Wetroom Market Report – UK 2025-2029
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This report reviews the UK wetroom market and assesses developments within the overall market as well as the individual sub-sectors. Aspects examined include market size, trends and influences, market prospects, major suppliers, and key distribution channels. It contains historical data for the 2020-2024 period and provides forecasts to 2029.
Wetroom products covered in this report include:
- Wetroom floor formers and trays
- Wetroom waterproofing kits
- Wetroom panels
- Wetroom drainage products
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Wetrooms are becoming increasingly popular because of their modern, accessible, and low-maintenance design. They are being installed in a variety of settings, including care homes, hotels, and residential properties. This rise in popularity is driven by a growing preference for showering over bathing, a trend towards inclusive design, and an increasing interest in minimalist, open-plan bathrooms.
Private housebuilders are incorporating wetrooms into new homes to enhance market value and attract potential buyers. Wetrooms are also gaining popularity in social housing in the UK, especially as adaptations for tenants with mobility issues. Additionally, there is a rising demand for accessible showering solutions due to demographic trends, particularly the ageing population.
Market Size
The UK wetroom market was estimated to be worth almost £105m at MSP in 2024, representing moderate growth of 1% on the previous year.
The market comprises of four main product categories: wetroom floor formers and trays (£52.5 million), waterproofing kits (£20 million), panels (£18.9 million), and drainage systems (£13.8 million) as of 2024.
Market Analysis
The UK wetroom market is projected to see growth of 2% in 2025. Over the past two years, demand has been affected by a slowdown in housebuilding activity and low consumer confidence. However, in 2025, growth is expected to be fuelled by more favourable conditions in the housebuilding sector, particularly in the second half of the year, although RMI activity is expected to remain subdued.
Forecast
By 2029, the market is projected to reach approximately £132 million, reflecting a CAGR of 5.39% compared to 2025. This growth is expected to be driven by increased housebuilding output, rising RMI activity in the medium-term, as well as lifestyle and design trends. Additionally, demographic trends, such as an ageing population, will contribute to market expansion.
Key Companies Mentioned in the Report
- Coram UK Holdings (Impey Showers, Coram Showers)
- AKW Medicare
- Nicholls & Clarke (N&C Phlexicare)
- Norcros Group (Merlyn Showering)
- Roman
Others, including Whale Pumps, Kudos Showers, Just Trays, Kohler Mira, Geberit, Ideal Standard UK, Matki, MX Group etc.
Table of Contents
1 INTRODUCTION
- 1.1 Context
- 1.2 Definition
- 1.2.1 Wetroom floor formers and trays
- 1.2.2 Wetroom waterproofing kits
- 1.2.3 Wetroom panels
- 1.2.4 Wetroom drainage
- 1.3 Abbreviations
2 MARKET SUMMARY
- 2.1 Market size (value)
- 2.2 Market overview
- 2.3 Market penetration
- 2.4 Market mix by product category
3 MARKET INFLUENCES AND DRIVERS
- 3.1 Main market influences and drivers
- 3.2 Political influences and drivers
- 3.3 Economic influences and drivers
- 3.4 Social influences and drivers
- 3.5 Technological influences and drivers
- 3.6 Legal influences and drivers
- 3.7 Environmental influences and drivers
4 END USE SECTORS
- 4.1 End use sector mix
- 4.2 Residential new build housing
- 4.2.1 New work output
- 4.2.2 Starts and completions
- 4.2.3 Mix of housing completions
- 4.3 Residential RMI
- 4.3.1 RMI output
- 4.4 Non-Residential Construction
- 4.4.1 Healthcare construction
- 4.4.2 Entertainment and leisure construction
- 4.4.3 Education construction
5 MARKET SUB SECTORS
- 5.1 Wetroom floor formers and trays – market size (value)
- 5.1.1 Wetroom floor formers and trays – market overview
- 5.1.2 Wetroom floor formers and trays – market mix by product category
- 5.1.3 Wetroom floor formers and trays – suppliers / key players
- 5.1.4 Wetroom floor formers and trays – company profiles
- 5.2 Wetroom waterproofing kits – market size (value)
- 5.2.1 Wetroom waterproofing kits – market overview
- 5.2.2 Wetroom waterproofing kits – market overview by product category
- 5.2.3 Wetroom waterproofing kits – suppliers / key players
- 5.2.4 Wetroom waterproofing kits – company profiles
- 5.3 Wetroom panels – market size (value)
- 5.3.1 Wetroom panels – market overview
- 5.3.2 Wetroom panels – market mix by product category
- 5.3.3 Wetroom panels – suppliers / key players
- 5.4 Wetroom drainage – market size (value)
- 5.4.1 Wetroom drainage – market overview
- 5.4.2 Wetroom drainage – market mix by product category
- 5.4.3 Wetroom drainage – suppliers / key players
- 5.4.4 Wetroom drainage – company profiles
6 DISTRIBUTION
- 6.1 Market map
- 6.2 Channel shares by supplier
- 6.3 Key company profiles
- 6.3.1 Direct sales
- 6.3.2 Plumbers’ merchants
- 6.3.3 Bathroom distributors
- 6.3.4 Home improvement multiples
- 6.3.5 Bathroom specialists
- 6.3.6 Online retailers
- 6.3.7 Plumbing & heating contractors
7 MARKET FORECASTS
- 7.1 Ten-year market view 2020 – 2029
- 7.2 UK wetroom market – prospects and influences
