5 Window Coverings Market Trends: Proving a Thriving Industry in UK

The Residential Window Coverings UK Market Report from AMA Research provides analysis of window coverings market trends within the residential sector.

Including products such as: 

• Curtains
• Blinds
• Interior Shutters
• Curtain Suspension Systems and more

The report also covers forecasts, distribution insights, building regulation changes, market size and share, and more.

We’ve compiled our top 5 window coverings market trends to highlight major topics of interest within the report. 

Residential Window Coverings Demand

While there is demand for domestic window coverings for newbuild and RMI, replacements account for around three quarters of market size.

The majority of uses come from being needed to update wear and tear, or more likely a change in décor.

Given the boom in home improvement during the pandemic and the rise in the home office furniture market, there were many avenues for homeowners to spend their surplus cash in recent years.

Window Coverings Provide Effective Temperature Management

Window coverings provide solar shading, a simple and effective method to reduce interior temperature swings.

These products contribute to energy efficiency for the Future Homes Standard, with other countries such as the USA offering energy tax credits for efficient shading systems.

These innovations in efficiency are a welcome step for home owners looking to reduce energy bills whilst improving their homes.

Blinds and Shutters take Market Share away from Curtains

Although curtains remain the leading product by value for residential applications, blinds and shutters have more adjustable privacy and light control, with high value shutters being an aspirational purchase.

The trend for bifold doors has presented blinds manufacturers with design challenges to ensure that their products do not interfere with door opening mechanisms.

Profitable Window Coverings Market

Despite strong competition, market leaders often have pre-tax profits of above 10%.

Dutch company Hunter Douglas is the UK market leader, owning brands such as Hillarys, Blinds2Go, Arena, Luxaflex, Eclipse and Apollo.

Home Automation Influencing Window Coverings Market Trends

With the rise of the Smart Home, motorised and automated systems controlled by the user (or even reacting to temperature or light) will increasingly be specified,.

Further innovative technologies in the sector include compatibility with mobile devices, visually-appealing control devices in the ever-increasing numbers of Smart Homes.

Residential Window Coverings in the UK

The UK residential window covering market is well-established and demonstrates resilience even during periods of declining consumer confidence. These products hold a dual role in homes, serving both decorative and practical purposes.