Paint, Wallcoverings and Woodcare Market Report – UK 2022-2026
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Giving an in-depth analysis of all three product types and detailing market trends and prospects from the Covid pandemic onwards.
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AMA Research’s 11th report in the paint, wallcoverings and woodcare market, gives an in-depth analysis of all three product types and detailing market trends and prospects from the Covid pandemic onwards.
The updated report gives deeper insight than previous editions, with more companies featured as well as improved analysis of distributors, products, sustainability and innovation.
Key Issues Covered in the Report
- Assessment of how Covid positively impacted home improvement products
- Forecasting for the market during the cost-of-living crisis
- Increasing focus on sustainability, including recycling and reuse initiatives
Areas of Particular Interest
- Design trends including a comeback for wallcoverings in 2021 and how sustainability issues may boost paint and woodcare
- Detailed company analysis including new market entrants, company acquisitions and distributor deals
- Improved online services including delivery and consultancy
- How companies can gain market advantage through innovation
Key Areas Covered in the Report
Market Overview
- Market size and forecasts by value 2016 to 2026, plus rates of change.
- Market overview by product sector and commentary on imports and exports.
Product Sectors
- Includes market value, trends and forecasts for each product from 2016 to 2026
- Market analysis including product trends and leading company market shares and profiles.
Product categories are:
-
- Decorative paint (excluding automotive and marine paint)
- Wallcoverings including wallpaper and vinyl
- Woodcare products
Market Drivers
- Main influences that drive paint, wallcoverings and woodcare including detailed PESTLE analysis.
- Analysis includes impact of Brexit and legislation, changes in buying habits with growth of online channels
- An overview of sustainability which has been increasingly important in the market since the 1980s
End Use Sectors
- Residential and non-residential market overview and forecasts
Supply and Distribution
- Paint, wallcovering and woodcare products are sold through a range of outlets.
- A breakdown of sales through each channel, along with detailed distributor profiles
Innovation
- New and innovative companies and cutting-edge research that could be implemented in this market.
The report covers the decorative paints, wallcovering and woodcare market, which had been growing steadily post-Brexit. The Covid pandemic meant most of the British public were at home constantly, leading to increased appreciation of the home and garden. Also, a lack of holiday and leisure options meant households had much disposable income, and DIY spending soared. The distribution network also had to evolve due to store closures, with a rise in online services and delivery. Paint makes up nearly two thirds of the overall market value.
Paint and woodcare are dominated by five foreign global companies, who own the more famous UK brands. Several other large foreign companies are also involved in the market, some of whom are looking to expand their UK presence. Meanwhile, several trendy designer brands are becoming increasingly popular through social media with minimalist and innovative packaging. Other new entrants are using advanced technology in their products, and some are also looking to reuse and recycle some of the estimated 50m litres of paint that goes unused in the UK each year.
