Shower Products Market Trends and Influences

The past 20 years has revealed the UK’s preference for showering over bathing, unveiling new insights to the shower products market trends.

Influencing growing trends towards minimalist styles, wetrooms are also making a statement in the market.

The UK shower market is no exception to the massive effects the global pandemic created. It experienced a sharp decline in 2020 and had been expected a further decline through 2021.

It was however expected to return to growth in 2022 and be worth £516 million by 2025.

Click here to read our latest insights directly from an AMA Research Editor covering our 2023-2027 edition of the Shower Market Report.

Shower Products Market Trends

Electric showers account for around 52% of the shower controls sector by value. However, digital showers are gaining share with the trend towards smart home solutions.

This drive will come from the demand for replacement and refurbishment.

Shower trays account for 24% share by value. With the trend towards open plan showering spaces, there is a greater demand for minimalist low profile and level access trays.

The flexibility that trays provide will support growth as they can be configured to fit almost any space and have the ability for customised designs.

Luxury Shower Accessories Market Growth

The shower accessories sector was expected to achieve annual growth of 4-5% in value terms between 2022 and 2025. This was directly supported by the demand for more premium products.

This was predicted to be achieved through product innovation and consumer demand for a more luxurious showering experience.

Multi-spray, dual outlet shower kits with large deluge showerheads, also new shapes, and alternative materials & finishes such as matt black.

The latest Edition of the Shower Market Report 2023-2027 can be found by following this link.