015 TO 2019 – SPOT RATES 87


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