Internet Plumbing and Heating Market Report – UK 2020-2024 including Covid-19 Insight

The 5th edition of the Internet Plumbing & Heating Market Report represents an up-to-date and informed report on the market for bathroom, shower, wetroom and heating products that are sold on transactional websites by specialist online plumbing retailers and multi-channel non-specialists.

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The 5th edition of the Internet Plumbing & Heating Market Report – UK 2020-2024 represents an up-to-date and informed report on the market for bathroom, shower, wetroom and heating products that are sold on transactional websites by specialist online plumbing retailers and multi-channel non-specialists.

Key content covered:

  • UK Internet Plumbing & Heating Market – size, recent trends and key influences, forecasts and future trends up to 2024.
  • Analysis by Market Sector – Bathroom, Shower, Wetroom and Heating Products – size, product mix, trends and influences.
  • Market Structure – review of market structure, split between online specialists and non-specialists, market shares of major specialist players, company profiles, anticipated future developments.
  • Operational Characteristics – analysis of leading online specialist websites, features, key trends and influences.

Areas of particular interest:

  • Market development in 2015-20 – the internet is the fastest growing channel of the overall plumbing and heating market driven by convenience and the widespread availability of 4G (and roll-out of 5G) mobile internet technology and increased installation of superfast broadband in UK homes.
  • Key product mix trends – bathroom, shower, wetroom and heating products.
  • Purchasing trends – more trade and consumer users are shopping ‘on the go’ via smartphone or tablet.
  • Supply and distribution – structures and shares. Specialist plumbing retailers and multi-channel non-specialists.
  • Market prospects to 2024 – including review of key market drivers and impact of COVID-19.

Some of the companies included:

Victorian Plumbing, Better Bathrooms, Soak.com, Travis Perkins, Screwfix, B&Q, Ikea, John Lewis, Argos, Victoria Plum Ltd, Plumbworld, PlumbNation, Bathroom Takeaway, Heat and Plumb, Bathroom City, BHL, QS Supplies, Yorkshire Bathrooms & Kitchens, Bathroom Express, Bella Bathrooms, Choice Bathroom Shop, National Shower Spares, Sanctuary Bathroom Leeds, Tapstore, Warmrooms, Wolsleley, Toolstation, Jewson, Plumbase, Ideal Bathrooms, Homebase, Wickes and more.

  • UK internet plumbing and heating market, market definition, overview of market size by value, recent and current situation 2015-2019 with estimates for 2020, recent market performance, factors underpinning demand and value growth, impact of COVID-19.
  • Internet trends, overall UK e-retail market; e-commerce sales; internet access – superfast, ultrafast, full fibre broadband, mobile internet technology – 4G, 5G; typical purchaser profile by age, trends in online household goods purchases etc.
  • Shopping trends, increasing online research, higher expectations of shorter delivery times and costs, growth of ‘click and collect’ and alternative pick-up locations, importance of social networking, influence of customer reviews and blogs, easier identification of lowest prices, use of voucher codes, payment flexibility, importance of marketplace websites, and growth in digital advertising – particularly mobile.
  • Market prospects – market size, key growth areas, market developments and forecast trends up to 2024.

Product Mix

  • Overall product mix, by value and share – baths and sanitaryware; shower controls and bathroom taps; bathroom furniture and accessories; shower enclosures, screens and trays; wetroom products; towel warmers & decorative radiators; heating products.
  • Key design trends by product sector, sustainability and the environment, affordable design, technological improvements including digital controls, minimalist and contemporary styles, space saving designs for small UK bathrooms, safety features, inclusive design etc.
  • Use of own label, advantages and disadvantages, trends, positioning, influences.
  • Branded product, growing number of products and brands offered.

Supply and Distribution

  • Market shares of leading specialist online plumbing retailers.
  • Review and analysis of leading online plumbing retailers, including company profile, turnover, key brands etc. Also, summary of significant other online plumbing retailers.
  • Overview of non-specialists, including merchant/trade channel, home improvement multiples and other retail suppliers – store-based retailers, mail-order catalogues, grocery multiples, non-specialist marketplace retailers (such as Amazon) and plumbing manufacturers.
  • Changes in structure of internet channel, specialist online retailers, multi-channel non-specialists, key trends.