Wallcoverings have a very different market, with the major players being national companies rather than global. Wallcoverings companies also tend to make much of their sales abroad, which caused problems during 2020 while economies were shut down. A bounce back occurred in 2021, as indoor decorative work increased and products could satisfy demand for nature-inspired designs. Wallcovering manufacturers use both digital printing and traditional printing pressed to make designs at a range of price points.
CONTENTS
1. INTRODUCTION 8
1.1 CONTEXT 8
1.2 DEFINITIONS 9
1.3 ABBREVIATIONS 9
2. MARKET SUMMARY 10
2.1 MARKET SIZE 10
2.2 MARKET OVERVIEW 11
2.3 INTERNATIONAL TRADE 12
2.3.1 Imports 13
2.3.2 Exports 14
3. MARKET INFLUENCES AND DRIVERS 16
3.1 MAIN MARKET INFLUENCES AND DRIVERS 16
3.2 POLITICAL INFLUENCES AND DRIVERS 18
3.3 ECONOMIC INFLUENCES AND DRIVERS 18
3.4 SOCIAL INFLUENCES AND DRIVERS 20
3.5 TECHNOLOGICAL INFLUENCES AND DRIVERS 21
3.6 LEGAL INFLUENCES AND DRIVERS 21
3.7 ENVIRONMENTAL INFLUENCES AND DRIVERS 22
4. END USE SECTORS 25
4.1 RESIDENTIAL 26
4.1.1 New Build 26
4.1.2 Housing Transactions 27
4.1.3 Residential RMI 28
4.1.4 Home Extensions 29
4.1.5 Doors and Windows 29
4.1.6 Garden Buildings and Structures 30
4.1.7 Furniture and Flooring 32
4.2 NON-RESIDENTIAL CONSTRUCTION 33
4.2.1 Non-Residential Transactions 35
5. MARKET SECTOR ANALYSIS 37
5.1 PAINT MARKET 37
5.1.1 Market Size 37
5.1.2 End Users 38
5.1.3 Products 39
5.1.4 Suppliers 44
5.2 WALLCOVERINGS MARKET 45
5.2.1 Market Size 45
5.2.2 End Users 47
5.2.3 Product Mix 48
5.2.4 Market shares 49
5.3 WOODCARE MARKET 51
5.3.1 Market Size 51
5.3.2 Application Areas 51
5.3.3 Product Mix 52
5.3.4 Market shares 54
5.4 COMPANY PROFILES 54
5.4.1 Global Companies 55
5.4.2 Paint Companies 69
5.4.3 Wallcoverings Suppliers 71
5.4.4 Woodcare suppliers 82
6. DISTRIBUTION 84
6.1 STRUCTURE 84
6.1.1 Trade/Commercial Sector 84
6.1.2 Retail 85
6.2 CHANNEL SHARES 86
6.3 DISTRIBUTION CHANNELS 87
6.3.1 Home Improvement Multiples 87
6.3.2 Trade Centres 92
6.3.3 Independents and Specialists 96
6.3.4 Department, Variety and Furnishing Stores 96
6.3.5 Others (Builders’ Merchants, Internet, Direct, Mail Order, etc) 99
7. MARKET FORECASTS 104
8. INNOVATION & SUSTAINABILITY 107
APPENDICES 110
TABLES & CHARTS
CHART 1: THE UK PAINT, WALLCOVERINGS AND WOODCARE MARKET 2016 TO 2021, BY VALUE (£M MSP) 10
CHART 2: UK PAINT, WALLCOVERINGS AND WOODCARE MARKET MIX BY PRODUCT TYPE, % BY VALUE £M MSP, 2021 12
TABLE 3: INTERNATIONAL TRADE IN PAINT, WALLCOVERINGS AND WOODCARE 2016 TO 2021 – BY VALUE (£M) 13
CHART 4: MAJOR IMPORT SOURCE COUNTRIES FOR PAINT, WALLCOVERINGS AND WOODCARE 2021 – % BY VALUE 14
TABLE 5: LEADING EXPORT DESTINATIONS FOR PAINT, WALLCOVERINGS AND WOODCARE 2021 – % BY VALUE 15
TABLE 6: PAINT, WALLCOVERINGS AND WOODCARE MARKET PESTLE SUMMARY 2022 17
TABLE 7: UK KEY ECONOMIC VARIABLES ANNUAL CHANGE 2019 TO 2022 (2019 PRICES) 19
TABLE 8: CONSTRUCTION OUTPUT (GB) 2016 TO 2021 – BY VALUE (£BN AT CURRENT PRICES) 25
CHART 9: NEW HOUSING STARTS AND COMPLETIONS (ENGLAND, WALES AND SCOTLAND) 2015 TO 2022 26
TABLE 10: NUMBER OF RESIDENTIAL PROPERTY TRANSACTIONS (£40,000+) IN THE UK 2015-2021 (000’S) 27
CHART 11: RESIDENTIAL RMI OUTPUT BY VALUE 2015 TO 2021 – BY VALUE (£M AT CURRENT PRICES) 28
TABLE 12: MARKET VALUE OF ATTACHED GARDEN BUILDINGS UK 2016-2021 31
TABLE 13: MARKET VALUE OF DETACHED GARDEN BUILDINGS UK 2016-2021 32
CHART 14: UK MARKET FOR WOOD FLOORCOVERINGS 2015-2024 – BY VALUE (£M AT MSP) 33
TABLE 15: NON-RESIDENTIAL CONSTRUCTION OUTPUT VALUE BY SECTOR 2018 TO 2024 (£BN AT CURRENT PRICES) 34
CHART 16: TREEMAP OF NON-RESIDENTIAL NEW WORK CONSTRUCTION OUTPUT VALUE BY SECTOR 2021 35
TABLE 17: UK NON-RESIDENTIAL PROPERTY TRANSACTIONS VALUED AT £40K OR ABOVE 2015-2021 35