8 SOURCES OF INFORMATION
List of Charts and Tables
Chart 1: UK Wetroom Market by Value 2020 – 2025 (£m at MSP)
Chart 2: Construction New Orders by Value 2020 – 2025 (£m at current prices)
Table 3: Wetroom Suppliers Market Shares 2024 (% share by value)
Chart 4: UK Bath and Shower Ownership 2024 (% of UK homes)
Chart 5: UK Housing Stock with Secondary Bathroom Amenities 2024 (% share by volume)
Chart 6: UK Wetroom Market by Product Category 2024 (% share by value)
Table 7: UK Wetroom Market by Product Category 2024 (£m at MSP)
Table 8: UK Wetroom Market PESTLE Summary 2025
Table 9: Medium term economic forecasts 2025 – 2029 (published May 2025)
Table 10: UK Shower Market by Value 2020 – 2025 (£m at MSP)
Table 11: UK Waterproof Wall Panels Market by Value 2020 – 2025 (£m at MSP)
Table 12: UK Electric Underfloor Heating Market by Value 2020 – 2025 (£m at MSP)
Chart 13: Disability Within Households in England 2019-20 and 2023-24 (% of households)
Table 14: UK Bathroom and Kitchen PODs Market by Value 2020 – 2025 (£m at MSP)
Chart 15: UK Wetroom Market Mix by End Use Sector 2024 (% share by volume)
Chart 16: Residential Housing New Work Output by Value 2020 – 2025 (£bn at current prices)
Table 17: Residential New Build Starts and Completions 2020 – 2024 (000’s)
Chart 18: Net Additional Dwellings in England by Type 2023-24 (000s)
Chart 19: Private Housing Completions Mix by Number of Bedrooms 2024-25 (% share by volume)
Chart 20: Built to Rent Cumulative Completions 2020 – 2027 (000s)
Chart 21: Additional affordable homes completions in England, 2013/14-2023-24
Chart 22: Residential Housing RMI Output by Value 2020 – 2025 (£m at MSP)
Table 23: UK Residential Property Transactions Valued at £40k or Above 2020 – 2025
Chart 24: Non-Residential Construction Output 2020 – 2025 (£bn at Current Prices)
Chart 25: Non-Residential New Work Output by Sector 2023 and 2024 (% by Value)
Chart 26: Value of Construction Output in the Health Sector (£m at current prices) 2020 – 2025
Chart 27: Value of Construction Output in the Entertainment & Leisure Sector (£m at current prices) 2020 – 2025
Chart 28: Value of Construction Output in the Education Sector (£m at current prices) 2020 – 2025
Chart 29: UK Supply of PBSA and University Beds 2015 – 2025
Chart 30: UK Market for Wetroom Floor Formers and Trays by Value 2020 – 2025 (£m at MSP)
Chart 31: Wetroom Floor Formers and Trays Market Mix by Product Category 2024 (% share by volume)
Table 32: Coram UK Holding Ltd
Table 33: AKW Medicare Ltd
Table 34: Nicolls & Clarke Ltd
Table 35: Just Trays Ltd
Table 36: RONAL Bathrooms UK Ltd
Table 37: Kohler Mira Ltd
Table 38: Marleton Cross Ltd
Chart 39: UK Market for Wetroom Waterproofing Kits by Value 2020 – 2025 (£m at MSP)
Chart 40: UK Market for Wetroom Panels by Value 2020 – 2025 (£m at MSP)
Table 41: Norcros Group Holdings Ltd
Table 42: Roman Ltd
Table 43: Matki Plc
Chart 44: UK Market for Wetroom Drainage by Value 2020 – 2025 (£m at MSP)
Chart 45: Wetroom Drainage Market Mix by Product Category 2024 (% share by value)
Table 46: Munster Simms Engineering Ltd
Table 47: Geberit Sales Ltd
Table 48: Wirquin Ltd
Chart 49: Distribution Structure for Wetroom Products
Chart 50: UK Wetroom Market Distribution by Channel 2024 (% share by value)
Table 51: Travis Perkins Trading Company Ltd
Table 52: Wolseley UK Ltd
Table 53: UK Plumbing Supplies Ltd
Table 54: City Plumbing Supplies Holdings Ltd
Table 55: Screwfix Direct Ltd
Table 56: PJH Group Ltd
Table 57: Robert Lee Distribution Ltd
Table 58: Ideal Bathrooms (Wolseley) Ltd
Table 59: Frontline Bathrooms Ltd
Table 60: B&Q Ltd
Table 61: Wickes Building Supplies Ltd
Table 62: UK Plumbing & Heating Contractors by Number of Employees 2020 and 2024
Table 63: UK Wetroom Market by Value 2020 – 2029 (£m at MSP)
Economic, Legislative, and Regulatory
- Government standards and regulations – Future Homes Standard, Documents Parts L, G, M.
- Government grants – DFG scheme
- Legislative acts related to wetrooms – The Care Act, Disability Discrimination Act.
- Building Regulations – Documents Parts G, L, M.
- British Standards related to wetrooms. i.e. BS: 5385
- UK trade agreements.
- Skills shortages.
- Key economic indicators (flat GDP, lower interest rates etc.) and impact on wetroom market growth.
- Fluctuations in the value of the £ and the effect on product prices, imports, material costs and margins.
Product Category
For the purposes of this report, the UK market for wetroom products includes only those products that have been specifically designed for level access wetroom use. The report covers floor formers and level access trays, wetroom waterproofing kits, wetroom panels and wetroom drainage products.
Sector Analysis
This report focuses on wetrooms in residential and commercial applications (e.g. hotels, student accommodation, care homes, etc).
Distribution and Supplier Analysis
Maps the structure of distribution channels.
There are various routes to market in the Residential Central Heating market, which is segmented by:
- Direct Supply
- Trade Suppliers
- Home Improvement Multiples
- Bathroom Specialists
- Online Retailers
Profiles of companies operating within the supply chain
End-Use Analysis
Analysis by Residential New Build, Residential RMI, Commercial
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