Consultancy
AMA Research are experts in bespoke market research projects for the UK built environment, delivering specialist intelligence and strategic insights, to inform and develop your business strategy.
Projects are designed based on your requirements and can include:
Online Surveys
Collect qualitative and quantitative data to understand trends in your market today.
Market Sizing
Our research provides your business with size and share insights, competitors and performance indicators.
Business Strategy
Understand your market to anticipate future opportunities and potential risks—and plan for success.
New Product Development
Insights to make informed product development decisions, including product positioning and pricing.
Attitudinal Research
Bespoke research to help you understand market awareness, perception, satisfaction and loyalty.
Pricing Research
We will help you navigate the complicated process of pricing and build profitable strategies.
Acquisition Research
We provide target shortlist research and due diligence to achieve acquisition goals and mitigate risks.
A process designed for success
- A free consultation What questions do you want the answer to? We’ll dig into these together and see if we can be the ones who give you the answers.
- A free detailed proposal We’ll go away and create a statement of brief, methodology, report coverage, fixed costs and timings for your project.
- A team briefing with you Once the work is agreed in principle, we’ll meet to discuss the proposal document and agree the final direction of the research.
- Planning, set-up, fieldwork and analysis We go to work on delivering the answers to your questions. We take care of everything, whilst keeping in touch with you throughout to deliver progress updates.
- Your report is delivered We prepare a detailed report and present our findings to you. We discuss the implications for your business and how the findings affect your strategy going forward. After the work is completed, we’re on hand to discuss follow-up queries and further projects.
Who we help
We’ve worked with Chief Executives, Directors, Senior Management, Heads of Insight, Marketing and Product Management in companies ranging from Tier 1 contractors to sub-contractors, materials manufacturers and suppliers, merchants, distributors, architects, specifiers, retailers, consultants, developers, public sector organisations, associations and federations.
We can be of help to anyone in the UK bult environment sector who is looking to:
- Develop their business strategy
- Gain customer insights into products, services and suppliers
- Discover their share of the available market, and how this might grow in the coming years
- Gather intelligence to inform acquisition strategy
- Gain insight on new product or service development – from concept to field trials of prototypes
Contact us for a no-obligation discussion of how we can help inform your strategy development and enable growth.
Each consultancy project is individually designed to meet client requirements, but most of our work can be grouped into services and packages that we offer. These are some examples of the work that most commonly help clients with.
Online Surveys
We use the premier online survey software to collect the qualitative and quantitative data your business needs to gain the viewpoints, insights and feedback across significant audience sample sizes.
Using a suite of digital software, email, SMS databases and leading-edge techniques, we conduct robust online surveys designed to provide your business with the knowledge and insight needed to make truly informed strategic decisions.
As part of Barbour ABI, we have access to fully GDPR-compliant contact lists from across the built environment, which allow us to service your needs, no matter if you want wide-ranging (1000+) responses, or a niche focus on specific job roles or industries that you would like feedback from.
We can help you to better understand:
- Market Segmentation
- Attitudes, Perceptions and Behaviours
- Product Pricing and Positioning
- Products, Services and Usage
- Competitive Landscapes and Market Share
- Customer Experiences
- New Product Developments
Indicative Pricing
£8,000 - £30,000
Typical project duration:
4 - 8 weeks
Market Sizing, Forecasting & Segmentation
Our market sizing, forecasting and segmentation research provides your business with market size and share insight covering segments, competitors and key performance indicators.
By following a robust research framework, we will provide your business with the knowledge and insight needed to make truly informed strategic decisions. Our fully customisable methods include desk-based research, in-person depth interviews, telephone and online primary fieldwork, data analysis, stakeholder questionnaires and more.
We can help you to better understand:
- Market Size, Structure and Sub-Structures
- Key Trends and Growth Forecasts
- Product, Client, Competitor Segments and Market Share
- Brand Positioning versus Competitors
- Product, Pricing and Positioning
- Attractiveness of new and existing markets/segments
This research delivers you critical business value in the following areas:
- Pinpointing Growth Opportunities
- Making Strategic Decisions with Confidence
- Gaining Competitive Advantage
- Mitigating Operational Risks
- Identifing New Routes to Market
Indicative Pricing
£7,000 - £30,000
Typical project duration:
10 - 14 weeks
Business Strategy
With our business strategy consultancy, we conduct primary research interviews to give you the entire picture of your market, with strategic recommendations on how to make the most of the opportunities available.