CHART 18: UK PAINT MARKET 2016-2021 – BY VALUE (£M MSP) 37
CHART 19: UK MARKET FOR PAINT MIX BY END USE SECTOR (DIY, TRADE DOMESTIC & TRADE COMMERCIAL) 2021 – % BY VALUE 38
CHART 20: UK TRADE PAINT MARKET PUBLIC AND PRIVATE SECTOR MIX 2021 – % BY VALUE 39
TABLE 21: PRODUCT MIX FOR PAINT (WATER-BASED AND SOLVENT-BASED) BY SECTOR (RETAIL AND TRADE) – % BY VALUE 39
CHART 22: UK MARKET FOR WATER-BASED PAINT (MATT, MID/SOFT, SILK SHEEN) PRODUCT MIX 2021 – % BY VALUE 41
CHART 23: UK MARKET FOR PAINT MIX BY COLOUR SUPPLY (WHITE, BASE & READY-MIXED COLOUR) 2021 – % BY VALUE 41
CHART 24: UK MARKET FOR SOLVENT-BASED PAINT (FULL GLOSS, SATIN, EGGSHELL & OTHERS) PRODUCT MIX 2021 – % BY VALUE 43
TABLE 25: UK MARKET SHARES BY VALUE OF MAJOR PAINT SUPPLIERS – 2021 44
CHART 26: UK MARKET SIZE FOR WALLCOVERINGS 2016 TO 2021 – BY VALUE (£M MSP) 46
CHART 27: UK WALLCOVERINGS MARKET MIX BY END USE APPLICATION 2021 – % BY VALUE 47
CHART 28: UK WALLCOVERINGS PRODUCT MIX (WHITES, VINYL, FINISHED WALLPAPER, ETC) 2021 – % BY VALUE 48
TABLE 29: MARKET SHARES BY VALUE OF MAJOR UK WALLCOVERINGS SUPPLIERS – 2021 50
CHART 30: UK MARKET SIZE FOR WOODCARE 2016-2021 – BY VALUE (£M AT MSP) 51
CHART 31: UK MARKET FOR WOODCARE END USE APPLICATION MIX 2021 (INTERIOR, EXTERIOR, GARDEN) – % BY VALUE 52
CHART 32: UK RETAIL MARKET FOR WOODCARE PRODUCT MIX (STAINS, VARNISHES, DYES, PRESERVERS, ETC) 2021 – % BY VALUE 53
CHART 33: UK TRADE MARKET FOR WOODCARE PRODUCT MIX (STAINS, VARNISHES, PRESERVERS, ETC) 2021 – % BY VALUE 53
TABLE 34: LEADING SUPPLIERS TO THE UK WOODCARE MARKET 2019 54
TABLE 35: AKZONOBEL UK 55
TABLE 36: DULUX DECORATOR CENTRE 56
TABLE 37: PPG UK / JOHNSTONE’S DECORATING CENTRE 57
TABLE 38: CROWN PAINTS / CROWN DECORATING CENTRE 58
TABLE 39: FARROW & BALL 59
TABLE 40: SHERWIN-WILLIAMS UK 60
TABLE 41: VALSPAR 61
TABLE 42: SAYERLACK 62
TABLE 43: TOR COATINGS 63
TABLE 44: MORRELLS 64
TABLE 45: SIKA EVERBUILD 65
TABLE 46: JOTUN EUROPE 66
TABLE 47: CRAIG & ROSE 67
TABLE 48: BENJAMIN MOORE UK 68
TABLE 49: AXALTA COATING SYSTEMS 68
TABLE 50: LITTLE GREENE 69
TABLE 51: SANDERSON DESIGN GROUP 71
TABLE 52: GRAHAM & BROWN 72
TABLE 53: INTERIOR PRODUCTS GROUP 73
TABLE 54: ARTHOUSE 73
TABLE 55: FINE DÉCOR 74
TABLE 56: HENDERSON DESIGN GROUP 74
TABLE 57: TEKTURA 75
TABLE 58: GRANDECO 75
TABLE 59: MURASPEC 76
TABLE 60: SURFACE PRINT 76
TABLE 61: AS CRÉATION 77
TABLE 62: ROMO 77
TABLE 63: OSBORNE & LITTLE 78
TABLE 64: DESIGNERS GUILD 78
TABLE 65: COLEFAX GROUP 79
TABLE 66: COLE & SON 79
TABLE 67: DE GOURNAY 80
TABLE 68: RUSTINS 82
TABLE 69: BARRETTINE 82
TABLE 70: PALACE CHEMICALS 83
CHART 71: DISTRIBUTION CHANNELS FOR PAINT, WALLCOVERINGS AND WOODCARE – TRADE/COMMERCIAL SECTORS 84
CHART 72: DISTRIBUTION CHANNELS FOR PAINT, WALLCOVERINGS AND WOODCARE – RETAIL SECTOR 85
TABLE 73: UK PAINT, WALLCOVERINGS AND WOODCARE DISTRIBUTION CHANNEL SHARE ESTIMATES 2021 – % BY VALUE 86
TABLE 74: B&Q 88
TABLE 75: HOMEBASE 89
TABLE 76: WICKES 90
TABLE 77: WILKO 91
TABLE 78: BREWERS DECORATOR CENTRES 93
TABLE 79: PAINTWELL 94
TABLE 80: RABART DECORATING CENTRES 94
TABLE 81: THE PAINT SHED 95
TABLE 82: STAX 95
TABLE 83: JOHN LEWIS 97
TABLE 84: NEXT 97
TABLE 85: ANDREW MARTIN 98
TABLE 86: FIRED EARTH 98
TABLE 87: TRAVIS PERKINS 99
TABLE 88: SAINT GOBAIN / JEWSON 100
TABLE 89: GRAFTON GROUP / LEYLAND SDM 101
TABLE 90: SCREWFIX 102
CHART 91: MARKET TREND AND FORECASTS FOR PAINT, WALLCOVERINGS AND WOODCARE 2017-2026 104
CHART 92: MARKET TREND AND FORECASTS FOR PAINT 2017-2026 105
CHART 93: MARKET TREND AND FORECASTS FOR WALLCOVERINGS 2017-2026 106
CHART 94: MARKET TREND AND FORECASTS FOR WOODCARE 2017-2026 106
PICTURES OF SOME NEW PAINT PRODUCTS 108
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