Table and Charts

  • There are 25 tables and charts in this detailed report.

 

The internet is the fastest growing channel of the overall UK plumbing & heating products market and has experienced strong growth levels over the last decade. Despite the uncertain economic climate exacerbated by Brexit in the last 3-4 years, the UK internet plumbing & heating market has continued to grow. With lower prices and added convenience, internet retailers have been able to capitalise on changing consumer cross-channel shopping habits with a notable shift towards online purchases.

Going forward, with the COVID-19 crisis, the level of online plumbing & heating sales should continue to experience relatively positive conditions in 2020, seen particularly during lockdown periods when non-essential store-based retailers are required to remain closed. However, sales forecasts are currently difficult to predict, with the impact of the pandemic on confidence levels and the economy not yet known.

The UK has one of the most active online populations in Europe. In 2019, 91% of adults in the UK had recently used the internet (in the last 3 months). With the greater availability of faster broadband connections in recent years, internet users have become accustomed to shopping online. In addition, with the widespread availability of 4G (and roll out of 5G technology), users are frequently ‘shopping ‘on the go’ from a smartphone.

The future performance of the internet plumbing market is likely to be driven by overall trends in online shopping, technological improvements and levels of consumer confidence and expenditure. However, it is likely that the pace of growth will start to slow as this market matures.

Contents Listing

1. INTRODUCTION 8
1.1 BACKGROUND 8
1.2 SOURCES OF INFORMATION 8
2. SUMMARY & MARKET PROSPECTS 11
2.1 SUMMARY 11
2.2 KEY TRENDS 12
2.3 MARKET PROSPECTS 14
3. UK MARKET FOR INTERNET PLUMBING PRODUCTS 16
3.1 DEFINITION 16
3.2 MARKET OVERVIEW 17
3.2.1 Market Size 2015-2024 17
3.2.2 Market Development 18
3.3 INTERNET MARKET TRENDS AND INFLUENCES 20
3.3.1 E-retail Market 20
3.3.2 Internet Access (Superfast, Ultrafast, Full Fibre Broadband) 23
3.3.3 Mobile Internet Access (4G, 5G) 24
3.3.4 Online Purchaser Profile 27
3.3.4 Online Research (User Reviews, Blogs, Social Networks, Price Comparison) 28
3.4 DIGITAL ADVERTISING 31
4. PRODUCTS 33
4.1 OVERALL PRODUCT MIX 33
4.2 PRODUCT SECTORS 34
4.2.1 Baths & Sanitaryware 34
4.2.2 Shower Controls and Bathroom/Kitchen Taps & Mixers 37
4.2.3 Shower Enclosures, Screens, Trays and Wetroom Products 41
4.2.4 Bathroom Furniture and Accessories 44
4.2.5 Towel Warmers and Decorative Radiators 49
4.2.6 Heating Products 51
4.3 USE OF OWN LABEL 52
4.4 BRANDED PRODUCT 54
5. SUPPLIERS 55
5.1 INTERNET DISTRIBUTION OVERVIEW 55
5.1.1 Channel Structure 55
5.1.2 Channel Share 57
5.2 SPECIALIST ONLINE PLUMBING RETAILERS 58
5.2.1 Market Shares 58
5.2.2 Key Suppliers 59
5.2.3 Other Suppliers 62
5.3 NON-SPECIALISTS 63
5.3.1 Channel Shares 64
5.3.2 Merchants 64
5.3.3 Distributors 66
5.3.4 Home Improvement Multiples 67
5.3.5 Marketplace Websites 68
5.3.6 Other Retail 68
6. OPERATIONAL CHARACTERISTICS 71
6.1 FUNCTIONALITY 71
6.1.1 Design 71
6.1.2 Optimisation 72
6.1.3 Search Facility 72
6.1.4 Payment Facility 72
6.1.5 Monitoring 72
6.2 PRICING 73
6.2.1 Trade Accounts 73
6.3 SHOWROOM FACILITY 74
6.4 LOGISTICS AND RETURNS 75
6.4.1 Delivery Time 75
6.4.2 Cost 75
6.4.3 Order Processing 76
6.4.4 Delivery Service 76
6.4.5 Refunds 76
6.5 MARKETING AND PROMOTION 76
6.5.1 Word of Mouth 76
6.5.2 Customer Reviews/Blogs 77
6.5.3 Advertising and Promotion 77
6.5.4 Social Networking 78
6.5.5 Applications (apps) 78
6.6 CUSTOMER SUPPORT 78
APPENDICES 80
APPENDIX A. ECONOMIC ENVIRONMENT 80
A.1 Overview and Outlook 80
A.2 GDP 80
A.3 Inflation & Interest Rates 81
A.4 Employment & Wages 82
A.5 Household Consumption 83
A.6 Sterling 84

