Consultancy

Our specialist team is skilled at designing research that informs strategic decision making, so you can:

Get invaluable insight and intellectual property for specific challenges to your business
Gather new data and insights – before the competition
Shine a light on business opportunities and get answers to critical decisions

Request a free initial consultation with one of our research experts today.

Consultancy

Our specialist team is skilled at designing research that informs strategic decision making, so you can:

Get invaluable insight and intellectual property for specific challenges to your business
Gather new data and insights – before the competition
Shine a light on business opportunities and get answers to critical decisions

Request a free initial consultation with one of our research experts today.

Business Strategy

We help clients assess their organisation’s position and take advantage of market opportunities with bespoke intelligence that includes:

Market size, structure, and trends in specific product/market segments.
Organisational reviews & situational assessments.
Competitive positioning, critical success factors & SWOT analyses.
Acquisition and diversification searches.
Reviews of end-use sectors.

Supply Chain Management

To help clients streamline their supply-chain and improve procurement decisions, we gather valuable insight that includes:

Supply chain analyses and market mapping.
Procurement assessments, including key influencers and their main selection criteria.
Distribution opportunities and threats in new and/or existing markets.

New Product or Service Development

Through providing powerful analyses of existing products or services, we help client make important decisions on development and launch.

Product feasibility studies – reviewing key products, features, advantages & benefits.

Business Development & Marketing

We help clients to make and monitor critical decisions on business growth, positioning, brand management, marketing and customer satisfaction with insight that includes:

Competitor analyses: product ranges, market positioning, profitability, strengths, weaknesses etc.
Assessments of buying and specification processes.
Reports on key influencers & their major criteria.
Attitudinal Research: assessing company or product awareness among customer base.
Brand awareness and brand positioning studies.
Benchmarking for sales, marketing, and customer support.
Annual or quarterly surveys and trackers.

Trusted by industry leaders

My experience of working with AMA Research on our GAI research project on the value of door hardware on a construction project was a thoroughly positive one.

The team I worked with were thoroughly professional, kept me up to date regularly on progress and engaged with me throughout the project. The final research report was detailed and clear and was exactly what we as a client were looking for.

I would thoroughly recommend AMA and their team and look forward to working with them again on our next project.”

Douglas Masterson
Guild of Architectural Ironmongers

Recent projects:

Non-domestic showering market review

The research identified the key product sectors in the UK, with indications of the key end use areas likely to stimulate growth in the market over the next few years, also assessment of forthcoming legislative changes were also provided, particularly where these were likely to stimulate significant change.

Thermostatic radiator valve market review

The research identified the key issues which faced the current suppliers of these products, where merchants or installers would like to see change and what the key drivers for change would be. The supplier redeveloped their range according to the recommendations.

European market for bathroom PODs quantitative assessment

The research identified the significance of the different European markets, growth trends, the key opportunities for change over the next few years and the major end use applications where opportunities were likely to arise.

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Consultancy process

Meet the Team

Richard Brace

Head of Consultancy

Richard has over 30 years’ experience of strategic market research consultancy in the UK and overseas, including being joint-owner and Director of an international market research agency for 20 years. He has designed, managed and presented many hundreds of projects over this time covering most business sectors but with a particular emphasis on building, construction and related markets. At AMA he is responsible for management and delivery of ad hoc projects and is the clients’ main point of contact. Richard is a Certified Member of the Market Research Society

Shaheena Ahmed

Research Manager

Shaheena is an experienced researcher and consultant, having worked primarily in the public sector for over 2 years. As the policy lead for climate change in her previous role, she designed and managed research projects and produced comprehensive research reports that helped local authorities develop robust, sustainable, and equitable climate policies.

Shaheena’s passion for the built environment and sustainability drew her to AMA Research, where she is well-equipped to guide clients towards solutions to the challenges facing their organisation and deliver actionable results.

Radian Jawadin

Research Analyst

Radian has worked extensively in various analytical roles, starting his career in the UK’s largest statistical body, ONS. With over 4 years of analytical experience, he is continuing his data journey with AMA.

He has produced a variety of in-depth analytical reports, data visualisations, data warehousing, automation of processes, managed and tested CRM systems, and presented data/insights to senior stakeholders.

Laura Pardoe

Director

Laura has worked with research, insight and marketing since 2000, in previous roles including UK Marketing Manager for BP’s LPG business and Head of Insight for National Trust. She has particular expertise in questionnaire design, customer satisfaction, KPI tracking, segmentation and customer profiling.

Amanda White

Contact Manager

Amanda has worked at AMA Research since 2013, prior to that she worked with AMA Research as a freelancer on consultancy projects. Amanda has worked for the following well known company’s in Qual/Quant/F2F and recruitment. Perspective ltd, Reuters, Gillian Kennedy Associates, Medefield Europe, Henley Media, Ronin Corporation, Ideas Research and now brings her expertise to us on a daily basis.