Is the Wetroom Market growing in the UK?

After the decline and rebound from COVID-19, is the wetroom market growing in 2023 UK?

In the latest report from AMA Research, we analyse the wetroom market and provide an informed and up-to-date review of developments within this sector.

The UK wetroom market is set to experience substantial growth, with a projected worth of approximately £119 million at MSP value by 2027.

We estimate that in 2023 around 8% of UK homes have a wetroom installation. Driven by product design improvements and evolving lifestyle preferences, the adoption of wetrooms in the UK is on the rise.

Wetrooms find applications across diverse sectors including:

• Residential housing
• Care homes
• Hotels
• Health & fitness clubs
• Student accommodations
• & more

Their position as a versatile and modern solution for residential and commercial applications is reaffirmed by the growing traction across the sectors.

One notable trend in the market is the increasing demand for space-enhancing wetroom panels.

Wetrooms as a Growing Market in 2023 and Onwards

After experiencing a rebound to pre-pandemic levels in 2021, the market continued to grow at a steadier pace in 2022.

Considering the ongoing cost-of-living crisis and economic challenges, the UK market is projected to show marginal improvement of 1% in 2023. A more optimistic outlook is expected from 2024 onwards.

Abdul Tantouch, Head of Content at AMA Research and editor of the Wetroom Market Report provides his insight:

“There is a growing demand for spacious, spa-like wetroom solutions in the UK, influenced by the renewed focus on health and well-being since the pandemic.

Sustainable showering is also important, with the increasing tendency for people to shower rather than bathe in order to save water.

Hi-tech wetrooms are more prevalent, with the widespread use of smart digital bathroom solutions. Personalisation of the bathroom space is also a key trend, adding colour and texture to wetroom designs.

With an ageing UK population, wetrooms are also widely recognised as an inclusive choice – safe and easy to use by everyone” 

Discover more about the market in the Wetroom Market Report. Want to see our full range of door, window and fenestration reports? Head to our Bathroom and Kitchen hub to discover everything we have to offer.