With a holistic understanding of your market, you can anticipate potential risks and ensure you avoid them.
Your ability to accurately identify the correct routes to market and new growth opportunities with allow you to make strategic decision in sales, marketing, acquisition and diversification with confidence.
The report that we deliver to you will include everything from our Market Sizing, Forecasting and Segmentation package, along with:
- Client requirements in your market
- Customer awareness of suppliers
- Competitive positioning
- SWOT analysis
- Supply chain analysis – routes to market and which are best
- Conclusions and recommendations to achieve growth
Indicative Pricing
£15,000+
Typical project duration:
10 - 14 weeks
New Product / Service Development
Our new product development research supports clients who are looking to introduce new products into the market and require insight into market need, perception and potential sales demand.
Using field trials, focus groups, one-to-one testing and survey work, we will gain views of:
- Market readiness for the product
- Strengths and weaknesses of features
- Ease of use
- Likelihood to purchase
- Suggestions for improvements
- Expected price points
This consultancy will provide the market insight required to make informed product launch decisions, which may include alterations to the product, positioning, pricing or even the viability of launching the product to market.
Indicative Pricing
£15,000+
for full project
£8,000+
for email survey work for products at concept stage
Typical project duration:
10 - 14 weeks
Attitudinal Research
Our attitudinal research supports clients looking to understand market awareness, perception, satisfaction and loyalty towards a specific brand or a product.
Our attitudinal research collects opinion and insight from surveys, questionnaires, focus groups and qualitative in-person depth interviews, presenting your business with a clear understanding of the following:
- Market Opinion on products, services and brands
- Critical purchasing considerations in your market
- Buyers’ processes in the buying/specification phase
- The existence and personas of key market influencers
By focusing your product development, and your marketing messaging on the things that are truly important to the decision makers and influencers in your market, you can position your business towards success.
- Position yourself accurately against your competition
- Understand which features and benefits to concentrate on delivering
- Accurately develop pricing strategy
- Pinpoint Growth Opportunities
Indicative Pricing
£12,000+
for qualitative on-to-one interviews
£8,000+
for online survey work
Typical project duration:
10 - 14 weeks
Pricing
One of the most problematic issues for a business, especially when launching a new product or losing ground to competition, is pricing.
Our pricing research supports businesses when launching new products to market, ensuring pricing is aligned with market demand and expectation. Our work:
- Analyses changes in supply and demand and how those changes affect pricing.
- Investigates trade-offs between price and quality
- Compares your pricing to that of your rivals
- Gives you insight into whether you are competitively priced or if you are over/under priced.
We will conduct specific research designed to test price sensitivity across different customer groups, providing an assessment of the potential impact of pricing at various levels.
This works best alongside a competitive assessment of the marketplace and customer motivations.
Indicative Pricing
£10,000+
for investigative pricing with customers/potential customers
£20,000+
for strategic research, competitor assessment, routes to market or customer needs
Typical project duration:
8 - 10 weeks
Acquisition
If you are looking to improve your turnover by acquiring another business, you need to ensure strong due diligence and that you are entering any negotiations with a full set of data to back your takeover bid.
There are two types of Acquisition Research that we provide:
Target Shortlist Research:
We put together a shortlist of potential acquisition targets based on a set of criteria developed with you.
We will work to look for businesses in specific sectors, within certain size bands (such as employee numbers or turnover size) and the location of the businesses.
Indicative pricing: £5,000+ depending on complexity.
Due Diligence Research
This work takes place after you have agreed in principle to purchase your intended acquisition.
Our work to aid you in your due diligence process can include:
- Attitudinal research – Amongst your acquisition company’s customers and non-customers to see what the market’s attitude is towards the company and what their perceived strengths and weaknesses are.
Indicative pricing: £10,000+ - Market Share Analysis – Analysing whether the company has the market share that it claims to have.
Indicative pricing: £8,000+ - Full scale situation assessment – We look at the full picture of your investment. We analyse market size, segmentations, critical success factors, customer needs, image of the target with strengths and weaknesses. We will give you a clearer idea of whether this sector is in a growth phase and whether this business looks like a good buy.
Indicative pricing: £15,000+
We know that due diligence windows can be tight, so we design our work based on your timelines. Prices may be dictated by the time available for the due diligence process.
Target Shortlist Research
Indicative Pricing
£5,000
depending on complexity
Due Diligence Research
Indicative Pricing
£8,000 - £15,000+
Typical project duration:
6 - 12 weeks