Tables & Charts

CHART 1: UK INTERNET PLUMBING & HEATING MARKET BY VALUE (£M DSP) 2015-2024 11
TABLE 2: UK INTERNET PLUMBING MARKET BY VALUE (£M DSP) 2015-2024 18
CHART 3: UK E-RETAIL MARKET – % SHARE OF TOTAL RETAIL SALES 2011 – 2020 20
CHART 4: UK E-COMMERCE SALES OVER A WEBSITE 2011 – 2018 22
CHART 5: WEBSITE FACILITIES BY SIZE OF BUSINESS 2018 23
CHART 6: GB HOUSEHOLDS WITH INTERNET ACCESS 2009 – 2019 23
CHART 7: GB ADULTS ACCESSING THE INTERNET WITH A MOBILE PHONE OR SMARTPHONE 2011 – 2019 25
CHART 8: GB ADULTS ACCESSING THE INTERNET ‘ON THE GO’ BY MOBILE DEVICE AND AGE CATEGORY 2019 26
CHART 9: ONLINE PURCHASER OF HOUSEHOLD GOODS BY AGE CATEGORY 2019 27
CHART 10: USE OF INTERNET FOR RESEARCH PURPOSES PRIOR TO PURCHASE 2009, 2015 AND 2019 29
CHART 11: DIGITAL ADVERTISING – % MIX BY SECTOR H1-2019 – SEARCH, DISPLAY, PAID CLASSIFIEDS, OTHER 31
CHART 12: INTERNET PLUMBING PRODUCTS % PRODUCT MIX BY VALUE 2019 33
TABLE 13: INTERNET PLUMBING MARKET SIZE BY PRODUCT CATEGORY 2019 (£M DSP) 34
CHART 14: UK INTERNET PLUMBING MARKET – % OWN LABEL/BRANDED PRODUCT SHARE BY VALUE 2019 52
TABLE 15: KEY ADVANTAGES AND DISADVANTAGES OF OWN-LABEL PRODUCTS 53
CHART 16: INTERNET DISTRIBUTION CHANNEL STRUCTURE FOR PLUMBING PRODUCTS – NON-SPECIALISTS/SPECIALISTS 56
CHART 17: UK INTERNET PLUMBING MARKET – % CHANNEL SHARE BY VALUE 2019 (SPECIALISTS, NON-SPECIALISTS) 57
TABLE 18: SPECIALIST ONLINE PLUMBING RETAILERS – % MARKET SHARES BY VALUE 2019 58
TABLE 19: NON-SPECIALISTS – % CHANNEL SHARE BY VALUE 2019 64
CHART 20: SPECIALIST ONLINE PLUMBING RETAILERS WITH SHOWROOM FACILITY – % SHARE BY VOLUME 2019 74
CHART 21: GVA CHAINED VOLUME MEASURES, 2015-2020, KEY CONSTITUENT ELEMENTS 81
CHART 22: CPI INFLATION AND BANK OF ENGLAND BASE RATE, 2008-2023 82
CHART 23: AVERAGE WEEKLY EARNINGS DATA – GB – TOTAL PAY – 2014-2019 (SEASONALLY ADJUSTED) 83
CHART 24: PDI & SAVINGS RATIO AT CURRENT PRICES 2008-2023 84
CHART 25: EXCHANGE RATE FLUCTUATIONS 2015-2019, STERLING TO THE DOLLAR AND THE EURO, SPOT RATES 85


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